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Tracxn Research: Mobile Advertising Landscape, August 2016

Demand side platforms (xAd, Inc, Amobee), analytics (Marchex, Flurry), and data management platforms (Vserv, NinthDecimal) are the other top business models in mobile advertising.

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Tracxn Research: Mobile Advertising Landscape, August 2016

  1. 1. Mobile Advertising Report, August 2016 Tracxn World’s Largest Startup Research Platform 2
  2. 2. Mobile Advertising Report, August 2016 Contents Topic Page No. Scope of Report 05 Entrepreneur Activity 07 Investment Trend 11 Who is Investing 19 Exit Outlook - IPO, Acquisitions 23 Sub Sector Analysis 26 Interesting Companies 41 Useful Links 47 Company List 49 Team 225 3 3
  3. 3. Mobile Advertising Report, August 20164 Illustrative Sectors We Track ENTERPRISE APPLICATIONS AD-TECH HR TECH MOBILE-FIRST ENT. APPS BUSINESS INTELLIGENCE OPEN SOURCE RETAIL TECH MARKETING TECH CONTENT MARKETING VERTICAL SAAS MOBILE ADVERTISING TRADTIONAL ADVERTISING ENTERPRISE INFRASTRUCTURE SECURITY STORAGE NETWORKING MOBILITY IT OPS CLOUD INFRASTRUCTURE API MANAGEMENT BIGDATA INFRASTRUCTURE FINTECH BITCOIN PAYMENTS MOBILE EDUCATION MOBILE COMMERCE MOBILE PAYMENTS MOBILE ADVERTISING MOBILE DEV TOOLS MOBILE HEALTH MOBILE GAMING MOBILE LEARNING MOBILE COMMUNICATION EDUCATION IT SELF LEARNING CONSUMER HEALTHCARE MARKETPLACES SUBSCRIPTION COMM. FOOD TECH INTERNET FIRST BRANDS UBER FOR X ONLINE RENTAL TRAVEL GAMING LIFE SCIENCES DIGITAL HEALTH
  4. 4. Mobile Advertising Report, August 20165 Sector Overview Scope of report The report covers the companies which provide technology, software and tools that are used to deliver, control and target mobile digital advertisements and search advertisements. It also includes technology enablers in the Ad Tech space - Ad performance, Ad verification etc. The scope of the report is limited to mobile heavy and mobile only advertising technology players. The report excludes Media agencies and generic data provider (first party and third party) companies. Companies for which Ad Technology is not a part of their core business are also excluded. Large diversified companies such as Google, Facebook are not included in the report. • Total $4 Billion in funding across 415 companies with approx. $745 Million invested in 2015/16. • Number of companies acquired in past two years are 63. Most active funds • First Round Capital – (Flurry, Ubermedia, Jingle Networks) • Draper Fisher Jurvetson (DFJ) – (Admob, NinthDecimal, 4INFO) • Google Ventures – (Vungle, Adelphic, mParticle) Notable investments in last three months • Mobvista (Ad Network) – $80M, PE Funding from CITIC Securities, Yuexiu Fund, New Access Capital – May 17, 2016 • Unlockd (Ad Serving Platform – Lock Screen) – $15M, Series A from PLC Ventures – April 25, 2016 • TabMo (Demand Side Platform) – $4.5M, Series A from Ardian, Generis Capital – April 14, 2016 The scope of this report includes equity as well as debt funding received by the companies.
  5. 5. Mobile Advertising Report, August 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 6 6
  6. 6. Mobile Advertising Report, August 2016 89 94 122 110 109 92 3 0 28 56 84 112 140 2010 2011 2012 2013 2014 2015 2016 YTD NumberofCompanies 7 YoY – Number of companies founded Domob AppsFlyer Adjust Mobvista Unlockd Appodeal So!Crowd Lomark Vungle Near TVSmiles Button Nada Mobile AdinCube
  7. 7. Mobile Advertising Report, August 20168 Large Upcoming Sectors
  8. 8. Mobile Advertising Report, August 20169 Niche Upcoming Sectors
  9. 9. Mobile Advertising Report, August 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 0 10
  10. 10. Mobile Advertising Report, August 201611 YoY – Number of Rounds and Total Funding Note: The funding includes debt rounds also. $212M $167M $202M $667M $406M $539M $676M $628M $305M 39 43 72 107 111 130 120 100 30 0 28 56 84 112 140 0 160 320 480 640 800 2008 2009 2010 2011 2012 2013 2014 2015 2016 YTD NumberofRounds FundingAmount(inMillions) Funding Amount Number of Rounds
  11. 11. Mobile Advertising Report, August 201612 YoY – Number of Rounds by Stage
  12. 12. Mobile Advertising Report, August 201613 YoY – Funding by Stage
  13. 13. Mobile Advertising Report, August 201614 Average Ticket Size – Early Stage
  14. 14. Mobile Advertising Report, August 201615 Top investments in last one year
  15. 15. Mobile Advertising Report, August 201616 Top investments in last one year
  16. 16. Mobile Advertising Report, August 201617 Funnel view of Sector
  17. 17. Mobile Advertising Report, August 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 8 18
  18. 18. Mobile Advertising Report, August 201619 Most Active Investors in Sector 22 18 16 13 12 12 10 10 9 8 0 5 10 15 20 25 First Round Capital DFJ Venture Google Ventures SoftBank 500 Startups Accel Lerer Hippeau Ventures Metamorphic Ventures IDG Ventures India Bessemer Venture Partners TotalNumberofCompanies Ubermedia Flurry Vungle xAd, Inc. Vungle Ubermedia Ubermedia TapCommerce Millennial MediaVserv Transpera 4Info SweetLabs UpSnap Medialets URX LiveIntent Thinknear SweetLabsSilverPush
  19. 19. Mobile Advertising Report, August 201620 Where are Top Investors investing
  20. 20. Mobile Advertising Report, August 201621 Top Investor by Stage of Entry
  21. 21. Mobile Advertising Report, August 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 2 22
  22. 22. Mobile Advertising Report, August 201623 Major Acquisitions in last one year Date Company Acquirer Deal Size Overview Total Funding Jun-2016 madvertise.com Pokkt (Mumbai, 2012) Adways Undisclosed Alternative payments options for digital content Jungle Ventures, Singtel Innov8, JAFCO Asia, SEGNEL Ventures, GSF India $8M Jun-2016 clrtouch.com Roximity (Denver, 2012) Verve Mobile Undisclosed iBeacon-powered Location Advertising Platform Fenox Venture Capital, Techstars, IMJ Investment Partners, Plug and Play Tech Center, Fraser McCombs Capital, Ludlow Ventures $3.1M Jun-2016 clrtouch.com Smaato (San Francisco, 2005) Spearhead $148M Mobile RTB Ad Exchange and SSP Singapore Press Holdings, EDBI, Aeris Capital $43M Jun-2016 doublevis.com Fiksu (Boston, 2008) Noosphere Ventures Undisclosed Mobile Marketing Technology Platform Qualcomm, Charles River Ventures, Silicon Valley Bank $17M May-2016 where.com MOBILS (San Paolo, 2014) Glispa Undisclosed Mobile advertising in apps May-2016 where.com URX (San Francisco, 2012) Pinterest Undisclosed Deep Linking for Mobile Apps GV, Y Combinator, SV Angel, First Round Capital, Maverick Capital, Plug and Play Tech Center, Fuel Capital, Greylock Partners, Accel, Cyberagent Ventures, Betaworks, Start-Up Chile $15M Mar-2016 admob.com MoneyTap (Saint Petersburg, 2013) Glispa Undisclosed Mobile network mediation platform Mar-2016 voicestar.com Juice Mobile (Toronto, 2010) YellowPages $35M Offers programmatic direct platform and mobile DSP
  23. 23. Mobile Advertising Report, August 201624 Major Acquisitions in last one year
  24. 24. Mobile Advertising Report, August 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 5 25
  25. 25. Mobile Advertising Report, August 201626 August 2016Tracxn BlueBox: Mobile Advertising 810+ companies in the sector, 320+ funded in last 5 years, $745M invested in 2015/16 29
  26. 26. Mobile Advertising Report, August 201627 Top Business Models by Funding $2.1B $530M $363M $170M $144M $123M $102M $99M $79M $76M 0 500 1000 1500 2000 2500 Ad Network Demand Side Platform Analytics Data Management Platform Enabler Attribution Supply Side Platform Native Ads Creatives Retargeting TotalFundingAmount(inMillions) # Cos. 365 67 33 27 54 9 23 32 41 30 Avg. Age 2010.9 2011.1 2010.5 2011.3 2011.4 2010.2 2010.7 2009.9 2011.6 2012.1 Millennial Media xAd, Inc. Marchex NinthDecimal Factual 4Info Smaato Zumobi Crisp Media TVSmiles InMobi Amobee Flurry Vserv Aquto Adjust YieldMo DailybreakMedia Spongecell TapCommerce
  27. 27. Mobile Advertising Report, August 201628 Ad Network – Business Model Description
  28. 28. Mobile Advertising Report, August 201629 Ad Network – Entrepreneur Activity and Investment Trend
  29. 29. Mobile Advertising Report, August 201630 Ad Network – Most Funded Companies
  30. 30. Mobile Advertising Report, August 201631 Demand Side Platform – Business Model Description
  31. 31. Mobile Advertising Report, August 201632 Demand Side Platform – Entrepreneur Activity and Investment Trend
  32. 32. Mobile Advertising Report, August 201633 Demand Side Platform – Most Funded Companies
  33. 33. Mobile Advertising Report, August 201634 Analytics – Business Model Description
  34. 34. Mobile Advertising Report, August 201635 Analytics – Entrepreneur Activity and Investment Trend
  35. 35. Mobile Advertising Report, August 201636 Analytics – Most Funded Companies
  36. 36. Mobile Advertising Report, August 201637 Data Management Platform – Business Model Description
  37. 37. Mobile Advertising Report, August 201638 Data Management Platform – Entrepreneur Activity and Investment Trend
  38. 38. Mobile Advertising Report, August 201639 Data Management Platform – Most Funded Companies
  39. 39. Mobile Advertising Report, August 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 0 40
  40. 40. Mobile Advertising Report, August 201641 Interesting Seed Companies Company Overview Business Model Total Funding silverpush.co SilverPush (2012, Gurgaon) Provider of advertising and retargeting technology in TV Palaash Ventures, GSF India, 500 Startups, Unilazer Ventures, IDG Ventures India, TA Ventures, M and S Capital Partners Retargeting > Second Screen $2.8M unlockar.com Unlockar (2013, Delhi) Android app for lock-screen advertising & customer rewards Ad Serving Platform > Lock Screen $162K Curated list of companies by the sector analyst are defined as Interesting
  41. 41. Mobile Advertising Report, August 201642 Interesting Series A Companies
  42. 42. Mobile Advertising Report, August 201643 Interesting Series A Companies
  43. 43. Mobile Advertising Report, August 201644 Interesting Late Stage Companies
  44. 44. Mobile Advertising Report, August 201645 Top Funded Deadpooled Companies
  45. 45. Mobile Advertising Report, August 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 6 46
  46. 46. Mobile Advertising Report, August 201647 Useful Links Slide Title Content Platform Link List of All Companies in readable format Companies Link Large Upcoming Sectors Entrepreneur Activity Link Niche Upcoming Sectors Entrepreneur Activity Link Top investments in last one year Investment Trend Link Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link DSP – Most Funded Companies Sub Sector Understand Link Ad Network – Most Funded companies Sub Sector Understand Link SSP – Most Funded Companies Sub Sector Understand Link Data Management Platform – Most Funded Companies Sub Sector Understand Link Analytics – Most Funded companies Sub Sector Understand Link Top Funded Deadpooled Companies Companies Link
  47. 47. Mobile Advertising Report, August 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 8 48
  48. 48. Mobile Advertising Report, August 201649 Mobile Advertising – Company List COVERS THE FOLLOWING SECTORS Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  49. 49. Mobile Advertising Report, August 201650 Campaign Management (1/4) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler Company Details Funding Investors UpSnap [Cornelius, 2002]: UpSnap provides campaign management solution to the advertisers, ad agencies. Has built a proprietary database of historical consumer data. The data base is used to identify target audience for campaign. Uses technology platform to build suitable campaign for the target audience. The campaign can be used on the impressions purchased by UpSnap via RTB exchanges, direct publisher integrations and SDK integrations. $9.65M Village Ventures, SoftBank, Steamboat Ventures, Apax Partners Ubimo [Tel Aviv, 2012]: Ubimo provides location-based marketing service with additional datapoints such as weather and local events to make ads more relevant and contextually aware. Ubimo’s software-as-a-service platform allows companies to manage ad placements by looking at factors that might influence each consumer’s purchasing decisions, such as nearby venues, events, the weather, and neighborhood demographics such as the ages and gender of people most likely to patronize different services and businesses. Ubimo won Red Herring 2015 Top 100 Europe award. $9.5M Pitango Venture Capital, OurCrowd, YJ Capital Appoxee [Jaffa, 2010]: Appoxee is a push marketing platform for marketers to increase app engagement, retention and in-app purchases. Appoxee offers a set of tools to create, target, analyze and automate push and in-app messaging campaigns. Provides multi-app messaging and targeting capabilities for publishers with multiple apps. Also offers a set of in-app plugins, giving publishers additional ways to interact with their users. These include a message inbox and customer feedback form. Acquired by Teradata in Jan 2015 $2.4M Cyhawk Ventures Ltd., Lazarus Israel, Oryzn Capital Rain [Los Angeles, 2014]: Rain customers can create and place ads using the ad platform. The customers provide a location for targeting of customers and Rain delivers the ads to the mobile of the customers who are nearby to the location. Also, offers a landing page when a customer clicks on an ad. Provides real-time reporting solution to the customers. $100K 500 Startups ZapMe [Sydney, 2007]: ZapMe is a Mobile Digital Marketing Company that offers a content delivery platform that is location enabled. ZapMe allows its users to follow brands and receive direct offers at anytime. Offers location based service that can deliver offers when and where the user chooses. Using Google Maps API ZapMe can also send users to a location e.g. to the nearest retailer with a redeemable coupon etc. All data including ad response, CTR and demographics are stored in the platform and can be gathered for full reporting to the advertiser. $40k
  50. 50. Mobile Advertising Report, August 201651 Campaign Management (2/4) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler Company Details Funding Investors Enpocket [Boston, 2001]: Enpocket allows brands to plan, create, execute, measure and optimize mobile advertising campaigns. Provides a platform for mobile advertising campaign management and delivery system distinguished by advanced consumer insight, targeting, and measurement. Delivers mobile advertising across multiple formats including SMS, MMS, mobile internet advertising, and video. Acquired by Nokia in September 2007 for an undisclosed amount. BlueRun Ventures, GrandBanks Capital, Leader Ventures MobIntent [New York City, 2010]: MobIntent builds tools to simplify the process of creating, managing and optimizing mobile ad campaigns. Mobintent provides a complete view of campaign performance across search, display and social to better understand how customers interact with brand. Mobintent closed its operations in 2011. Techstars Lean [Mountain View, 2010]: LeanMarket is a campaign management platform which enables the marketers to pull a report and see in-depth data on every mobile app and mobile website that their ads appear in. Features include campaign dashboard, category targeting, device targetting, interactive reports etc. It also offers a self-serve interface to tweak and optimize the campaigns anytime they want. Also offers a self-serve platform for RTB bidding. It was a part of Y-Combinator accelerator program. Y Combinator WhereADbouts [Palo, 2013]: The WhereADbouts platform allows advertisers to create, manage and organize mobile advertisements campaigns using location and context-based selection strategies. The cloud-based platform enables advertisers to geotag, timetag and contextag their ads for maximizing CTR. Using the predictive analytics of the WhereADbouts platform, brands and advertisers are able to build forecasts to understand and prioritize what drives the most impact in their advertisement campaign. Flightly [Santa Monica, 2014]: Flightly provides Twitter advertising platform where it helps advertisers optimize the ad campaign to reach the relevant audience. Advertisers can create ad campaign and also manage using system workflow. Has partnership with Twitter for ad API and mobile measurement. Customers include Live Nation, Koral, Razorgator, Gameday, Golden State Warriors etc.
  51. 51. Mobile Advertising Report, August 201652 Campaign Management (3/4) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler Company Details Funding Investors Waypedia [Atlanta, 2014]: Waypedia provides a platform for mobile app promotion. App developers can register and select their app for promotion. Select specific geographical location for targeting or target worldwide. Select the volume of ads to be displayed. Estimated cost per download is 0.1$. Claims to have worked with 800+ advertisers, 5K+ monthly campaigns, 7M+ monthly impressions. Fractional Media [Boston, 2013]: Fractional media provides campaign management for the brands based on CPM, CPC and CPA with targeting methods. Fractional Media's machine learning technology matches individual ad opportunities based on the history of that individual user's actions and behavior with each campaign and creative. TapSurge [San Francisco, 2011]: TapSurge is a mobile performance based marketing agency which creates customized mobile media strategy for each individual app. Use RTB technology to execute the strategy. Has access to major ad exchanges along with own traffic sources. PowerPlay Mobile [ , 2010]: PowerPlay Mobile provides unique technology to connect with customers in real time. PowerPlay Mobile builds mobile campaigns with personalized feature sets addressing client's key performance measures. It analyses the results and refines the campaign in real time. In addition Powerplay Mobile also offers Loyalty Programs by giving consumers exclusive deals or special information on business. GeoMoment Digital [Boca Raton, 2015]: GeoMoment's mobile marketing solution combines the power of any digital ad product with the universal adoption of text messaging. Provides SMSAd Solution, its flagship patent-pending product that is flexible in its integration with all other mobile touchpoints. Provides mobile proximity and beacon solutions engaging consumers through customizable mobile applications, providing insight, information, engagement and contextual content to consumers in proximity of specific locations.
  52. 52. Mobile Advertising Report, August 201653 Campaign Management (4/4) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  53. 53. Mobile Advertising Report, August 201654 New Ad Formats (1/5) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  54. 54. Mobile Advertising Report, August 201655 New Ad Formats (2/5) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  55. 55. Mobile Advertising Report, August 201656 New Ad Formats (3/5) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  56. 56. Mobile Advertising Report, August 201657 New Ad Formats (4/5) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  57. 57. Mobile Advertising Report, August 201658 New Ad Formats (5/5) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  58. 58. Mobile Advertising Report, August 201659 Creatives (1/9) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  59. 59. Mobile Advertising Report, August 201660 Creatives (2/9) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  60. 60. Mobile Advertising Report, August 201661 Creatives (3/9) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  61. 61. Mobile Advertising Report, August 201662 Creatives (4/9) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  62. 62. Mobile Advertising Report, August 201663 Creatives (5/9) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  63. 63. Mobile Advertising Report, August 201664 Creatives (6/9) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  64. 64. Mobile Advertising Report, August 201665 Creatives (7/9) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  65. 65. Mobile Advertising Report, August 201666 Creatives (8/9) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  66. 66. Mobile Advertising Report, August 201667 Creatives (9/9) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  67. 67. Mobile Advertising Report, August 201668 Demand Side Platform (1/15) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  68. 68. Mobile Advertising Report, August 201669 Demand Side Platform (2/15) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  69. 69. Mobile Advertising Report, August 201670 Demand Side Platform (3/15) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  70. 70. Mobile Advertising Report, August 201671 Demand Side Platform (4/15) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  71. 71. Mobile Advertising Report, August 201672 Demand Side Platform (5/15) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  72. 72. Mobile Advertising Report, August 201673 Demand Side Platform (6/15) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  73. 73. Mobile Advertising Report, August 201674 Demand Side Platform (7/15) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  74. 74. Mobile Advertising Report, August 201675 Demand Side Platform (8/15) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  75. 75. Mobile Advertising Report, August 201676 Demand Side Platform (9/15) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  76. 76. Mobile Advertising Report, August 201677 Demand Side Platform (10/15) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  77. 77. Mobile Advertising Report, August 201678 Demand Side Platform (11/15) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  78. 78. Mobile Advertising Report, August 201679 Demand Side Platform (12/15) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  79. 79. Mobile Advertising Report, August 201680 Demand Side Platform (13/15) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  80. 80. Mobile Advertising Report, August 201681 Demand Side Platform (14/15) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  81. 81. Mobile Advertising Report, August 201682 Demand Side Platform (15/15) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  82. 82. Mobile Advertising Report, August 201683 Ad Network (1/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  83. 83. Mobile Advertising Report, August 201684 Ad Network (2/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  84. 84. Mobile Advertising Report, August 201685 Ad Network (3/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  85. 85. Mobile Advertising Report, August 201686 Ad Network (4/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  86. 86. Mobile Advertising Report, August 201687 Ad Network (5/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  87. 87. Mobile Advertising Report, August 201688 Ad Network (6/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  88. 88. Mobile Advertising Report, August 201689 Ad Network (7/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  89. 89. Mobile Advertising Report, August 201690 Ad Network (8/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  90. 90. Mobile Advertising Report, August 201691 Ad Network (9/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  91. 91. Mobile Advertising Report, August 201692 Ad Network (10/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  92. 92. Mobile Advertising Report, August 201693 Ad Network (11/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  93. 93. Mobile Advertising Report, August 201694 Ad Network (12/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  94. 94. Mobile Advertising Report, August 201695 Ad Network (13/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  95. 95. Mobile Advertising Report, August 201696 Ad Network (14/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  96. 96. Mobile Advertising Report, August 201697 Ad Network (15/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  97. 97. Mobile Advertising Report, August 201698 Ad Network (16/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  98. 98. Mobile Advertising Report, August 201699 Ad Network (17/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  99. 99. Mobile Advertising Report, August 2016100 Ad Network (18/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  100. 100. Mobile Advertising Report, August 2016101 Ad Network (19/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  101. 101. Mobile Advertising Report, August 2016102 Ad Network (20/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  102. 102. Mobile Advertising Report, August 2016103 Ad Network (21/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  103. 103. Mobile Advertising Report, August 2016104 Ad Network (22/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  104. 104. Mobile Advertising Report, August 2016105 Ad Network (23/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  105. 105. Mobile Advertising Report, August 2016106 Ad Network (24/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  106. 106. Mobile Advertising Report, August 2016107 Ad Network (25/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  107. 107. Mobile Advertising Report, August 2016108 Ad Network (26/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  108. 108. Mobile Advertising Report, August 2016109 Ad Network (27/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  109. 109. Mobile Advertising Report, August 2016110 Ad Network (28/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  110. 110. Mobile Advertising Report, August 2016111 Ad Network (29/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  111. 111. Mobile Advertising Report, August 2016112 Ad Network (30/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  112. 112. Mobile Advertising Report, August 2016113 Ad Network (31/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  113. 113. Mobile Advertising Report, August 2016114 Ad Network (32/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  114. 114. Mobile Advertising Report, August 2016115 Ad Network (33/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  115. 115. Mobile Advertising Report, August 2016116 Ad Network (34/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  116. 116. Mobile Advertising Report, August 2016117 Ad Network (35/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  117. 117. Mobile Advertising Report, August 2016118 Ad Network (36/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  118. 118. Mobile Advertising Report, August 2016119 Ad Network (37/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  119. 119. Mobile Advertising Report, August 2016120 Ad Network (38/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  120. 120. Mobile Advertising Report, August 2016121 Ad Network (39/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  121. 121. Mobile Advertising Report, August 2016122 Ad Network (40/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  122. 122. Mobile Advertising Report, August 2016123 Ad Network (41/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  123. 123. Mobile Advertising Report, August 2016124 Ad Network (42/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  124. 124. Mobile Advertising Report, August 2016125 Ad Network (43/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  125. 125. Mobile Advertising Report, August 2016126 Ad Network (44/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  126. 126. Mobile Advertising Report, August 2016127 Ad Network (45/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  127. 127. Mobile Advertising Report, August 2016128 Ad Network (46/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  128. 128. Mobile Advertising Report, August 2016129 Ad Network (47/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  129. 129. Mobile Advertising Report, August 2016130 Ad Network (48/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  130. 130. Mobile Advertising Report, August 2016131 Ad Network (49/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  131. 131. Mobile Advertising Report, August 2016132 Ad Network (50/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  132. 132. Mobile Advertising Report, August 2016133 Ad Network (51/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  133. 133. Mobile Advertising Report, August 2016134 Ad Network (52/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  134. 134. Mobile Advertising Report, August 2016135 Ad Network (53/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  135. 135. Mobile Advertising Report, August 2016136 Ad Network (54/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  136. 136. Mobile Advertising Report, August 2016137 Ad Network (55/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  137. 137. Mobile Advertising Report, August 2016138 Ad Network (56/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  138. 138. Mobile Advertising Report, August 2016139 Ad Network (57/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  139. 139. Mobile Advertising Report, August 2016140 Ad Network (58/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  140. 140. Mobile Advertising Report, August 2016141 Ad Network (59/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  141. 141. Mobile Advertising Report, August 2016142 Ad Network (60/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  142. 142. Mobile Advertising Report, August 2016143 Ad Network (61/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  143. 143. Mobile Advertising Report, August 2016144 Ad Network (62/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  144. 144. Mobile Advertising Report, August 2016145 Ad Network (63/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  145. 145. Mobile Advertising Report, August 2016146 Ad Network (64/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  146. 146. Mobile Advertising Report, August 2016147 Ad Network (65/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  147. 147. Mobile Advertising Report, August 2016148 Ad Network (66/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  148. 148. Mobile Advertising Report, August 2016149 Ad Network (67/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  149. 149. Mobile Advertising Report, August 2016150 Ad Network (68/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  150. 150. Mobile Advertising Report, August 2016151 Ad Network (69/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  151. 151. Mobile Advertising Report, August 2016152 Ad Network (70/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  152. 152. Mobile Advertising Report, August 2016153 Ad Network (71/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  153. 153. Mobile Advertising Report, August 2016154 Ad Network (72/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  154. 154. Mobile Advertising Report, August 2016155 Ad Network (73/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  155. 155. Mobile Advertising Report, August 2016156 Ad Network (74/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  156. 156. Mobile Advertising Report, August 2016157 Ad Network (75/75) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  157. 157. Mobile Advertising Report, August 2016158 Ad Exchange (1/3) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  158. 158. Mobile Advertising Report, August 2016159 Ad Exchange (2/3) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  159. 159. Mobile Advertising Report, August 2016160 Ad Exchange (3/3) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  160. 160. Mobile Advertising Report, August 2016161 Supply Side Platform (1/5) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  161. 161. Mobile Advertising Report, August 2016162 Supply Side Platform (2/5) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  162. 162. Mobile Advertising Report, August 2016163 Supply Side Platform (3/5) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  163. 163. Mobile Advertising Report, August 2016164 Supply Side Platform (4/5) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  164. 164. Mobile Advertising Report, August 2016165 Supply Side Platform (5/5) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  165. 165. Mobile Advertising Report, August 2016166 Native Ads (1/8) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  166. 166. Mobile Advertising Report, August 2016167 Native Ads (2/8) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  167. 167. Mobile Advertising Report, August 2016168 Native Ads (3/8) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  168. 168. Mobile Advertising Report, August 2016169 Native Ads (4/8) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  169. 169. Mobile Advertising Report, August 2016170 Native Ads (5/8) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  170. 170. Mobile Advertising Report, August 2016171 Native Ads (6/8) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  171. 171. Mobile Advertising Report, August 2016172 Native Ads (7/8) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  172. 172. Mobile Advertising Report, August 2016173 Native Ads (8/8) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  173. 173. Mobile Advertising Report, August 2016174 Ad Serving Platform (1/14) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  174. 174. Mobile Advertising Report, August 2016175 Ad Serving Platform (2/14) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  175. 175. Mobile Advertising Report, August 2016176 Ad Serving Platform (3/14) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  176. 176. Mobile Advertising Report, August 2016177 Ad Serving Platform (4/14) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  177. 177. Mobile Advertising Report, August 2016178 Ad Serving Platform (5/14) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  178. 178. Mobile Advertising Report, August 2016179 Ad Serving Platform (6/14) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  179. 179. Mobile Advertising Report, August 2016180 Ad Serving Platform (7/14) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  180. 180. Mobile Advertising Report, August 2016181 Ad Serving Platform (8/14) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  181. 181. Mobile Advertising Report, August 2016182 Ad Serving Platform (9/14) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  182. 182. Mobile Advertising Report, August 2016183 Ad Serving Platform (10/14) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  183. 183. Mobile Advertising Report, August 2016184 Ad Serving Platform (11/14) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  184. 184. Mobile Advertising Report, August 2016185 Ad Serving Platform (12/14) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  185. 185. Mobile Advertising Report, August 2016186 Ad Serving Platform (13/14) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  186. 186. Mobile Advertising Report, August 2016187 Ad Serving Platform (14/14) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  187. 187. Mobile Advertising Report, August 2016188 Ad Server (1/2) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  188. 188. Mobile Advertising Report, August 2016189 Ad Server (2/2) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  189. 189. Mobile Advertising Report, August 2016190 Deep Linking Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  190. 190. Mobile Advertising Report, August 2016191 Analytics (1/7) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  191. 191. Mobile Advertising Report, August 2016192 Analytics (2/7) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  192. 192. Mobile Advertising Report, August 2016193 Analytics (3/7) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  193. 193. Mobile Advertising Report, August 2016194 Analytics (4/7) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  194. 194. Mobile Advertising Report, August 2016195 Analytics (5/7) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  195. 195. Mobile Advertising Report, August 2016196 Analytics (6/7) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  196. 196. Mobile Advertising Report, August 2016197 Analytics (7/7) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  197. 197. Mobile Advertising Report, August 2016198 Data Management Platform (1/6) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  198. 198. Mobile Advertising Report, August 2016199 Data Management Platform (2/6) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  199. 199. Mobile Advertising Report, August 2016200 Data Management Platform (3/6) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  200. 200. Mobile Advertising Report, August 2016201 Data Management Platform (4/6) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  201. 201. Mobile Advertising Report, August 2016202 Data Management Platform (5/6) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  202. 202. Mobile Advertising Report, August 2016203 Data Management Platform (6/6) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  203. 203. Mobile Advertising Report, August 2016204 Retargeting (1/7) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  204. 204. Mobile Advertising Report, August 2016205 Retargeting (2/7) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  205. 205. Mobile Advertising Report, August 2016206 Retargeting (3/7) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  206. 206. Mobile Advertising Report, August 2016207 Retargeting (4/7) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  207. 207. Mobile Advertising Report, August 2016208 Retargeting (5/7) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  208. 208. Mobile Advertising Report, August 2016209 Retargeting (6/7) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  209. 209. Mobile Advertising Report, August 2016210 Retargeting (7/7) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  210. 210. Mobile Advertising Report, August 2016211 Attribution (1/2) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  211. 211. Mobile Advertising Report, August 2016212 Attribution (2/2) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  212. 212. Mobile Advertising Report, August 2016213 Enabler (1/11) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  213. 213. Mobile Advertising Report, August 2016214 Enabler (2/11) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  214. 214. Mobile Advertising Report, August 2016215 Enabler (3/11) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  215. 215. Mobile Advertising Report, August 2016216 Enabler (4/11) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  216. 216. Mobile Advertising Report, August 2016217 Enabler (5/11) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  217. 217. Mobile Advertising Report, August 2016218 Enabler (6/11) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  218. 218. Mobile Advertising Report, August 2016219 Enabler (7/11) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  219. 219. Mobile Advertising Report, August 2016220 Enabler (8/11) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  220. 220. Mobile Advertising Report, August 2016221 Enabler (9/11) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  221. 221. Mobile Advertising Report, August 2016222 Enabler (10/11) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  222. 222. Mobile Advertising Report, August 2016223 Enabler (11/11) Campaign Management New Ad Formats Creatives Demand Side Platform Ad Network Ad Exchange Supply Side Platform Native Ads Ad Serving Platform Ad Server Deep Linking Analytics Data Management Platform Retargeting Attribution Enabler
  223. 223. Mobile Advertising Report, August 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 4 224
  224. 224. Mobile Advertising Report, August 2016225 Team Narender Mandan Practice Lead, AdTech Ankur Nandi Practice Lead, AdTech

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