Tracxn Online Rental Startup Landscape - July 2015

ONLINE RENTAL
Start-up Landscape
JUNE 2015
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Tracxn: Sectors we track
Illustrative Sectors Tracked
ENTERPRISE
INFRASTRUCTURE
ENTERPRISE
APPLICATIONS
MOBILE CONSUMER
TECH FINTECH EDUCATION HEALTHCARE
SECURITY
STORAGE
NETWORKING
MOBILITY
IT OPS
CLOUD INFRASTRUCTURE
API MANAGEMENT
BIGDATA INFRASTRUCTURE
SAAS
MOBILE-FIRST ENT. APPS
INTELLIGENT ENT. APPS
OPEN SOURCE
RETAIL TECH
MARKETING TECH
STEALTH MODE
VERTICAL SAAS
MOBILE COMMERCE
MOBILE PAYMENTS
MOBILE MARKETING
MOBILE DEV TOOLS
MOBILE HEALTH
MOBILE GAMING
MOBILE LEARNING
MOBILE COMMUNICATION
MARKETPLACES
SUBSCRIPTION COMM.
FOOD TECH
INTERNET FIRST BRANDS
UBER FOR X
ONLINE RENTAL
TRAVEL
GAMING
INTERNET OF THINGS
3D PRINTING
BITCOIN
PAYMENTS
EDUCATION IT
SELF LEARNING
HEALTHCARE IT
DIGITAL HEALTH

Online Rental: Sector Overview
Scope: This report covers companies providing and enabling online rental of products to consumers as well as businesses.
Excludes immovable assets like real estate.
• Over $1B invested in last 5 years, with ~ $200M invested in H1 2015.
• 59 rounds of funding between 2014 – H1 2015. Transport and Fashion are the top two funded sectors.
• Transport - 21 investments worth ~ $300M
• Fashion - 10 investments worth ~ $90M
• Most active funds/incubators
• 500 Startups (Artsicle, BoatBound, HiGear, Tie Society, VaiVolta, Le Tote)
• Y Combinator (Lumoid, FlightCar, Style Lend, EquipmentShare, Le Tote)
• Andreessen Horowitz (Little Borrowed Dress, Getable, Yard Club, Le Tote)
• Notable investments in last six months
• Pley (Online rental for toys) - $10M, Series B from Allegro Venture Partners, Maven Ventures, Correlation Ventures,
Floodgate, Sozo Ventures - Feb 2, 2015.
• The Black Tux (Online rental for tuxedos) - $15M, Series A from The Raine Group, Menlo Ventures, First Round -
Jan 21, 2015
• eHi Car Rental - $150M, from SRS Investment Management, Tiger Global Management - May 26,2015

Notable
rounds
$216 M
$230 M
$101 M
$374 M
$241 M
$247M
$209 M
7
17
30
28
54
42
17
0
50
100
150
200
250
300
350
400
0
10
20
30
40
50
60
70
80
Total funding
Rounds of Funding
Funding has continued at a steady pace in this
sector, ~ $1B invested since 2012
Chegg: $57M
BookRenter: $20M
ZipCar $21M
BookRenter $30M
BookRenter $20M
RentTheRunway $15M
ReoCar $100M
Chegg $25M
YongChe $60M
RentTheRunway $24M
iCarsClub $60M
RentTheRunway $60M
Pley $10M
TheBlackTux $10M
YTD
Year on year venture funding in online rental start-ups between 2009 - YTD 2015
In$million

The number of early stage deals has gone up
significantly since 2010
4
9
24
20
46
26
3
4
2
3
4
6
0
10
20
30
40
50
60
2009 2010 2011 2012 2013 2014
Roundsoffunding
Early Stage Late Stage
Late Stage
Early Stage
Number of funding rounds in online rental start-ups between 2009-2014

Online Rental – Market Map
FASHION
(platforms for renting fashion
apparel and accessories online)
APPAREL
Little borrowed dress
ACCESSORIES
Rocksbox
LUXURY
Rent the runway,
Bagborrowsteal
ADVENTURE
(platforms for renting adventure
goods/ equipment online)
APPAREL
Getoutfitted
BOATS
Yachtico, Boatbound
RV
Rvshare
CAMERA
(Platform for renting camera,
lenses and other accessories)
Lumoid, Lensrentals
BOOKS
(Platform for renting text books)
Chegg, Bookrenters
GAMING AND VIDEO
(platforms for renting movies, toys
and games)
DVDs
Quickflix
TOYS
Pley
GAMES
Gamefly
TRANSPORT
(platforms for renting cars and
bikes online)
BIKES
Spinlister, Zagster
CARS
Silvercar, Getaround, Zipcar
FURNITURE
(Platform for renting furniture)
Furlencos
Business Facing
HEALTHCARE EQUIPMENT
(platforms for renting medical equipment)
Cohealo
HEAVY EQUIPMENT
(platform for renting heavy equipment online)
Getable, Yardclub
Consumer Facing
$679M $166M $13M $42M
$18M $11M
$343M
$6M
1. Excludes immovable assets like real estate
HORIZONTALS (Multi-Category)
Baro, Peerby
$5M

Transport, Books and Fashion are the top
funded sectors in Online Rental
$0
$0
$5 M
$6 M
$11 M
$13 M
$18 M
$42 M
$166 M
$344 M
$450
0 100 200 300 400 500 600 700
Camera
Tools
Horizontal
Furniture
Healthcare Equipment
Adventure
Heavy Equipment
Gaming and Movies
Fashion
Books
Transport
Total Funding in $millions
$0.1 M
N/A
RelayRides, ZipCar, ReoCar, iCarsClub
Chegg, BoookRenter
Le Tote, RentTheRunway, BagBorrowSteal
Pley, GameFly
Getable, YardClub
BoatBound, Yaticho
CoHealo
Furlenco
Peerby, Baro
Mootch
Lumoid
$679 M
Cumulative Funding across various Online Rental sectors in last 10 years (in $ million)
700

Online Transport Rental: Flat funding activity,
B2C car rental is the top sub-segment
NA
$0.1 M
$5 M
$6 M
$11 M
$13 M
$18 M
$42 M
$166 M
$344 M
$450
Camera
Tools
Horizontal
Furniture
Adventure
Heavy Equipment
Gaming and Movies
Fashion
Books
Transport $679 M
Cumulative Funding across various Online Rental sectors in
last 10 years (in $ million)
$96M
$30M
$332M
$202M
$153M $164M
2010 2011 2012 2013 2014 2015
in$millions
Transport Rental – Funding between 2010 - 2015YTD
Cars - B2C,
$478M
Cars - P2P,
$192M
Bikes - B2C,
$7M
Bikes - P2P,
$2M
In cars, B2C car
rental Is the majorly
funded Sub-sector
Transport Rentals – Funding Across Sub-Sectors
Flat funding in the
last few years
YTD
Top Companies

Online Book Rental: Sharp decline in funding
NA
$0.1 M
$5 M
$6 M
$11 M
$13 M
$18 M
$42 M
$166 M
$344 M
$450
Camera
Tools
Horizontal
Furniture
Adventure
Heavy Equipment
Gaming and Movies
Fashion
Books
Transport $679 M
$2M
$30M
$120M
$98M
$66M
$27M
$2M $0.2M
2007 2008 2009 2010 2011 2012 2013 2014
in$Million
Book Rental – Funding between 2007-2014
Online book rental witnessed a sharp decline in funding activity.
Chegg, BookRenter and CampusBookRenter account for majority
of the funding.
Chegg$114M
Chegg$75M
BookRenter$40M
Chegg$27M
Top Companies

Fashion Rentals: Steady Increase in Funding
led by Luxury Fashion Rentals
NA
$0.1 M
$5 M
$6 M
$11 M
$13 M
$18 M
$42 M
$166 M
$344 M
$450
Camera
Tools
Horizontal
Furniture
Adventure
Heavy Equipment
Gaming and Movies
Fashion
Books
Transport $679 M
$16M
$20M
$28M
$67M
$19M
2010 2011 2012 2013 2014 2015
in$millions
$0.9M
Luxury -
Horizontals,
$114M
Luxury -
Apparel,
$15M
Luxury -
Accessories,
$21M
Apparel,
$3M
Accessories,
$2M
Fashion Rentals – Funding Across Sub-Sectors
Funding in the fashion rentals
space has grown rapidly in the
last few years
YTD
Fashion Rentals – Funding between 2010 - 2015YTD
Dominated by the
luxury segment
Top Companies

Mature – Well Funded
Fashion
Horizontal
Adventure
Books
Transport
Gaming and Movies
Furniture
Heavy Equipment
Tools
Creative Art
Musical Instruments
2007 2008 2009 2010 2011 2012 2013
Average Year of Inception
Upcoming – Early Stage
Funding
Heavy Equipment, Adventure and Tools
witnessed growth in funding in recent years
TotalFunding(LogScale)
1
2
Note: This analysis include 300+ companies across 12 key business models
Size of the bubble
indicates number of
companies in the segment

Adventure – Boats and Heavy Equipment are
the upcoming sectors
• Adventure witnessed growth in
funding in recent years.
• Boat Rental is the majorly funded
sector.
• P2P Boat Rental dominates this
sector.
• Heavy Equipment witnessed drastic
increase in investment in 2015, led
by EquipmentShare and Getable.
• B2B Heavy Equipment Rental is the
most funded sub – sector.
Apparel, $0.27M
Boats - Marketplace, $2M
Boats - P2P, $11M
Horizonals,
$0M
RV - P2P, $0
Adventure – Funding across sub-sectors
Heavy Equipment,
$3M
Heavy Equipment - B2B,
$15M
Heavy Equipment – Funding across sub -
sectors
$1.00M
$0.55M
$2.46M
$6.12M
$2.80M
2011
2012
2013
2014
2015
In $millions
Adventure – Funding over the years
$2.40M
$0.00 M
$3.40M
$0.22M
$7.10M
2011
2012
2013
2014
2015
in $millions
Heavy Equipment- Funding over the years
1. Boats Marketplace – Platform for other boat charters/rental companies to rent their boats
2. B2B Heavy equipment Rental – Equipment rental between contractors
3. Heavy Equipment Rental – Rental between contractors
and equipment rental companies

Recently Funded Sub-sectors
TRANSPORT – CAR RENTALS
• $35.0M Series D - RelayRides (US) from Trinity Ventures, Shasta Ventures, Google Ventures, August Capital - Jun 2014
• $19.6M Series A - FlightCar (US) from Great Oaks, First Round, Comcast Ventures, Softbank - Sep 2014
• $14.0M Series B - SilverCar (US) from CrunchFund – Sep 2014
FASHION - LUXURY
• $8.8M - Series A - Le Tote (US) from Simon Venture Group, Sherpa Ventures, Arsenal Venture Partners, FundersClub, Lerer
Hippeau Ventures, Basset Investment Group, Azure Capital Partners, Accelerate IT Ventures – Feb 2015
• $10.0M Series A - The Black Tux (US) from The Raine Group, Menlo Ventures, First Round – Jan 2015
• $60.0M - Series D - RentTheRunway(US) from Advance Publications, Highland Capital Ventures, Bain Capital Ventures,
Technology Crossover Ventures - Dec 2014
EQUIPMENT
• $2.1M Seed - EquipmentShare(Heavy Equipment) (US) from Y Combinator, WeFuder, Funders Club, Great Oak Venture
Capital, Sound Ventures - May 2015
• $9M Series A - Cohealo (Healthcare Equipment) (UK) from Krillion Ventures, Romulus Capital - Oct 2014
• $7.6M - Getable (Heavy Equipment) (US) from Brick and Mortar Ventures, Stomper Company, DPR Constructions, Zachary
Constructions, JJ Albanese, Semil Shah - Feb 2015
GAMING AND VIDEO
• $10M Series B - Pley(Gaming and Video) (US) from Allegro Venture Partners, Maven Ventures, Correlation Ventures,
FloodGate, Sozo Ventures – Feb 2015

Most Active Investors
500 Startups Y Combinator
Andreessen
Horowitz
Kleiner
Perkins
Caufield &
Byers
Great Oaks
Venture
Capital
Sequoia
Capital
FundersClub Floodgate MassChallenge
Expansion
Venture
Capital
Creative Art Artsicle Artsicle
Adventure Boatbound Boatbound
Transport HiGear FlightCar China Auto
Rental Inc.
FlightCar
Reocar,
ZoomCar
ZoomCar RelayRides RelayRides
Fashion
Tie Society, Le
Tote
Style Lend, Le
Tote
Little Borrowed
Dress, Le Tote
Rent The
Runway
Le Tote
Heavy Equipment VaiVolta
Equipment
Share.com
Getable, Yard
Club
Equipment
Share.com
EquipmentShar
e.com
Camera Lumoid
Books Chegg Chegg
Gaming and Video
GameFly
Pley
Horizontal Rentabilities

Horizontal Transport Fashion Adventure Camera Books
Gaming and
Video
Tools Furniture
Heavy
Equip.
Healthcare
Equip.
Others
ONLINE RENTAL COMPANY LIST
DETAILS 300+ COMPANIES (94 FUNDED AND 233 UNFUNDED COMPANIES)
COVERS THE FOLLOWING SECTORS

Horizontal (1/9)
Company Details Funding Investors
Listing
Rentlx [India, 2015]: Rentlx offers a platform for online rentals, leasing and P2P exchange. Users can post
classifieds about anything ranging from second hand goods, real estate properties to jobs and services. Plans to
charge a fee for premium listings from 30th June 2015. Claims to provide all services free of cost as on May 2015.
Listing
RentalCompare [United States, 2010]: RentalCompare is an online platform for listing products for rent. It has
more than 500,000 rental products and services from over 1,000 rental companies listed on its website. It
connects users who want to rent to individuals and vendors who want to lend products and services.
RentalCompare provides this service free to those who wish to rent. Rental companies listing rental products and
services pay a flat listing fee to RentalCompare
Marketplace
RentStuff.com [United States, 2010]: RentStuff.com connects people looking to rent items to suitable local
rental companies. It helps users to search, find and compare rental items. RentStuff.com uses a database of
20,000 rental shops to help users get the best deal. Rental companies are given the opportunity to contact new
customers directly with their best quote. User's just need to provide details about the rental period for the item that
they are searching for.
$0.7M
JumpStart Foundry, Chattanooga
Renaissance Fund
Marketplace
frents [Germany, ]: Frents lets people discover items to rent, and buy, thus making frents a social tool for people
and their things. The ownership information is depicted on a map so that users get precious information about
their neighborhood and rental companies operating in the specified area. Frents enables friends to chat about
their latest shopping achievements, students to exchange dvds and games, neighbors to share their vehicles, and
all people to make money renting out unused things and to save money renting from a trusted renting business.
The company offers a free rental software that includes online-reservation, availability-techniques, customer-
management and discount rates on a per item basis.
$0.1M
Marketplace
RentPitara [India, 2013]: RentPitara, by Futore Ventures, is an online portal for rentals. Allows users to rent
products for a pre-defined period of time. Verifies products before listing and guarantees quality. Launched
operations in Pune, expanded to Mumbai since then. Won IIT-Kanpur's B-Plan competition IDEAS during
Techkriti 2013 and received INR 1.5M in prize money. Raising $300K on AngelList as of Feb 2015.
$25k
Gaming and
Video
Tools Furniture
Heavy
Equip.
Healthcare
Equip.
Others

Horizontal (2/9)
Marketplace
Ecomodo [United Kingdom, 2008]: Ecomodo is an online marketplace that lets people lend and borrow each
other''s everyday objects, skills and spaces with confidence. Founded in 2007 it stopped its services in
March,2015
Marketplace
e-loue [France, 2009]: e-Rent is a web based platform for any individual or professional to lease its objects, and
look for objects for rent. Created in 2009 by Alexandre Woog and Benoit Wojciechowski. Both individuals and
business can list their products for rent on its platform.
Marketplace
Rentalic [United States, 2008]: Rentalic.com is an online rental marketplace that provides a platform for sharing
& reuse through person-to-person renting between friends, family, and neighbors. It is an online marketplace
where individuals and businesses can rent the stuff they own to each other. Awards & Recognition: 1st
place grand prize winner - PayPal Developer Challenge Innovation Competition (Rentalic captured the grand
prize in the 2010 PayPal X Developer Challenge innovation competition.
Marketplace
eRENT [United States, 2010]: eRENT provides an online platform to rent people, places and things.
Headquartered in Southern California, eRENT connects commercial and individual owners and renters of goods
and services in one online rental marketplace.
Marketplace
Rent It Today [United States, 2006]: RentItToday provides consumers and potential renters a web platform
where they are able to find what they want to rent where they need to rent it. Rental Companies of all sizes can
advertise, market, and brand their rental inventory, services, and business across its web platform. In addition,
users can track their goods through custom analytics that monitor and report on all points of contact, real time
email form lead generation, phone calls, onsite traffic, referral traffic to their websites and social media networks,
and more.
Gaming and
Video
Tools Furniture
Heavy
Equip.
Healthcare
Equip.
Others

Horizontal (3/9)
Marketplace
erento [Germany, 2003]: Erento is an internet-based marketplace for renting goods and services. At erento.com,
potential buyers find everything that is available for rent spanning over 2,200 categories. The platform gives
renters an overview of prospective prices and availability in the relevant region. It aggregates a large number of
goods lenders. Started as a commission model in 2003, it change itself to contract based model in 2010, where
each lender can upload a certain number of articles online each month. Erento was acquired by Austrian
publishing house RussMedia in 2011.
HV Holtzbrinck Ventures
P2P
Rentabilities [United States, 2007]: Rentabilities attempts to create a rental platform where people can rent
anything, all at the same place. It aims to make people rent stuff which they plan to use only once instead of
buying them. Founded by Alex Cook and Adam o'Neill, its still in beta phase and is primarily based in Boston.
$0.7M MassChallenge
P2P
Rentamus [Spain, 2009]: Rentamus provides a peer to peer platform for renting anything. Based in Spain
anybody can post their products to put on rent. Rentamus does not store any product on its platform, it just
provides the tools for its users to search and rent them. It generates the payment details and lets the owners
decide the rental terms.
$0.3M
P2P
Rentah, Inc. [United States, ]: Rentah.com provides a peer-to-peer platform on which anyone is able to rent out
their goods, services, or spaces at a price of their choosing. The platform allows communities to tap into the
value of their underutilized assets, such as the lawnmower, vacant room etc. which lay idle for long. A user can
request to rent a product. After the request has been approved, user can contact the provider for renting the
product, which he approves after getting a verification code from Rentah. In return, Rentah charges five percent of
the fee.
$0.1M
P2P
Baro [United States, 2013]: Baro is a mobile solution for on demand P2P, renting of everyday goods with on the
spot delivery and pickup options with provision of insurance on transportation and renting of goods. Customers
make cash by renting out everyday products like cameras, televisions, kitchen applicances etc to other people.
Initially started as a crowd funded startup on Kickstarter, it successfully raised $15K and received seed funding in
the early 2015.
$0.1M
Gaming and
Video
Tools Furniture
Heavy
Equip.
Healthcare
Equip.
Others

Horizontal (4/9)
P2P
Coomuna [United States, 2014]: Coomuna is a web based social platform for peer-to-peer borrowing and
lending in Latinamerica. It connects people with similar interests, to enable sharing goods, services and activities
in real life. Users can list anything that they wish to rent on its platform for free. They can also rate each other to
create a social group based on trust and quality.
$50k
P2P
Usarium [Russia, 2013]: iOS app for peer-to-peer consumer rental on smartphone for everyday use items.
Provides booking, escrow payments and digital legally binding agreement. Free share transactions with friends,
commercial transactions - 10% commission.
$50k
P2P
Rent My Items [United Kingdom, 2011]: RentMyItems.com is an online UK marketplace that facilitates business
to consumer and person to person renting of items owned among friends, family and communities. Items are
contracted directly between the owner and individual renting the item. Looking to increase traction and improve
features, the website currently allows free listings without commission.
$41.6k
P2P
UseTogether [Romania, 2012]: UseTogether is a peer-to-peer online community-based web platform designed
for like-minded people. It targets individuals who are willing to share their resources with other members. It allows
members to lend, give away or swap objects and services at no financial expense. Any user can list anything for
rent on its platform.
$41.1k LAUNCHub
P2P
Rentthings.ca [Canada, 2011]: RentThings, is a Canadian Online Rental Marketplace that connects owners and
renters together, through a peer to peer rental system. Owner can rent any daily household goods like bicycles,
chairs, tools etc by listing them on the platform. Users looking to save some money can search the platform for
products available on rent.
Gaming and
Video
Tools Furniture
Heavy
Equip.
Healthcare
Equip.
Others

Horizontal (5/9)
P2P
PhoRent [United States, 2012]: PhoRent, now Karangoo.com was a peer-to-peer rental marketplace that allows
you to rent out items in your household that you don’t use every day, like your motorboat or Jet Ski. You can also
search rental items listed by private party or rental merchant and book it right on our site. The company changed
business model to a group buying platform where members can create/join a group to make a purchase, share
the cost, schedule usage of the product and then rent it out to other members.
P2P
Renthiz [India, 2014]: Ren Thiz is an upcoming online rental marketplace for users to meet their rental needs.
Users can browse listings on the site and get connected with the renter. Users have the option to rent the item in
hourly, monthly, yearly basis and to stipulate the rental price. Product listings include furniture, electronics, books,
real estate etc. Yet to launch as of May 2015.
P2P
RentItYaar [India, 2013]: RentItYaar is an online rental marketplace for second hand products. Users can browse
listings on the site and get connected with the renter. Product listings include various categories like apparel,
electronics, furniture, sports & fitness, travel & camping etc. Currently operating in Pune.
P2P
RentuUp Marketplace [Israel, ]: Rentup is a P2P rental market place. It allows people to rent or hire anything
to or from anyone with confidence. Users need to register themselves, in order to list their products for rent. Users
can list anything and set their own rental terms.
P2P
SharePALS [United Kingdom, 2011]: SharePALS.com is a peer-to-peer rental website. Members can rent,
borrow, share or donate household items, spaces, skills and resources. People can also lend or donate their
items for free. Users need to register on its portal before they list any product for rent.
Gaming and
Video
Tools Furniture
Heavy
Equip.
Healthcare
Equip.
Others

Horizontal (6/9)
P2P
Locloc.it [Italy, 2012]: Locloc is an Italian peer-to-peer renting site. It offers a virtual market place where people
can rent anything he/she owns to anyone. Subscription is free and easy: individuals as well as professionals can
create a personal profile on Locloc issues a rental agreement that the user can see directly with the renter. The
contract includes an insurance policy that can cover the object from damage till 990 euro. Owners specify the
terms of the rental and both renters and owners can rate each other to create a reputation system for the platform.
P2P
Beepyo [United States, 2015]: A peer to peer online rental marketplace that encourages social interaction
between friends and strangers. Users can list their spare items for rent on its platform. Creates an online social
network for renting stuffs where users can rate and review each other.
P2P
RentXS [Australia, 2013]: RentXs provides an online platform to list anything for rent. People can list almost
anything by providing details about availability, rental fee, delivery options etc. It provides renter the security of
making payment only when the ordered product has been delivered for service. For owners it provides a secure
and easy payment channel.
P2P
Rentoid [Australia, 2007]: Rentoid.com provides an online hire and rental platform that connects owners with
renters. The company offers platform that enables owners to rent their items and renters to find various products
in the areas of accommodation, airplanes, antiques, art baby, beauty and health, boats, and books. Part of
Collaborate Corporation - an ASX listed company.
P2P
Hire Things [United Kingdom, 2006]: Hire Things is an open marketplace for products, goods, places, and
services for hire and rent. The web based internet rental platform also provides a hire booking management
system.
Gaming and
Video
Tools Furniture
Heavy
Equip.
Healthcare
Equip.
Others

Horizontal (7/9)
P2P
ShareTown [United States, 2012]: ShareTown lets users buy, sell and rent from around their neighbourhood.
The company is trying to build trusted community. The company partnered with media companies that have a
trusted brand so they can white label their brand. For security, the rental fee and deposit requested are held in
limbo on the platform until both parties confirm that they are satisfied with the exchange. Parties also have the
ability to review each other.
P2P
usetwice [United States, 2012]: On usetwice user can rent objects for DIY, Sports and Leisure, Fashion &
Accessories or other items.
P2P
Rentything [Canada, 2012]: Rentything is an online peer to peer rental marketplace. With it, users are able to
rent anything from anybody. They are also able to rent out their own things to other users to earn some money.
Listing is free.
P2P
RentBillow, LLC. [United States, 2014]: RentBillow is an online person-to-person rental marketplace for unused
assets to other individuals. Helps to create value for individuals who temporarily need assets and do not want to
spend the money to purchase them outright. Founder (Anabella Watson), a former housewife, originally
conceived the idea as a way for stay at home wives/mothers to generate extra income for their households
without having to leave their homes.
P2P
The Borrowers Ltd [United Kingdom, 2010]: The Borrowers provides an online platform which brings together
lenders of personal possessions, property and land, with borrowers who would rather hire than buy those
items.Launched on 15 September 2010, the first 100 listings placed are free of charge for 6 months advertising.
Gaming and
Video
Tools Furniture
Heavy
Equip.
Healthcare
Equip.
Others

Horizontal (8/9)
P2P
Rentgini [India, 2014]: Rentgini provides listing of household items available for renting and connects owners
with borrowers. It lets users list and search for products and rent/lend them for the period they want. Operating in
Bangalore as on April 2015.
P2P
Rentongo [India, 2012]: Rentongo.com is an online marketplace in India for rental of goods that lists various
kinds of products like furniture, appliances, bikes, camping gear etc. It provides all the required details to connect
renters with owners of these products. The portal enables users to browse through rental categories in search of
the product they want to hire, send enquiries to renters, obtain rental and transportation charges and make the
payments directly to the renter. Allows renters to list the products they want to rent along with details of the
product. Also enables renting businesses to partner with the company and grow their business. Selected for GSF
M-Accelerator batch of 2015.
P2P
RentSher [India, 2014]: RentSher lets users list and search for products and rent/lend them for the period they
want. Covers daily household products including toys, costumes, kitchen appliances, sports items, electronics,
etc. Handles transactions online or through COD and performs doorstep delivery and pickup. Currently operating
in Bangalore.
P2P
Red's Shed Rentals [Brazil, 2012]: Red's Shed is a Colorado-based peer-to-peer rental community connecting
people who have underutilized stuff in their house and garage, with those who need it. Red's Shed connects
friends and neighbors to share the things they don't use every day. Red’s Shed has also introduced a groups
functionality to the community; offering organizations such as schools, HOAs, churches and other groups the
ability to act as circles, for their members to rent to one another. The company successfully completed a crowd-
funding round ($4,500) in May 2014
P2P
IRentShare [India, 2012]: IRentShare is an online platform that enables users to rent and share their products.
The categories of items offered by the site include books, computers, cameras, furniture, home & kitchen
goods, sports goods, musical instruments, travelling equipment etc. Payment methods include netbanking &
COD. Logistics for the renting goods and the background check of the customers involved in renting and receiving
, along with the deposit money handling is managed by the company.
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Peerby [Netherlands, 2011]: Peerby is a Dutch startup that operates a peer-to-peer sharing service for products.
Users can share or request items from people in their neighborhood online, via their mobile or via social media
channels. Launched (beta) for Amsterdam in August 2012, the team is expanding to other areas.
$2.4M
SanomaVentures, Techstars,
XAnge Private Equity
P2P - Location
Based
NeighborGoods [United States, 2009]: NeighborGoods is an online marketplace that allows you to share,
borrow and sell physical items with other people in your area. On the platform people can list their items for sale,
browse inventory of items and add their wishlist to share with other members in their community.
$100k
P2P - Location
Based
Baatna [India, 2015]: Developing an android app that will help users borrow stuff instantly from other users in
nearby vicinity. Users can post their requirement on the app and it will send a push notification to all the people in
that area. Founders also founded Cloudfulfill, an e-commerce enabler. Not yet launched as on May 2015.
P2P - Location
Based
Relendo [Spain, 2014]: Relendo provides a peer to peer renting platform that allows rental of products among
users belong to same area. It lets people looking to lend products to renters in return of some financial aid. Users
can specify their duration of lending products and request for an appropriate quotation. All users in the community
are verified before hand.
P2P - Location
Based
Zilok [France, 2007]: Zilok is a France based local peer-to-peer and B2C property rental marketplace. People
can list and rent anything like vehicles, tools, furniture, sports gear etc. Members can manage thousands of
objects per account for free. Rental services pay for marketing services by Zilok.
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Cars -
Metasearch
Enjoy Car Hire [United Kingdom, 2009]: Enjoy Car Hire is a UK car hire broker/Metasearch that offers
affordable online car hire in over 37 different countries. Using its website users can request for a quote. Users just
need to provide information about their rental period, and Enjoy Car Hire offers them a list of options from a
number of car rental providers. Users can then compare different rental prices and book their cars.
Cars - B2C
China Auto Rental Inc. [China, 2007]: Zuche.com (China Auto Rental Inc.) is a leading car rental service in
China. Found in Sept. 2007. As China's leading car rental service supplier, Zuche.com provides short term, long
term and financial rental services in the whole country . It was awarded the "Excellent Enterprise of the year"
award in 2011. It went public on Sept 19, 2014.
$203M Kleiner Perkins Caufield & Byers,
Warburg Pincus
Cars - B2C
Reocar [China, ]: Reocar is a professional car rental service company in China. As a new car rental enterprise,
Reocar owns a set of car rental management system, which ensures the standardization and normalization of
operational procedure of the enterprise, coordinated with advanced E-commerce platform and GPS. Users can
book their cabs on its web platform where they provide details about their journey.
$100M Sequoia Capital
Cars - B2C
Zipcar [United States, 2000]: Zipcar is a membership-based car-sharing company that provides automobile
rentals to its members, billable on an hourly or daily basis. Members are able to view vehicle availability and
reserve a self-service car via the internet, iPhone app, or telephone, in increments as short as one hour and pay
only for time they reserve. Zipcar vehicles report their positions to a control center using in-car technology.
Zipcar was founded in 2000 by Cambridge, Massachusetts. On October 31, 2007 Zipcar merged with rival
Flexcar. In 2009 Zipcar has become the world’s largest car-sharing service, sharing 6,000 vehicles among
275,000 drivers in 49 U.S. cities, Vancouver, Toronto, and London.
$60.7M
Meritech Capital Partners, Pinnacle
Ventures, Benchmark, Greylock
Partners, Globespan Capital
Partners
Cars - B2C
YongChe [China, 2010]: Yongche is a car rental service company. It allows users to book professional car
reservations online. Users can specify their pick up/ drop off point. Recently it also started its professionally
chauffeured car rental service. It currently operates in the cities of Beijing, Shanghai, Guangzhou, Shenzhen and
74 other Chinese cities.
$60M
DCM, Ctrip, ZhenFund,
Morningside Group, Qualcomm
Ventures, CBC Capital, GIC
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Silvercar [United States, 2012]: Silvercar is the airport car rental company for business travellers currently
renting on Silver Audi A4s. It allows customers to complete the rentals, even unlocking the cars, with a
smartphone. Available in US cities at Austin, Dallas, Los Angeles, Phoenix and San Francisco.
$31.5M CrunchFund
Cars - B2C
ZoomCar [India, 2012]: ZoomCar is a membership-based self-drive car rental service that allows individuals to
rent vehicles by the hour or by the day/week/month. The service is based on a hyper-local distribution model that
locates vehicles in close proximity to where people live or work. Zoom partners with the auto manufacturers
like Ford & Mahindra, becoming the first car rental company in India to offer an electric vehicle. One of six
companies that are part of Microsoft's Accelerator Plus program in Bangalore. Operational in Bangalore and Pune
with a fleet size of over 250 cars at about 40 locations (Oct 2014). Larry Summers invested $30K in the company
in May 2013. Raised venture round of funding in Oct 2014 led by Sequoia Cap with participation from existing
investors and Mohandas Pai, former Infosys CFO and Abhay Jain, Head of Corporate Affairs at Manipal Group.
Raised a series B round of $5M from sequoia and Mohandas pai. Co-Founder David Back has made his exit from
the company but will still hold his board position.
$16M Funders Club, Empire Angels,
Sequoia Capital, FundersClub
Cars - B2C
Drive YOYO [Turkey, 2012]: Located in easy to access locations, YOYO lets people rent cars hourly and get
their cars just by using their membership cards. No keys, no paperwork, no waiting line. Currently it’s in Istanbul,
Turkey.
$5.5M
Cars - B2C
Drive.SG [Singapore, 2011]: Drive.SG is Singapore is a car rental marketplace for people to rent cars in
Singapore. Drive.SG has partnered with various car rental companies based in Singapore. Users can select the
cars of their choice, mention their hire and return dates.
$1M
Cars - B2C
Hyrecar [United States, 2014]: Stealth-mode startup with an online marketplace where car owners can rent their
cars to approved Uber/Lyft drivers and make money on their idle cars. Has a fixed pricing model, car owners can
track their cars on map and get car insurance.
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Highway Cabs [India, 2006]: Highway cabs is an online car rental service provider. Claims to maintain a car fleet
which is less than 3 years old. Provides car rental services for 60 cities in A.P & T.G only. Offers packages of
car rentals for tourist destinations around Hyderabad. Also offers corporate packages.
Cars - B2C
JustRide [India, 2014]: JustRide provides rental cars for self drive. Consumer can book a car online by hours or
days from a fleet of luxury cars. Charges a security deposit of INR 3000. Plans to introduce a dynamic pricing
model based on user driving index, where customers are rewarded with lower rental charges for driving safely.
Claims to have over 300 unique customers. Operating in Mumbai as on April 2015.
Cars - B2C
Geysir [Iceland, 2002]: Geysir is an Icelandic car rental service that allows users to book cars on rent online.
Geysir Car Rental boasts of a collection of new American, European and Japanese cars that specifically meet the
requirements of motoring conditions in Iceland. It also offers a number of low cost rental cars for ranging from
small Toyota Yaris to big Ford Econoline 4x4 for 15 persons.
Cars - B2C
Reliable Car & Truck Rental [Canada, ]: Reliable Car & Truck Rentals offers online car and truck rentals on
daily , weekly and monthly basis. They also have a special weekend rate and holiday specials. Reliable Car
& Truck Rentals offers free customer pick up from home, body shop or office. The website offers an online
form to request quote and allows payment via all major credit cards.
Cars - B2C
Top Rent A Car [Bulgaria, 2003]: Top Rent A Car is Bulgarian car rental company. It has offices in Varna
Airport, Burgas Airport and Sofia Airport. The company has large car fleet of more than 500 cars, most of them
brand new. It provides car hire service in every Bulgarian city, car hire deliveries and transfers. The online
platform allows users to register themselves, browse and reserve cars by providing details about their reservation
period.
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Rent-A-Bomb [Australia, 1974]: Rent-A-Bomb Car Rentals is an online car rentals service that provides
affordable car for hire. The company has offices in 12 locations in 3 states. Offers car rental in Melbourne,
Sydney, Brisbane, Gold Coast, and Cairns. Users book cars by entering the rental details on the website.
Cars - B2C
Nationwide Vehicle Contracts [United Kingdom, 2002]: Nationwide Vehicle Contracts, established in 2002 is a
car & van leasing company with gap insurance and offers a range of car accessories. Users of the website
can either fill out an online quote or pick up the phone and talk to one of the UK based leasing specialists at
Nationwide Vehicle Contracts. Users can either lease cars for a along term or rent them for short duration.
Cars - B2C
Bravo Rent a Car [United Arab Emirates, 2011]: Bravo is an online car hire company, providing their services in
Dubai, Abu Dhabi and all over the UAE. Bravo offers car from luxury brands like Maybach, Bentley, Cooper,
Cadillac Escalade, Lamborghini, BMW, Ferrari, Mercedes, Land Rover, Rolls Royce and Porche for rent. Users
can enter the details of their hiring period on its platform for renting the cars.
Cars - B2C
Autorent Car Rental [United Arab Emirates, 2006]: Autorent is a car rental company based in the middle east,
headquartered at Dubai, United Arab Emirates, having offices at Sultanate of Oman and Kingdom of Saudi
Arabia. Started with a fleet of 50 vehicles, the company now boasts to have over 10000 vehicles, with in-house
service center facilities. Recently the company launched its limousine services named as “Autorent Limousine
Services” in the Dubai, providing services in UAE and Oman. Its online platform allows users to book cars by
providing details about the pick-up and drop location. Frequent renter are rewarded with reward points.
Cars - B2C
Upshift [United States, 2012]: On demand car rental service. It calls itself the Inspirato for cars. Car club
members can drive a luxury sedan, SUV, or hybrid they can drive for a day or longer delivered to their door
anytime, anywhere in the city. Offer $1M insurance coverage. Rentals start at $75 per day.
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roamride.com [NewZealand, 2013]: Roam connects people who own cars with trusted people who want to
borrow cars. It endevours to make car sharing simple, safe and cost effective. Owners earn money while their car
is idle, and borrowers have the convenience of a car when they need one right in their neighbourhood
Cars - B2C
Greenleaf Rent A Car [United States, 2010]: Greenleaf Rent A Car is an eco-friendly car rental company that
provides low emissions vehicles including electric and hybrid models. Its rental fleet includes a wide variety of
vehicles ranging from electric vehicles to low emissions SUV and truck rentals. It has offices in Carlsbad and
Escondido, CA.
Cars - B2C
Edge Auto Rental [United States, 2006]: Founded in 2006, Edge Auto Rental owns and rents diverse fleet of
Cube Trucks, Passenger Vans, Cargo Vans, Mini Vans, Sport Utility Vehicles, Hybrids, and Sedans. Customers
can book their cars on its platform by stating the duration of the rent and paying a booking fee in advance.
Cars - B2C
MiCar [India, ]: Offers a web/mobile platform that allows users to register a membership with and locate self-drive
cars in their location to book for the time required by the customer. The company provides the user with a key
card which can be used on the card reader to use the car. Users can make car reservations on the platform and
choose from the type of car and the duration required. Also has a mobile app for booking services. Its services are
currently available only in Delhi, Noida and Gurgaon.
Cars - B2C
LetMeDrive [India, ]: Online platform that allows users to book for self-driven cars which can be rented for a
period of time. Users can provide the details of the booking period along with type of car they need and check for
the availability on the portal. Has set fleet based tariff plans along with bulk booking options. Currently operating in
Delhi/NCR region.
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Season Car Hire [United Kingdom, 2006]: Season Car Hire established in 2006 provides luxury cars for hire in
United Kingdom. All cars offered on its platform are certified to deliver a top level performance because of its
regular maintenance and service. It offers a variety of luxury and prestige vehicles from the most elite
manufacturers in the world like Aston Martin, Bentley, Audi, Ferrari, Bmw, Lamborghini Land Rover, Range Rover,
Maserati, Mercedes, McLaren, Porsche, Nissan, and Rolls Royce.
Cars - B2C
Greenlux Car [France, 2013]: GreenLuxCar offers luxury vehicles for rent. It has its own fleett of luxury / prestige
cars only in hybrid or electric engine. As a special service users can add a driver to the rental period or for a
simple transfer from point A to point B. GreenLuxCar attempts to make an impact on society and create
awareness with the need to use vehicles ecological in partnership with several renowned car manufacturers.
Cars -
Marketplace
LendYour [United Kingdom, 2013]: LendYour offers to be the Expedia, for renting. Users can book the exact
car, RV, van or truck they want, read reviews and check the environmental impact mark for each vehicle before
they make their choice. It offers small & medium enterprise rental industry a SaaS booking platform,
integrated fleet management and fully back-office functionality to transform the management of their business.
$8.5k
Cars -
Marketplace
Rent A Car Now [United States, 2011]: RentACarNow provides users a web platform that lets them quickly
search for the lowest car rental rates in any city or airport. It claims to manually search and list all possible car
rental sites in the world and offer the best deals and lowest prices on them. Users can both book and cancel their
reservation on its web site.
Cars -
Marketplace
DriveNow [Australia, 2002]: DriveNow helps travelers compare and book car and campervan hire vehicles in
Australia and New Zealand from leading rental companies. Visitors can instantly compare the latest pricing from a
wide choice of leading rental companies and view a detailed summary of vehicle features. Users can confirm
booking instantly on its platform by paying, if required , using a credit card. DriveNow introduce in 2009 the
world's first Green Star rating on rental Cars. Its car partners inlcude Avis, Hertz, Budget, Europcar, Thrifty and
RedSpot. Campervans Partners include Apollo Motorhomes, Britz, Backpacker Campervan Rentals, KEA
Campers, Maui, Cheap Campa, Hippie Campa and Tasmanian specialists Cruisin' Tasmania Motorhomes.
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iCarsClub [Singapore, 2012]: iCarsClub provides a peer to peer solution for user looking to rent cars and save
money. Car owners can list their vehicle to monetize their idle car time, and car drivers can rent a car nearby at a
low hourly or day rate. iCarsClub also provide full insurance cover on each vehicle listed for rent on its platform.
$70.5M
Red Dot Ventures, IDG Capital
Partners, The Morningsider
Cars - P2P
RelayRides [United States, 2009]: RelayRides offers a peer-to-peer car rental marketplace connecting people
who need a car with vehicle owners whose rides would otherwise be sitting idle. The platform keeps a track of
cars and matches borrowers to car owners. Car owners set the price and availability and RelayRides provides the
technology infrastructure and a $1M insurance policy to make the transaction safe and convenient. Its services
are now available for also aiport rides/pick-ups. Their services now offer free parking lot service where the car
owner can give his vehicle for renting to arriving visitors at airport and which is returned when the owner is back.
In more than 2,000 cities and 300 airports. With its series B funding round in June 2014, planning launch of its
Android app and expansion.
$53.2M
Google Ventures, August Capital,
Shasta Ventures, General Motors
Ventures, Webb Investment
Network, Expansion Venture
Capital, MassChallenge, Canaan
Partners, Trinity Ventures
Cars - P2P
FlightCar [United States, 2011]: FlightCar offers a car-renting marketplace that allows vehicle owners parking at
the airport to rent out their cars to other travelers. Owners get free airport parking and renters choose from a wider
selection of vehicles at lower prices than those offered by the major car rental chains. Every rental is insured up to
$1 million to protect both renters and owners and every renter is pre-screened.
$19.6M
The Brandery, SV Angel, TEEC
Angel Fund, Vine St. Ventures, Y
Combinator, General Catalyst
Partners, SoftBank Capital, Great
Oaks Venture Capital, First Round
Capital, Comcast Ventures, GGV
Capital
Cars - P2P
Drivy [France, 2010]: Drivy(earleir Voiturelib) is a peer-to-peer car rental marketplace in France available in 50
cities in the country, making it a market leader in the segment. The service includes a comprehensive car
insurance coverage. 2.5M active users are renting 15K+ cars on the platform with each car owner earning€1,000
every year. Raised €6 million in May 2014 to expand to other European.
$19.6M
Alven Capital, Index Ventures,
Bpifrance, Via-ID
Cars - P2P
Getaround [United States, 2009]: Getaround provides a peer-to-peer car sharing marketplace that enables car
owners to rent their cars to a community of trusted drivers by hour, day, or week using their smartphones. Installs
a Getaround Carkit in cars to enable easy renting. In talks with car manufacturers to increase supply.
$19M
Redpoint Ventures, General
Catalyst Partners, Venture51,
CrunchFund, Menlo Ventures, A-
Grade Investments, Innovation
Endeavors, Collaborative Fund,
Correlation Ventures, SOSventures
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OuiCar [France, 2007]: Ouicar is a peer-to-peer car-sharing marketplace for renting cars to local people.
Launched in 2012, it was developed under Zilok.com as Auto Zilok project. Today it rents 12k cars throughout
France. Owners can manage their booking calenders with online payments on the platform, with detailed price
information in their listings. On average owners earn 200 to 300 € per month. Ouicar takes 30% per booking, 15%
of which goes to car insurance.
$3.7M Jaina Capital, Ecomobilité Ventures
Cars - P2P
GoMore [Denmark, 2011]: Gomore, is a Scandinavian peer to peer car rental service. It has over 4000,000
users. It is currently operational in Denmark, Sweden and Norway. It matches car owners with renter using both
web and mobile based application.
$2.5M Jesper Buch
Cars - P2P
HiGear [United States, 2011]: HiGear is a private car-sharing club for luxury and sports cars. Users can rent cars
from other people their city. Members can share and rent luxury cars from each other within a trusted, secure
community of car enthusiasts. Members typically enjoy prices that are 50% off or more, and also generate extra
income by making their cars available to other members when not in use.
$1.3M
Battery Ventures, e.ventures, 500
Startups, Right Ventures
Cars - P2P
Tripndrive [France, 2013]: Tripndrive allows users to rent their car while they are away instead of leaving the at
the airport parking lot. Funds generated from the renting out the car are used to play for the parking fee at the
airport. The startup plans to first start with France’s big airports and later expand regionally and to other European
markets.
$1M Isai
Cars - P2P
TravelerCar [France, 2012]: TravelerCar's car-sharing platform offers travelers leaving their car in the parking of
the Paris airports the option of renting during their absence. The owners save on payment of parking, and can
even make money if the vehicle is used a lot. TravelerCar not only provides the marketplace for listing and renting
autos, but also provides necessary insurance and support for drivers and for all vehicles that have been rented
through its system.
$1M Gilles Enguehard
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JustShareIt [United States, 2011]: JustShareIt is a person-to-person car sharing and B2C car rental
marketplace to rent vehicles such as cars, SUVs, mini-vans/trucks among a trusted, background checked
community of members. It provides RideLink (optional feature), an in-vehicle integrated monitoring system,
allowing members to track driving patterns and better maintain their vehicles. Its hardware enables keyless
exchanges to access vehicles through mobile phones.
$0.5M
Cars - P2P
Arriendas.cl [Chile, 2012]: Arriendas is a Chilean peer to peer car rental service. It lets users list their idle
vehicles for rent on its platform. Anybody who wants to lease a car need to register on its platform and deposit a
sum as security. All cars are tracked using a GPS based technology. Owners receive the earnings from their
vehicles on the 1st and 16th of each month.
$40k Start-Up Chile
Cars - P2P
Drive My Car Rentals [Australia, 2008]: DriveMyCar Rentals is an online community connecting car owners
looking to earn money by renting out their car, with customers who are searching for a car rental for a particular
time period. Car owners can register with the website and use the rental valuator to calculate the rental return.
Post registration and giving the details of their car type, condition etc. they will be contacted by drivers' book
requests through email and SMS. Owners and borrowers can interact regarding the place of meeting, undergo
vehicle handover inspection. Also provides comprehensive car insurance to owners.
Cars - P2P
Autonetzer [Germany, 2010]: Germany based peer-to-peer car-sharing service where car owners can rent their
car to other people through its online portal. Bookings and payments are made online and on it smartphone app
for Android and iOS. Provide free add-on car insurance throughout the rental period. The revenue model is based
on a commission fee.
Cars - P2P
Buzzcar [France, 2011]: Buzzcar online portal and mobile app(for iPhone, iPad and Android ) enables a user to
search for car rentals from neighbours and for owners to manage their rentals. The car rental listings mention all
the details about the car, condition, pricing etc. Both full coverage insurance (MTA) and roadside assistance are
offered to the car owners. Lists 7000+ car owners available for 70k+ members
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SnappCar [Netherlands, 2011]: SnappCar offers an online marketplace for car owners and drivers, enabling
peer to peer car rental. This online community connects car owners looking for extra income and drivers looking
for a wide range of vehicles looking for a low-medium budget option. Also offers full insurance and roadside
assistance to protect and serve both owners and renters. Verification process is conducted for both the sides
before a transaction is made.
Cars - P2P
SocialCar [Spain, 2011]: Social Car is a Peer-To-Peer Car Sharing company in Spain. Based in Barcelona,
founded in January 2011 and launched in June 2011, Social Car with its growing fleet of cars is already present in
more than 60 cities in Spain. Social Car allows owners to make money by renting out their car while it is not
used.There are no membership fees and there is a full insurance and customer support.
Cars - P2P
Car Next Door [Australia, 2012]: Car Next Door is an Australian peer-to-peer marketplace that lets car owners
rent their cars to their neighbours when not using it. Services in Melbourne and Sydney. Has a strict membership
criteria, a booking system, insurance and in-vehicle technology to make the transaction safe, fast, keyless and
easy for both parties. More than 10k subscribers who lend their car for 20-40 % less than the cost of hiring. The
average owner makes $220 a month, Aug 2014.
Cars - P2P
Hubber [United States, 2013]: Hubber offers a peer-to-peer car rental system. They map travelers who need to
rent a car with cars rented out by city residents when they leave town. Car owners can leave their vehicle at
hubber facilities before they leave the town post which the vehicle will be made ready to the traveler arriving at the
airport. The traveler can book a car through the platform itself before the arrival. The service covers the car
owners with the $1M liability policy. Founder Paul Davis was a former production manager at Hollywood.
Cars - P2P
Rentecarlo [Denmark, 2013]: Rentecarlo is an online P2P car rental platform where car owners can lend their
cars during idle time to its member car renters. They can rent car by hour/ day/ week and get full insurance
coverage during the rental period. Company doing beta testing of product. Team in Copenhagen, Toronto and
U.K. Part of NewCastle, U.K. based Ignite 100 Accelerator program
Ignite100
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MinbilDinbil [Denmark, 2013]: MinbilDinbil is a dutch peer to peer platform for lending cars. Car owners can list
their cars for rent and price it accordingly. Lenders can search for the best available car option for their trip. After
the car has been handed back to the owner, both the parties can rate each other to help other people make the
right decision.
Cars - P2P
Classics & Exotics [United States, 2014]: It is a web based, peer to peer renting platform for connecting classic
and exotic car owners to pre-screened and qualified renters. The platform allows owners of classic and exotic car
owners to bond with potential admirers and in return Classics and Exotics charges a nominal fee for renting out
their cars. Every rental includes up to $ 1 million in liability protection, as well as roadside service and support.
Cars - P2P
Lenderise [Australia, 2012]: Lenderise lets owners rent their cars, caravans and camping vans to other people
who are in need of them. Users can list their vehicles for free. People looking to rent, are required to pay a
security deposit in addition to the rent, which is stored safely by Lenderise and is released back to the customer
within 48 hours of returning the vehicle.
Cars - P2P
GoMore [Denmark, 2005]: GoMore is a ridesharing and p2p car-rental site in Denmark. It matches car-owners
with passengers and renters on web and mobile. Users can rent cars online by paying for the rent on its platform.
Once the owner confirms the booking, payment is received upon exchange of car keys.
Cars - P2P
WhipCar [United Kingdom, 2009]: Whipcar, based in London, was founded in February 2009 and launched the
world’s first peer-to-peer car rental service in April 2010 having raised Â£1million in Venture Capital funding from
Delta Partners in October 2009. Their online platform pairs car owners with excess vehicle capacity with eligible
drivers, allowing car owners to make money when they are not using their cars and drivers have access to a car
on their street. They offer a bespoke fully integrated insurance product, 24/7 customer support, break down cover
on all bookings made and automated screening of all drivers and car owners who join the service.
Delta Partners
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rent-n-roll [Germany, 2011]: Rent-n-roll is a German web and mobile based platform where users can participate
in private car sharing. Cars can be rented and lent throughout Germany. During the rental period, cars are
checked for damages and public liability-insured. Using its platform renters can find nearby cars. It is currently
running a scientific project in Geislingen (near Stuttgart) in collaboration with the University of Applied Sciences
for Economics and Environement Nurtingen-Geislingen and the local carsharing club to investigate whether
private carsharing is also feasible in more rural areas.
Cars - P2P
RideIndia [India, 2012]: RideIndia is an online platform to connect users who want to list their two-wheelers for
rent and users looking to get a bike while on travel. Users can browse listings by city and even brand of the bike
and check through the bikes that are available for rent, along with the official documents for the bike, details of the
renter etc. Users who are looking to rent their bikes, can list themselves on the platform, get verified by the
company regarding the condition of the bike and the proof of documents.
Cars - P2P
Rentop [India, 2014]: Building a P2P marketplace to share and rent vehicles between members. Renters are
asked to verify their identity and eligibility while joining. Also has ratings and reviews for vehicle sharers to build
trust. Won first at in50hrs:Idea to prototype event in 2013.
Bikes - B2C
Zagster [United States, 2007]: Zagster is a bike sharing service.. It designs, builds, and operates private bike
sharing programs for universities, corporate campuses, hotels, and residential communities. Zagster provides
customers a complete bike sharing solution - including system design, installation, sharing technology,
maintenance, rider support, and marketing services. It also provides a mobile app for users to book, return and
check pricing of bikes.
$3.7M
Benjamin Franklin Technology
Partners, New Dominion Angels,
Techstars, Fontinalis Partners,
Right Side Capital Management,
LaunchCapital
Bikes - B2C
Social Bicycles [United States, 2010]: Allows people to reserve smart bicycles through web/mobile and use
them. Integrates GPS-enabled locks that works with affordable bike racks and open when one enters their
reservation pin. For educational and residential campuses. Team has relevant experience with gigs in NYC
bicycle program, UCB's bikesharing and cycle design.
$3.6M
Gaming and
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Transport (13/15)
Bikes - B2C
WheelStreet [India, 2014]: WheelStreet, a Grabhouse incubatee, is an online bike rental marketplace which
provides bikes of any kind on rent with a pick and drop facility. Lists bikes which are in decent condition. Offers
inventory management system for vendors and provides booking information via Whatsapp/SMS. Launched in
June 2014, processing 900 bookings on a monthly basis as of June 2015. Has 1700+ bikes listed including 50+
super bikes. Clocked revenue of INR 35 Lakhs in one year without spending on marketing or advertising.
$0.2M
Bikes - B2C
E-Motion Bikes Ltd [United States, 2014]: E-Motion Bikes is a company based in the Tweed Valley, Scottish
Borders, providing electric bike rentals for visitors to the area. It also sells electric bikes online. Rental bikes can
be booked online or by calling on its number. Bikes can be delivered and picked up from various locations.
There's a choice of bikes to hire from high quality supplier A2B. Renting starts from 25 pounds for half a day to 35
pounds for a full day. For rental period more than a day, special request has to be made.
Bikes - B2C
Rentalmotorbike.com [Spain, 2013]: RentalMotorBike provides an online platform for booking motorbikes and
scooters. It offers over 30000 biked in more than 500 locations. It has created a network of motorbike suppliers
who are benefited by increasing their bookings through RentalMotorBike. 50% of the reservation fee is paid
upfront and the rest directly to the leaser upon delivery of the vehicle.
Bikes - B2C
Rent A Bike Vietnam [Vietnam, 2014]: Rent A Bike Vietnam is the first foreign run online bike rental company in
Vietnam. It allows users to rent bikes online on daily, weekly and monthly basis. It also offers guided tours. Users
can choose from a wide range of branded bikes on its platform.
Bikes - B2C
WickedRide [India, 2014]: WickedRide allows users to rent Harley Davidson, Royal Enfield and Triumph bikes
for a day. Requires users to furnish relevant documents at the time of booking, including Driving License and
Passport. Does not include fuel in tariff. Conducts free biking classes for women. Currently offering services in
Bangalore. Plans to conduct biking expeditions, short bike vacations, offer biking merchandise and an organized
forum to connect all bikers. Founded by Vivekananda HR, Anil G and Varun Agni.
Gaming and
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Transport (14/15)
Bikes - B2C
Velolet [United States, 2010]: Velolet helps users rent bikes. It brings the best certified bikes from its network of
local bikes shop where hey lie idle. All that the customers need to do is to specify a their period for rent and
Velolet brings the best available option to them.
Bikes - P2P
Spinlister [United States, 2011]: Spinlister is a marketplace that lets you find bikes on rent online, whether from
individuals or existing bike rental shops. Early founders closed the company and moved on another idea, but the
company was restarted by one of its early investors in 2013.
$2M
Bikes - P2P
Velo Labs [United States, 2013]: Skylock is a connected, solar powered bicycle lock. Skylock has Bluetooth 4.0
and via a smartphone app, customers can press a button to unlock the lock. The lock can also be set up to have
proximity detection. The lock also has a theft alert system and crash detection. Users can arrange to lend out
their bike to anyone in their trusted network or the Skylock community while keeping track of it via the app.
$95k
Bikes - P2P
Bzike [United Kingdom, 2010]: Bzike offers an online platform for peer to peer bicycle rental service. Anybody
with a bike which is unused for certain times during the day or week can list their bike and be contacted by nearby
commuters or travellers who need a readily available mode of transport. They can rent the bike by the day, and
then must return the bike to the location they found it. Internet users or smart phone users with an iPhone,
Android or Blackberry can search based on their location, with the service using the NakdReality.com location
search.
Bikes - P2P
LOCK8 [Germany, 2012]: Lock8 (VeloLock) offers an electronic key allowing users to lock and unlock their bikes
using its mobile app. It also features GPS tracking and smart sensors, which activate a 120 decibel alarm when
the bicycle is tampered with. LOCK8 features a gyro-accelerometer, temperature sensor, vibration detector, light
sensor and hot wire cable. With LOCK8 the user can receive a push notification when a thief tries to tamper with
the lock and can also share e-keys to borrow and lend bikes on the App. With its bike sharing platform, the smart
bike lock allows any bicycle fleet to be connected to a rental platform, so bikes can be reserved and booked
remotely through the app. A GPS/GSM chip integrated in the LOCK8 enables customers to locate and unlock the
bicycle without handing over keys.
Horizons Ventures, Otto Capital,
LLC
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Transport (15/15)
Bikes - P2P
BitLock [United States, 2013]: BitLock, a product of Mesh Motion Inc., is a keyless lock controlled by the user's
smartphone that lets him set up a public or private bike-sharing network. When the owner of the bicycle is within a
few feet of BitLock, the Bluetooth link senses the iOS or Android smartphone and lets him unlock the bike with the
push of a button. With the BitLock app, users can give friends or strangers access to their bicycle if they want to
share it, and they can also add more bicycles to the network. The lock uses phone GPS to map its location, so the
owner always know where the bike is parked. The app also maps the rides and track calories burned, miles
traveled, and CO2 saved by biking. Raised $127k on Kickstarter.
Bikes - P2P
Spokefly [United States, 2013]: Spokefly provides a marketplace and mobile platform that allows people to list
their bikes for others to ride. It operates on a peer-to-peer basis, allowing folks with bikes to make them available
for use by others on a short-term basis. And unlike other services, which typically work on a per-use model,
Spokefly operates as a monthly subscription.
Gaming and
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Fashion (1/14)
Women - B2C
Le Tote [United States, 2012]: Women’s fashion rental service offering apparel and accessory rentals for only
$49 per month(3 garments and 2 accessories) and jewelry rentals for $19/month (3 pieces). Curated products
from brands like Shopbop, Nordstorm, Nastygal and Piperlime. $70,000 in monthly revenue and 30% m-o-m
growth with user-based in 48 states and 93% retention, Aug 2013.
$10.8M
Andreessen Horowitz, Google
Ventures, Lerer Ventures, Scrum
Ventures, Y Combinator, 500
Startups, FundersClub, TMT
Investments, AITV - Accelerate-IT
Ventures, Simon Venture Group,
L.P., Azure Capital Partners, EPIC
Ventures, Arsenal Venture
Partners, Lerer Hippeau Ventures
Women - B2C
onbelle [Germany, 2014]: MyOnBelle expands users' closet and offers them access to unlimited clothing and
accessories. It aims to offer the most convenient accessories and fashion online rental service on the
German/European market. Users can mark their favorites outfit and accessories on the website and receive a
personalized package based on their respective style choices. Users pay a fixed subscription fee per month. They
can keep their MyOnBelle package as long as they like, once they send it back, they receive a new one.
Women - B2C
couturesqd [United States, 2013]: Couture Sqd is an apparel rental service. For $35 per month, it lets
customers get 4 clothing items delivered at their door. Users can use them for 30 days and keep what they love
by paying extra. Couture Sqd aims to make fashion more accessible and easy to discover.
Women - B2C
Due Maternity [United States, 2003]: Due Maternity offers maternity clothes for rent online. Shop our pregnancy
clothing store for cute, stylish, trendy and fashionable designer maternity clothing. Due maternity offers a number
item ranging from maternity jeans, tops, bags and skin care products on rent. Products are usually delivered in 3-5
working days with 14 days return policy. In 2010 Due Maternity was acquired by RC2 Corporation (now TOMY) to
help grow their expanding Mother-Infant-Toddler category
Women - B2C
My Rent Dress [United States, 2011]: My Rent Dress is an online market place that allows fashion designers to
rent out their products to the end users with an option to buy. The platform specializes in haute couture dresses
but it also offer a variety of products from jewelry to handbags.
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Fashion (2/14)
Women - B2C
Luxemi [United States, 2011]: Luxemi is an e-commerce platform for renting ethnic Indian clothing and
accessories, where users can rent and buy from a curated collection from the latest trends. Rental periods is
either 4 day or 10 day period. Luxemi provides a free prepaid envelope for customers to parcel back the dress to
Luxemi warehouse.
Women - B2C
BorrowItBindaas [United States, 2011]: BorrowItBindaas offers an online boutique for renting or buying Indian
apparel and accessories. Users can book garments for 5-day or 10-day rental period. Provides pre-paid envelope
on the last day of rental period before noon for returning garments.
Women - P2P
I-ELLA.com [United States, 2010]: I-Ella is an online platform where users can buy, borrow or swap/sell the
latest must have fashion apparels, accessories and more. Listing is free, but it charges for each successful
transaction. Also it claims to donate 10 % of each transaction fee to charity. It was named “Top 10 NYC Startup to
Watch” by Time Inc., "Best of the Web" by InStyle Magazine and and appreciated by Lucky Magazine,
Glamour.com, Refinery29, WWD, AOL Switched, Essence Magazine, Discovery Treehugger etc. The company
has added over 55,000 members including bloggers, celebrities, stylists, fashion editors, students and more since
opening its platform in April 2011.
Women - P2P
Model Citizen Incorporated [United States, 2014]: Model Citizen is a peer-to-peer shopping network where
individuals can buy/sell/rent each other’s closets for various styles and looks. Model Citizen is creating a large,
sharable online “closet” that allows women to shop looks on women with similar height, size, and body profiles as
them. This allows the user to look at clothes on body’s that most similarly resemble their own, leading to a more
satisfactory online shopping experience. It allows people to monetize their closet, creating income with what they
already own.
Women - P2P
Share Closet [United States, 2012]: Share Closet is a web and mobile based app for sharing clothing, shoes
and accessories among friends. It lets people share their closet with other people and create a community based
on sharing economy. Winners of Startup Weekend Pittsburgh Winners, April 2013 and winner of Awesome
Foundation micro grant award.
Gaming and
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Fashion (3/14)
Women - P2P
Klozee [India, 2015]: Klozee is an online P2P rental marketplace for people to lend and borrow clothes. Users
need to login through their Facebook account to borrow and lend clothes on the site. Lenders click pictures to
make their own closet for lending. Borrowers can select any dress from the collection, filter them by size, price,
and fix the dates. Klozee picks up clothes from the lender, dry cleans and delivers them to the borrower and after
the transaction is over, returns the clothes back to the lender. Tied-up with MyWash.in to dry clean and disinfect
the clothes both before and after use. Yet to launch as of April 2015.
Women - P2P
Tete-a-Rent [India, 2014]: Tete-a-Rent is an online peer-to-peer marketplace for second hand lending, selling,
swapping and give-away of fashion apparel, accessories and footwear. Offers door-to-door pickup and drop
(selected cities), dry cleaning before drop and return, quality check, verified users, agreements and legal teams to
handle disputes.
Women - P2P
Date My Wardrobe [United States, 2013]: Date My Wardrobe is a peer to peer localized marketplace for renting
fashionalble wardrobe items such as designer dresses, shoes, handbags etc. Lenders can make some money by
renting out unused/less used assets while buyers save money while having access to quality items. The company
provides delivery and cleaning and free photography(>100$ item) service. Takes a commission per item
rented.
Women - P2P
Kookopa [United States, 2013]: Kookopa is an online community which allows women to rent clothing, bags,
shoes and accessories from each other. Kookopa allows lenders to monetize items that have never or only gently
been worn, and allows borrowers to discover apparel and accesories in others closets
Apparel -
Women - B2C
Little Borrowed Dress [United States, 2010]: LBD is a rental service for bridal partywear dresses. Renters can
rent bridalwears for just fraction of its retails cost. LBD offers rentals for both brides and bridesmaids. For
bridesmaids, order needs to be placed 3 months in advance. It is currently based in New York City and has raised
$1.25M as seed fund in Feb,2007.
$1.3M
Index Ventures, Andreessen
Horowitz, Neu Venture Capital,
LaunchCapital
Gaming and
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Fashion (4/14)
Apparel -
Women - B2C
Rent frock Repeat Inc [Canada, 2010]: RentFrockRepeat is an online platform for renting women's clothing.
renter s can select dresses of their choice and specify their hire and return dates. After the rental period is over, all
dresses are returned using pre-paid envelops. It is currently backed by Canadian women angel investors,Coralie
Lalonde and Caroline Somers.
$1.2M
Apparel -
Women - B2C
Borrow For Your Bump [United States, 2015]: Borrow For Your Bump is an e-Commerce maternity retailer
where users can buy, borrow or style their maternity wardrobe. Users can borrow items that they only wear once
or twice for special events. Users can choose between our pre-packaged boxes of its most popular items or
customize their own box.
Apparel -
Women - B2C
RentMaternityWear.com [United States, 2009]: RentMaternityWear.com provides a web platform to rent special
occasion maternity wear via the internet. RentMaternityWear.com solves the maternity wardrobe challenge by
making social and special occasion wear available on an as-needed basis. RentMaternityWear.com offers a
carefully edited selection of new, on-trend dresses sourced directly from the most coveted designers and
manufacturers in the market. Users can request for a try on before selecting the dress for try on. Shipping is done
using Fedex services.
Apparel -
Women - B2C
Closet with Benefits [United States, ]: Closet with Benefits is a subscription-based women's fashion service in
NYC. CwB members pay a monthly fee of $69 to access a curated collection of dresses (a closet in the cloud).
New styles get delivered to them by our Fashion Concierge (FC) to keep for as long as they like. The members
have the option to buy what they love at a member-discounted rate, and return the rest for new styles.
Apparel -
Women - B2C
Sari Closet [United States, 2010]: Sari Closet is an online store for renting Indian designer saris. Based in Bay
area, California, sari Close offers sets of six saris for different occasions. It recently launched its bridal collection
for rent. Along with bridesmaid saris it has also tied up with fashion house Swati Couture to offer designer bridal
wears on rent.
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Fashion (5/14)
Apparel -
Women - B2C
Belly Bump Boutique [United States, 2008]: BellyBumpBoutique is an online store for maternity formal wear
rental. Users can hire formal maternity dress and accessories for a period of days. BellyBumpBoutique offers free
upgrades/ exchange in case any misfittings.It also offers full refunds on returns. It currently serves in United
States and Canada.
Apparel -
Women - B2C
rentmyrack [Australia, 2014]: Rent My Rack provides premium designer dresses for hire online. It feature
various designers and fashion styles. Customers book their dresses through its online platform. Rent My Rack
delivers the dresses through express delivery, usually a couple of days before the event. After the event users
parcel back the dress in a prepaid envelope provided by Rent My Rack.
Apparel -
Women - B2C
MineforNine [United States, 2009]: Mine For Nine rents fashionable designer maternity clothes online. Users
have the option to buy or rent the maternity cloths available in its catalog. Renting is usually for a period of one
month. In cases of designer gowns, renting period is 14-day. users can ask for change in size any time during the
renting period.
Apparel -
Women - B2C
Maternity Exchange [Singapore, 2004]: Maternity Exchange is a online rental shop for renting or buying
maternity clothes. It primarily serves in Singapore. It stocks all kinds of maternity jeans, bras, lingerie and
swimwear, as well as diaper bags, belly bands and other gifts and accessories. Customers can chose to rent
maternity outfits under three rental plans. If they wish to keep it they just need to pay the difference. Maternity
Exchange was founded by Deborah Ng in 2004 and has won the Singapore Service Stars Award 2011.
Apparel -
Women - P2P
Rentez-Vous [United Kingdom, 2013]: Rentez-vous offers a peer to peer marketplace for renting clothes and a
platform for designers to showcase their design and subsequently sell them through "try buy before you buy"
concept. People can both list their wardrobe for rent and and rent cloth from other people's wardrobes. Also
designers can list their designs for display. People can rent them/ try them before they actually decide to buy.
Rentez-vous is currently functional in Paris and London.
$0.2M
Gaming and
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Fashion (6/14)
Apparel -
Women - P2P
opnuu [United Kingdom, 2010]: Opnuu is an invitation based, fashion and accessories community where users
can borrow and lend designer, vintage and other desirable items with like-minded people. Opnuu enables
lenders to share their wardrobes, at a reasonable price, with their community, thus amortising the cost of
purchase. User can rate each other to create a community based on reputation matrix to ensure quality.
Apparel -
Women - P2P
ZealShare [United States, 2014]: Zeal is a community-driven marketplace, which allows members to rent and
borrow clothes from the closets of other people. Members can both put their wardrobe on rent and access a
large collection of apparels from the closet of other people. Zeal offers both a web and mobile based platform for
members to connect. Zeal also provides insurance, shipping and dry cleaning to make sharing reliable and
hassle-free.
Apparel -
Women - P2P
Borrowed By Design [United States, 2013]: Borrowed By Design is an online community of women who can
rent their formal and semi-formal wear to each other. Women simply list their dresses for sharing and leave
marketing, payments and tracking to the company. They will have the opportunity to list their own closet of
dresses and rent special occasion dresses from other members.
Apparel -
Women - P2P
Infinit Closet [Thailand, 2012]: Infinit Closet is a fashion based style sharing social platform that allows girls to
share their wardrobe with other friends. People can share their style, browse others wardrobe and select, match
and borrow cloths from their wardrobe. The mobile app keeps members notified of all actions taken on their
wardrobe. Infinite Closet is the winner of Startup Weekend Bangkok 2014 and continues to participate in Global
Startup Battle as well.
Accessories -
Women - B2C
RocksBox [United States, 2012]: RocksBox membership features the latest looks from the top independent
jewelry designers including House of Harlow, CC Sky, Gorjana and Loren Hope. 3 pieces of jewelry are hand-
picked and delivered to you for only $19 a month. Users can try on as long as they like and buy at exclusive
member prices. Raised seed funding on Valentine's day, 2014 from Matrix Partners, Ellen Levy(MD, Silicon Valley
Connect) and Sonja Perkins(MD, Menlo Ventures). Cash-flow positive since Dec 2013, customer base growing
30-40% m-o-m.
$1.5M Matrix Partners, MuckerLab
Gaming and
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Fashion (7/14)
Accessories -
Women - B2C
tbiw [Singapore, ]: Instead of spending thousands of dollars on buying premier designer bags, at
thatbagiwant.com, you can borrow authentic designer handbags for a fraction of the cost. Bags are delivered right
to your doorstep and you can keep them as long as you want if you maintain your account well.
Accessories -
Women - B2C
Fashion Hire [United Kingdom, 2006]: Fashion Hire is a UK based online shopping website that allow users to
rent designer bags at a cheaper rate. Users hire bags at variable rates which depend on the brand of the bag
asked for hire. Also Gold and Silver membership users do not have to pay any bag hiring fee. Users have to show
their identification proof before hiring. All bags are returned via UPS Direct or Fashion Hire arranges for a pick up
of the bag.
Accessories -
Women - P2P
Bootleg Market [United States, 2012]: Peer-to-peer shoe shopping/renting/trading online marketplace where
users shop new and pre-loved shoes straight out of people’s closets. Vendors (sellers) include individuals plus
vintage dealers, boutiques and shoe brands selling new products /samples. People can show-case their own
closets on the marketplace.
$0.6M
Accessories -
Women - P2P
Just Soles [United States, 2012]: Just Soles offers a marketplace for buying/selling and renting shoes. Its a user
driven peer to peer marketplace with no memberships. Anybody can list their shoes for sale/rent for free on its
platform. It charges 10% of the sale generated through its platform. Ground shipping is mostly free, extra charges
are applies on same day and next day delivery services.
Accessories -
Women - P2P
Bagsly [United States, 2014]: Bagsly is a peer-to-peer handbag and purse rental marketplace. It is backed by an
insurance policy and a rental agreement that covers both parties. Company provides delivery and pick-up service.
Gaming and
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Fashion (8/14)
Luxury -
Horizontals -
Women
Rent the Runway [United States, 2009]: Rent the Runway is an eCommerce platform that facilitates renting of
womens dresses and accessories. Renters can select dresses and accessories of their choice and decide their
pick-up and return date. Every item is shipped back using prepaid UPS envelopes. RTR handles all the dry
cleaning expenses. It is backed by Kleiner Perkins, Highland Capital and Bain Capital Ventures. It has been
recognized by The Today Show, Fortune, Fast Company, The New York Times, and Tech Crunch as one of the
most innovative businesses in the U.S.
$114.4M
Highland Capital Partners, Bain
Capital Ventures, Kleiner Perkins
Caufield & Byers, Condé Nast,
American Express, Advance
Publication, Technology Crossover
Ventures
Luxury -
Horizontals -
Women
Fashorama [Bulgaria, 2013]: Fashorama is a rental platform for high-end women’s fashion in Bulgaria. It focuses
on formal wear (dresses for weddings/proms) and designer accessories. Built on the concept of NetFlix,
Fashorama provides high end apparel and accessories on rent, on subscription basis.
Luxury -
Horizontals -
Women
Walk [IN] Closet [United Arab Emirates, 2015]: Walk In Closet is an online platform for renting designer dresses
for any occasion in Dubai. Its list of designers include Herve Leger, Issa, Carven etc. Users can select from a
large catalog of designer dresses and provide two dates for the delivery of dresses.
Luxury -
Horizontals -
Women
Perpetual Fashion [United States, 2013]: Perpetual Fashion is a online marketplace which offers a luxury
fashion experience by empowering customers to access premium brands on a convenient, short-term basis.
Customers can rent designer dresses, handbags, shoes, jewelry and other accessories over flexible, custom time
periods. It usually offers 4 day and 28 day rental periods. The round trip delivery of products usually cost around
$20.
Luxury -
Horizontals -
Women
WearAway [United States, 2014]: WearAway is a peer to peer mobile marketplace for women who want to rent
designer clothing and accessories. They provide an easy way for women to earn money by renting their closet.
Co-founder Lee Greene was previously an Associate at Launchpad LA and has worked in the fashion space for
over 8 years
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Fashion (9/14)
Luxury -
Horizontals -
Women
Style Lend [United States, 2013]: Style Lend (formerly Stylend) is a localized peer-to-peer community
marketplace where women can borrow and lend their stylish clothing. Stylend's high end designer category have
an average retail value of $2,155, and cost $120 per week to rent. Company provides service of delivery and dry-
cleaning after use. Has DIY model(30% commission) and premium model(50% commission) which includes
photography, delivery and dry-cleaning service for sellers to use the marketplace. Graduated from YCombinator in
Mar 2014.
Y Combinator
Luxury - Apparel
- Women
La Más Mona [Spain, 2012]: La Mas Mona is an online rental marketplace for designer dresses and accessories
for women who can discover and rent dresses as well as list their own dresses for renting purposes. Company
takes responsibility of shipping and provides online payment services. 50K+ registered users with over 300
products rented.
$0.8M Civeta Investment SA
Luxury - Apparel
- Women
Rent The Dress [United Kingdom, 2011]: Rent The Dress provides an online platform for renting wedding
dresses, bridesmaid dresses, and bridal accessories. Rentals start at $25. Each rental lasts for 7 days. All
dresses are returned using a prepaid envelop.
$0.8M
Luxury - Apparel
- Women
Chic by Choice [United Kingdom, 2014]: Chic by Choice is a pan-European fashion rental site that allows
women to borrow designer dresses at 85% off retail price. It is currently accessible to 15 European markets,
including the major fashion centers of the UK, France, Italy and Germany, and offers a selection of more than 40
designers. Renters can hire dresses 48 hours in advance. All dresses are returned using prepaid UPS envelopes.
ChicByChoice handles all the dry cleaning and maintenance activities. Rental prices for items,vary between £50
and £490.
$0.5M
Edge Group, Faber Ventures,
Portugal Ventures
Luxury - Apparel
- Women
Rentalook [India, 2014]: Rentalook is an online platform for women to rent designer and premium wear at
affordable prices. Customer can browse through the catalogue and reserve the dress for the required date and get
it delivered at her doorstep. Website is still in its private beta phase as of May 2015.
Gaming and
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Fashion (10/14)
Luxury - Apparel
- Women
Borrowing Magnolia [United Kingdom, 2014]: BorrowingMagnolia is an online platform that helps people
borrow bridal dress on rent. Users can browse and select a dress of their choice and request for rent by paying
$99 upfront. A parcel of three bridal dresses is then sent to the customer for home try which is to be returned back
in a period of 5 days. All kinds of shipping are free. User can then select the dress on its platform to rent or buy, if
on it sale option. $99 submitted for try out is then carried on to the purchase/ rent price of the dress.
Luxury - Apparel
- Women
The Ivory Closet [Ireland, 2010]: IvoryCloset is an online platform for renting designer dresses in Ireland. Users
can rent dresses on 3 nightly basis. For extension an extra 30EUR is charged per week. IvoryCloset is
responsible for dry cleaning and inspection of all dresses borrowed through its platform. It also conducts 4 sales in
a year for clearing out older stocks.
Luxury - Apparel
- Women
The Frock Shop [United States, 2012]: The Frock Shop provides an online platform for renting dresses in
Chicago. Customers research and select the dress of their choice and hire it after stating their day and duration of
hire. After the event customer ships back the dress via UPS prepaid envelope. The Frock Shop takes care of all
the dry cleaning and inspection.
Luxury - Apparel
- Women
Designer-24 [United Arab Emirates, 2013]: Founded in 2013 by Sara Alemzadeh and Ranya Khalil, Designer-
24 is the first on-line luxury dress service offering designer dresses for hire to customers across the Middle East.
D24's members-only club offers an on-line showroom with same-day delivery. The D24 website is curated in the
design of a contemporary fashion magazine and features complimentary editorial content. A physical showroom is
also available for Private fittings. Customers just need to provide details about their size and duration of hire.
Luxury - Apparel
- Women
Dream Wardrobe [United Kingdom, 2015]: Dream Wardrobe offer an online service to book and rent designer
cloths. Users browse and select from its online wardrobe. After selecting the size, a back up size is also selected.
Users can rent dresses for a 4-day, 8-day and 14-day period. After the day of the occasion, users has to return the
dress in a prepaid envelope and drop it a the nearest myHermes shop. Dream Wardrobe takes care of all the
inspection and dry cleaning work.
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Luxury - Apparel
- Women
Yeechoo [Hong Kong, 2013]: Yeechoo is Hong Kong's first online designer dress rental platform. Customers
can choose from a wide range designer cloth and schedule a delivery date and renal period. Yeechoo ships the
dress through a courier service at the customer's location. After the rental period Yeechoo picks up the dress and
gives it for a professional dry cleaning and inspection.
Luxury - Apparel
- Women
Get The Gown [United States, 2013]: Get The Gown is an online store that rents high-end designer wedding
gowns. Customers search and select from the catalog of designer gowns. Once selected they can book it for a 7-
day or a 14-day period. The order usually arrives on the desired date via UPS. The customers are then required
to ship back the gown after the event in a prepaid UPS envelop.
Luxury - Apparel
- Women
Vow To Be Chic [United States, 2013]: Vow To Be Chic is an online platform offering designer bridesmaid dress
& Little White Dress rentals online. Founded in 2013, Vow To Be Chic introduces renting of bridesmaid and
Little White dresses a rates ranging from $50, 50-85% off the retail price. Users need to provide heir size
preference. Vow To Be Chic then send two pieces of different sizes for trial. After confirming the size, the dress
arrives atleast a week before the occasion. After the occasion is over, the customer is required to mail the dress
back in a prepaid envelope.
Luxury - Apparel
- Women
Rent A Wedding Dress [United States, 2008]: RentAWeddingDress is an online store for listing bridesmaid and
wedding dresses for rent. Cutomers who are looking o earn some extra cash can put their dresses on rent on this
website. Users can directly message or contact the owners for details about their dresses. They just need to
provide the details of renting duration. However the website does not handle any transcation related to renting.
Luxury - Apparel
- Women
Secret Wardrobe [India, 2011]: Web platform that serves as a rental service for luxury designer wear products
that includes the work of multiple famous designers. Users can browse through the collection on the portal and
rent a product. Also provides jewelry products on rent. Offers a usual 3-day rental period with security deposit
constraints (between 5k - 10k depending on the ticket of product). Offers Indian garments as well as Western. Its
collection includes some of India’s leading designer labels. Apart from usual consumers who need designer wear
for special events, clients also include models getting their portfolios clicked.
Gaming and
Video
Tools Furniture
Heavy
Equip.
Healthcare
Equip.
Others

Tracxn Online Rental Startup Landscape - July 2015

Tracxn Online Rental Startup Landscape - July 2015

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Tracxn Online Rental Startup Landscape - July 2015