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See Noah Lomax's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
We’ve all heard it: “Organic reach is dead.” “There’s no point in posting if you aren’t using paid.” And for what? A goal of 4% engagement rates? With all of the data and insights at our fingertips, isn’t there another way? Turns out there is. Join us for a quick look at how some brands are reaching more than 60% of their fan base with engagement rates >30% while spending little or nothing.