See Ory Rinat's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
Headlines have to live on their own – unlike in the print world where they were attached to your article and content. They travel across the web, asking readers for their click. Our research has shown that just changing a headline can swing engagement with a piece of content by 30%. So we test our headlines. A lot. Learn how we quickly and cheaply run A/B tests on our headlines, and see some of the key takeaways we apply as a result.