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See Ari Bevacqua's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
How can newsrooms harness the power of data and analytics without compromising editorial judgement? Ari Isaacman Bevacqua, Growth Strategy Editor at The New York Times discusses how she works with reporters and editors to increase audience reach and deepen engagement while maintaining Times values. She will delve into concrete tactics for how the Times works to amplify especially important stories, such as poverty, and answer questions from attendees.