MRKT 434Marketing Research<br />Finding Company Information<br />Prof Ron Tatham, Spring 2010<br />Prof. Traci Welch Morit...
Some things to consider<br />Not all company information is readily available<br />Proprietary information<br />Trade secr...
Things you’ll need to know<br />Private or Public<br />Parent or Subsidiary<br />United States or International company<br />
Glossary of Terms<br />Ticker “modern letter-only ticker symbols were developed by Standard & Poor's (S&P) to bring a nati...
Finding Company Information<br />Company’s website<br />Company’s annual report<br />International directory of company hi...
Tools for Company Information<br />Annual reports<br />http://www.zpub.com/sf/arl/arl-read.html<br />Overview<br />Histori...
Print Resources<br />D&B Directory of Service Companies<br />		HML REFERENCE q338.7610002573 D111  2010  <br />http://pola...
International Directory of Company Histories<br /><ul><li>IMMEDIATE ACCESS TO MORE THAN</li></ul>8,500 COMPANIES<br /><ul>...
International Directory of Company Histories<br />Each three- to five-page entry is meticulously crafted with facts gather...
Business Source Complete<br />Articles for latest company news, reviews of company, commentaries<br />non-journal content ...
Company News<br />Lexis Nexis Academic  (fee)<br />PR Newswire Company News On-Call<br />CNNMoney.com<br />Business Wire<b...
Thomson Research <br />Provides access to real-time and historical SEC EDGAR filings, including as-filed HTML documents, a...
Hoover’s Online<br />Good place to check if public or private, parent or subsidiary<br />Company reports<br />Industry inf...
Standard & Poor's Net Advantage<br />http://www.bus.umich.edu/KresgeLibrary/Instruction/standard_and_poors_netadvantage_gu...
Other types of co info<br />Stock information<br />Mergent Online<br />Value Line Investment Survey<br />Standard & Poor's...
Accessing Resources<br />Click on Databases<br />
Accessing Resources<br />Choose Business<br />
Research Guides<br />
Free Resources<br />Google, company sites, etc  <br />www.google.com<br />Yahoo! Finance  <br />http://finance.yahoo.com<b...
Additional Free Resources<br />Thomas Register of American Manufacturershttp://www.thomasnet.com/  (free but must register...
Fee based resources<br />Dialog<br />http://www.dialog.com/products/guide/<br /> <br />Hoovers  (premium subscription)<br ...
Misc, info<br />http://www.learnwebskills.com/company/  --  Resources listed are often not free but may be available throu...
HELP<br />Email t-moritz@onu.edu<br />IM 8a-12:30p M-F<br />Ext. 2473<br />Reference desk most days 8a-12:30p<br />Check o...
Upcoming SlideShare
Loading in …5
×

Mrkt 434

536 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
536
On SlideShare
0
From Embeds
0
Number of Embeds
70
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mrkt 434

  1. 1. MRKT 434Marketing Research<br />Finding Company Information<br />Prof Ron Tatham, Spring 2010<br />Prof. Traci Welch Moritz<br />Public Services Librarian/Assistant Professor<br />Heterick Memorial Library<br />
  2. 2. Some things to consider<br />Not all company information is readily available<br />Proprietary information<br />Trade secrets<br />Possible to get an overview and enough information so you can prepare for a job interview<br />Resources shown today may not be available once you leave ONU <br />Alternative resources may be available at your place of business or through your local public library<br />
  3. 3. Things you’ll need to know<br />Private or Public<br />Parent or Subsidiary<br />United States or International company<br />
  4. 4. Glossary of Terms<br />Ticker “modern letter-only ticker symbols were developed by Standard & Poor's (S&P) to bring a national standard to investing”<br />CIK -- Central Index Key, number given to an individual or company by the SEC<br />SIC --standard industrial classification system, classification of businesses and business units by type of economic activity<br />NAICS -- North American Industry Classification System, replaces SIC<br />DUNS -- industry standard for keeping track of the world's businesses<br />Private Company -- ownership is private<br />Public Company -- company that has permission to offer its registered securities (stock, bonds, etc.) for sale to the general public, typically through a stock exchange<br />Subsidiary -- Controlled/owned by a “parent” company<br />
  5. 5. Finding Company Information<br />Company’s website<br />Company’s annual report<br />International directory of company history<br />Business Source Complete (datamonitor report)<br />Thomson Research (SEC, Edgar searchs)<br />Hoovers (financials)<br />Mergent (financials, SEC filings)<br />Edgar online (SEC filings)<br />S&P Netadvantage (financials, stock)<br />
  6. 6. Tools for Company Information<br />Annual reports<br />http://www.zpub.com/sf/arl/arl-read.html<br />Overview<br />Histories<br />Competitors<br />Revenues, cash flow<br />SWOT<br />News and Views<br />
  7. 7. Print Resources<br />D&B Directory of Service Companies<br /> HML REFERENCE q338.7610002573 D111  2010  <br />http://polar.onu.edu/record=b1332231~S7<br />D&B million dollar directory <br /> HML REFERENCE q338.740973 D11  2010  <br />http://polar.onu.edu/record=b1273642~S7<br />Telephone books<br />
  8. 8. International Directory of Company Histories<br /><ul><li>IMMEDIATE ACCESS TO MORE THAN</li></ul>8,500 COMPANIES<br /><ul><li>Learn the complete background and</li></ul>history of a company<br /><ul><li> Research merger and acquisition activity</li></ul>over time<br /><ul><li>Determine the impact of particular sales</li></ul>and marketing campaigns<br /><ul><li>Ascertain the effectiveness of executive</li></ul>Leadership<br />HML REFERENCE q338.7409 I61  v.1 – 115<br />http://polar.onu.edu/record=b1008689~S7<br />8<br />
  9. 9. International Directory of Company Histories<br />Each three- to five-page entry is meticulously crafted with facts gathered from popular magazines, academic periodicals, books, annual reports, archives of the companies themselves and much more. Peppered with statistics, dates and names of key players, entries contain information on:<br />Founders<br /> Expansions and strategies<br /> Labor/management actions<br /> Stock exchanges, ticker symbols and industries<br />Principal subsidiaries, divisions, operating units and competitors<br />9<br />
  10. 10. Business Source Complete<br />Articles for latest company news, reviews of company, commentaries<br />non-journal content <br />financial data<br />case studies<br />investment research reports<br />market research reports<br />industry reports<br />country reports<br />company profiles<br />SWOT analyses<br />
  11. 11. Company News<br />Lexis Nexis Academic (fee)<br />PR Newswire Company News On-Call<br />CNNMoney.com<br />Business Wire<br />AJR NewsLink<br />
  12. 12. Thomson Research <br />Provides access to real-time and historical SEC EDGAR filings, including as-filed HTML documents, and foreign exchange filings. <br />Includes more than 3.4 million research reports, with an average of 3,000 new reports added each business day. <br />Provides full-text keyword searching of SEC EDGAR filings and spreadsheet-ready financials..<br />Must know company name or ticker<br />
  13. 13. Hoover’s Online<br />Good place to check if public or private, parent or subsidiary<br />Company reports<br />Industry information <br />Market intelligence on both public and private companies <br />Some free information available at Hoovers.com<br />
  14. 14. Standard & Poor's Net Advantage<br />http://www.bus.umich.edu/KresgeLibrary/Instruction/standard_and_poors_netadvantage_guide.pdf<br />Company information<br />market snapshot <br />company quote<br />equity indexes page<br />S & P stock report<br />economic calendar<br />economic insight<br />mutual funds <br />S&P industry surveys for the US, Europe, Asia and Latin America<br />
  15. 15. Other types of co info<br />Stock information<br />Mergent Online<br />Value Line Investment Survey<br />Standard & Poor's Net Advantage<br />Company rankings<br />Fortune<br />Forbes<br />Company philanthropy<br />Foundation Directory<br />
  16. 16. Accessing Resources<br />Click on Databases<br />
  17. 17. Accessing Resources<br />Choose Business<br />
  18. 18. Research Guides<br />
  19. 19. Free Resources<br />Google, company sites, etc <br />www.google.com<br />Yahoo! Finance <br />http://finance.yahoo.com<br />List of Lists <br />http://www.specialissues.com/lol/dispLOLIntro.cfm<br />Rankings sources from the Library of Congress<br />http://www.loc.gov/rr/business/company/rankings.html<br />Researching Companies Online http://www.learnwebskills.com/company/<br />
  20. 20. Additional Free Resources<br />Thomas Register of American Manufacturershttp://www.thomasnet.com/ (free but must register)<br />Public Register's Annual Report Service<br />Linked In http://www.linkedin.com/<br />
  21. 21. Fee based resources<br />Dialog<br />http://www.dialog.com/products/guide/<br /> <br />Hoovers  (premium subscription)<br />www.hoovers.com<br /> <br />American Marketing Association<br />www.marketingpower.com<br />
  22. 22. Misc, info<br />http://www.learnwebskills.com/company/ -- Resources listed are often not free but may be available through a library, ie. Hoover’s Online<br />http://www.census.gov/cgi-bin/sssd/naics/naicsrch?chart=2007 -- help finding SIC and NAICS numbers <br />http://www.quintcareers.com/researching_companies.html#company-research -- job seeking site but has some helpful information and links<br />
  23. 23. HELP<br />Email t-moritz@onu.edu<br />IM 8a-12:30p M-F<br />Ext. 2473<br />Reference desk most days 8a-12:30p<br />Check out MRKT 431 Research Guide<br />

×