The TwoHappyHomes.com web
application is a neutral place for
parents to communicate and the

organize the joint custody of...
Tensions rise and arguments
occur when divorced parents,

communicate face to face, over
the phone or use their children
a...
Features
•

Shared contacts

•

Access to medical and school
information

•

Shared calendar of events and
schedules

•

E...
Brand Strategy:
Coparenting. Just Easier.
Business Model

Cost-Effectively Acquire & Retain Subscribers:
Cost of Acquisition: $33 Per
Life-Time-Value: $540 Per
Gros...
Go To Market Strategy
• Search Engine Marketing
• Affiliate Marketing
• Referral Marketing

Search Engine Marketing (Direc...
Indirect Competition

We are defining
a new category
by offering a
solution that
integrates
multiple vertical
applications...
Management Team

Traci Whitney, Founder and Chief Branding Officer, has been creating brand
solutions for 18 years. She ha...
Expert Contributors

Dr. Leah Klungness, is a psychologist and recognized authority on single parenting and relationship i...
Two happy homes intro
Two happy homes intro
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Two happy homes intro

  1. 1. The TwoHappyHomes.com web application is a neutral place for parents to communicate and the organize the joint custody of their children • 13.7 million parents share custody of their children • 425,000 divorces involving children each year
  2. 2. Tensions rise and arguments occur when divorced parents, communicate face to face, over the phone or use their children as messengers It is frustrating and time consuming to use of separate calendars and contact lists, email and text messages accounts, expense tracking spreadsheets, and separate photo sharing and document storage accounts
  3. 3. Features • Shared contacts • Access to medical and school information • Shared calendar of events and schedules • Expenses tracked and payable online • Access to documents and photos • Documented communications via multiple messaging formats • Access to expert advice and a community forum
  4. 4. Brand Strategy: Coparenting. Just Easier.
  5. 5. Business Model Cost-Effectively Acquire & Retain Subscribers: Cost of Acquisition: $33 Per Life-Time-Value: $540 Per Gross Margin: 94%
  6. 6. Go To Market Strategy • Search Engine Marketing • Affiliate Marketing • Referral Marketing Search Engine Marketing (Direct) Google Adwords (7.2MM Monthly Searches “Divorce”) Affiliate Marketing (In-Direct) Parenting Classes (Online/Offline) Referral Marketing (In-Direct) Divorce Forms (Online) Daily Deals (Online) Family Court Judges (Offline) Mediators (Online) Attorneys (Online) Non-Profits (Offline) Government Agencies (Offline)
  7. 7. Indirect Competition We are defining a new category by offering a solution that integrates multiple vertical applications and capabilities
  8. 8. Management Team Traci Whitney, Founder and Chief Branding Officer, has been creating brand solutions for 18 years. She has held senior positions at New England area agencies, as well as operating a successful design business since 1997. With a strong focus on strategy and development, she has extensive experience in all areas of marketing, including corporate identity, web design, packaging, advertising, and events – for clients such as United Natural Brands, Xtime Automotive, Whole Foods, 3M, Uvex, Lindsay’s Teas, Coffee Bean and Cox Communications. She holds a BFA from Syracuse University. Stephen Schramke, President and CEO, has more than 15 years of general management experience in Internet start-ups. He has been a founder and/or senior executive of six Internet and technology ventures. His previous accomplishments include angel, corporate and venture capital fundraising for 4 companies, the sale of 6 companies and the successful development and market introduction of 19 software, hardware and Internet products and services. He holds a BA from the Evergreen State College and an MBA from the University of Washington.
  9. 9. Expert Contributors Dr. Leah Klungness, is a psychologist and recognized authority on single parenting and relationship issues. Dr. Leah is the coauthor of the award winning book The Complete Single Mother: Third Edition. She has been quoted in major national magazines, newspapers, and online media including Parenting, Redbook, Working Mother, Good Housekeeping, the Ladies Home Journal, the New York Times, the Boston Globe, Newsday, Men’s Health, Huffington Post, WebMD,CNN and Parenting.com and has appeared on Good Morning America and other national TV and radio talk shows. Twitter followers: 52,230 Rosalind Sedacca, is the founder of the Child-Centered Divorce Network and author of the professionally acclaimed ebook, How Do I Tell the Kids about the Divorce? A Create-a-Storybook Guide to Preparing Your Children – with Love! In addition to being on the Board of Directors of both ChildSharing, Inc. and WE Magazine for Women, Rosalind is an Expert Advisor at ParentalWisdom.com, a Contributing Expert for Divorce360.com and on the Panel of Experts for the National Association of Divorce for Women and Children. She is also a Contributing Blogger to CBS News Eye on Parenting, The Examiner as well as a Contributing Author to Exceptional People Magazine. In 2008 Rosalind was named the National First Place Winner of the Victorious Woman Award. She also serves as a Distinguished Judge for the annual Mom’s Choice Awards. Her ChildCenteredDivorce.com blog was selected as the No. 1 blog on the Best Resources for Divorced Parents and Separated Families list. Deborah Moskovitch, is recognized as a leading authority on issues relating to the divorce process. Deborah has served as the divorce writer for More.ca since its launch in July 2008. She is a regular columnist on the topic for Huffington Post. And, with 50 shows and counting, Deborah’s online Smart Divorce radio show brings forward the views of leading divorce professionals and thinkers. Michael Thomas and Deesha Philyaw, are the Pittsburgh, Pennsylvania-based founders of CoParenting101.org and co-authors of the forthcoming book Co-Parenting 101: Helping Your Children Thrive After Divorce. This formerly married pair also run the “Co-Parenting Matters” show on BlogTalkRadio.

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