2. What is Product Placement?
It’s a practice in which manufacturers gain exposure for their product by paying for
them to be shown in TV and films.
3. Bones (2005)
● Several episodes include the Toyota
Prius as a topic of conversation
● This is the most evident form of
product placement because the
characters are talking about it AND
mentioning its awesome features
4. Pursuit of Happyness (2006)
● This Toyota product placement is
more discreet
● The characters don’t mention it within
the universe
● It’s placed in the backgrounds of the
scenes
5. Back to the Future Part II (1989)
● The film features a Toyota Hilux
(which isn’t in production in the states
anymore)
● The Toyota Hilux is the protagonists’
dream car
● This influences fans to “want” the car
too
6. Lala Land (2016)
● The protagonist drives a Toyota Prius
● Many find the protagonist as a
relatable character, therefore they
can see themselves owning a Prius
● Within the film, its fuel efficiency and
reliability are mentioned