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Matthias Fischer sets out his view of the European market and how it is developing as TMHE aims to achieve market leadership in-line with the rest of the world. He talks about the key emerging markets like Russia, Turkey and Ukraine, and how they differ from the rest of Europe at the moment. The impact of Chinese manufacturers is discussed, highlighting the need for service support. Matthias Fischer also talks about the launch of Toyota counterbalance trucks with hydrostatic control and how electric trucks are gaining popularity.