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Our European Toyota Logistic Design Competition 2014 has received international attention. Magnus Oliveira Andersson, Head of Design at Toyota Material Handling Europe (TMHE) introduces the top three winners and talks about how inspiring the proposals were. The 2014 competition with the theme “Tow Tractors: Industrial Machines in Need of a Makeover” focused on making the tow tractors innovative and stylish. Toyota also aimed at promoting industrial design among students in the material handling area.