Infographic: 2013 Change and Communication ROI Study - Towers Watson
It’s time to look at this problem from a new angle.
Tools and Training Are Failing Managers
Insights From the 2013 Change and Communication ROI Study
1 out of 4companies sustain
those gains over the
About half (55%)
of change initiatives meet
their initial objectives.
And it’s been this way for a long time.
Refocus on the Manager’s Role
Your managers could be a catalyst for successful change, but only if you:
•• Communicate with them: About two
out of three senior managers say their
organization explains major decisions
well. Every time the message gets
communicated down the organization, the
percentage drops. The result? Only one
out of three frontline employees are in
•• Give them the skills they need: About
nine out of 10 (87%) organizations train
managers to manage change. However,
only one out of every four of those say
the training is effective.
Management does a good job explaining the reasons
behind major decisions.
First-Line Supervisor/Team Leader
Source: Towers Watson 2012 Global Workforce Study
87%train managers to
22%train managers to communicate
Focus your training and tools on helping managers:
1. Understand why
2. Role-model desired
3. Talk with their team
early and often
4. Ask employees
What Change Leaders Need to Get Right