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Travel Technology bei Reiseveranstaltern: Im Spannungsfeld zwischen Datenmanagement und Vermarktung

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Travel Technology stützt die Geschäftsprozesse von Reiseveranstaltern und legt die Basis für einen erfolgreichen und effizienten Geschäftsbetrieb. Dabei bieten die Systeme neben Einkaufs-, Planungs-, Produktions- und Vermarktungsfunktionen auch entsprechende Schnittstellen zum Kunden- und Finanzmanagement.
Die Session startet mit einem einführenden Vortrag zu Travel Technology bei Reiseveranstaltern und aktuellen Herausforderungen.
Im Anschluss gehen Sie mit uns auf die Reise durch die Travel Technology Hallen und lernen Sie ausgewählte Anbieter und ihre Produkte während unserer ca. einstündigen Guided Tour kennen.

Published in: Travel
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Travel Technology bei Reiseveranstaltern: Im Spannungsfeld zwischen Datenmanagement und Vermarktung

  1. 1. ITB TRAVEL TECHNOLOGY GUIDED TOURS For the Englisch version, please use the audio guides.
  2. 2. TRAVEL TECHNOLOGY BEI REISEVERANSTALTERN: IM SPANNUNGSFELD ZWISCHEN DATENMANAGEMENT UND VERMARKTUNG Michael Faber ITB Berlin 2015
  3. 3. ITB GUIDED TOURS •  10:30-10:50 Uhr Vortrag Michael Faber „Travel Technology bei Reiseveranstaltern: Im Spannungsfeld zwischen Datenmanagement und Vermarktung“ •  10:50-11:50 Uhr Guided Tour Reiseveranstalter •  10:50-11:10 Uhr Vortrag Bastian Hiller „Zwischen SEO, IBE und UX – Destinationen im Technology-Dschungel“ •  11:10-12:10 Uhr Guided Tour Destinationen •  11:10-11:30 Uhr Vortrag Maximilian Laborenz „Travel Technology in der Hotellerie – Vier Thesen für die Zukunft der Hotel- Technologie“ •  11:30-12:30 Uhr Guided Tour Hotellerie Vorträge & Touren synchron auf Deutsch & Englisch
  4. 4. TRAVEL TECHNOLOGY BEI REISEVERANSTALTERN: IM SPANNUNGSFELD ZWISCHEN DATENMANAGEMENT UND VERMARKTUNG Michael Faber ITB Berlin 2015
  5. 5. 6 DAS SYSTEM REISEVERANSTALTER
  6. 6. 7 Planungs- systeme Simulation/ Prognose- rechnung Preis- Vergleich- Wettbewerb Kalkulation CRM/ PRM Abwicklungs- systeme (Fulfillment) Finanz-/ Controlling System CMS Data Warehouse Einkaufssysteme/-schnittstellenInterface zu Flug- Datenbank Vertragsmanagementsystem Hotel-Switch-/Vermittler-Schnittstellen Direkt- AnbindungenGDS-Interface Leistungs- träger Bank/ Zahlungs- verkehr Medien- Agenturen Endkunden Stationäre Reisebüros Consolidator Linienflieger Virtuelle Reisebüros Versiche- rungen Kreuz- fahrten Charter-/ Ferien-/ Billigflieger Incoming- Agenturen Unterkunfts -anbieter/- mittler Mietwagen, Bahn, Fähren Such- maschinen Produktionssysteme Einzel- segmente Consoli- dator Katalog- reisen Baustein- reisen Preis-/Yield-/Channel-Management Dynamic Packaging Inventory (interne Kontingentverwaltung) Verkaufsschnittstellen Vertriebs-/Reservierungssysteme Distribution-/Vertriebssysteme Beratungssysteme Touristische Distributions- netze der GDS, ADS Call CenterInternet Booking Engines Dy. Packaging Dienste Angebot-/Preis- vergleichssysteme Content- Aggregatoren Websites/-portale In Anlehnung an Goecke/Weithöner (2015), S. 442.
  7. 7. 8 Planungs- systeme Simulation/ Prognose- rechnung Preis- Vergleich- Wettbewerb Kalkulation CRM/ PRM Abwicklungs- systeme (Fulfillment) Finanz-/ Controlling System CMS Data Warehouse Einkaufssysteme/-schnittstellenInterface zu Flug- Datenbank Vertragsmanagementsystem Hotel-Switch-/Vermittler-Schnittstellen Direkt- AnbindungenGDS-Interface Leistungs- träger Bank/ Zahlungs- verkehr Medien- Agenturen Endkunden Stationäre Reisebüros Consolidator Linienflieger Virtuelle Reisebüros Versiche- rungen Kreuz- fahrten Charter-/ Ferien-/ Billigflieger Incoming- Agenturen Unterkunfts -anbieter/- mittler Mietwagen, Bahn, Fähren Such- maschinen Produktionssysteme Einzel- segmente Consoli- dator Katalog- reisen Baustein- reisen Preis-/Yield-/Channel-Management Dynamic Packaging Inventory (interne Kontingentverwaltung) Verkaufsschnittstellen Vertriebs-/Reservierungssysteme Distribution-/Vertriebssysteme Beratungssysteme Touristische Distributions- netze der GDS, ADS Call CenterInternet Booking Engines Dy. Packaging Dienste Angebot-/Preis- vergleichssysteme Content- Aggregatoren Websites/-portale In Anlehnung an Goecke/Weithöner (2015), S. 442.
  8. 8. 9 NEUE WEGE IN PLANUNG
  9. 9. 10 PLANUNG •  Marktforschung (Reiseanalyse, GfK)
  10. 10. 11 Marktforschung (Reiseanalyse, GfK)
  11. 11. 12 PLANUNG •  Marktforschung (Reiseanalyse, GfK) •  Eigene historische Daten (Data Warehouse) •  Buchungsdaten aus Buchungssystemen (Traveltainment)
  12. 12. 13 Buchungsdaten aus Traveltainment
  13. 13. 14 PLANUNG •  Marktforschung (Reiseanalyse, GfK) •  Eigene historische Daten (Data Warehouse) •  Buchungsdaten aus Buchungssystemen (Traveltainment) •  Buchungsanfragen (TrevoTrend)
  14. 14. 15 Aktuelle Nachfragedaten durch Buchungsanfragen
  15. 15. 16 PLANUNG •  Marktforschung (Reiseanalyse, GfK) •  Eigene historische Daten (Data Warehouse) •  Buchungsdaten aus Buchungssystemen (Traveltainment) •  Buchungsanfragen (TrevoTrend) •  Suchanfragen auf Google (Tourismuszukunft)
  16. 16. 17 Aktuelle Nachfragedaten durch Google Suchanfragen
  17. 17. 18 PLANUNG •  Marktforschung (Reiseanalyse, GfK) •  Eigene historische Daten (Data Warehouse) •  Buchungsdaten aus Buchungssystemen (Traveltainment) •  Buchungsanfragen (TrevoTrend) •  Suchanfragen auf Google (Tourismuszukunft) •  Potentialanalysen (Tourismuszukunft)
  18. 18. 19 Vielfältige Analyse von Nachfragedaten auf Basis von Suchanfragen/- ergebnissen & Social Media Daten •  Themenkompetenz-Analyse •  Nachfragepotential-Analyse •  Marken-Analyse •  Keyword-Analyse
  19. 19. 20 PLANUNG •  Marktforschung (Reiseanalyse, GfK) •  Eigene historische Daten (Data Warehouse) •  Buchungsdaten aus Buchungssystemen (Traveltainment) •  Buchungsanfragen (TrevoTrend) •  Suchanfragen auf Google (Tourismuszukunft) •  Potentialanalysen (Tourismuszukunft) •  Preisvergleiche
  20. 20. 21 Aktueller Wettbewerbsvergleich über Preisvergleichssysteme
  21. 21. 22 NEUE WEGE IM EINKAUF
  22. 22. 23 Planungs- systeme Simulation/ Prognose- rechnung Preis- Vergleich- Wettbewerb Kalkulation CRM/ PRM Abwicklungs- systeme (Fulfillment) Finanz-/ Controlling System CMS Data Warehouse Einkaufssysteme/-schnittstellenInterface zu Flug- Datenbank Vertragsmanagementsystem Hotel-Switch-/Vermittler-Schnittstellen Direkt- AnbindungenGDS-Interface Leistungs- träger Bank/ Zahlungs- verkehr Medien- Agenturen Endkunden Stationäre Reisebüros Consolidator Linienflieger Virtuelle Reisebüros Versiche- rungen Kreuz- fahrten Charter-/ Ferien-/ Billigflieger Incoming- Agenturen Unterkunfts -anbieter/- mittler Mietwagen, Bahn, Fähren Such- maschinen Produktionssysteme Einzel- segmente Consoli- dator Katalog- reisen Baustein- reisen Preis-/Yield-/Channel-Management Dynamic Packaging Inventory (interne Kontingentverwaltung) Verkaufsschnittstellen Vertriebs-/Reservierungssysteme Distribution-/Vertriebssysteme Beratungssysteme Touristische Distributions- netze der GDS, ADS Call CenterInternet Booking Engines Dy. Packaging Dienste Angebot-/Preis- vergleichssysteme Content- Aggregatoren Websites/-portale In Anlehnung an Goecke/Weithöner (2015), S. 442.
  23. 23. 24 EINKAUF •  Vertragsverwaltung •  Elektronische Vertragserstellung im Zielgebiet •  Live-Anlage der Produkte im Inventory-System •  Anbindung von Schnittstellen
  24. 24. 25 Ständige Anbindung von neuen Produkten über offene Schnittstellen
  25. 25. 26 VON DER PRODUKTION ZUM SCHNITTSTELLEN- MANAGEMENT-
  26. 26. 27 VERANSTALTERSYSTEME- ALLES AUS EINER HAND
  27. 27. 28 Planungs- systeme Simulation/ Prognose- rechnung Preis- Vergleich- Wettbewerb Kalkulation CRM/ PRM Abwicklungs- systeme (Fulfillment) Finanz-/ Controlling System CMS Data Warehouse Einkaufssysteme/-schnittstellenInterface zu Flug- Datenbank Vertragsmanagementsystem Hotel-Switch-/Vermittler-Schnittstellen Direkt- AnbindungenGDS-Interface Leistungs- träger Bank/ Zahlungs- verkehr Medien- Agenturen Endkunden Stationäre Reisebüros Consolidator Linienflieger Virtuelle Reisebüros Versiche- rungen Kreuz- fahrten Charter-/ Ferien-/ Billigflieger Incoming- Agenturen Unterkunfts -anbieter/- mittler Mietwagen, Bahn, Fähren Such- maschinen Produktionssysteme Einzel- segmente Consoli- dator Katalog- reisen Baustein- reisen Preis-/Yield-/Channel-Management Dynamic Packaging Inventory (interne Kontingentverwaltung) Verkaufsschnittstellen Vertriebs-/Reservierungssysteme Distribution-/Vertriebssysteme Beratungssysteme Touristische Distributions- netze der GDS, ADS Call CenterInternet Booking Engines Dy. Packaging Dienste Angebot-/Preis- vergleichssysteme Content- Aggregatoren Websites/-portale In Anlehnung an Goecke/Weithöner (2015), S. 442.
  28. 28. 29 VERTRIEBSSYSTEME & ONLINE-VERMARKTUNG
  29. 29. 30 Planungs- systeme Simulation/ Prognose- rechnung Preis- Vergleich- Wettbewerb Kalkulation CRM/ PRM Abwicklungs- systeme (Fulfillment) Finanz-/ Controlling System CMS Data Warehouse Einkaufssysteme/-schnittstellenInterface zu Flug- Datenbank Vertragsmanagementsystem Hotel-Switch-/Vermittler-Schnittstellen Direkt- AnbindungenGDS-Interface Leistungs- träger Bank/ Zahlungs- verkehr Medien- Agenturen Endkunden Stationäre Reisebüros Consolidator Linienflieger Virtuelle Reisebüros Versiche- rungen Kreuz- fahrten Charter-/ Ferien-/ Billigflieger Incoming- Agenturen Unterkunfts -anbieter/- mittler Mietwagen, Bahn, Fähren Such- maschinen Produktionssysteme Einzel- segmente Consoli- dator Katalog- reisen Baustein- reisen Preis-/Yield-/Channel-Management Dynamic Packaging Inventory (interne Kontingentverwaltung) Verkaufsschnittstellen Vertriebs-/Reservierungssysteme Distribution-/Vertriebssysteme Beratungssysteme Touristische Distributions- netze der GDS, ADS Call CenterInternet Booking Engines Dy. Packaging Dienste Angebot-/Preis- vergleichssysteme Content- Aggregatoren Websites/-portale In Anlehnung an Goecke/Weithöner (2015), S. 442.
  30. 30. 31 Überblick Online-Marketing-Instrumente Content MarketingSEO Website-Marketing Quelle: Faber (2014) Web-Controlling SEAE-Mail Marketing Online WerbungMobile Marketing Affiliate MarketingSocial Media Marketing Buchungsmaschine
  31. 31. 32 AKTUELLE HERAUSFORDERUNGEN
  32. 32. 33 HERAUSFORDERUNGEN •  Mobile Internetnutzung & Buchbarkeit •  Omni-Channel: Verbindung Mobile-Online-Offline •  Datenstandard als Chance zur Differenzierung •  Online-Vermarktung bitte nicht weiter verschlafen!
  33. 33. 34 GUIDED TOUR – REISEVERANSTALTER •  Bewotec •  Peakwork •  Ratio Software •  ISO Travel Solutions •  Illusions Online •  WBS Blank •  DCS Plus •  Atcore •  Traveltainment •  Multicom
  34. 34. 35 ITB GUIDED TOURS •  10:30-10:50 Uhr Vortrag Michael Faber „Travel Technology bei Reiseveranstaltern: Im Spannungsfeld zwischen Datenmanagement und Vermarktung“ •  10:50-11:50 Uhr Guided Tour Reiseveranstalter •  10:50-11:10 Uhr Vortrag Bastian Hiller „Zwischen SEO, IBE und UX – Destinationen im Technology-Dschungel“ •  11:10-12:10 Uhr Guided Tour Destinationen •  11:10-11:30 Uhr Vortrag Maximilian Laborenz „Travel Technology in der Hotellerie – Vier Thesen für die Zukunft der Hotel- Technologie“ •  11:30-12:30 Uhr Guided Tour Hotellerie Vorträge & Touren synchron auf Deutsch & Englisch
  35. 35. MICHAEL FABER Berater/Netzwerkpartner bei Tourismuszukunft – Institut für eTourismus M.A. in Tourism & Travelmanagement Reisverkehrskaufmann Tel: +49 171 57 34 007 m.faber@tourismuszukunft.de www.facebook.com/mifaber http://plus.google.com/+MichaelFaber www.twitter.com/mifaber

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