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Google im Reisemarkt - Vortrag beim Hotelcamp in Bendorf

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Vortrag zur Marktmacht von Google im Tourismus - speziell in der Hotellerie! Veränderung für die Hotellerie und die Tourismusbranche

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Google im Reisemarkt - Vortrag beim Hotelcamp in Bendorf

  1. 1. www.tourismuszukunft.de Oktober 2012 Google im Reisemarkt – Konsequenzen für die Hotellerie Hotelcamp in Bendorf
  2. 2. Google-Imperiumim Reisemarkt-Ein Rückblick © Tourismuszukunft — Institut für eTourismus 2
  3. 3. 2. Google-Imperium im Reisemarkt – Ein Rückblick © Tourismuszukunft — Institut für eTourismus
  4. 4. 2. Google-Imperium im Reisemarkt – Ein Rückblick Der Weg zur Reisesuchmaschine: Google-Maps • 2005: Einführung der Straßenkarte • Später mit Navigationsfunktion • Integration in die organische Suche • Verknüpfung mit Google Place Pages • Content-Integration (YouTube, Panoramio, Wikipedia) • Google-Earth als Komponente • Google StreetView © Tourismuszukunft — Institut für eTourismus
  5. 5. 2. Google-Imperium im Reisemarkt – Ein Rückblick Der Weg zur Reisesuchmaschine: Einstieg in das Online-Reisegeschäft • 2010: Übernahme der Reise-Software ITA (Tarifdatenbank, Reservierungssystem für Fluglinien) • „Google organisiert die Informationen der Welt, ITA tut dasselbe für Reisen.“ (Henry Harteveldt) • Integration von Fluginformationen, Reservierungssysteme, Ticketdienste • Debatte über Marktmacht, Fairness und Eigeninteresse © Tourismuszukunft — Institut für eTourismus
  6. 6. 2. Google-Imperium im Reisemarkt – Ein Rückblick Der Weg zur Reisesuchmaschine: Aktuelle Entwicklungen • Couponing: DailyDeal • Projekt: Google SeaView • App: Google Field Trip • Maps: Kooperation mit Deutsche Bahn • Integration Reiseratgeber: Zagat (Restaurantführer), Frommer‘s (Reiseratgeber) • "Things to do in…" © Tourismuszukunft — Institut für eTourismus
  7. 7. Gutschein-Angebote, Travel Deals © Tourismuszukunft — Institut für eTourismus
  8. 8. SeaView, Projektseite der Universität Queensland (AUS) © Tourismuszukunft — Institut für eTourismus
  9. 9. Selbstständige (Push) ortsbasierte App – Google Field Trip © Tourismuszukunft — Institut für eTourismus
  10. 10. Integration Zugverbindungen in Google Maps © Tourismuszukunft — Institut für eTourismus
  11. 11. "Things to do in..." © Tourismuszukunft — Institut für eTourismus
  12. 12. Welche Stellung nimmtGoogle im Hotelmarktein? © Tourismuszukunft — Institut für eTourismus 12
  13. 13. 3. Welche Stellung nimmt Google im Hotelmarkt ein? Welches Hotel und warum genau dieses? • Bewertungen sind in der organischen Suche integriert • Die aktuellen Raten der Intermediäre werden unmittelbar in der Suche angezeigt • Preisvergleich und Buchungsmöglichkeit bei Hotelbuchungsportalen wird angezeigt • Karte und weiterführende Informationen (Maps & Google+ Local) werden zusätzlich dargestellt © Tourismuszukunft — Institut für eTourismus
  14. 14. 3. Welche Stellung nimmt Google im Hotelmarkt ein? © Tourismuszukunft — Institut für eTourismus
  15. 15. 3. Welche Stellung nimmt Google im Hotelmarkt ein? © Tourismuszukunft — Institut für eTourismus
  16. 16. 3. Welche Stellung nimmt Google im Hotelmarkt ein? © Tourismuszukunft — Institut für eTourismus
  17. 17. 3. Welche Stellung nimmt Google im Hotelmarkt ein? © Tourismuszukunft — Institut für eTourismus
  18. 18. Wo ist Google Places? © Tourismuszukunft — Institut für eTourismus 18
  19. 19. Google Places © Tourismuszukunft — Institut für eTourismus
  20. 20. 3. Welche Stellung nimmt Google im Hotelmarkt ein? Exkurs: Google Places wird zu Google+ Local • Bewertungen wurden in der Vergangenheit auf den eigenen Unternehmensseiten abgegeben • Google Place Page beinhaltet üblicherweise Name, Adresse, Beschreibungen, Bewertungen, Bilder/Videos, usw. • Google+ Local Unternehmensprofile wurden nun aus den vorhandenen Places generiert • Bewertungen von einer Skala von 0 bis 3 bzw. anhand Zagat © Tourismuszukunft — Institut für eTourismus
  21. 21. © Tourismuszukunft — Institut für eTourismus
  22. 22. Google+ Local © Tourismuszukunft — Institut für eTourismus
  23. 23. Google+ Local © Tourismuszukunft — Institut für eTourismus
  24. 24. Google+ Local © Tourismuszukunft — Institut für eTourismus
  25. 25. Google+ Local © Tourismuszukunft — Institut für eTourismus
  26. 26. Der Google Hotelfinder © Tourismuszukunft — Institut für eTourismus 26
  27. 27. Google Hotelfinder © Tourismuszukunft — Institut für eTourismus
  28. 28. Google Hotelfinder © Tourismuszukunft — Institut für eTourismus
  29. 29. Wo finde ich denpassenden Flug? © Tourismuszukunft — Institut für eTourismus 29
  30. 30. Google Flights © Tourismuszukunft — Institut für eTourismus
  31. 31. Google Flugsuche © Tourismuszukunft — Institut für eTourismus
  32. 32. Auswirkungen &Ausblick © Tourismuszukunft — Institut für eTourismus 32
  33. 33. Der Reisezyklus im Google-Imperium Reise- inspiration Reise- Informations- reflektion suche Reisedurch- Buchung führung © Tourismuszukunft — Institut für eTourismus
  34. 34. Das Google-Imperium – Big Player?• Mit Google etabliert sich ein neuer potenter Akteur am Markt• Google nutzt seine Quasi-Monopolstellung• Google setzt Maßstäbe und Trends• Für jede Reisephase im Reisezyklus bieten sich Kanäle © Tourismuszukunft — Institut für eTourismus
  35. 35. Diskussion – Was ist zutun? © Tourismuszukunft — Institut für eTourismus 35
  36. 36. Tourismuszukunft HRA 2436 | Registergericht Ingolstadt Ust.-ID: DE261821378Marktforschung GmbH & Co. KG Vertreten durch:Kardinal-Preysing-Platz 14 Tourismuszukunft Holding GmbH85072 Eichstätt HRB 5661 Registergericht IngolstadtTel: +49 8421 70743-0Fax: +49 8421 70743-25 Vertreten durch:www.tourismuszukunft.de Daniel Amersdorffer Florian Bauhuberwww.facebook.com/tourismuszukunft Jens Oellrich

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