Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digitalisierung in der Gastronomie

415 views

Published on

Die Digitalisierung betrifft in vielen Bereichen auch die Gastronomie. Bei meinem Vortrag beim Tourismustag Rheinhessen habe ich zum Thema Online-Vermarktung über die Erfordernisse einer digitalen Sichtbarkeit für Gastronomiebetriebe gesprochen.
Weitere Infos zu den SEO-Attributen nach Schema.org: https://schema.org/Restaurant

Published in: Travel
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Digitalisierung in der Gastronomie

  1. 1. 1 DIGITALISIERUNG IN DER GASTRONOMIE ERFORDERNISSE F�R EINE DIGITALE SICHTBARKEIT Michael Faber | Worms | 4. Juni 2019
  2. 2. 2 DARF ICH MICH VORSTELLEN? MICHAEL FABER TOURISMUSZUKUNFT m.faber@tourismuszukunft.de +49 171 57 34 007 #Reisevertrieb #OnlineMarketing #SocialMedia #Seminare #Coaching
  3. 3. NETZWERK UNTERNEHMEN � 13 Experten � 13 Standorte � Pers�nlicher Habitus und individuelle Werte relevant � Individuelle Schwerpunkte und Kompetenzen 3
  4. 4. 4 UNSERE KUNDEN & PARTNER
  5. 5. 5 INHABER REISEB�RO FABER
  6. 6. https://erfolg-geht-anders.de 6 WIE KLEINE UNTERNEHMEN DIGITAL GROSS RAUSKOMMEN
  7. 7. 7 DER DIGITALE WANDEL
  8. 8. 8 DIE DIGITALISIERUNG VER�NDERT DAS KUNDENVERHALTEN
  9. 9. 9 WIE HAT DAS EIGENTLICH ANGEFANGEN?
  10. 10. WIR ERLEB(T)EN DIE DIGITALISIERUNG DES TOURISMUS
  11. 11. 11 DIGITAL PAYMENT MIT GOOGLE WALLET, APPLE PAY... WHATS APP
  12. 12. 12 MARKTMACHT VON GLOBALEN AKTEUREN #GOOGLE #BOOKING #FACEBOOK #AMAZON #AIRBNB #APPLE #MICROSOFT
  13. 13. 13 WIE DIGITAL IST DIE GASTRONOMIE?
  14. 14. WIE DIGITAL IST DIE GASTRONOMIE? https://www.youtube.com/watch?v=doqRIhq0La0 14
  15. 15. 15 ZIELE DER ONLINE-VERMARKTUNG VON GASTRONOMIEBETRIEBEN?
  16. 16. 16 Sichtbarkeit Appetit wecken Generierung von Reservierungen G�ste �berzeugen G�steempfehlung bekommen WAS SIND DIE ZIELE DER ONLINE- VERMARKTUNG VON GASTRONOMIE?
  17. 17. 17 Online-Vermarktung f�r Gastronomiebetriebe Website Web-Controlling Sichtbarkeit in Suchmaschinen Google MyBusiness Ad Express SEO SEA Bewertungen Brancheneintr�ge Social Media Instagram Messenger Marketing Video-Marketing Sei Influencer Online-Werbung Location Finder Facebook Personenprofil Facebook Seite Facebook Gruppe Facebook Ads
  18. 18. 18 SICHTBARKEIT DURCH ONLINE-VERMARKTUNG
  19. 19. SICHTBARKEIT IN SUCHMASCHINEN: GOOGLE MY BUSINESS 19
  20. 20. SICHTBARKEIT IN SUCHMASCHINEN: LOCATION FINDER 20 Location Finder
  21. 21. SICHTBARKEIT IN SUCHMASCHINEN: LOCATION FINDER 21
  22. 22. SICHTBARKEIT IN SUCHMASCHINEN: WEBSITE 22 Website
  23. 23. SICHTBARKEIT IN SUCHMASCHINEN: WEBSITE 23
  24. 24. SICHTBARKEIT IN SUCHMASCHINEN: BEISPIEL TIVOLI WORMS 24
  25. 25. SICHTBARKEIT IN SUCHMASCHINEN: BEISPIEL TIVOLI WORMS 25
  26. 26. SICHTBARKEIT IN SUCHMASCHINEN: SUCHMASCHINEN-OPTIMIERUNG 26
  27. 27. SICHTBARKEIT IN SUCHMASCHINEN: SUCHMASCHINEN-ANZEIGEN 27
  28. 28. 28 DIGITALE SPRACHASSISTENTEN HALTEN EINZUG IN DEN ALLTAG
  29. 29. 233 ALEXA SKILLS IM BEREICH ESSEN & TRINKEN 29
  30. 30. 30 Online-Vermarktung f�r Gastronomiebetriebe Website Web-Controlling Sichtbarkeit in Suchmaschinen Google MyBusiness Ad Express SEO SEA Bewertungen Brancheneintr�ge Social Media Instagram Messenger Marketing Video-Marketing Sei Influencer Online-Werbung Location Finder Facebook Personenprofil Facebook Seite Facebook Gruppe Facebook Ads
  31. 31. 31 SICHTBARKEIT DURCH SOCIAL MEDIA
  32. 32. 32 VIELFALT DER SOZIALEN MEDIEN
  33. 33. Prozentsatz der Internetnutzer, die die einzelnen Plattformen nach eigenen Angaben nutzen Quelle: Hootsuite/wearesocial (2019), Globalwebindex (Q2 & Q3 2018), Kennzahlen aus Umfragen von Internetznutzer 16-64. 33 DIE AKTIVISTEN SOCIAL MEDIA PLATTFORMEN 4% 5% 6% 7% 9% 10% 11% 14% 19% 19% 21% 33% 37% 63% 75% 76% Viber Wechat Reddit Tumblr Twitch Linkedin Xing Snapchat Twitter Skype Pinterest Instagram FB Messenger Facebook Whatsapp Youtube SOCIAL MESSENGER / VOIP
  34. 34. 48 MIO. REICHWEITEDES FACEBOOK WERBENETZWERKES IN D-A-CH 34 39Mio. monatliche aktive User (DE) 4,5Mio. monatliche aktive User (je AT/CH)
  35. 35. 35 SICHTBARKEIT IM FACEBOOK NEWS STREAM?
  36. 36. 36 WIE FUNKTIONIERT DER FACEBOOK NEWS FEED ? Sichtbarkeit im News Feed = I x P x A x F x A Interesse am Autor Performance bei anderen Usern Autors generelle Performance Format des Beitrags Aktualit�t des Postings
  37. 37. CONTENT: MULTI-FOTO-POST FACEBOOK-SEITE
  38. 38. CONTENT: BEWEGTBILD FACEBOOK-SEITE 38
  39. 39. FOTOALBUM MIT SPEISEN FACEBOOK-SEITE 39
  40. 40. INSTAGRAM METZGEREI DAVID WORMS 40
  41. 41. THEMATISCHE FACEBOOK-GRUPPE MITTAGSTISCH KASTELLAUN
  42. 42. 42 Online-Vermarktung f�r Gastronomiebetriebe Website Web-Controlling Sichtbarkeit in Suchmaschinen Google MyBusiness Ad Express SEO SEA Bewertungen Brancheneintr�ge Social Media Instagram Messenger Marketing Video-Marketing Sei Influencer Online-Werbung Location Finder Facebook Personenprofil Facebook Seite Facebook Gruppe Facebook Ads
  43. 43. APOTHEKE MIT WHATSAPP SERVICE
  44. 44. TISCHRESERVIERUNG �BER WHATS APP 44
  45. 45. 45 CHECK UP
  46. 46. 46 DIGITALE ZUKUNFT GESTALTEN! MICHAEL FABER TOURISMUSZUKUNFT www.tourismuszukunft.de/michael-faber

×