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Digitale Reisewelt: So vermarkten Sie Ihr Reisebüro online

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Wie muss sich ein Reisebüro heute digital aufstellen, um den Kunden zeitgemäß und zukunftssicher zu bedienen.
Lernen Sie von Online-Experte und Reisebüro-Inhaber Michael Faber, welches die richtigen Maßnahmen für Reisebüros sind.
Erfahren Sie im Workshop mehr über den richtigen Einsatz von Website, Online-Werbung, Blog, Facebook und Messenger Marketing als Reisebüro, um sich für die digitale Zukunft ihres Reisebüros zu rüsten.

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Digitale Reisewelt: So vermarkten Sie Ihr Reisebüro online

  1. 1. DIGITALE REISEWELT 2017 So vermarkten Sie Ihr Reisebüro online Michael Faber DRV-Reisebürotag Frankfurt, 18. Mai 2017
  2. 2. 2 AGENDA • Status Digitale Buchungen • Übersicht Online-Marketing • 9 Schritte um Ihr Reisebüro online zu vermarkten • Noch ein paar Schritte weiter... • Was bleibt wichtig? • Wie können Sie uns unterstützen? • Fragerunde
  3. 3. 3 MICHAEL FABER BERATER & GESCHÄFTSFÜHRER TOURISTIK
  4. 4. 4 INHABER REISEBÜRO FABER
  5. 5. 5 TOURISMUSZUKUNFT
  6. 6. 6 NETZWERKUNTERNEHMEN • 12 Experten • 12 Standorte • Individuelle Schwerpunkte und Kompetenzen
  7. 7. 7 INDIVIDUELLER FOKUS
  8. 8. 8 NEW WORK UNTERNEHMEN
  9. 9. 9 UNSERE REFERENZEN
  10. 10. STATUS DIGITALE BUCHUNGEN
  11. 11. 11 BUCHUNGSWEGE BEI URLAUBSREISEN
  12. 12. 12 ONLINE-MARKETING?
  13. 13. 13 WAS IST EIGENTLICH ONLINE- MARKETING UND WAS IST IHR ZIEL?
  14. 14. 14 VORTEILE ONLINE-MARKETING • Multimedialität • Globale Verfügbarkeit • 24 Stunden am Tag / 7 Tage die Woche / 365 Tage im Jahr • Flexibilität • Hohe Geschwindigkeit • Große Reichweite • Interaktion mit den Nutzern • Zielgruppenspezifische Ansprache (Targeting) • Verhältnismäßig geringe Kosten • Erfolgskontrolle
  15. 15. 15 ONLINE-MARKETING INSTRUMENTE
  16. 16. WORLD OF SOCIAL MEDIA
  17. 17. 17 SOCIAL MEDIA PLATTFORMEN IN DEUTSCHLAND 2017
  18. 18. 18 SO VERMARKTEN SIE IHRE REISEBÜRO ONLINE 9 Schritte
  19. 19. 19 1. WEBSITE Sich online individuell präsentieren
  20. 20. WEBSITE ALS ZENTRALE WEB PRÄSENZ WEITERHIN WICHTIG...
  21. 21. WEBSITES & INHALTE DYNAMISCH WEITERENTWICKELN...
  22. 22. ZEITGEMÄSSES DESIGN UND PRAKTISCHE FUNKTIONALITÄT...
  23. 23. EINFACHE BEDIENBARKEIT IST DAFÜR SEHR WICHTIG.
  24. 24. NEUERE DESIGNS SETZEN AUF WENIGER INHALT UND VIEL BILD.
  25. 25. DAS TEAM IM VORDERGRUND
  26. 26. IST DIE VERMARKTUNG DES TEAMS WICHTIGER ALS PRODUKTE?
  27. 27. ODER IST UNSER PRODUKT DER EXPEDIENT UND SEIN FACHWISSEN?
  28. 28. 2. WEB CONTROLLING Messen, justieren, probieren & Überblick behalten
  29. 29. GOOGLE ANALYTICS: BESUCHER
  30. 30. GOOGLE ANALYTICS: HERKUNFT
  31. 31. KERNZAHLEN DASHBOARD
  32. 32. SOCIAL MEDIA DASHBOARD
  33. 33. 3. SUCHMASCHINEN- OPTIMIERUNG Höhere Sichtbarkeit in Suchmaschinen
  34. 34. REISEBÜRO FINDEN ÜBER GOOGLE
  35. 35. GOOGLE MY BUSINESS
  36. 36. ANMELDEN & VERWALTEN UNTER GOOGLE.DE/BUSINESS
  37. 37. GOOGLE MY BUSINESS MIT STATISTIKEN
  38. 38. GOOGLE MY BUSINESS
  39. 39. 39 ANZEIGENBUCHUNG ÜBER ADWORDS
  40. 40. 40 OPTIMIERUNG IHRER WEBSITE
  41. 41. 4. ANGEBOTE PRÄSENTIEREN Online den Kunden beraten & individuelle Angebote professionell präsentieren
  42. 42. ANGEBOTE ONLINE PRÄSENTIEREN
  43. 43. PRÄSENTATION IN DER BERATUNG
  44. 44. 5. FACEBOOK PERSONENPROFIL Positionierung als Reiseexperte, Inspirieren mit Reiseideen & Networking mit dem Kunden
  45. 45. 45 ALS EXPERTE POSITIONIEREN & NETZWERKEN
  46. 46. INSPIRIEREN MIT REISE-CONTENT
  47. 47. WELCHE SZENEN LÖSEN BEIM KUNDEN EIN URLAUBSGEFÜHL AUS?
  48. 48. DEN KUNDEN LIVE MITNEHMEN & KUNDEN FÜR SICH SPRECHEN LASSEN
  49. 49. 49 6. FACEBOOK UNTERNEHMENSSEITE Sichtbarkeit in Ihrer Zielgruppe steigern
  50. 50. 50 FACEBOOK FIRMENPROFIL MIT VIELFÄLTIGEN MÖGLICHKEITEN
  51. 51. 51 VISUALISIEREN SIE IHRE SERVICELEISTUNG
  52. 52. 52 BEGEISTERN SIE MIT REISE-CONTENT Ø proTag pro Woche pro Monat Impressionen 3.364 23.339 118.783 Reichweite 2.382 8.580 24.8385 Interaktion 57 401 1778
  53. 53. 53 7. FACEBOOK WERBUNG Reichweite steigern mit bezahlter Werbung
  54. 54. 54 FACEBOOK IST REICHWEITENSTARK 35Mio. monatliche aktive User (DE) 4,1Mio. monatliche aktive User (je AT/CH) 24Mio. täglich (DE) 2,9Mio . täglich (AT+CH)
  55. 55. 55 UNTERSCHIELICHE WERBEFORMATE
  56. 56. 56 CAROUSSEL ANZEIGEN FORMAT
  57. 57. 57 BEITRÄGE BEWERBEN
  58. 58. 58 8. BLOG Reiseberichte zur Inspiration & besseren Sichtbarkeit
  59. 59. 59 BLOG
  60. 60. 60 MIT REISEBERICHTEN INSPIRIEREN
  61. 61. 61 9. MESSENGER MARKETING Kundenservice über WhatsApp & Co.
  62. 62. 62 KUNDENSERVICE ÜBER WHATSAPP
  63. 63. 63 NEWSLETTER ÜBER WHATSAPP
  64. 64. 64 NOCH EIN PAAR SCHRITTE
  65. 65. 65 NOCH EIN PAAR SCHRITTE WEITER... • Mitarbeiter ausbilden • Am Ball bleiben • WhatsApp als Kommunikationskanal • Video-Produktion lernen • Newsletter • Buchungsmaschine • Instagram • Re-Targeting-Anzeigen über Facebook • Bezahlte Textanzeigen über Google AdWords • Thematischen Content & Landingpages konsequent ausbauen • Bezahlte Banner über Google AdWords • Thematische Websites • ...
  66. 66. 66 WAS BLEIBT WICHTIG?
  67. 67. 67 SICHTBARKEIT ALS REISEEXPERTE AUSBAUEN
  68. 68. 68 KUNDEN INSPIRIEREN
  69. 69. 69 MIT DEM KUNDEN NETZWERKEN
  70. 70. 70 UND KUNDEN INS BÜRO BRINGEN
  71. 71. 71 UNSER UNTERSTÜTZUNG
  72. 72. 72 UNSER ANGEBOT AN REISEBÜROS Live-Webinare, Aufgezeichnete Video-Webinare & Online-Coaching Facebook Marketing Grundlagen Facebook Marketing Content & Konzept Instagram Webinar Bloggen für Reisebüros Twitter für Reisebüros Messenger Marketing für Reisebüros Bewertungen & lokale Suchmaschinen- optimierung Social Media Grundlagen Facebook Marketing Werbeanzeigen Video-Marketing für Reisebüros Workshop Online-Strategie Coaching Online- Vermarktung Neue Reisebüro- Website Social Media Betreuung Facebook LIVE CHECK Ganz individuell
  73. 73. 73 TOURISMUSZUKUNFT.DE/AKADEMIE
  74. 74. 74 MICHAEL FABER Berater & Geschäftsführer Touristik Online Experte m.faber@tourismuszukunft.de +49 171 57 34 007 #Beratung #Coaching #Vertrieb #OnlineMarketing

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