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Digitale Assistenten im Tourismus - Alexa, Google Home und Co.

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Vortrag zum Thema "Digitale Assistenten im Tourismus" im Rahmen des Castlecamps 2017 (#cczk17). Der Schwerpunkt liegt auf Amazon Echo / Alexa - warum? Weil dieser digitale Assistent viele Möglichkeiten der touristischen Nutzung bietet.

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Digitale Assistenten im Tourismus - Alexa, Google Home und Co.

  1. 1. 02.09.2017 DIGITALE ASSISTENTEN IM TOURISMUS #Alexa #Cortana #GoogleHome #StrukturierteDaten #Skills
  2. 2. 2 WIR SIND EIN ENSEMBLE VON ENTHUSIASTEN. GEMEINSAM MIT EUCH GESTALTEN WIR DEN WANDEL IM DIGITALEN ZEITALTER.
  3. 3. » 12 Experten » 12 Standorte » Persönlicher Habitus und individuelle Werte relevant » Individuelle Schwerpunkte und Kompetenzen NETZWERK UNTERNEHMEN
  4. 4. 4 DIGITALER WANDEL TREIBT UNS AN!
  5. 5. NEUE SOZIOTECHNISCHE KONSTELLATIONEN DURCH NEUE INNOVATIONEN Digitale Assistenten ändern den Zugang zu Technik. Neue Praktiken im Alltag sind die Konsequenz!
  6. 6. WARUM JETZT? Assistenten wie Siri und OK, Google gibt es schon länger!
  7. 7. 7 ECHO NUMMER 1! PLATTFORM-GEDANKE GEWINNT IMMER…
  8. 8. 8 AMAZON ECHO IN ALLEM?
  9. 9. 9 AMAZON ECHO IN ALLEM?
  10. 10. 10 ES IST ERST DER ANFANG…
  11. 11. DARUM JETZT! Assistenten sind eine relevante Entwicklungsstufe für die Digitalisierung des Tourismus
  12. 12. 12 WAS BEDEUTET DAS FÜR DEN TOURISMUS?
  13. 13. Stand: 1.9.2017 13 81 TOURISTISCHE ALEXA SKILLS
  14. 14. 14 AMAZON ECHO IN ALLEM?
  15. 15. 15 ALEXA IM HOTEL MEHRERE LÖSUNGEN VORHANDEN!
  16. 16. 100% Kundenorientierung 16 MÖGLICHE ANWENDUNGSBEISPIELE FÜR DIE NUTZUNG IM HOTELZIMMER • Personalisierte Gästeansprache • Roomservice- und Spa-Booking • Direkte Tisch-Reservierung • Individuelle Entertainment / z.B. eigene Musik • Gäste-ABC und tagesaktuelle Hotelinformationen • Regionale Tipps & Aktivitäten • Ansteuern von Lampen, Rollläden und Klimaanlage • Housekeeping und Wake-up Service • Mehrsprachigkeit • Volle Integration in die bestehenden Hotelsysteme
  17. 17. 17 ALEXA IN DESTINATIONEN MEHRERE LÖSUNGEN IN ENTWICKLUNG
  18. 18. 100% Kundenorientierung 18 MÖGLICHE ANWENDUNGSBEISPIELE FÜR DESTINATIONEN • Nutzung zu Hause • 24 Stunden TI • TI Support – 1st Level • Regionale Tipps & Aktivitäten • Veranstaltungen & Tipps • Aufsetzen auf regionale Datenbanken • Nutzung auch ohne eigene Skills / Suche
  19. 19. 19 DISKUSSION: WAS DENKT IHR?
  20. 20. 20 HERZLICHEN DANK! FLORIAN BAUHUBER BERATUNG / GESCHÄFTSFÜHRER #vorträge #change #innovation #kooperationen #gleitschirmfliegen f.bauhuber@tourismuszukunft.de +49 123 897891234

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