Seminario AHP Hotel Distribution - Zoover

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Participation of Zoover at the Associação Portuguesa de Hotelaria Seminar "Hotel Distribution"

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Seminario AHP Hotel Distribution - Zoover

  1. 1. Hotels & online media Marjan Verbeek Zoover
  2. 2. Internet penetration Europe Source: www.internetworldstats.com
  3. 3. Degree of trust in forms of advertising Source: PhoCusWright’s Consumer Travel Report
  4. 4. What is influeance your travel planning Source: PhoCusWright’s Consumer Travel Report
  5. 5. Ways to use social media for your hotel • read twitter and re-tweet with your followers • tweet special offers • create a hotelpage on social networks • copy past positive quotes • create new interesting content • leave positive responses on blog and share contacts • show off your property/event/interview guests
  6. 6. Ways to use social media for your hotel Zoover TripAdvisor Trivago
  7. 7. Zoover One of the biggest independent travel portals in Europe Consumer orientated website 1 million reviews of destinations and accommodations 120 million visitors a year No direct sales
  8. 8. Zoover Facts 2006 2007 2008 2009 2010 Countries 3 4 13 20 25 Visitors 15 mil. 40 mil. 60 mil. 80 mil. 120 mil. Reviews 50.000 250.000 750.000 1.000.000 1.500.000 Destinations 50.000 75.000 175.000 250.000 350.000
  9. 9. Average figure review 78% of the reviews score > 7
  10. 10. Smart marketing Monitor the web Ask you clients to leave a review Give free acces to WIFI Respond on reviews, also negative ones Turn positive reviews into viral (mouth-to-mouth)
  11. 11. Example response on Zoover
  12. 12. Effect of feedback Increase of visitors (word of mouth) Less complaints (right expectations) Branding Turnover (22%-49%)
  13. 13. Involve all your employees Sales Marketing HR Front desk Housekeeping
  14. 14. Possibilities to promote your hotel? Come and see the workshop!

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