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TFF2021 - TOURISM INTELLIGENCE – TRENDANALYSEN UND PROGNOSEN FÜR DIE DATENGETRIEBENE MARKENKOMMUNIKATION

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TFF2021 - TOURISM INTELLIGENCE – TRENDANALYSEN UND PROGNOSEN FÜR DIE DATENGETRIEBENE MARKENKOMMUNIKATION

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  2. 2. 2 AI-powered knowledge extraction methods support the entire digital content value chain, from the data-driven production to the distribution, promotion and analysis of content assets.
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  4. 4. 4 Content Optimization – GENTIO Project (FFG) Maximize the impact of campaigns and online communication storypact.com Visual Site Search – CRT Project (NOAA) Make the own digital content more accessible with semantic site search features weblyzard.com/climate-resilience-toolkit
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  8. 8. 8 Story Detection | Success Metrics New methods to identify emerging stories and track perceptions across media channels Weichselbraun, A., Steixner, J., Braşoveanu, A., Scharl, A., Göbel, M., and Nixon, L. (2021). “Automatic Expansion of Domain-Specific Affective Models for Web Intelligence Applications”, Cognitive Computation, 13: doi.org/10.1007/s12559-021-09839-4.
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  18. 18. 18 Sentiment Share of Voice Brand Reputation Success Metrics – Beyond Sentiment Reference Project WYSDOM Success Metric Wheel of Emotions
  19. 19. 19 Wheel of Emotion Robert Plutchik
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  24. 24. 25 Story Detection | Success Metrics Novel methods to identify emerging stories and track perceptions across media channels Event and Topic Prediction Anticipate future trends to optimize campaigns and identify publication opportunities
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  26. 26. 27 Semantic Data Integration Better understand not only real-world processes (environmental risks, events, consumer decisions, etc.), but also what drives the public debate discussing these processes
  27. 27. 28 UNEP Live Web Intelligence unep.ecoresearch.net Developed by the Department of New Media Technology of MODUL University Vienna; powered by webLyzard technology www.weblyzard.com/unep-live ▪ unep.ecoresearch.net
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