SlideShare a Scribd company logo
1
2
AI-powered knowledge extraction methods support the entire
digital content value chain, from the data-driven production
to the distribution, promotion and analysis of content assets.
3
4 Content Optimization – GENTIO Project (FFG)
Maximize the impact of campaigns
and online communication
storypact.com
Visual Site Search – CRT Project (NOAA)
Make the own digital content more accessible
with semantic site search features
weblyzard.com/climate-resilience-toolkit
5
6
7
8
Story Detection | Success Metrics
New methods to identify emerging stories
and track perceptions across media channels
Weichselbraun, A., Steixner, J., Braşoveanu, A., Scharl, A., Göbel, M., and
Nixon, L. (2021). “Automatic Expansion of Domain-Specific Affective Models
for Web Intelligence Applications”, Cognitive Computation, 13:
doi.org/10.1007/s12559-021-09839-4.
9
10
11
12
13
14
15
16
17
18
Sentiment
Share of Voice Brand Reputation
Success Metrics – Beyond Sentiment
Reference Project
WYSDOM
Success Metric
Wheel of Emotions
19
Wheel of Emotion
Robert Plutchik
20
21
23
24
25
Story Detection | Success Metrics
Novel methods to identify emerging stories
and track perceptions across media channels
Event and Topic Prediction
Anticipate future trends to optimize campaigns
and identify publication opportunities
26
27
Semantic Data Integration
Better understand not only real-world processes
(environmental risks, events, consumer decisions,
etc.), but also what drives the public debate
discussing these processes
28
UNEP Live Web
Intelligence
unep.ecoresearch.net
Developed by the Department of New Media Technology of
MODUL University Vienna; powered by webLyzard technology
www.weblyzard.com/unep-live ▪ unep.ecoresearch.net
29
30
31
32
33
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TFF2021 - TOURISM INTELLIGENCE – TRENDANALYSEN UND PROGNOSEN FÜR DIE DATENGETRIEBENE MARKENKOMMUNIKATION

  • 1. 1
  • 2. 2 AI-powered knowledge extraction methods support the entire digital content value chain, from the data-driven production to the distribution, promotion and analysis of content assets.
  • 3. 3
  • 4. 4 Content Optimization – GENTIO Project (FFG) Maximize the impact of campaigns and online communication storypact.com Visual Site Search – CRT Project (NOAA) Make the own digital content more accessible with semantic site search features weblyzard.com/climate-resilience-toolkit
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8 Story Detection | Success Metrics New methods to identify emerging stories and track perceptions across media channels Weichselbraun, A., Steixner, J., Braşoveanu, A., Scharl, A., Göbel, M., and Nixon, L. (2021). “Automatic Expansion of Domain-Specific Affective Models for Web Intelligence Applications”, Cognitive Computation, 13: doi.org/10.1007/s12559-021-09839-4.
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18 Sentiment Share of Voice Brand Reputation Success Metrics – Beyond Sentiment Reference Project WYSDOM Success Metric Wheel of Emotions
  • 20. 20
  • 21. 21
  • 22. 23
  • 23. 24
  • 24. 25 Story Detection | Success Metrics Novel methods to identify emerging stories and track perceptions across media channels Event and Topic Prediction Anticipate future trends to optimize campaigns and identify publication opportunities
  • 25. 26
  • 26. 27 Semantic Data Integration Better understand not only real-world processes (environmental risks, events, consumer decisions, etc.), but also what drives the public debate discussing these processes
  • 27. 28 UNEP Live Web Intelligence unep.ecoresearch.net Developed by the Department of New Media Technology of MODUL University Vienna; powered by webLyzard technology www.weblyzard.com/unep-live ▪ unep.ecoresearch.net
  • 28. 29
  • 29. 30
  • 30. 31
  • 31. 32
  • 32. 33
  • 33. 34
  • 34. 35