TFF 2017 - Semantic annotation of touristic destinations

Tourism Fast Forward 2017
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Digitalisierung im Tourismus: Kunden inspirieren und Organisationen vernetzen!
Semantic Annotations in Touristic
Destinations
Behold! The Headless Web is
Coming
Umutcan Simsek
umutcan.simsek@sti2.at
Twitter/Instagram: umutsims
STI Innsbruck
University of Innsbruck
31.05.2017
STI Innsbruck © 2017

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Outline
1. Introduction
2. Touristic Destinations in the Headless
Web
3. Our Solution
4. Annotation Projects

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„Headless Web“
– Graphical design of a website is losing its
significance
– High quality, semantically annotated structured
data is a necessity for online visibility
– Web pages primarily for robots, not humans!
1. Introduction
https://paul.kinlan.me/the-headless-web/

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Embedded into HTML:
Microdata
RDFa
JSON-LD
1. Introduction
Schema.org: run by the „big 4“
http://www.schema.org/

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2. Touristic Destinations in the
Headless Web
www.sti-innsbruck.at
{ "@context":"http://schema.org
/", "@type": "TaxiService",
"provider": {
"@type": "LocalBusiness",
"name": "Neighborhood Taxi"
},
"hoursAvailable": {
@type:
"OpeningHoursSpecification",
"@context": "http://schema.org/",
"@type": "HotelRoom",
"occupancy": {
"maxValue": "2",
},
"amenityFeature": {
"name": "WiFi"
},
"bed": {
"@context": "http://schema.org/",
"@type": "Event",
"name": "The Alpine Fest",
"startDate": "2016-10-10T06:00",
"endDate":"2016-10-13T18:00
"organizer": {
"name": "Alpenverein Tirol"
},
"location": {
@type: "PostalAddress",

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2. Annotations in Action: Rich
Snippets

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2. Annotations in Action: Hotel Rich
Cards

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2. Annotations in Action: Events
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2. Intelligent Personal Assistants
Bildreferenzen:
https://d.ibtimes.co.uk/en/full/1481562/apples-siri-can-beatbox.jpg
https://www.smartlounge.eu/wp-content/uploads/2015/08/cortana.png
http://c.mobilegeeks.de/wp-content/uploads/2012/12/google-now-google-search-jelly-bean.jpg
Flight/Bus Information, Reservations

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2. Social Media, Messaging
Platforms, Chatbots
Mayley

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3. Our solution
Semantic infrastructure
(1) Definition of the service types, (2) Domain analysis, (3) Definition
of the Schemata,
(4) Implementation of Annotation tools, (5) Semantic Annotation of
relevant Content, (6) Identifikation, modelling and semantic
Annotation of external Content
IntelligentPersonal
Assistants
IntegrationofContentinto
Amazon,Apple,Google,
Samsung,etc.
Multi-channelSocialMedia
-AutomaticPostingof
Content
-Repostingexternalcontent
sources
SemanticSEO
-Annotationofwebsites
-InclusioninGoogleInterfaces
Chatbot
-Dialogbasedinteraktion
withtheguest

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3. Our solution
Semantic infrastructure
(1) Definition of the service types, (2) Domain analysis, (3) Definition
of the Schemata,
(4) Implementation of Annotation tools, (5) Semantic Annotation of
relevant Content, (6) Identifikation, modelling and semantic
Annotation of external Content
IntelligentPersonal
Assistants
IntegrationofContentinto
Amazon,Apple,Google,
Samsung,etc.
Multi-channelSocialMedia
-AutomaticPostingof
Content
-Repostingexternalcontent
sources
SemanticSEO
-Annotationofwebsites
-InclusioninGoogleInterfaces
Chatbot
-Dialogasedinteraktion
withtheguest

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3. Our solution
4 Implementation of annotation tools:
4.1 In order to facilitate the domain definition, we
need to develop a Domain Definition tool.
4.2 Editors are used by information provider to
annotate their data manual.
4.3 Automatic annotations are based on adaptors.
4.4 Validators check the semantic correctness of
schema.org enriched by search engine specific
requirements.
4.5 For data management and maintenance, we
customize a triple store.
4.6 A semantic reasoner, is needed to infer logical
consequences from a set of asserted facts or
axioms.

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3. Our solution
4.3 Editors for manual annotation

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3. Our solution
4.3 Automatic annotations are based on
adaptors.

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3. Our Solution
A holistic platform for structured data generation and publication
- Domain specific manual annotation editor
- Integrated automated annotation plugins for external sources
- Uploading externally created annotations
- Extensions for TYPO3 and Wordpress for publication of annotations to
CMSs
- Domain specific validation of annotations

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3. Our solution: What‘s Next?
www.sti-innsbruck.at
Many and very different
Touristic service providers.
TVB
Based on data crawling
No API Integration.
Based on data publishing
No API Integration
Many and very
heterogenious
Structured Personal
Assistant Systems
including
own Chatbots.

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3. Our solution: What‘s Next?
Touristic Knowledge Graph Tyrol
Annotations of Tirolian
- Accomodations
- DMOs
- restaurants, etc
- transport
- Points of Interest
- Events
- Offers
- Packages
- Ski*
- Golf places
- Wellness
- Shopping
- Medical Services
- Etc. …
Smart Data Analytics
- Number of bookings
- Volume of bookings
- Dynamic Pricing
- Trends
- Smart region
Semantic
Repository
GraphDB

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4. Annotation Projects
Hotels:
Aparthotel Adler, Boutiquehotel Stadthalle, Hotel Altstadt Wien, Hotel
am Stephansplatz, Romantik Seehotel Jägerwirt
DMOs:
Achensee, Fügen, Mayrhofen, and Seefeld
Tirolwerbung
Waldhart Software
Arosa Skischule

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4. Annotation Projects: Semantic
Geo Data Tyrol
Semantic annotation of geographical data of destinations.
Upcoming project in cooperation with General Solutions and Tirol Werbung

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4. Annotation Projects: Semantic
Geo Data in Europe
https://www.eea.europa.eu/data-and-maps/figures/biogeographical-regions-in-europe-1
- Several Million Euros Funding
- Planned proposal in cooperation
with Outdooractive

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4. In progress
- Golf places
- Real estate
- Restaurants
- Ski schools
- Sport shops
- Ski rental
- Ski resorts
- Travelling
platforms
- Wellness in
Hotels

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Tyrol is getting ready for the
headless web…
Destination Management Organisations in Tyrol

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… one region at a time
Currently
around 10 Million
Annotations
Annotated DMOs in Tyrol
Destination Management Organisations in Tyrol
Annotated DMOs:
- Achensee
- Fügen
- Mayrhofen
- Seefeld
- Tirol West
- Wilder Kaiser

TFF 2017 - Semantic annotation of touristic destinations

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