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Tbf 2011 full program

  1. 1. May 4, 5 and 6thThe Biltmore HotelThis exclusive must-attend event is the most valuable networking and dealmaking event of the year for the travel industry of Latin America and TheCaribbean. It represents the essential meeting place for Travel Professionals More tan 100 topto innovate, share fresh knowledge and forge powerful partnerships with an executives!unrivalled industry elite.
  2. 2. TBF 2011 PROGRAM WEDNESDAY MAY 4th, 2011 THURSDAY MAY 5th, 2011 Kalyan Raman Tim Calkins Professor of Marketing, IMC Marketing Professor at Northwestern University’s Department, Medill School of Kellogg School of Management Journalism and Kellogg School of Management (Courtesy) 9 A.M. (Merrick Conference room)9 A.M. (Merrick Conference room) “Caring--A New Business Paradigm to Connect “Branding Challenges: 2011” with the 21st Century Customer“Northwestern University IMC Faculty Q&A “ COFFE BREAK 10:30-11:00 A.M.COFFE BREAK 10:30-11:00 A.M (Tuttle room)(Tuttle room) Theresa Rice John Palomino Managing Director, Destination Managing Director Information Technology Promotion at Burson-Marsteller Consulting - Global Accounts for Sabre Miami/Latin America 11 A.M. (Merrick Conference room) 11 A.M. (Merrick Conference room)PANEL: Destination Branding Strategies PANEL: Innovative Technologies for the Tourism Industry Alfonso Sumano, Regional Director of las  David Goodis, President and CEO of Revelex Americas Mexico Tourism Board  Keith St. Clair, Chairman of the Advisory Board for Benjamin Liberoff, Technical Advisor for the ForumTel Ministry of Tourism and Sport at Uruguay  Guido Becher, Founder and CEO of Netactica Carlos Roman Marketing and Corporate Affairs  Xavier Martín Canals, CEO and Founder at Turijobs Director, North America & Caribbean for LAN  Leonel Azuela-Berchelmann, Founder and Managing Juan C. Arbeláez, Vice President of Tourism of Director of Quaxar Proexport Colombia David L Johnson, Managing Director of Bahamas Tourism Bureau 2
  3. 3. LUNCH 12:30- 2:00 P.M. LUNCH 12:30- 2:00 P.M.(CC Terrace) (CC Terrace) Julio Bruno Castellanos Patricio Rubalcaba Vice President for Canada, Latin VP Strategic Partnerships—Global Commerce America and the Caribbean for Development for Mastercard – Latin America & Travelport Caribbean2 P.M. (Merrick Conference room) 2 P.M. (Merrick Conference room)PANEL: Evolution of Tourism Marketing PANEL: Luxury Travel Products: On-line vs Off-line Antonio Batanero, Director of Distribution &  Angela Goicouria, Vice President, Alliances, CTA, CTC Ecommerce at Sol Meliá Hotels & Resorts  Linda Cain, Director Loyalty & Partner Marketing at Fernando Harb, Director of Sales at Greater Starwood Latin America Division Fort Lauderdale Convention & Visitors Bureau  Lourdes Berho, CEO/Founder of Alchemia Comunicare Rick Still, CEO of OnTrade Travel (Markcomm). Ricardo Casco, Director of Latin America &  Melissa Araya, Director of Sales Latinamerica at Silversea Caribbean for AVIS Budget Group Cruses Tatiana López Ezequiel Singer Account Executive LATAM | Google Business Solution Representative, LATAM Facebook 3:30 P.M. (Merrick Conference room) 3:30 P.M. (Merrick Conference room)WORKSHOP: Facebook WORKSHOP: GoogleCOFFEE BREAK 4:30 – 5:00 P.M. COFFEE BREAK 4:30 – 5:00 P.M.(Tuttle room) (Tuttle room) John Bischoff Patricia Rasore FORMER Vice President of Director, Latin America for PhocusWright International Brand Strategy for the Las Vegas Convention and Visitors 5 P.M. (Merrick Conference room) Authority (Sep 2007-2010)5 P.M. (Merrick Conference room)“What happens in Vegas stays in…America” “Analizing the Emerging Online Travel Market in LATAM” 3
  4. 4. Netwroking events On the evening of Wednesday 4th there will be a semi-formal (no tie) Dinner Gala presented by Sabrewhere it is important to attend since it is an excellent opportunity to meet with customers. Not to mention,before de Gala, we will announce the 5 brands that travel agencies voted as the ones with the OutstandingMarketing Efforts During the 2010. http://new.evite.com/#view_invite:eid=02D8AAQZXGK5ZY6N4EPANUDHFH3AMA 4
  5. 5. After a long day of intense debates and conference enlightenment, Travelport (the leader provider ofinformed travel choice) will host a two hour complementary bar on Thursday 5th evening at 6:30 P.M. foranyone who wishes to treat themselves. This is a perfect time to meet and be acquainted with all of the top business executives thatparticipate in the TBF 2011!http://new.evite.com/#view_invite:eid=02D8AAQZXGL24EWGIEPAODYB3B3VLQ 5
  6. 6. BIOGRAPHYS CONFERENCE 1: “Caring--A New Business Paradigm to Connect with the 21st Century Customer“ (May 4th, 9:15 – 10:30 A.M.) Kalyan Raman Professor, IMC Department, Medill School of Journalism Professor of Marketing, Kellogg School of Management (Courtesy) e: k-raman@northwestern.edu p: (874) 491-5665 f: (874) 489-2498 Kalyan Raman is a Professor in the Medill IMC department, Courtesy Professor ofMarketing in the Kellogg School of Management at Northwestern University, Evanston, IL, and Associate Facultyin the Center for Complex Systems at the University of Michigan, Ann Arbor, MI. He attended graduate schoolat Purdue University, W. Lafayette, Indiana, and obtained his Ph.D. in Marketing from the University of Texas atDallas. He holds a M.S. in Statistics and minors in Mathematics and Mathematical Economics. He has publishedarticles in Marketing Science, Management Science, Journal of Marketing Research, Journal of ConsumerResearch, Marketing Letters, International Journal of Research in Marketing, Automatica, Optimal ControlApplications & Methods, Applied Mathematics Letters, European Journal of Operational Research , and otherscholarly journals. Kalyan was a finalist for the prestigious William F. O’Dell award in 2008 and in 1999. He isa member of the editorial board of Marketing Science and other leading academic journals. Kalyan specializesin the optimization of marketing decision problems with long-term and uncertain consequences—specifically inthe areas of integrated marketing communications and the marketing mix. Multinational companies, majoradvertising agencies and their media planning affiliates are supporting Kalyan’s research. He is a VisitingProfessor at Loughborough University in the UK, the University of Munster, Germany, University of Kiel,Germany, WHU Koblenz, Germany (2000 – 2003) and the Catholic University of Leuven, Belgium in 2001.Kalyan has taught in Loughborough University’s program in Singapore and in executive development and MBAprograms at leading business schools in Europe and the USA. He has presented his research at national andinternational conferences in the United States, Germany, Austria, U.K., Netherlands, France, Belgium, Australia,India, and given invited talks at a number of leading universities all over Europe and the U.K., and at leadingFortune 100 companies in the U.S.A. Prior to joining Northwestern University in Fall 2008, he worked atLoughborough University in the UK, the University of Michigan Flint, University of Florida, AT & T BellLaboratories in Murray Hill, NJ, and Auburn University. 6
  7. 7. PANEL 1: “Destination Branding Strategies” (May 4th, 10:45 – 12:30 a.m.) Theresa Rice (MODERATOR) Managing Director, Destination Promotion at Burson-Marsteller Miami/Latin America e: theresa.rice@gmail.com With more than 20 years of communications experience, Theresa Rice has helped multilateral organizations, governments and corporations around the world manage crises, coordinate internal communications and position themselves and their productsand services. Her specialty is destination branding and positioning, having represented the governments of ElSalvador, Costa Rica, Mexico and Uruguay, U.S. cities such as Houston and development projects funded bythe United Nations Development Program and the Inter-American Development Bank. She forms part of Burson-Marstellers Global Government and Political Services Practice.Theresa joined B-M in 2003 as director of the Mexico Tourism Board account, leading 18 professionals inthree countries and garnering such recognitions as the MarCom Platinum Award, Ava Platinum Award, MercuryExcellence Gold Award and North American Travel Journalist Association Award for client work. Her currentclients include the International Monetary Fund and the governments of Costa Rica andUruguay.Before joining Burson-Marsteller, Theresa was managing supervisor of Fleishman-Hillard, managing suchaccounts as Citigroup Latin America & the Caribbean, PROESA (El Salvador’s investment promotion agency),Wal-Mart, The Mexico Tourism Board, The Greater Houston Convention and Visitors Bureau, Mattel, MTV MusicTelevision, Nickelodeon, Sony Entertainment Television and Dannon.Theresas career in public relations followed more than a decade of experience as a journalist covering LatinAmerica. She has also given lectures and courses and generated articles, podcasts and blogs on such issuesas country branding, corporate reputation, political communications, digital communications, Hispanic marketingand crisis communications.Theresa graduated with high honors in Latin American and Iberian studies from Columbia University, receivingthe scholarship and leadership award of her graduating class. She holds a master´s degree in internationaleconomics and Latin American studies from The JohnsHopkins University´s Paul H. Nitze School of Advanced International Studies and completed a year of doctoralcoursework as a Rotary International Scholar in Mexico. 7
  8. 8. Carlos F. Roman (PANELIST) Marketing and Corporate Affairs Director, North America & Caribbean for LAN e: carlos.roman@lan.comAs Marketing and Corporate Affairs Director for LAN Airlines for North America and the Caribbean, CarlosRoman has led the strategic marketing communications of the Company for the past seven years. Based atthe LAN Airlines North America headquarters in Miami, Florida, Roman oversees the advertising, publicrelations, social media, sponsorships, and direct and online marketing teams. He also spearheads CorporateAffairs for LAN in this market including external communications, corporate social responsibility andinstitutional relations.Roman joined the LAN team as Marketing Director in January of 2004. In 2008 his responsibilities grew toinclude Corporate Affairs. Prior to joining LAN, Roman served as the Marketing Director for the Americas forCSG Systems in Miami, Florida, where he was responsible for developing and implementing the company’sintegrated marketing plan throughout the Americas. Earlier in his career, Roman held positions with Danec, S.A.(Quito, Ecuador) and Kraft Foods, Inc. (Northfield, Illinois).Roman holds a Master’s in Business Administration from the Massachusetts Institute of Technology’s SloanSchool of Management and a Bachelor of Science degree in Chemical Engineering from NorthwesternUniversity in Evanston, Illinois. 8
  9. 9. Alfonso Sumano (PANELIST) Regional Director of las Americas for the México Tourism Board e: alfonso.sumano@visitmexico.com p: 212.308.2110 Tw: @mexicotourismbdAlfonso Sumano is the Regional Director for the Mexico Tourism Board for the Americas and is based in NewYork. Prior to his appointment, Sumano served for two years as the Regional Director for Canada, responsiblefor the relationship with travel partners; tour operators, airlines, travel agencies and for the supervision of theadvertising, public relations and telemarketing agencies, in the Canadian marketSumano has extensive experience in the North American market where he served from 2006 to 2008 as theDirector of the Mexico Tourism Board based in Houston, Texas. There he supervised Mexico’s tourismmarketing for Texas, Louisiana, New Mexico, Oklahoma, Arkansas and Colorado.Sumano has more than 10 years experience within the tourism industry of Mexico. He served as LiaisonDirector for Internal Affairs of the Mexico Tourism Board in 2001 and was part of the creation of the entity in2000. Prior to this, he served as personal assistant to the Mexico Federal Undersecretary of TourismPromotion in 1997.A native of Mexico City, Sumano graduated from Anahuac University in 1996 with a degree in Corporate Law. 9
  10. 10. Juan Carlos Arbeláez (PANELIST) Vice President of Tourism for Proexport ColombiaJuan Carlos Arbeláez, obtained his Degree in Communications from the American University in Washington D.C.His experience in management of international airlines and tourism expands across in the United States,Europe, the Middle East, Argentina, Mexico, and Latin America where he worked in International BusinessManagement for several years.Prior to joining Proexport Colombia, Arbeláez was the Vice President of Aeromexico, regional director ofContinental Airlines, Commercial Vice President of Avianca Airlines, Communications and Relations Director ofSpirit Airlines, and Consultant of the opening of SuperClubs Hotels & Resorts in Colombia.As Vice President of Tourism of Proexport, Juan Carlos Arbeláez Escallón promotes Colombia as a touristdestination by positioning Colombia’s main attractions and products worldwide. 10
  11. 11. Benjamin Liberoff (PANELIST) Technical Advisor for Ministry of Tourism and Sport of Uruguay e: bliberoff@mintur.gub.uyBenjamín José Liberoff is a tourism industry veteran who has been Technical Advisor of Uruguay’s Ministry ofTourism since 2005. Before joining the Ministry, Liberoff was director of tourism for the city of Montevideo,director of the Tourism Training Institute in Montevideo and tourism advisor of the World Trade Center inMontevideo. He has also served as international advisor of the World Trade Center of Luanda, Angola andadvisor to Angola’s Tourism Information Institute. Liberoff has a Bachelor in Architecture from Uruguay’sUniversity of the Republic and a Master in Sustainable Tourism Economics and Management from a jointprogram between the University of the Republic and the University of Sienna, Italy. He is an active participantin the Ibero-American Network of Promotion and Marketing Experts (AECID) and advisory board member of thegraduate program of Sustainable Tourism Economics and Management of the University of Sienna, Italy. 11
  12. 12. PANEL 2: “Evolution of Tourism Marketing” (May 4th, 14:00 – 15:30) Julio Bruno Castellanos (MODERATOR) Vice President of Canada, Latin America and the Caribbean for Travelport. e: Julio.Bruno@travelport.com With a long international business career covering many diverse sectors, Julio Bruno has been advising international companies on their expansion plans andinvestment strategies worldwide as well as the public sector.Before joining Travelport as Vice President for Canada, Latin America & The Caribbean, Julio worked as anindependent strategy consultant in a number of high-profile projects. He served as an Expert Advisor in the“product and strategic marketing group” for the Ministry of Industry, Commerce & Tourism of Spain in 2007for a tourism project called “Spain, Horizon 2020” sponsored by SEGITUR (Secretaria General Turismo). Juliohas advised private companies in the travel sector such as the hotel chain Rusticae of Spain, and morerecently Travelport, where he advised the company as Strategic Consultant for Latin America & The Caribbeanand spearheaded its geographical expansion, opening offices in Colombia, Chile and Uruguay since early 2009,to complement the existing ones in Mexico, Brasil, Peru, Argentina, Venezuela and The Caribbean. By the endof 2009 Bruno was given responsibility for Canada and created the CLAC Region (Canada, Latin America &Caribbean). Under his leadership, Travelport was voted as the favourite GDS at The Agent’s Choice Awards2010 in Canada.At Cendant Corporation he was Vice President and Managing Director Continental Europe & South America ofseveral business units within their B2B division, namely, Galileo, Gullivers Travel (GTA) in-bound, Octopus TravelB2B and Travelwire. He lead a multi-national team of over 400 people in 15 countries, first with Cendant TDSand then with Travelport (after Blackstone’s acquisition) until 2007Before joining Cendant at its bases in Madrid and Paris, Bruno held senior positions internationally, such asGroup Global Accounts Director at Regus plc, the serviced-offices world leader, where he managed the globalsales teams, and Managing Director at Energizer Corporation for Northern Europe; both positions with base inLondon. Previous to this he worked in consumer goods with the giant Diageo plc based in London and later inthe USA, managing third party sales operations and services for Latin America and the Caribbean.Julio holds a Master’s degree in International Business from the University of London, Birkbeck College, and apost-graduate certificate on leadership from Wharton, University of Pennsylvania. 12
  13. 13. Antonio Batanero (PANELIST) Director of Online Marketing Solmelia e: antoniob@sol-group.comAntonio Batanero is Senior Director of Distribution & Ecommerce at Sol Meliá Hotels & Resorts in TheAmericas. Sol Meliá is a leading hotel company in Spain, Latin America, and the Caribbean and ranks as thethird largest hotel company in Europe and the tenth largest in the world by market capitalization. It is also thelargest resort hotel chain globally. His responsibilities include the development of lines of strategy,communication, marketing and sales with direct clients, companies and travel agencies around the Continent.He is responsible for the design, creation, development and distribution of interactive media tools profitabilityof the company’s distribution channels, in the Digital, Internet, E-commerce and Customer Service areas. Mr.Bataneros digital industry experience spans 10 years, first in online advertising agencies and portals withCarat - part of the Aegis Group Plc- and Wanadoo (former name of the ISP division of France Telecom, nowOrange) then as a online marketing manager with Amnesty International, and finally as a Director of OnlineMarketing for Sol Meliá in Europe before be transferred to the United States in July 2008. Mr. Batanerograduated in Communications Sciences from University Ramon Llull in Barcelona. He received his M.B.A. fromESIC School of Business in 2005. 13
  14. 14. Fernando Harb (PANELIST) Director of Sales at Greater Fort Lauderdale convention & Visitors Bureau e: FHARB@broward.org p: (954) 767 2448Harb is a seasoned professional with a comprehensive knowledge of both leisure and convention sales, as wellas the international market. With fluency in four languages including English, German, Portuguese and Spanish,Harb is an exceptional addition to the CVB team. Most recently he held the position of director of sales &marketing at the Hollywood Beach Marriott where he was an essential member of the resorts managementteam for its grand opening. Prior to Hollywood Beach Marriott, Harb was the director of production &international sales for Roney Palace Beach Resort in Miami Beach. Harb began his career working for severalhotels in NYC as well as for CONEX Group in the trade show industry."Fernando has been a vital part of our hospitality community in Greater Fort Lauderdale and is an outstandingaddition to an already dedicated and successful team at the CVB," said Nicki E. Grossman, president of theGreater Fort Lauderdale Convention & Visitors Bureau. 14
  15. 15. WORKSHOP 1: Facebook (May 4th, 15:45 – 16:45) Tatiana López Account Executive Latin America for Facebook e: tatilopez@fb.comTatiana joined Facebook last year as an Account Executive in charge of building key partnerships, andproviding leadership to deliver strategic initiatives for Facebook advertisers in Latin America. As such, sheworks collaboratively with several groups including Facebook’s partner in the region Punto FOX Networks,Online Operations, Marketing, Business Development, Product Management, etc. to create solutions, which driveclients’ business objectives.Prior to Facebook, Tatiana hold the Panregional Sales Manager position in the Latin America and US Hispanicsmarkets for .FOX Networks, with focus on integrated online-on-air programs and solutions. Before, she workedas Panregional Sales Manager for MySpace Latin America a division of Fox Interactive Media (FIM), where sheoversaw the roll-out of MySpace promotional programs, partnerships and advertising sales for the LatinAmerica region. Tatiana has hold different positions in the US Hispanic market, working as Marketing Managerfor MySpace Latino and Batanga Inc. In these roles, she was responsible for the marketing strategy, launchand positioning of MySpace and Batanga Inc, a Hispanic media and e-marketing company. Tatiana also heldexecutive posts at British American Tobacco in the trade and brand marketing departments in her country,Colombia. 15
  16. 16. CONFERENCE 2: "What Happens in Vegas Stays in.........America" (May 4th, 17:00 – 18:15)OVERVIEW: The True Story of Las Vegas Struggle to Become A Global Brand. John H. Bischoff FORMER Vice President of International Brand Strategy for the Las Vegas Convention and Visitors Authority (September 2007- 2010) e: johnhbischoff@msn.com John H. Bischoff first brought his decades of global branding experience with Fortune500 Companies to the attention of Las Vegas Convention and Visitors Authority (LVCVA) in 2005. He wascommissioned to travel the globe and study the brand of “Las Vegas”. The culmination of that consultingproject was the publication of the “Las Vegas Global Strategy” and resulted in the appointment of Mr. Bischoffas the first-ever Vice President of Brand Strategy for the LVCVA.Over the next five years, John established and led the International Division of the LVCVA, opening 12International Offices in over 75 global markets, with 80 staff worldwide. The LVCVA just published dataconfirming that international visitation to Las Vegas experienced unprecedented growth from 5% in 2006 to18% in 2010 – with over 6 million annual international visitors to Las Vegas. In 2011, John joined JustinInternational as Managing Director and now provides global branding consultation to numerous destinationsand a growing list of travel and tourism clients throughout the world.John graduated with an MBA in International Marketing and Finance from Fordham University in 1981 andpromptly went to work for one of the first true global brands AT&T. He has frequently served as a guestlecturer on global branding at colleges and universities worldwide, authored many strategy papers ondestination marketing, and has been the subject of many features and profiles in the travel and tourism press.He has just completed his first book: “What Happens in Vegas, Stays in…America – The True Story of Vegas’Struggle to Become a Global Brand.” 16
  17. 17. CONFERENCE 3: “Branding Challenges 2011” (May 5th, 17:00 – 18:15)OVERVIEW: Branding is increasingly important in todays world, especially in tourism. Building a strong brandhas always been a challenge but the changing world of communication is making it even more difficult. Thissession will highlight why brands matter more than ever and the emerging challenges confronting peopleresponsible for brands, and then provide recommendations for capitalizing on the power of brands. Tim Calkins Marketing Professor at Northwestern University’s Kellogg School of Management e: t-calkins@kellogg.northwestern.edu p: (874) 467-3209Tim Calkins helps people use marketing strategy and branding to build strong and profitable businesses.Tim is clinical professor of marketing at Northwestern University’s Kellogg School of Management. He teachesMarketing Strategy, the most popular marketing elective in the Kellogg MBA program, and BiomedicalMarketing, one of the few courses in the world focused on marketing in the pharmaceutical and medicaldevice industries.He teaches in a number of Kellogg’s executive education programs, including the Executive DevelopmentProgram and the Kellogg Management Institute. He is academic director of the Kellogg on Branding executiveeducation program.Over the past five years Tim has received numerous teaching awards. He received the Top Professor Awardfrom the Kellogg Executive MBA Program in 2007, 2009 and 2010. He received the Sidney J. Levy Teaching 17
  18. 18. Award in 2008 and the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teachingaward at Kellogg, in 2006.Tim leads two annual events at Kellogg, the Kellogg Super Bowl Advertising Review and the Kellogg Biotechand Healthcare Case Competition.He is the author of Breakthrough Marketing Plans (Palgrave Macmillan, 2008) and co-editor of Kellogg onBranding (John Wiley & Sons, 2005). Tim has written case studies including Crestor, MedImmune: FluMistIntroduction and Eli Lilly: Xigris.In 1998 Tim joined the Kellogg faculty as adjunct assistant professor of marketing. He became clinicalassociate professor of marketing in 2002 and assumed his current position in 2006.In addition to teaching at Kellogg Tim works with major corporations around the world on marketing strategyand branding issues. His recent clients include Pfizer, Eli Lilly and Northwestern Mutual Life. He is managingdirector of Class 5 Consulting, a marketing strategy firm.Tim is frequently cited by the media; he has been quoted in publications including Business Week, Newsweek,the Financial Times, The Wall Street Journal and The New York Times. He has appeared on NBC, CBS, ABC,Fox, and CNBC.He serves on the board of the Alliance Française de Chicago and the Lycée Français de Chicago.Tim began his career at consulting firm Booz Allen and Hamilton, where he worked on strategy and marketingprojects. He joined the marketing team at Kraft Foods in 1991. During his almost 11 years at Kraft, he ledbusinesses including A.1. steak sauce, Miracle Whip, Taco Bell, Seven Seas and DiGiorno. While at Kraft hewas responsible for the launch of more than two dozen new products.Tim received his BA from Yale in 1987 and his MBA from Harvard Business School in 1991. 18
  19. 19. PANEL 3: “Innovative Technologies for the Tourism Industry” (May 5th, 10:45 – 12:30 a.m.) John Palomino (MODERATOR) Managing Director Information Technology Consulting - Global Accounts for Sabre travel Network John’s a native from Colombia, who began his career in the travel industry at aSabre customer airline, gaining experience with the Sabre® system as a reservation office manager in Bogota.His 15 year career at Sabre began supporting the software and hardware support desks in Colombia thenmoving on to operational process and technology consulting for agencies in Central America, Colombia, Peru,and Ecuador, moving across the organization including the management of the quality assurance teams for theSabre point of sale delivery out of New Delhi, India.His experience encompasses product development, networking design and deployment built over atelecommunications degree backed up by several technology certifications from multiple vendors such asCisco, Microsoft and RedHat. His technology skill set is complimented by comprehensive marketing andconsulting degrees from the Southern Methodist University in Dallas, Texas.He currently heads the Information Technology group supporting the Global Accounts division for Sabre TravelNetwork® globally, managing a team of professionals across the world dedicated to deployment andimplementation of Sabre products as well as targeted workflow and automated process solutions thatdemonstrate measurable improvement in agency processes and productivity.John resides in the Dallas/Fort Worth metroplex close the Sabre Holdings headquarters office with his lovelywife Alejandra and his three kids Nicholas, Ethan and Natalia; He enjoys traveling around the globe, racingspeed cars and playing tennis. 19
  20. 20. Keith St. Clair (PANELIST) Chairman of the Advisory Board for ForumTel e: keith@forumtel.com Mr. St. Clair started his business career in the UK in the late 70’s with real estatedevelopments in England and Spain. In 1984 he assumed the position of Chairman & Managing Director ofSol Holidays.Mr. St. Clair was responsible for developing its preferred operator status with all major Travel Chains in theUnited Kingdom resulting in the Company becoming one of the largest Tour Operators in the UKMr. St. Clair was a director of the Association of British Travel Agents serving on its bonding, finance andaviation committees. He was Vice Chairman of the Tour Operators Council. In 1991, Mr. St. Clair left the UKfor the United States completing 5 years of successful investing and consultancy in a number of travel relatedfields including Stansted Airport in London, consultancy for the Government of Tenerife, Tourists Boards, andother companies.Mr. St. Clair subsequently acquired the American Express travel operation in Central Florida. Concurrently, hecreated a holding company for a consolidation of travel service distributors in the U.S. market, and in 1998began the acquisition of Bon Voyage completing the transaction in 1999.Mr. St. Clair has served as a Director of Seaway2 Hotels Corp., a board member of the British AmericanChamber of Commerce and a director of the Foundation Board of Florida International University. Additionally,he has hosted National Senatorial and Local Mayoral Elections, is has been a member of World City CEORoundtable, Co-Chair for Mercy Hospital Foundation Gala, a Member of the Continental Airlines Travel AdvisoryBoard and a founding member on the Corporate Advisory Council of ASTA (American Society of TravelAgents). Today, he is the Advisory Board Chairman for Forum Telecommunications.His many accomplishments and business acumen were rewarded by induction into the Entrepreneur Hall ofFame and subsequent winner of the 2004 Florida Entrepreneur of the Year Award. 20
  21. 21. Guido Becher (PANELIST) Founder and CEO of Netactica e:gbecher@netactica.com p: US Cellphone: (1) 646-256-1948 Colombia: (57) 315-352-6564 Argentina (54-11) 4964-1900 Bogotá, ColombiaGuido Becher is the founder and CEO of Netactica, a major regional player in the Latin American traveltechnology space since 2003. Netactica develops end to end solutions specialized in the latinamericanmarketplace. Previously Guido was founder and CIO of 123vendido.com, the first reverse auction travel agencyin LATAM. Guido graduated as an industrial engineer from the Institute of Technology in Buenos Aires and wasawarded a scholarship for Applied Math and Computer Science from the Weizmann Institute in Israel. In theregion Guido is considered a thought leader in regard to travel companys best practices and usage oftechnology in a diverse market that is generally behind the technology adoption curve. He was recentlyselected to join the prestigious Phocuswrights ClassOf35 young leaders in travel. 21
  22. 22. Xavier Martín Canales (PANELIST) CEO and Founder at Turijobs e: xavier.martin@turijobs.com p: + / +34.93.773.85.05 Barcelona, EspañaTurijobs, a specialist web portal for jobs and training in Tourism and Hospitality, was founded in Spain in 2002and now boasts portals in Portugal, Mexico, Brazil, France and Latin America.Xavier Martin completed his professional training in Business Tourism at ESADE Business School and alsogained a BA in International Hospitality Management at the University Of Huddersfield (UK). Previous tofounding Turijobs, Xavier worked in the family business and at renowned Spanish hotel chain, HotelesCatalonia. His passions are technology, marketing and tourism. 22
  23. 23. David Goodis (PANELIST) President and CEO of Revelex e: DGoodis@revelex.comDavid Goodis, founder of Revelex® Corporation, has been involved in the development of several successfulstartup companies. He has a comprehensive background in computer and Information Technology Systems aswell as sales and marketing. Prior to the inception of Revelex® in November 1999, Goodis served as ExecutiveVice President of Corporate Development for Shochet Securities, a large South Florida brokerage firm. It wasduring his tenure at Shochet that he realized that similar technologies to those he used on Wall Street couldbe applied to the travel industry, thus providing travel agents with real time pricing and ease of booking. Bornand raised in Montreal, Goodis graduated from Concordia University. Trained in the art of negotiation atHarvard Law School, Goodis now works diligently to ensure a bright and successful future for Revelex®. 23
  24. 24. Leonel Azuela-Berchelmann (PANELIST) Founder and Managing Director of Quaxar e: lazuela@quaxar.com Tw: Quaxar / lazuela Leonel Azuela founded Quaxar in 2000, driving the company’s strategy to become a premier provider of E-Loyalty & CommunityMarketing solutions. The company’s headquarters were established in Miami, Florida, with 2 offices openingsoon after in Mexico. In 2007 Quaxar established a new office in Buenos Aires, Argentina.Leonel is the prime mover in the creation of the Quaxar Loyalty Profit Platform and the Quaxar LeadGeneration Broker. These solutions have been implemented both in the U.S. and across Latin America withover 200 implementations. The platforms have been adopted by companies in a variety of sectors, includinggovernment, hotels, restaurants, tire distributors, and Fortune 500 companies. They are a proven method tosuccessfully manage loyalty and customer relationship management, increasing sales through a practical andsimple interface. Quaxar expects to have this platform operating in more than 5,000 businesses by the end of2012.Leonel has also configured numerous web-based sales incentive programs, social networks and CRM operatingsystems for American and Latin American organizations. He has participated in the creation of a variety ofonline assets, and implemented diverse social media and online marketing strategies.Before founding Quaxar, Leonel worked as an investment banker at Deutsche Bank, as a consultant forMcKinsey & Co, where he achieved the Hugo García Prize as the Outstanding Business Analyst of 1998, andas an economist for the Mexican President’s Office during the Salinas Administration.Leonel is a Board member of the Grupo Brisa Foundation and of the InterAmerican chapter of the U.S. -Mexico Chamber of Commerce.Leonel has a Masters degree in Business Administration from Harvard Business School and a Masters in PublicAdministration from Harvard’s John F. Kennedy School of Government. He also graduated with honors as aneconomist from México´s ITAM.Leonel was born and raised in Coatzacoalcos in the southern Mexican state of Veracruz and is 39 years old,is married to Emma and has two son Leo aged 7 and Daniel aged 4. In his free time he loves spending timewith family and friends. Leonel likes running, cycling, waterskiing and other water sports. 24
  25. 25. PANEL 4: “Luxury Travel Products On-line vs Off-line” (May 5th, 14:00 – 15:30) Patricio Rubalcaba (MODERATOR) VP Strategic Partnerships—Travel & Entertainment Industries Global Commerce Development for MasterCard – Latin America & Caribbean e: prubalca@bellsouth.net p: (305) 373 3757 Patricio Rubalcaba holds the position of Vice President of Commerce Development for the Commerce Development, Travel and Entertainment Industries group for theMasterCard Latin America and Caribbean Region since October of 2007. In this role he is responsible forestablishing key strategic partnerships with regional players in the travel and entertainment and thedevelopment of customer relationships and business building programs with key merchants, to expandcommerce development, creating preference for MasterCard Worldwide and driving business to our keymerchant partners.Before joining MasterCard, Rubalcaba was the Sr. Manager in the International Destination Business area forAmerican Express, where he was responsible for executing strategies for destination business and consumerprograms, including distribution, partnerships and marketing strategies for the Latin American, European andAsian regions.. He also managed and developed destination relationships, negotiating with the governmentsand key tourism entities.Prior to this assignment, Rubalcaba served in the Merchant Marketing area in American Express. He also helda position in LAN Airlines where he was in charge of the leisure segment for North and Central America andAsiaHis previous responsibilities include working for the Mexican Government and at Deloitte & Touche where heheld a management consulting role. .He is a graduate of University of Miami holding a Masters Degree in Business Administration, Marketing. He isa member of the Panel of Experts for the United Nations World Tourism Organization’s “Tourism Barometer”,co-author of the article “Ethics in Business” chosen for publication by the National Association of Accountingand Business Schools in Mexico. 25
  26. 26. Angela Goicouria (PANELIST) Vice President, Alliances, CTA, CTC for Virtuoso e: agoicouria@virtuoso.comUpon graduating from college Angela went to work as a Regional Sales Director for the now-defunctCommodore Cruise Line, which was based in Miami. It was the beginning of a fulfilling career that combinedher passion for travel with her lifelong love of languages and world cultures. She worked her way up todirector at Commodore; in 1993, she became Vice President of Sales and Marketing at Star Clippers Cruises.Four years later, she was offered the position of Vice President of Travel and Entertainment for VisaInternational, where she handled travel and upscale merchant relations in the Latin American and Caribbeanregion. In February 2008, she accepted the position of Vice President of Alliances for Virtuoso, overseeingrelationships with MasterCard, worldwide tourism boards and Rue La La, the invitation-only on line shoppingsite.Having earned her CTA (Certified Travel Advisor) and CTC (Certified Travel Consultant), Angela is a member ofVirtuosos Senior Leadership team as well as SKAL, which promotes global tourism. In 1999, she was namedamong "100 Most Powerful Women in Travel" by Travel Agent magazine.Angela earned a Bachelors Degree in both political science and languages, followed by a Masters Degreespecializing in international business, at the University of Miami; Angela speaks English, Spanish andPortuguese fluently, as well as conversational French and Italian. 26
  27. 27. Linda Cain (PANELIST) Director Loyalty & Partner Marketing at Starwood Latin America Division e: Linda.Cain@starwoodhotels.com p: (1 305) 999 6300/ (1 305) 865 4728More than 25 years with Starwood Hotels Latin America Division, specializing in Sales and Marketing, andcurrently responsible for the divisional marketing related to our loyalty program Starwood Preferred Guest aswell as strategic marketing partners within the Latin America region. 27
  28. 28. Melissa Araya (PANELIST) Director of Sales, Latin America, Mexico and Caribbean Silversea Cruises e: MelissaA@silversea.comMelissa Araya is Director of Sales for Latin America and Caribbean for Silversea Cruises. She manages salesand marketing for key travel partners across Mexico, Latin America, Bermuda and the Caribbean. Prior to this,she was Director of National Accounts for Regent Seven Seas Cruises, overseeing relationships and growingmarket share with consortia such as Virtuoso, Signature Travel, American Express, Ensemble and others.Melissa also served as Managing Director of Member Sales for Virtuoso, where she worked with owners ofVirtuoso Agencies in North America on Business Development and on growing sales of Virtuoso PreferredSuppliers. Melissa also has15 years of experience with American Express in New York, Mexico City, and Miamiwhere she was Vice-President of Relationship Management, Marketing and Destination Business Development forLatin America and the Caribbean. 28
  29. 29. Lourdes Berho (PANELIST) CEO/Founder of Alchemia Comunicare ( Markcomm) e: lourdesberho@yahoo.com.mxGraduated from Pepperdine University in Malibu California with a double major on Business Administration andAdvertising, and undergraduate bachellors on Tourism Administration and Latin American Studies at Universityof the Pacific in Stockton, California and Universidad Anahuac in Mexico City, Lourdes Berho has 25 yearcareer on Marketing Communications, Tourism and Publishing.Prior to her present development of Alchemia Marketing Sustainable Consulting firm, Lourdes was recentlyBanamex and Citi’s Vice President for Premium Marketing in Mexico where she managed an integratedmarketing, corporate communications strategies, advertising, branding, consumer insights, media, sponsorships,external and internal communications for the Financial Group’s Wealth Management, Global Banking, Businessand Government Banking, Premium Credit Cards and its liaison with Social Responsibility. At Banamex, shesuccessfully launched the consumer editorial portfolio of “Valor” and “Valor Corporativo” magazines, whichreceived last November the 2010 award of the best Finance, Corporate and Business magazine granted bythe Mexican National Publishing Chamber in Mexico. In addition to that, she also evolved the Premium loyaltycluster Privilegios, meant to service the affluent market of the Group.Before joining Banamex and Citi for Mexico and Latam, Lourdes was CEO of the International mostprestigious luxury magazine firm Condé Nast, in charge for Mexico and Latin America. During her tenure atCondé Nast, Lourdes’ leadership achieved a growth of 1113% in 5 years with Vogue, Glamour andArchitectural Digest and successfully launched GQ Mexico in 2006 bringing this Publishing firm as the leadingeditorial group addressed to the luxury market in Mexico en 2008.Lourdes also shares a great Tourism Marketing background which started when she was the Director ofAdvertising and Public Relations at the Mexico Tourism Board in 1988 heading the 120 million dollarcampaign geared to North America and Europe, and she was part of the launching of the “co-op advertisingdestination funds” model in 1989 which developped into Mexico public and private sector’s marketing efforts“Fondos Mixtos” for Cancún, Puerto Vallarta, Los Cabos, Acapulco, and Mexico, which to the present, havebeen able to position individual Mexico destinations under the Mexico umbrella marketing campaigns. 29
  30. 30. WORKSHOP 2: Google (May 5th, 15:35 – 16:45) Ezequiel Singer Google Business Solution Representative, LATAM e: esinger@google.com p: + 54 11 5530 34 28 + 54 9 11 3473 7177 (cell phone) Tw: @ezesinger  Master in E-Business, Universidad del Salvador, Buenos Aires Argentina, 2010 Informatics Engineer, Universidad de Buenos Aires, Buenos Aires Argentina, 2007 Universidad de Buenos Aires, August 2005 †“ current, Practical assistant professor, software engineer course Instituto Tecnologico Buenos Aires, August 2009 - Current, Practical assistan professor, Database course 30
  31. 31. CONFERENCE 4: “Analizing the Emerging Online Travel Market in Latin America” (May 5th, 17:00 – 18:15 a.m.)OVERVIEW: The Latin American travel industry is vast, diverse, growing fast and changing even faster. Theregion features rapidly emerging economies, a fast growing ecommerce sector, some powerhouse travelcompanies with an eye toward global expansion, and tremendous opportunity for a still under-penetratedonline travel market. PhoCusWright is conducting a comprehensive study of the Latin American travelmarketplace, with a focus on online distribution and marketing. This research delivers an in-depthunderstanding of this increasingly important yet understudied part of the global online travel landscape Patricia Rasore Director, Latin America for PhoCusWright e: prasore@phocuswright.com p: +54 11 4803 11 58 Tw: patrasore I PhoCusWright After working with PhoCusWright as a market analyst, Ms. Rasore was commissioned by the company to add business development activities in Latin America to heranalyst role. Patricia brings more than two decades of industry experience and expertise to this position. Hercareer spans from the airline industry to travel technology, and from corporate travel to the DMC sector. Priorto joining PhoCusWright, Patricia was ACTEs Latin America regional director, displaying a unique ability toexpand operations and generate new business from influential thinkers and key decision-makers across theregion. In January 2002, Patricia opened the TAM Brazilian Airlines office in Vienna, where she was responsiblefor direct sales and BSP growth in Austria and in Central European countries. She is trilingual in English,Spanish and German, and is also comfortable with Italian, basic French and advanced Portuguese. She holds aBachelors Degree in Tourism from the Vienna University of Economics and Business Administration. Patricia isbased in Buenos Aires, Argentina. 31
  32. 32. Attendee ListAdriana Sulej Amelie Ferro Angela GoicouriaVillalobos CEO Vice President, AlliancesMarketing Director for Latin America Publicitas Charney Palacios & Co Virtuosoand the Caribbean amelie.ferro@publicitas.com agoicouria@virtuoso.comSabreadriana.villalobos@sabre.com Amy Rodriguez Antonio Batanero President Sr Director Ecommerce & DigitalAdriana Villalobos The Rodriguez Group MKMarketing Director for Latin amy@therodriguezgroup.net Sol Meliá Hotels & ResortsAmerica and the Caribbean antoniob@sol-group.comSabre Ana Paradelaadriana.villalobos@sabre.com Business Development Manager Augusto Borras Expedia Sales & Marketing Manager LatinAgata Sulej aparadela@expedia.com America & Caribbean RegionSenior Account Manager AVIS Budget GroupForumtel Andra Lopez augusto.borras@avisbudget.comagata@forumtel.com Marketing and Communications Director Benjamin LiberoffAlejandra Alvizua Proexport Colombia Technical AdvisorDirector, Latin America & alopez@proexport.com.co Ministry of Tourism and Sport atCaribbean UruguayTravelport Andre Froes bliberoff@mintur.gub.uyalejandra.alvizua@travelport.com Marketing Manager Amadeus IT Group Bernard WeatherheadAlex Pace andre.froes@amadeus.com PresidentCEO Going PlacesGMS Andrea Padilla BAW@Bernmar.comalexpace@avismexico.com Director of Field Marketing Caribbean and Latin America Carlos GomezAlfonso Sumano Marriott International Executive DirectorRegional Director of las Americas andrea.padilla@marriott.com Corporate Travel ServiceMexico Tourism Board cgomez@ctsmex.com.mxalfonso.sumano@visitmexico.com Andres Largacha Manager Carlos RománAlison Klapper León Viajes Selectos Ltda Marketing and Corporate AffairsDirector of Communications andres@pasajes.com.co DirectorWorldCity LAN Airlinesaklapper@worldcityweb.com carlos.roman@lan.com 32
  33. 33. Carlos Ulibarri Dulce Trujillo Flavia RanziniCEO Lic Maketing Manager North AmericaGrupo Bt RED Explorer TRavel & Leisure AviancaTacacarlosuo@boletour.com dtrujillo@redexplorer.com.mx flavia.ranzini@aviancataca.comClara Elvira Mejia Ericka Lourdes Ulrich Cervantes Frankie SpagnoloSpecial Proyects Managing Director VIP of Sales and MarketingViajes Selectos Ltda Carpe Diem Comunicacion Forumtelclaraemejia@pasajes.com.co eulrich@carpediemcomunicacion.c frankie@forumtel.com om.mxClaudia Davila Gabriel McAllisterCorporate Tourism Director Erika Moore CEOProexport Colombia COUNTRY MANAGER MEXICO GlobaFoncdavila@proexport.com.co TRAVELPORT gmcallister@globafon.net erika.moore@travelport.comCrystal Rouhani Gabriel ParraTourism Director Ezequiel Fernando Singer Regional Sales DrectorAventura Mall Google Business Solution Rep, Aeromexicocrouhani@turnberry.com Latam gparra@aeromexico.com GoogleDalia Sanchez esinger@google.com Gaston Isoldigrroup publisher Director of Business DevelopmentGrupo Expansion Federico Moreno-Nickerson Reed Exhibitionsdsanchez@geeinternational.com General Manager Mexico and gaston.isoldi@reedlatam.com CaribbeanDaniel Veron Classic Vacations Gerardo ConcasManaging Director federico@classicvacations.com PresidentDV Advertising Intl Costamar Groupdveron@dvadvertising.com Federico Ortega g.concas@costamar.com Gerente GeneralDavid Goodis Cetitur German EscamillaCEO jfortega@abp-corp.com Sales ExecutiveRevelex Corporation BCD Travel El Salvadordgoodis@revelex.com Fernando Flores jose.escamilla@bcdtravel.com.sv VP International SalesDavid Johnson Hotelera Posadas German ZimbronDirector General fernando.flores@posadas.com Marketing managerBahamas Ministry of Tourism Grupo Expansiondjohnson@bahamas.com Fernando Harb gzimbron@geeinternational.com Director of Sales Greater Fort LauderdaleCVB fharb@broward.org 33
  34. 34. Gisela Marti James Viera Jose Miguel GuzmanAssociate VP, Tourism Sales Sales Manager OwnerGreater Miami Convention & Travelzoo, Inc. Viajes LemansVisitors Bureau Jviera@travelzoo.com jmg@lemans.travelgmarti@gmcvb.com Jeff Jones Juan Degwitz VIce PresidentGlenda Johnson Manager 89 DegreesDirector LATAM Rotourval jonesj@89degrees.comBahamas Minsitry of Tourism rotogerencia@gmail.comgjohnson@bahamas.com Jeronimo Legorreta Juan Miguel Gutiérrez Tinoco Sub Director de PublicidadGuido Becher Consul General de México en Grupo Posadas SAB de CVCEO Miami jeronimo.legorreta@posadas.comNetactica Mexico Tourism Boardgbecher@netactica.com gpina@mexicomiami.org Joe Martin Group Account DirectorGuillermo Florez Julio Bruno R&R PartnersRegional Account Strategy Vice President, Canada, Latin joe.martin@rrpartners.comDirector America & The CaribbeanOMD Travelport John Palominoguillermo.florez@omd.com julio.bruno@travelport.com Managing Director Information Technology ConsultingIvan Ibarra Julio Flores Sabre Travel NetworkInternational Business President john.palomino@sabre.comDevelopment Manager ALL AMERICAN TRAVELAVIS Mexico jflores@allamerican.com.sv Jose Escamillaivan.ibarra@avis.com.mx Gerente de Cuentas Comerciales Kalyan Raman BCD Travel El SalvadorIvanka De Diaz Professor of IMC jose@escamilla.com.svGeneral Manager Northwestern UniversityAllegro Tours kalyraman@gmail.com Jose Luis Castrogerencia@allegrotours.net President Karim San Inocencia Corporate Travel ServiceJames Poole Account Manager jlcastro@ctsmex.com.mxVice President, International ForumtelMarketing karim@forumtel.com José M. BarquínAvis Budget Group Director Southeast USADiane.Matthews@avisbudget.com Karla Ruiz México tourism Board Marketing Manager jbarquin@visitmexico.com Mundo Joven k.ruiz@mundojoven.com 34
  35. 35. Karla Witte Lourdes Berho Melissa ArayaEvent and Media Manager Founder CEO Director of Sales, Latin AmericaGrupo BT Alchemia: Marketing for a and Caribbeankwitte@boletour.com Sustainable World Silversea Cruises Lourdesberho@yahoo.com.mx MelissaA@Silversea.comKeith St. ClairChairman of the Advisory Board Luis Villegas Miguel CruzForumTel President Lic.keith@forumtel.com Global Vision Network Abatur felipe@visiontravel.net miguel.cruz@abatur.comLanette CuetoRegional Sales Manager - Latin Malu Zuniga Miguel MolinaAmerica OWNER Business Development DirectorTripAdvisor, LLC. TRADYTEC Quaxarlcueto@tripadvisor.com mzuniga@tradytec.com.mx molina.cosculluela@quaxar.comLarissa Valero Marco Giberti Mireya ChahoDirector of Sales, Latin America & President Account Managerthe Caribbean Reed Exhibitions Latin America TravelportGreater Miami Convention & marco.giberti@reedlatam.com mireya.chaho@travelport.comVisitors Bureaularissa@gmcvb.com Margarita Robles Nicole Zuralow Directora Ejecutiva ManagerLeonel Azuela Cohesión ForumtelManaging Director mroblesm@cohesion.mx nicole@forumtel.comQuaxarlazuela@quaxar.com Maria Alejandra Reyes C. Olga Ramudo General Manager Presidente & CEOLiliana Franco Viajes Aeromedellin - Org Aviatur Express TravelMarketing Director gerenciageneral@aeromedellin.co oramudo@expresstravelus.comGrupo Posadas SAB de CV mliliana.franco@posadas.com Omar Alemán Maria Saldivar Director General Oficina deLinda Cain Marketing Services Director Visitantes y Convenciones deDirector Loyalty & Partner Grupo Bt VeracruzMarketing, Starwood Hotels Latin magdalena@boletour.com CohesiónAmerica Division omaralemanchang@hotmail.comStarwood Hotels & Resorts Mariana Cataldolinda.cain@starwoodhotels.com Manager, Operations and Call Otmara Diaz Cooper Centers - LAC President Despegar.com Diaz & Cooper Advertising mcataldo@despegar.com omi@diazcooper.com 35
  36. 36. Pat Estrada Rick Still Sandra EscalonaAccount Exc. CEO District Sales ManagerDiaz & Cooper Advertising OnTrade Travel Princess Cruises & Cunard Linepat@diazcooper.com rstill@ontrade.com sescalona@princesscruises.comPatricia Rasore Rodrigo Gonzalez Sara Isabel BoresDirector Latin America Director of Trade Marketing General ManagerPhoCusWright Grupo Posadas Viajes Salesprasore@phocuswright.com rodrigo.gonzalez@posadas.com sarybelmx@yahoo.com.mxPatricio Rubalcaba Rodrigo Trujillo Tatiana LópezVP Strategic Partnerships Director International Sales Account Executive LATAMMasterCard International Palm Beach County Convention Facebookpatricio_rubalcaba@mastercard.co and Visitors bureau tatilopez@fb.comm rtrujillo@palmbeachfl.com Theresa RiceRamón Serrano Rolando Damas Managing DirectorDirector Managing Director North America Burson-MarstellerCohesión & Asia theresa.rice@bm.comrserrano@cohesion.mx AviancaTaca rolando.damas@aviancataca.com Tim CalkinsRene Rodriguez Clinical Professor of MarketingCMO Rosadela Arenas Kellogg School of ManagementGlobaFon Sr International Sales Executive t-rene@nevarezpr.com Reed Exhibitions Latin America calkins@kellogg.northwestern.edu rosadela.arenas@reedlatam.comRicardo Casco Tim GraceDirector Latin America & Rosana Rachitoff Director of Marketing &Caribbean Mexico Cutomer Marketing Commerce, CHTAAvis Budget Group Manager Caribbean Hotel and TourismRicardo.Casco@avisbudget.com Sabre tim@caribbeanhotelandtourism.co Rosana.Rachitoff@sabre.com mRicardo IbarriaSVP/Regional Group Head: Ross Moore Victoria MolinaAcceptance Market Development Senior Manager - Marketing Exec. Director InternationalMastercard Hilton Grand Vacations Wholesalericardo_ibarria@mastercard.com rmoore@hgvc.com Loews Hotels vmolina@loewshotels.comRicardo Torre Salvador GavilanSales Manager DIRECTORViajes Sales TRADYTECrictorre@prodigy.net.mx sgavilan@tradytec-usa.com 36
  37. 37. Vivian Mur Wendy Jimenez Xavier Martin CanalsRegional Manager-Media Lic. CEO and FounderTravelocity Portixol/Aeromexico TurijobsVivian.mur@travelocity.com wjimenez@portixol.com.mx xavier.martin@turijobs.com Yvonne Nelson Sr. Account Manager Grupo Expansion ynelson@geeinternational.com 37