YouTube Tools & Techniques For Success   March 9, 2011
We create TV-quality editorial video content.We distribute video content with TV-like reach as earned media.              ...
3©2011 TouchStorm, LLC. A Diginary Holdings Company.
What Well CoverYouTube Techniques for Maximizing Views•  Annotations•  Call-To-Action Overlays•  Video Responses•  Playlis...
Disclaimer       If youve got crappy video content there       isnt enough holy water nor a big enough       crucifix to g...
“Strategy without tactics isthe slowest route to victory.”         - Sun Tzu                                              ...
What Well CoverYouTube Techniques For Maximizing Views                                                                    ...
YouTube Search                                                                  8                 ©2011 TouchStorm, LLC. A...
Google Organic Results                                                                          9                         ...
Driving Reach On YouTube                                                                           10                     ...
YouTube TacticsAnnotations                                              Example of “spotlight” and linked “note” annotatio...
YouTube TacticsCall-To-Action Overlays•  Why use them?   –  Promote other videos in your library   –  The only way to driv...
YouTube TacticsVideo Responses•  Great for getting more of your content in front of viewers•  Rotate your videos out to gi...
YouTube TacticsPlaylists•  Great for getting your content at the top of “related videos”•  Use the "series" playlist optio...
YouTube Tactics                                                                  15                  ©2011 TouchStorm, LLC...
YouTube TacticsCaptions•  Indexed by YouTube and Google and have proven to be a   signal for search•  Opens your content u...
YouTube TacticsActivity Feed•  The only tool that allows you to mass   communicate with all of your friends and   subscrib...
What Well Cover     3rd Party Tools – Being Careful                                                                       ...
“Tactics without strategyis the noise before defeat.”        - Sun Tzu                                                    ...
3rd Party ToolsAvoid “Features” That:•  Try to simulate video watching to inflate view counts•  Automate liking and dislik...
3rd Party ToolsLook For Features That Help:•  Find related, popular videos you could comment/respond to that adds value•  ...
Thank You!twitter.com/Jeff_Martin                                                                      22                 ...
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TouchStorm's Jeff Martin on YouTube Tools & Techniques For Success

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TouchStorm's Jeff Martin on YouTube Tools & Techniques For Success

  1. 1. YouTube Tools & Techniques For Success March 9, 2011
  2. 2. We create TV-quality editorial video content.We distribute video content with TV-like reach as earned media. 2 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  3. 3. 3©2011 TouchStorm, LLC. A Diginary Holdings Company.
  4. 4. What Well CoverYouTube Techniques for Maximizing Views•  Annotations•  Call-To-Action Overlays•  Video Responses•  Playlists•  Activity FeedUsing 3rd Party Tools – Being Careful•  What To Avoid•  What To Look For 4 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  5. 5. Disclaimer If youve got crappy video content there isnt enough holy water nor a big enough crucifix to get the demon out of it. Period. At best, even these tactics will only delay your video from eventually being dragged straight down into Hades. Remember, the users are in charge. 5 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  6. 6. “Strategy without tactics isthe slowest route to victory.” - Sun Tzu 6 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  7. 7. What Well CoverYouTube Techniques For Maximizing Views 7 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  8. 8. YouTube Search 8 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  9. 9. Google Organic Results 9 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  10. 10. Driving Reach On YouTube 10 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  11. 11. YouTube TacticsAnnotations Example of “spotlight” and linked “note” annotations:•  Can be areas of text and/or “hot spots” that you create after you upload a video.•  You can display simple text or create click-able elements as well.•  Favorite uses: –  Create a “subscribe” link to encourage subscriptions –  Link to other videos/playlists to gain related views –  Pause a video to allow users to focus on an item such as a landing page URL 11 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  12. 12. YouTube TacticsCall-To-Action Overlays•  Why use them? –  Promote other videos in your library –  The only way to drive viewers from within the video directly to your site•  How do you get them? –  Enter a video into the Promoted Video Program which opens the option to you on the video edit screen –  They are at no-cost to you...so no reason not to use them!•  Whats the format? –  Same format as AdWords text ads, except: •  Can use a 56x56 image (that you host)‫‏‬ •  Can use tracking/shortened URLs (ex: bit.ly)‫‏‬ 12 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  13. 13. YouTube TacticsVideo Responses•  Great for getting more of your content in front of viewers•  Rotate your videos out to give new content more exposure•  Users can respond with their own videos which are good for engagement and serve as a signal to YouTubeNote•  A video may only serve as response to one video at a time•  Only the last two responses will be seen by default•  You can only use your latest 100 videos as responses•  Encourage users to post video responses by asking for them 13 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  14. 14. YouTube TacticsPlaylists•  Great for getting your content at the top of “related videos”•  Use the "series" playlist option to have it appear at the top of related videos on each video page in the playlist•  Use more popular videos to drive views to your new/less popular content•  Can appear in search results but visibility seems sporadic•  Visibility factors may consist of: –  Playlist views (separate video views)‫‏‬ –  Frequency at which new related content is added –  Titles of added videos (and perhaps their related meta data)‫‏‬ 14 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  15. 15. YouTube Tactics 15 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  16. 16. YouTube TacticsCaptions•  Indexed by YouTube and Google and have proven to be a signal for search•  Opens your content up to the hearing impaired•  Can create international appeal when translated –  YouTube currently supports ~140 languagesNotes•  Don’t force optimization into the captions. Theyll appear unprofessional when what is spoken isn’t matching the text on the screen.•  Draft your scripts beforehand with your keywords in mind for natural optimization.•  SubViewer (*.SUB) and SubRip (*.SRT) formats are fully supported 16 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  17. 17. YouTube TacticsActivity Feed•  The only tool that allows you to mass communicate with all of your friends and subscribers•  Specific actions can be automatically inserted into your feed: –  Each time your upload, like or comment on a video or when you subscribe to a new channel•  You can insert a message (called a bulletin) with a video into your "Activity Feed” as well•  Your activities feed into the YouTube home pages of your subscribers and friendsNote•  As tempting as it may be - dont overdue it. 17 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  18. 18. What Well Cover 3rd Party Tools – Being Careful 18 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  19. 19. “Tactics without strategyis the noise before defeat.” - Sun Tzu 19 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  20. 20. 3rd Party ToolsAvoid “Features” That:•  Try to simulate video watching to inflate view counts•  Automate liking and disliking by using multiple accounts•  Flag 3rd party videos in an attempt to get them removed•  Spam comments or auto vote on comments to promote unrelated videos/ URLs•  Spam users inboxes who have no interest in your content and where youre not looking to create a relationshipBe Cautious of “Features” That:•  Promise to send real users to your videos without disclosing the source•  Send untargeted traffic to your videos•  Facilitate mass view for a view or like for a like engagements 20 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  21. 21. 3rd Party ToolsLook For Features That Help:•  Find related, popular videos you could comment/respond to that adds value•  Find engaged users with whom you might form a relationship with that can become influencers•  Find related channels you can cross-promote with•  Keep track of your YouTube visibility and engagement levels 21 ©2011 TouchStorm, LLC. A Diginary Holdings Company.
  22. 22. Thank You!twitter.com/Jeff_Martin 22 ©2011 TouchStorm, LLC. A Diginary Holdings Company.

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