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Core values Toucan Toco, the perfect guide to create a great culture [2019 Update]

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The perfect methodology to create core values that matter for startups and companies. Discover Toucan Toco's identity and mental frameworks.

We answer the simple question: How to build core values for your company ?

Here is how to build a strong culture:

A strong culture is:

- An asset for decisions in the recruitment process.

- A success factor in the integration of new recruits.

- It brings the team together and gives them a sense of belonging.

Conclusion: the sooner you do it, the more ready you are to grow


Published in: Technology
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Core values Toucan Toco, the perfect guide to create a great culture [2019 Update]

  1. 1. How to build core values for your company The recipe of a start-up to create its corporate culture
  2. 2. Core Values: How’s and Why’s © T O U C A N T O C O BUILD THE COMPANY’S CULTURE
  3. 3. WHY CREATE CORE VALUES? Common error: create vague and general values*. - These values are not operable. A good value must: - Allow arbitrations during decision-making. - Inspire individual initiatives. Call out your values * Examples of non-operable and imprecise values: "Always Innovate", "Our customers are our priority." "Excellence is our business." "Respect", It is difficult not to adhere to these values, difficult to be against them, difficult to use them to define the specific culture of a group.
  4. 4. WHY SO SOON? A strong culture is: - An asset for decisions in the recruitment process. - A success factor in the integration of new recruits. - It brings the team together and gives them a sense of belonging. Conclusion: the sooner you do it, the more ready you are to grow Guiding growth
  5. 5. BUILD YOUR CULTURE Value creation is achieved by observing the daily life of a startup. It is through its successes but also its methods in solving problems that they find their origin. Creating core values means paying attention to the way decisions are made, to correct certain shortcomings and above all to amplify strengths.
  6. 6. How to build Core Values ? © T O U C A N T O C O SO THAT THEY ARE AUTHENTIC
  7. 7. OUR CHRONOLOGY © T O U C A N T O C O November 2015 Implementation December 2015 Presentation of values to the team, Christmas evening = informal March 2016 Team knows the concept but not the tagline April 2016 Core Values are a brand. Available on the wall, the mugs, recruiting stickers... May 2016 The core values are connected outside the company: site, articles.... October 2016 New discussions around values: should we modify/delete or add new values? To Be Continued...
  8. 8. ANONYMOUS FEEDBACKS © T O U C A N T O C O ● All employees anonymously completed a text document for 1 month ● Everyone wrote anonymously about the company: social, work, image, relations, design... ● All of them were able to write what they liked and what they didn't like in the company's daily life. Observe... ● Cluster remarks, forming groups according to their nature ● Eliminate what is superfluous ● Try to identify the key points: what makes people change their minds, remarks about social interactions... ...And regroup
  9. 9. CORE VALUES FOR INSIDE AND OUTSIDE YOUR ORGANIZATION © T O U C A N T O C O ● It is now time to formulate the first values. 2-3 people have to take care of it for practical reasons ● They must be focused on the inside of the company: the ego. ● All employees must be able to identify themselves as a priority. Values oriented towards the ego... ● Values are to recruitment what the product is to marketing. ● That is why once the work is done on the ego, it is necessary to be able to turn them towards the outside: the echo. ● As customers are attracted to a good product, talented individuals are more easily attracted to a strong corporate culture ... And to the echo
  10. 10. HOW TO BRAND CORE VALUES © T O U C A N T O C O ● Once the first values have been found and formulated they must be presented to the entire team. ● It is important to discuss them well, to get feedback so that they are as representative as possible. Find common ground ● Once validated, do not hesitate to highlight them at the office. This can be done through wall frames, goodies. At Toucan Toco they're mugs! ● Putting them forward at the office is good. Putting them forward on the outside is better! Site, social networks... It is necessary to share the corporate culture with candidates. Brand Core Values
  11. 11. TIPS FOR GETTING STARTED © T O U C A N T O C O ● Implement the first values as soon as possible Ideally, before the company reaches the 10 employees. The process will be all the easier to set up. ● Accept that some values may disappear Over time, the culture evolves, and updates are to be expected! Values and values created, modified, or deleted. ● Elect 2 managers, especially not only managers/founders Be careful, this does not mean that the values are not discussed with the group until they are officially established!
  12. 12. The 5 values of Toucan Toco © T O U C A N T O C O WHAT THEY MEAN, WHY THEY ARE IMPORTANT TO US
  13. 13. WTFM Each One Teach One Be Well & Take Care Let’s sharpen your axe In Tokars we trust Fix the broken window
  14. 14. © T O U C A N T O C O WTFM WRITE THE FUCKING MANUAL
  15. 15. WTFM © T O U C A N T O C O Write The Fucking Manual ● A nod to the famous RTFM – Read The Fucking Manual. – geek culture. ● when one of us discovers a new tool, he documents it. ● We document everything we learn. ● We think documentation for internal and external purpose ● Allows Toucan Toco to capitalize on the knowledge of each member. ● Very useful when a new recruit arrives or someone goes on leave Advantages
  16. 16. © T O U C A N T O C O Each One Teach one
  17. 17. EACH ONE TEACH ONE © T O U C A N T O C O ● We put our knowledge to good use. We share our knowledge with other departments as soon as the opportunity arises. ● Transversal knowledge is essential in our creative process. ● Each team member brings a stone to the building and enriches the culture of others. ● Organization of "talks" every Friday lunchtime: entrepreneurs, relatives or team members talk to us about their experience, their passions... ● We pay particular attention to new recruits. Our goal is to share our expertise quickly and to train them carefully. Advantages
  18. 18. © T O U C A N T O C O Be Well & Take Care
  19. 19. BE WELL & TAKE CARE © T O U C A N T O C O ● We spend most of our day at work. We want to create a simple and healthy space, by spending fulfilling days. This requires a pleasant working environment and a close-knit team that shares the same principles. ● Getting along with others is essential. This is why each time we recruit, we send a "team fit" to make sure that we get along well with the candidate. ● "Team Fit": drink with the whole team during recruitment to ensure that the candidate corresponds to the company's culture ● A healthy mind: meditation sessions at the office once a week ● A healthy body: fruit, fruit juice and chocolate at will. Advantages
  20. 20. © T O U C A N T O C O Let’s sharpen your axe
  21. 21. LET’S SHARPEN YOUR AXE © T O U C A N T O C O ● “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln ● Sharpening your axe means that people will always help you, but that you also have to take time to challenge the way you do things and the process of Toucan Toco. ● We just loved the woodcutter story that really coined the idea that we want people to take time to earn time. ● You take breaks to step back and work smart ● People each other out and gain more clarity Advantages
  22. 22. © T O U C A N T O C O IN TOKARS WE TRUST
  23. 23. IN TOKARS WE TRUST © T O U C A N T O C O ● While talking to the team we really felt that they didn’t need other people to tell them what to do. ● This trust comes with the fact that we feel like we can fail without getting penalized for it. ● This level of autonomy is what every Tokar is promised when coming to the company. This is the aligned autonomy inspired by Spotify. ● People take risks and innovate because they have a safe zone ● Deriving from this trust concept, we also believe that every voice has the same weight. Whether you are an Intern or the CEO, only logic will prevail. Advantages
  24. 24. © T O U C A N T O C O Fix the broken Window
  25. 25. FIX THE BROKEN WINDOW © T O U C A N T O C O ● Inspired by the criminological study "The Broken window theory". Let's consider a building with broken windows. If the windows are not repaired, other windows will continue to be broken by vandals, and so on. ● Small details matter and we think in the long term. We don’t want bad practice to add up. ● We want to provide the best possible product to our customers and quality is in the attention to detail and the ability to repair broken parts very quickly. ● The goal is to be square and not end up with a bad surprise that we would have put aside. ● As a team, a developer will never leave a piece of risky code in the product, and a sales representative will always fill out the CRM. Advantages
  26. 26. CORE VALUES, A LIVING MATERIAL Some will appear, some will disappear. Points for reflection are planned for the next seminar at Toucan Toco, with our new recruits!
  27. 27. on our blog © T O U C A N T O C O go@toucantoco.com MORE INFORMATION
  28. 28. © T O U C A N T O C O

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