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■ ソーシャルメディアを活用する母集団形成(応募喚起)                            認知度の低い企業向け                ソーシャルグラフ                                 ...
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認知度の低い会社が母集団形成する際のステップ別ソーシャルメディアの整理

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  1. 1. ■ ソーシャルメディアを活用する母集団形成(応募喚起) 認知度の低い企業向け ソーシャルグラフ インタレストグラフ Share Attention Interest Search Action Share 注目を集める 興味を集める 検索する 行動する 共有する 徐々に自社への興味を 候補者に持ってもらう プロセスをいかに設計 するかがポイント 「ん、こんな 「この会社、 「もっと 「応募して 「あいつにも 会社がある!」 面白そう」 この会社知りたい」 みよう」 薦めてみよう」 イ Facebook アプリ等 ベ Facebook ン Mixi ト Twitter Blog 求人媒体 Homepage/求人媒体 LinkedIn 等 Youtube Ustream その他: 面接対象者向けへの進捗状況の共有でTwitter 内定者フォローでFacebookやMixi ©2011Growing Inc. All Rights Reserved.

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