Toshiba EasyGuard


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Introduction to Toshiba laptops and explanation about the ruggedized benefits of EasyGuard.

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Toshiba EasyGuard

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  2. 2. Company Overview Headquartered in Tokyo, Japan and operating around the globe . . . Only laptop manufacturer with R&D in Canada. As a leader in notebook design, and manufacture since 1985 Toshiba’s steady focus on notebooks has earned it high reliability statistics, and status as the 5th largest supplier of PC’s globally (despite not having a desktop offering).
  3. 3. The Register Reg Reader poll on notebook quality: Are Apple and Sony worth the price premium? By Dale Vile, FreeformDynamics Posted in PCs & Chips, 26th February 2009 13:19 GMT Tech Panel Our recent poll of Reg readers on their perceptions of some of the most prominent brands in the notebook PC space provided some interesting food for thought for those looking to make procurement decisions in this area. While it is tempting to focus on specs and prices, it was clear from results that there is much more to it than that For the more discerning, but still value conscious customer, it is also interesting to see Toshiba being considered as representing a good balance .
  4. 4. December 23, 2008 10:25 AM PST Laptop Shipments Top Desktops for First Time In the 3rd quarter of 2008 notebooks topped desktop PC’s for the first time in market share history with 38.6M units as desktop PC’s fell a further 1.3%. Second-place Dell saw a 6.3 percent decrease & Lenovo also saw its global shipments drop almost 5 percent. There were a few bright spots in the midst of the economic gloom. Toshiba being one…heavily invested in notebooks and therefore more insulated from the long-declining desktop market, saw high rates of growth.
  5. 5. Quality Improvement <ul><li>PCs are lasting longer without a part going wrong, according </li></ul><ul><li>to new research from Gartner. </li></ul><ul><li>There has been a 25 percent decrease in annual failure rates for PC hardware over the last two years, the research firm said in a report published last week. </li></ul><ul><li>A hardware failure was considered by Gartner researchers to be any problem that meant a hardware component would have to be replaced, whether a broken latch or a motherboard meltdown. </li></ul><ul><li>The improvement can be attributed to a higher level of quality assurance testing now, Gartner analyst said. </li></ul><ul><li>Screen breakage used to be the leading problem in notebooks , according to the report. That has been replaced by motherboard and hard drive breakdowns — the same two main sources of failure for desktops. </li></ul><ul><li>  In a targeted innovation designed to tackle hard drive availability improvements Toshiba announces today across its commercial class Tecra and Portege notebook families, affordable, solid state hard drives designed by Toshiba to be Tougher, Quieter and Faster than a traditional rotating hard drive. </li></ul><ul><li>These new solid state drives are 3x more resistant to impact, weigh 75% less then traditional hard drive, feature 3x faster access time, and use less power, allowing for a longer battery life - which helps us keep you more mobile than ever. </li></ul>
  6. 6. Strengthening Supply Economics <ul><li>Electronics manufacturer Toshiba has agreed to buy Fujitsu’s </li></ul><ul><li>hard-disk drive business, in a move aimed at expanding its </li></ul><ul><li>footprint in the enterprise storage market . </li></ul><ul><li>In a statement released on Tuesday Feb 17th, 2009 Fujitsu did not reveal how much the deal is worth but said the transaction should be completed 30 June this year. </li></ul><ul><li>Under the agreement, Fujitsu will transfer all its hard-disk drive (HDD)-related businesses and functions including HDD design, development, manufacturing and sales. The deal will enable Toshiba to “reinforce” its position as a vendor of small form-factor HDDs, commonly used in consumer electronics and mobile devices, the company said. </li></ul><ul><li>The agreement will also pave the way for Toshiba to enter the HDD market for enterprise servers and data-storage system applications, enabling the company to expand its footprint in the solid-state drive (SSD) segment. </li></ul><ul><li>The combination will almost double Toshiba’s market share in hard-disk drives to about 16 percent, rivaling Hitachi’s rank as the industry’s third-largest producer. </li></ul>
  7. 8. Comparison between SSD and HDD Below is an example based on the Portege R500 Notebook . Weight: 2.15lbs (SSD version) Battery Type: Removable, Rechargeable 6-cell Lithium Ion (Li-ion) (5800mAh) Battery Life: Up to 9.7 hours (MobileMark™) Recharge Time: “Quick Charge” 90% battery recharge within 1.0 hour when system is OFF/Standby/Hibernation, 2-6 hours when unit is on Weight: 2.4lbs (ATA version) Battery Type: Removable, Rechargeable 6-cell Lithium Ion (Li-ion) 5800mAh Battery Life: Up to 8.0 hours (Mobile Mark™) Mean Time Between Failure (MTF) rates of SSD and regular SATA is 1.2M vs 20K hours. Nice up-tick in reliability, overall weight, and battery life for users on all three variables!  
  8. 9. April 20, 2009 Toshiba's new laptops sharpen up Internet video <ul><li>The top‐end machines will use the company's SpursEngine graphics chip to improve video quality on Internet streams. </li></ul><ul><li>Toshiba is putting its quad-core SpursEngine chip to use in several new laptops to improve the quality of Internet video images. </li></ul><ul><li>The company's new Qosmio multimedia laptops, will use the graphics processing chip to clean up video from sites such as YouTube, the company said Tuesday. </li></ul><ul><li>The function will work when playing video full screen -- not when it's played in a window on a Web site -- and only when using Internet Explorer. </li></ul><ul><li>The SpursEngine was developed by Toshiba and is based on the same architecture as the Cell Broadband Engine microprocessor that powers the PlayStation 3 console. While the Cell contains a Power PC core and eight &quot;Synergistic Processing Elements&quot; cores, the SpursEngine contains only four of the SPE cores. </li></ul><ul><li>The chip also contains a hardware encoder and decoder for MPEG2 and MPEG4 AVC/H.264 video and is designed to be used as a co-processor in a PC for handling of calculation-intensive work such a real-time high-definition graphics processing. In the new Qosmio machines it works alongside an Intel Core2 Duo processor. </li></ul><ul><li>The Qosmio is Toshiba's flagship laptop and the new models come with features to match that position. </li></ul><ul><li>The top-of-the-range G50 includes an 18.4-inch widescreen full high-def LCD screen, 2.66GHz Core2 Duo processor, a 640GB hard disk and dual digital TV tuners. </li></ul>
  9. 10. Toshiba Portégé R600 named Greenest Notebook by Greenpeace <ul><li>The Toshiba Portégé R600 was named the greenest notebook in Greenpeace’s second annual “Green Electronics: The Search Continues” survey, stating that, “Toshiba is ahead of everyone else when it comes to the elimination of toxic chemicals.” </li></ul><ul><li>Why? </li></ul><ul><li>ENERGY STAR® 4.0 compliant & RoHS compatible </li></ul><ul><li>One of the highest ranked notebooks in the EPEAT Gold category  </li></ul><ul><li>LED backlit display, the latest CPUs, and the use of a SSD (Solid State Drive) = low energy consumption and long battery life.   </li></ul>
  10. 11. What’s new at Toshiba? <ul><li>Eco Button and Eco Utility </li></ul><ul><li>Toshiba’s Eco Utility helps students monitor power savings by showing approximate real time power consumption as well as accumulated power consumption and power savings when using eco mode daily, weekly, and monthly. Students can realize measurable power savings by using the Eco Button continuously. </li></ul><ul><li>3D accelerometer </li></ul><ul><li>The 3D accelerometer (3-axis monitoring system) dynamically detects free falls, shock or vibration in all directions. It then rapidly moves the HDD head from between the HDD platters in preparation for impact – protecting your valuable data. </li></ul><ul><li>Additional features* on the Satellite laptops enable functionality with other digital devices: </li></ul><ul><li>*on select models </li></ul><ul><li>USB Sleep and Charge port allows students to plug-in and charge their music players, digital cameras and mobile phones even when the laptop is turned off. </li></ul><ul><li>eSATA port allows students to transfer files up to 5 times faster than via a standard USB port , making it easy to share files and data for group work assignments. </li></ul><ul><li>S/P DIF connection is a digital audio port that allows students to plug into a home theatre system for rich 5.1 surround sound when the laptop is used for gaming, movies and music. </li></ul><ul><li>REGZA-Link (HDMI-CEC) takes personal entertainment to a new level.  With an HDMI cable students can connect their laptop to a big screen TV and control multimedia functions such as Windows Media Center, movies, music and photo viewing all from a single TV remote. </li></ul><ul><li>Face Recognition combined with a webcam allows students to login with a smile and not worry about forgotten passwords. </li></ul>
  11. 12. Toshiba and its Environmental Obligation Toshiba has been selected as a member of Dow Jones Sustainability Indexes for 9 consecutive years Highlights for Toshiba in North America: Toshiba has been a fixture on the Dow Jones Sustainability Indexes (DJSJ) of the world's 300 leading companies for 9 consecutive years since 2000. The DJSI, compiled by Dow Jones of the U.S. and SAM of Switzerland, is an influential ranking system that seeks to promote socially responsible investment (SRI). DJSI assesses the sustainability performance of the world's 2,500 largest companies and selects the top 10% for the index. Toshiba was selected as four leading companies among 45 in &quot;Diversified Industrials&quot; of &quot;DJSI World 2008&quot;.
  12. 13. <ul><li>Intel: Spend smart to save more money </li></ul><ul><li>7 March, 2009 By Chris Talbot </li></ul><ul><li>Spend more to save more. That's the message Intel is trying to deliver to organizations with its top five IT recession survival tips. </li></ul><ul><li>The company put the list of tips together because while it's a natural instinct for most organizations to batten down the hatches and stay as still as possible as the economic hurricane passes over, the reality is that IT spending still needs to be done, said Elaine Mah, business marketing manager for Intel Canada. Additionally, there are good return on investment (ROI) reasons for investing in certain technologies -- but organizations have to spend smart. </li></ul><ul><li>&quot;There are still investments that need to be made in these tough times. It's about how to make smart technology investments that will pay dividends in the long run when we come out of this economic downturn we've gotten ourselves into,&quot; Mah said. </li></ul><ul><li>The essence of the top five tips is to spend smart, do more and be more secure, she noted. </li></ul><ul><li>The first tip is to refresh PCs that are more than three years old . While that does require an output of cash, it makes sense from an ROI perspective, Mah said. As PCs (and servers, for that matter) age, the maintenance costs start to increase, with those costs increasing by 50 per cent after the systems age past three years. </li></ul><ul><li>At the same time, end-users will see significant productivity and secure enhancements by working on more modern PCs, Mah said. </li></ul><ul><li>&quot;The productivity you'll get out of a newer system will be quite significant when you're looking at a three-year-old PC versus a system you'd buy today,&quot; she said. The same can be said for servers, as three-year-old servers are likely built on single-core technology and can't offer the productivity gains that dual- and multi-core servers can offer. </li></ul><ul><li>The second tip is to go mobile . Intel and other vendors have been talking to the benefits of mobile technology for some time, but in the economic downturn, it still makes sense. </li></ul>IT Recession Survival Guide
  13. 14. IT Recession Survival Guide <ul><li>&quot;If you're looking at making a smart investment ... we would suggest that when you do that refresh, buy a notebook PC . From a spend smart perspective, moving to mobile will save energy. You're reducing system power consumption,&quot; Mah said. Additionally, workers with mobile PCs will be more productive because they can connect anywhere. </li></ul><ul><li>The third tip is to look to managed services and remote manageability features. Solution providers can turn on features in more recent equipment to take advantage of remote monitoring capabilities, which can not only help with security, but also in maintaining the systems, Mah said. </li></ul><ul><li>&quot;Once they're able to prove to their customers the type of value they're getting from the remote management, you can go back and look at the rest of the systems in the environment and you're back at the refresh,&quot; she said. </li></ul><ul><li>Another critical element is ensuring good information and knowledge capture, which is tip number four. Better understanding the impact of knowledge management on a business' overall success, productivity and competitiveness is important, Mah said. </li></ul><ul><li>&quot;You need to make sure you build up the right infrastructure before the storm hits,&quot; she said. </li></ul><ul><li>Finally, the last tip is to buy into green technology to reduce energy consumption and costs, Mah said. Most PCs and servers today are more energy-efficient than those of a few years ago. </li></ul><ul><li>&quot;To not do anything is always going to be the wrong strategy. Now is not the time to turtle,&quot; Mah said. </li></ul>
  14. 15. 2009 Federal Budget Computer Tax Relief Introducing a temporary 100% capital cost allowance (CCA) rate for computers acquired after January 27, 2009 and before February 1, 2011. Information is available at Department of Finance Canada at Thanks to a new government incentive in the 2009 Federal budget, businesses that purchase a laptop can claim 100 per cent of the capital cost allowance of a new computer acquired from January 27, 2009 to February 1, 2011.                                                                                                                             
  15. 16. Toshiba 3 rd Generation EasyGuard™
  16. 17. TOSHIBA’s 3 rd Generation new and improved EasyGuard technologies : <ul><li>The better way to enhanced data security , advanced system protection , easy connectivity and simplified manageability. </li></ul>slide: <ul><li>Toshiba Assist button </li></ul><ul><li>Access PC diagnostics </li></ul><ul><li>Expansion, connectivity, security and manageability utilities </li></ul><ul><li>Added productivity features instantly </li></ul><ul><li>Enabling optimal connectivity and security </li></ul><ul><li>Toshiba anti-accident innovations </li></ul><ul><li>Advanced software utilities for carefree mobile computing </li></ul>
  17. 18. Your data is safe slide: <ul><li>HDD protection features shock absorption and full 3-axis motion monitoring to dynamically protect your valuable data </li></ul>3D-Accelerometer 3-axis monitoring system dynamically detects free falls, shock or vibration in all directions. Rapidly moves the HDD head from between the HDD platters in preparation for impact. 3D Viewer HDD Protection The increased size and thickness of the HDD dome protection means less HDD bending. HDD Shock Absorber Encased in rubber shock absorption material, the HDD is protected against shocks and vibrations.
  18. 19. Go mobile with confidence slide: <ul><li>The unique Shock Protection Design protects key system components against accidents and the rigours of travel </li></ul><ul><li>Shock protection through special designed corners </li></ul><ul><li>Rubber protection surround LCD </li></ul><ul><li>Rubber security encircles and protects the delicate inverter </li></ul><ul><li>Special display casing materials provide greater LCD panel protection and reduced risk of breakage </li></ul><ul><li>Stronger display hinges for increased durability and reduced risk of breakage </li></ul><ul><li>Ball Grid Array (BGA) Chip implementation fixed by extremely strong glue for increased resistance against shock and vibration. </li></ul>
  19. 20. Your data is safe slide: <ul><li>HDD protection features shock absorption and full 3-axis motion monitoring to dynamically protect your valuable data (proofed by drop test at 100 cm) </li></ul>Rubber security encircles and protects the delicate inverter Rubber tabs encase the hard disk drive for increased cushion Rubber protection surround LCD Shock protection through special designed corners <ul><li>Toshiba system board with 3-axis accelero-meter sensor </li></ul><ul><li>Unload head from HDD disks </li></ul><ul><li>3D Viewer </li></ul>NEW - up from 70 cm, now 1 meter
  20. 21. Shock Protector slide: <ul><li>Shock Protector is the name of bumper mechanism which buffers the shock from physical drop </li></ul>The sides have a space for shock absorption <ul><li>Space for shock absorption (No PCB around the sides – open space) </li></ul><ul><li>Bigger base than LCD </li></ul>
  21. 22. Lock-tight security: slide: Computrace ® support BIOS <ul><li>With a single swipe of the finger across the biometrics scanner, the user takes advantage of fast and convenient Fingerprint password authentication for all system passwords (BIOS, HDD and Windows). </li></ul><ul><li>Next Generation will support Fingerprint Power On </li></ul>Fingerprint Reader Single Sign <ul><li>This multi-layered optional third party security software solution provides a theft protection service to track, locate and recover stolen notebooks by using a small, undetectable software agent. </li></ul><ul><li>This self-defending notebook protects your valuable data thanks to ... </li></ul>Now with facial recognition software!
  22. 23. Lock-tight security: slide: BitLocker™ Drive Encryption Trusted Platform Module (TPM) <ul><li>Advanced encryption solution (Small secure controller with security engine) that protects sensitive data, encryption and digital signatures to ensure content integrity and privacy. </li></ul><ul><li>A data protection feature integrated into Microsoft's Windows Vista™ operating system that safeguards sensitive data using encryption and digital signature technology to ensure content integrity and privacy. </li></ul><ul><li>This self-defending notebook protects your valuable data thanks to ... </li></ul>
  23. 24. Spill-resistant Keyboard <ul><li>Prevents system damage from accidental spills (up to 100 cc) onto the keyboard and allows user several minutes to close any open files and turn off the machine. </li></ul>slide: Toshiba Anti-theft Protection Timer <ul><li>Allows users to set up a timer-activated BIOS password that will prevent unauthorised system access in the event of theft. </li></ul>Wireless log-on via Bluetooth ® mobile phone <ul><li>Secure and convenient, the user can automatically log-on to the notebook via a Bluetooth ® phone for password entry as well as lock the notebook’s screen when the Bluetooth ® mobile phone is no longer in close range to the notebook. (on Bluetooth equipped SKUs only) </li></ul>Additional Toshiba EasyGuard features for carefree mobility
  24. 25. slide: Device Access Utility <ul><li>Available upon request. </li></ul>
  25. 26. Built to last slide: <ul><li>Toshiba’s robust system design is the result of improved testing </li></ul><ul><li>100 cm Drop Test All four notebook sides (4x) have been drop-tested at 100 cm </li></ul><ul><li>Serviceability Fewer screws, resulting improved serviceability and easier upgrades. (e.g. HDD removal requires only 2 screws) </li></ul><ul><li>Keyboard Laser measurements prove less bending occurs for enhanced keyboard usability and a more convenient typing experience </li></ul><ul><li>Motherboard layout Centered in the chassis to protect system components against the damaging effects of shocks </li></ul><ul><li>Motherboard design Thicker and stronger resulting in less bending, which translates to fewer chip failures related to bending stress </li></ul><ul><li>System architecture Chip components are placed from screws to minimize any warming effect and reduce vibration of circuit boards </li></ul>
  26. 27. slide: <ul><li>HALT is a combination of stress tests of </li></ul><ul><ul><li>extreme heat variation </li></ul></ul><ul><ul><li>resistance to shocks </li></ul></ul><ul><ul><li>repetitive vibration </li></ul></ul><ul><li>to simulate heavy notebook usage </li></ul><ul><li>HALT enables the identification and isolation of possible quality issues during notebook development . </li></ul>T est H A L T H ighly A ccelerated L ife <ul><li>High level durability testing </li></ul>
  27. 28. Spill Resistant Test Performance <ul><li>Spill-Resistant Test </li></ul><ul><li>Step1: Liquid is spilt along with a test root </li></ul><ul><li>Step2: Observe the computer up to 3 min </li></ul><ul><li>Step3: Shut down the computer </li></ul>slide: After 3 minutes The target is to save the data and shut down in 3 min 1 2 3 1 NEW - water, coffee, soda now supported root of Spill Resistant test Volume of Liquid Result 100cc   Water OK 100cc   Coffee OK 100cc   Soda OK
  28. 29. slide: Toshiba Warranty Programs Standard Warranty Services Standard 3 year return to depot (Tecra & Portégé Models) ASP Carry-in service; over 300 ASP Depot locations across Canada Express Notebook Depot service – pickup, repair & return for remote locations – FOR Customers > 100KM away from an ASP International Warranty coverage Enhanced Warranty Services TEPP – Extended Warranty Program On.Call – Onsite NBD service SystemGuard – Accidental Damage Coverage 3rd Party Mobile Solutions Data Recovery Advantage – HDD data recovery program DDP – Distributed Data Backup via Internet Absolute Track – Asset Tracking program Computrace Complete – Theft Recovery Program Service & Support
  29. 30. slide: Service & Support <ul><li>Customer Service Team </li></ul><ul><li>1(800) TOSHIBA </li></ul><ul><li>> 90 % 1st call resolution rate </li></ul><ul><li>Canadian Representation </li></ul><ul><li>Inside Sales Team </li></ul><ul><li>Toshiba Account Manager </li></ul><ul><li>2) Technical Support </li></ul><ul><li>1(800) TOSHIBA </li></ul><ul><li>Call center manages 14K calls per month </li></ul><ul><li>TGSC Customer Satisfaction > 85% </li></ul><ul><li>3) Enhanced Support Programs </li></ul><ul><li>Unique 800# for easier access to </li></ul><ul><li>technical support </li></ul><ul><li>Calls directed to Senior Support Reps </li></ul><ul><li>Customer is provided with TASC ID for </li></ul><ul><li>easier identification </li></ul><ul><li>Calls are logged into customer database </li></ul><ul><li>Assigned SE for escalated support issues </li></ul><ul><li>Image Development/Certification Support </li></ul>Instant response information service <ul><li>4) Web Support </li></ul><ul><li>Automatic product/driver and technical </li></ul><ul><li>support bulletins via “TOSH MAIL” </li></ul><ul><li> </li></ul>
  30. 31. slide: Thank you