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Total Russian VAS Market                                                           VAS Segme...
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AC&M Russian mVAS market USD estimates 2Q2009

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AC&M Consulting mobile VAS market in Russia estimates (2Q2009) USD

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AC&M Russian mVAS market USD estimates 2Q2009

  1. 1. Published at Procontent.Ru Total Russian VAS Market VAS Segmentation 2Q09 1Q09 2Q09 1Q09 VAS revenues, US$ mln (gross) 840,2 856,2 Content revenue, US$ mln (gross) 226,1 217,3 Growth q-o-q -1,9% -13,9% Growth q-o-q 4,0% 14,7% VAS ARPU, US$ (gross) 1,5 1,5 Data revenue, US$ mln (gross) 240,9 230,3 Growth q-o-q -4,1% -14,2% Growth q-o-q 4,6% -5,4% VAS share in revenues* (gross) 16,6% 17,7% Messaging revenue, US$ mln (gross) 344,4 381,4 Growth q-o-q -9,7% -17,4% *Revenue=Operating Revenue excluding Sales of Equipment Other VAS revenue, US$ mln (gross) 28,8 27,2 Growth q-o-q 6,2% -22,0% VAS Share in Revenues Content Market Breakdown (2Q09) Messaging Market Breakdown (2Q09) 25% MTS VimpelCom MegaFon Other 7% Other 20% 16% MTS MTS 31% 15% 36% MegaFon 30% 10% 19.3% 19.6% MegaFon 17.2% 17.8% 15.9% 17.2% 24% 5% VimpelCom VimpelCom 0% 27% 29% 1Q09 2Q09 VAS Market Breakdown by Operator Data Market Breakdown (2Q09) Other VAS Market Breakdown (2Q09) Other Other 100% 9% 11% 12.8% 11.7% MTS 31% MTS 80% 27.7% 37% 29.0% MegaFon 60% 29% MegaFon 27.6% 28.5% 36% 40% 20% VimpelCom VimpelCom 30.6% 32.1% 31% 16% Advanced Communications & Media 0% 11/2a Armyansky pereulok 1Q09 2Q09 Moscow 101990 MTS VimpelCom MegaFon Other Russia Phone: +7 495 933-5578 / 623-5480 Russia Email: info@acm-consulting.com SOURCE: Company data, ACM-Consulting estimates

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