Introduction Hello St. Petersburg, I’m Ben SponsorPay helps developers and publishers of Apps: Monetization User Acquisition
Agenda .Introduction The history of Mobile User Acquisition What are your options today? How to best acquire loyal users using the incent channel Questions & Answers
The History of Mobile User Acquisition Pre App Store User Acquisition was mainly Mobile Content (Premium SMS & Subscriptions) With the emergence of touch screens something was about to change...
2008 - Birth of the App Store User Acquisition WAS simple: Create a new app Upload it to the app store and get loyal users
The App Revolution Thousands of apps entered the iOS App Store and Android Market (now known as Google Play Store) The BIG Question arose: How does your app get discovered amongst 1000s of Apps???
How do Users find your App? Search? You will acquire 25X more users by being in the top new apps list than relying on search App-Store-SEO helps, but: Top Ranking is the key to the users’ devices
What happened? Incentivized installs were bought to climb up the rankings Organic users were won as a spill over effect This distorted the rankings (especially on iOS) Apple ban of incent installs
So, what are your Options? Display Advertising PR Getting featured Performance marketing: Non-incentivized Incentivized?!
Incent or non-incent? Non-incent Incent Higher price Lower price Less volume More volume High quality Quality! Use both Understand the channel
How do we achieve Quality? Pub 1 Pub 2 Your App Pub 3 Pub 4
Recommendations for Incent User Acquisition Campaigns Focus on key countries for higher ROI Switching from burst campaigns (after initial launch) to steady spend for quality Retargeted engagement to get users back in your app Use rewarded engagement as a tutorial Make sure to optimize your campaign with your AM
Ben JegerHead of Mobile Advertiser Relations EMEA/APACben.firstname.lastname@example.org