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Books Every Marketer Should Read


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If you want to remain at the top of your game as a marketer, staying current and enhancing your skills is a must. By taking time to learn from some of the greatest minds in the field, you can develop new techniques that allow you to excel professionally and stay on top of the trends, allowing you to land new customers and advance your career.

Here are a few great books that every marketer should read as soon as possible.

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Books Every Marketer Should Read

  1. 1. Books Every Marketer Should Read
  2. 2. To remain at the top of your game as a marketer, staying current and enhancing your skills is a must.
  3. 3. Read the following books about trends, philosophies and developments in marketing :
  4. 4. Hit Makers: The Science of Popularity in an Age of Digital Distraction by Derek Thompson
  5. 5. This book examines patterns in the science of what makes something breakout and become popular.
  6. 6. Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi and Robert Rose
  7. 7. The authors break down the profit-generating model to help marketers build emotional connections with their content consumers.
  8. 8. What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by Nicholas Webb
  9. 9. Discusses customer experience, composed of five touchpoint moments: pre-touch, first-touch, core-touch, last-touch and in-touch.
  10. 10. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini
  11. 11. In sequel to Persuasion, Cialdini digs deep into the subtleties of persuasion to entice customers to take action.
  12. 12. Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer
  13. 13. This book provides clear guidance on how to leverage your company’s differentiators as the basis for crafting customer conversations.
  14. 14. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway
  15. 15. It teaches how to integrate the techniques of these tech giants into your own marketing efforts, allowing you to benefit from their tried-and-true approaches.
  16. 16. Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
  17. 17. Godin highlights how focusing on potential customers who’ve openly expressed an interest can lead to greater levels of success.
  18. 18. Crushing It! How Great Entrepreneurs Build Their Business and Influence – And How You Can, Too by Gary Vaynerchuk
  19. 19. The book is as inspiring as it is practical, ensuring that you have a solid grasp on how to leverage social media more effectively.
  20. 20. Want to learn more about optimizing your marketing career or business? Contact the recruiting experts at TorchLight today!