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Promoting Your Video


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Promoting Your Video

  1. 1. PROMOTING YOUR VIDEO ONLINE Btec National Certificate in Media Hackney Community College
  2. 2. Introduction <ul><li>What I am going to teach today: </li></ul><ul><li>Using the internet to promote your work </li></ul><ul><li>YouTube effect </li></ul><ul><li>Top 10 YouTube Videos of All Time, 2008 Edition </li></ul><ul><li>Some YouTube statistics </li></ul><ul><li>Other languages video sites </li></ul><ul><li>Technical information and software </li></ul><ul><li>Viral Promotion/Marketing </li></ul><ul><li>Other digital video sharing websites </li></ul><ul><li>Short film festivals in the UK </li></ul>
  3. 3. Using the internet to promote your work <ul><li>Once you have created your video don’t leave it lurking on your hard drive. The online video is one of the best and fastest ways to promote your work. </li></ul><ul><li>The most popular online video website is (obviously) YouTube ( ) </li></ul>
  4. 4. YouTube effect <ul><li>“ Like so many web phenomena, the idea started as a personal project between two friends (February 2005) and grew into a service so easy to use that it helped make online video mainstream. And among the swaths of pirated material, home videos of kittens and skateboarding accidents, it has opened up a thriving independent film scene.” – Guardian, Jemima Kiss </li></ul>
  5. 5. Top 10 YouTube Videos of All Time, 2008 Edition <ul><li>Source: </li></ul><ul><li>Other very famous clips: </li></ul><ul><li>Star Wars (viewed an estimated 900m times) </li></ul><ul><li>Numa numa </li></ul><ul><li>Diet Coke + Mentos – two film-makers under the name Eepybird, in one year have earned $50,000 (£33,4101) from the same videoclip published at </li></ul>
  6. 6. Some YouTube statistics <ul><li>Total video uploads as of January 28th 2008- 70 million, March 13th 77.4 million and March 17th 78.3 million - suggesting that 150,000 to 200,000 are uploaded each day. </li></ul><ul><li>The time to watch all content, as of 17 March would be 412.3 years. </li></ul><ul><li>Amateur content - 80.3% </li></ul><ul><li>Uploads probably in violation of copyright - 12% </li></ul><ul><li>Average age of uploader 26.57 </li></ul><ul><li>Source: </li></ul><ul><li> </li></ul>
  7. 7. Other languages video sites <ul><li>Think Spanish </li></ul><ul><li>Chinese YouTube style sites : </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Russian: </li></ul><ul><li> </li></ul>
  8. 8. Technical information and software <ul><li>YouTube Help Center: </li></ul><ul><li>YouTube Downloader: </li></ul><ul><li>YouTube various video tutorials </li></ul><ul><li>Free Software: </li></ul><ul><li>Audacity (All-purpose audio editor) </li></ul><ul><li>MediaCoder (Convert files between many media formats) </li></ul><ul><li>HandBrake (Easily grab and convert video and audio from a variety of different sources) </li></ul><ul><li>More free software: </li></ul><ul><li> </li></ul>
  9. 9. Viral Promotion/Marketing <ul><li>“ Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses” – source: Wikipedia ( ) </li></ul><ul><li>Facebook, ( ) </li></ul><ul><li>Bebo ( ) </li></ul><ul><li>MySpace ( ) </li></ul><ul><li>Email lists (Yahoo and Google groups) </li></ul>
  10. 10. Other digital video sharing websites <ul><li> - the “viral video network that pays” connects video-makers with sponsors, splitting ad revenue 50/50 </li></ul><ul><li> - edit and personalise your videos, watch, buy and rent movies and TV shows </li></ul><ul><li> – home to over 20 millions of easily searchable videos </li></ul><ul><li> - Blip broadcast videos you should see on TV but don’t </li></ul><ul><li> – this site specialises in short-form original content and entertaining footage </li></ul><ul><li> – A musician’s dream, MySpace is home to thousands of music videos of all genres </li></ul>
  11. 11. Short film festivals in the UK <ul><li> (Global online festival) </li></ul><ul><li> (A festival screening the best features, documentaries and shorts from women film-makers) </li></ul><ul><li> (Bite The Mango, Bradford) </li></ul><ul><li> (Bradford Animation Festival) </li></ul><ul><li> (Cinecity Brighton) </li></ul><ul><li> (One of the few non-competitive young people’s film festival) </li></ul><ul><li> (A celebration of the diversity of London’s East End) </li></ul><ul><li> (Edinburgh International Film Festival) </li></ul><ul><li> (Encounters, Bristol) </li></ul><ul><li> (Future Shorts London, monthly; submissions open all year) </li></ul>
  12. 12. Questions?
  13. 13. Next week <ul><li>Machinima – from machine cinema (pronounced /məˈʃiːnəmə/ or /məˈʃɪnəmə/), </li></ul><ul><li>is a collection of associated production techniques whereby computer-generated imagery (CGI) is rendered using real-time, interactive 3-D engines instead of professional 3D animation software. Engines from first-person shooter and role-playing simulation video games are typically used. </li></ul>