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Content marketing case study : How PTC grew their Traffic from 0 to 100,000 visitors per month using Content Marketing


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Content marketing is an important tool for growing website traffic, building leads and increase sales. In this Content marketing case study, I analyzed how PTC grew their traffic from 0 to 100,000 visitors per month using content marketing. If PTC can achieve this result, you can too.

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Content marketing case study : How PTC grew their Traffic from 0 to 100,000 visitors per month using Content Marketing

  1. 1. How PTC grew their Traffic from 0 to 100,000 Visitors per Month using Content Marketing Content Marketing Case Study: Hephzysocial
  2. 2. Are you looking for more ways to increase your traffic, generate leads and sales this year? Or
  3. 3. Are you thinking of incorporating content marketing into your business this year?
  4. 4. Whether your answer is Yes or No, you've got to read this Content Marketing Case study. It will inspire and encourage you.
  5. 5. Many businesses are already using Content marketing to get traffic, leads and sales. In a report released by Content Marketing Institute and Marketingprofs, it was revealed that 88% of B2B business are already using Content marketing.
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  7. 7. A good percentage of this number said that it is an effective marketing method. This is why B2B companies plan to create more content.
  8. 8. Below is a Content Marketing Case study featuring PTC. The company achieved incredible results. Read on...
  9. 9. PTC, is a company that creates technology solutions that changes the way people create, operate and service products. The company designs software solutions for Product lifecycle management (PLM), Application Lifecycle Management (ALM), Computer Aided Design (CAD), Service Lifecycle Management (SLM) and Internet of things for manufacturing industries including automotive, industrial equipment, high tech and electronics, aerospace and defense, retail, consumer and medical devices.
  10. 10. The problem The Computer Aided Design (CAD) software was becoming difficult to use. So, the company saw an opportunity to grow their market by creating a CAD software (creo) that would solve difficult problems of companies using CAD softwares. Creo would address the issues associated with usability, interoperability, technology lock-in and assembly management in Computer aided design environments.
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  12. 12. The solution The company decided to use Content marketing. But there was a problem. They don't have employees that can create contents. So, they decided to hire Professionals from the Content Marketing Institute (CMI) to handle the project for them.
  13. 13. The process The Content marketing company created a content marketing strategy that helped them to map out the content calendar. This in-turn help them to shape the content development structure. They decided on the best content format and strategy to use for the company. The company decided to use a mixture of text, video and image content, such as articles, interviews and best practice guides.
  14. 14. The Result: The site generated more than 100,000 visitors and it is still growing, with more than 70% new visitors to PTC.
  15. 15. Lesson learnt: Lesson #1. Outsourcing content marketing works One of the best decision PTC took was to outsource their content creation, distributon and promotion. If you do not have the needed human resources to create an effective content marketing campaign, you don't have to worry. You can easily outsource them to content marketers to handle it for you.
  16. 16. Lesson #2. Have a content marketing goals. Your company's goal will influence your content strategy and the type of content to be produced. PTC had one main goal, which is; To create awareness and educate their audience about the new Creo product. So, they created informational content to educate their audience.
  17. 17. Lesson #3: Re-evaluate your goals. The PTC company was able to achieve their goal using content marketing. However, they did not stop there. Once the product launch was completed, they changed their goals towards enhancing their sales and market share. The content type changed to product tutorials that shows people how Creo is a better product than what is obtainable in the market
  18. 18. Conclusion: From the content marketing case study above, you can see how effective it is for PTC to use content marketing to grow their business by educating their audience. They were able to grow their website visitors to 100,000 per month.
  19. 19. Do you want to achieve a similar feat like that of PTC, even if you don't have a product presently, you can still use content marketing to increase your website visitors, build leads and increase sales. This is where I come in. At Hephzysocial, we create actionable, thoroughly researched content that will help you achieve your goals. Get in touch with Hephzysocial today and boost your website traffic, leads and sales. CLICK HERE NOW