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How Fisher Tank increases
Sales Opportunities by
$3.4 million using
Content marketing
Content Marketing
Case Study:
Hephzy...
Are you looking for more
ways to increase your traffic,
generate leads and sales this
year?
Or
www.hephzysocial.com
Are you thinking of
incorporating content
marketing into your business
this year?
www.hephzysocial.com
Whether your answer is Yes
or No, you've got to read this
Content Marketing Case
study. It will inspire and
encourage you....
Many businesses are already using Content
marketing to get traffic, leads and sales. In a
report released by Content Marke...
www.hephzysocial.com
www.hephzysocial.com
A good percentage of this number said that it is an
effective marketing method. This is why B2B compa...
www.hephzysocial.com
Below is a Content Marketing Case study featuring
Fisher Tank. The company achieved incredible result...
www.hephzysocial.com
Fisher Tank, founded in 1948, is one of the
leading full-service welded tank fabricators and
construc...
www.hephzysocial.com
They serve industries like ethanol/bio diesel,
industrial, municipal, refining, pulp & paper,
water &...
www.hephzysocial.com
The solution
Most specialty manufacturers object to using
content marketing because they think "our
p...
www.hephzysocial.com
The process
The first step that was taken to help Fisher
Tank was to change the website design. The o...
www.hephzysocial.com
* There were no social media links
* No calls to action (to download free resources
of interest and v...
www.hephzysocial.com
www.hephzysocial.com
What was done:
1. The navigation is simplified
2. The website is optimized for search
3. Social media...
www.hephzysocial.com
4. A blog was included in the website.
www.hephzysocial.com
Contents (expert advice/tips/industry news)
were written and posted regularly on the
website. They ar...
www.hephzysocial.com
www.hephzysocial.com
5. Free resources that links to a lead generation page
www.hephzysocial.com
Lead generation page
www.hephzysocial.com
By creating this type of resources for their visitors, they are
creating awareness, letting people kn...
www.hephzysocial.com
Creating a blog round up:
* Help new visitors find important posts that
has been written in the past....
Source: Weidert Group
The results
From the solution provided Fisher tanks
achieved the following results:
www.hephzysocial.com
Takeaway
Just like Fisher Tank, you can :
* Improve your website's navigation
* Add social media chan...
www.hephzysocial.com
Ideas to spice up your blog roundup
* You can do blog roundup at the end of the
week if you post ofte...
www.Hephzysocial.com
What you can achieve with Content
Marketing
Below is a chart showing what you can use
Content marketi...
www.hephzysocial.com
www.hephzysocial.com
Conclusion
The above Content Marketing case study
shows that content marketing really
work. If Fisher...
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Content marketing case study: How Fisher Tank increase Sales opportunities by $3.4 million using Content Marketing.

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About 88% of b2b businesses are already using content marketing to promote their products and services. If you are still sitting on the wall and not sure whether it works or not, this case study will convince and inspire you. It is a must read!

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Content marketing case study: How Fisher Tank increase Sales opportunities by $3.4 million using Content Marketing.

  1. 1. How Fisher Tank increases Sales Opportunities by $3.4 million using Content marketing Content Marketing Case Study: Hephzysocial
  2. 2. Are you looking for more ways to increase your traffic, generate leads and sales this year? Or www.hephzysocial.com
  3. 3. Are you thinking of incorporating content marketing into your business this year? www.hephzysocial.com
  4. 4. Whether your answer is Yes or No, you've got to read this Content Marketing Case study. It will inspire and encourage you. www.hephzysocial.com
  5. 5. Many businesses are already using Content marketing to get traffic, leads and sales. In a report released by Content Marketing Institute and Marketingprofs, it was revealed that 88% of B2B business are already using Content marketing. www.hephzysocial.com
  6. 6. www.hephzysocial.com
  7. 7. www.hephzysocial.com A good percentage of this number said that it is an effective marketing method. This is why B2B companies plan to create more content.
  8. 8. www.hephzysocial.com Below is a Content Marketing Case study featuring Fisher Tank. The company achieved incredible results. Read on...
  9. 9. www.hephzysocial.com Fisher Tank, founded in 1948, is one of the leading full-service welded tank fabricators and constructors in the United States. The company's services include: * Pre-construction of tanks * Engineering & Design of tanks * Fabrication of tanks * Blasting & Coatings of tanks * Field Construction of tanks * Repairs & Modifications of tanks
  10. 10. www.hephzysocial.com They serve industries like ethanol/bio diesel, industrial, municipal, refining, pulp & paper, water & waste treatment, etc. The problem Fisher Tank produces highly specialized products that are very expensive. Their sales cycle is long - from 12 months to several years and the projects run into millions of dollars. They get projects by cold calling, word of mouth referrals and repeat customers. They needed a way to grow their business.
  11. 11. www.hephzysocial.com The solution Most specialty manufacturers object to using content marketing because they think "our prospects don't use the internet to buy this type of product" and "our prospects are not on social media" But not Fisher Tank. An inbound marketing company proposed to help the company attract more qualified leads to their website, convert them to leads with content and nurture them with more related content. The company agreed.
  12. 12. www.hephzysocial.com The process The first step that was taken to help Fisher Tank was to change the website design. The old website looked like this:
  13. 13. www.hephzysocial.com * There were no social media links * No calls to action (to download free resources of interest and value to prospects) * No blog with social sharing abilities * Little or No keyword optimization etc. Below is the redesigned website:
  14. 14. www.hephzysocial.com
  15. 15. www.hephzysocial.com What was done: 1. The navigation is simplified 2. The website is optimized for search 3. Social media links (Twitter, Facebook, Linkedin, Youtube) were created for the business
  16. 16. www.hephzysocial.com 4. A blog was included in the website.
  17. 17. www.hephzysocial.com Contents (expert advice/tips/industry news) were written and posted regularly on the website. They are educative and interesting contents using long tail keywords with rich pictures to get Fisher Tank found on the search engine.
  18. 18. www.hephzysocial.com
  19. 19. www.hephzysocial.com 5. Free resources that links to a lead generation page
  20. 20. www.hephzysocial.com Lead generation page
  21. 21. www.hephzysocial.com By creating this type of resources for their visitors, they are creating awareness, letting people know what they do. 6. They created a post round up for their blog at the end of the month;
  22. 22. www.hephzysocial.com Creating a blog round up: * Help new visitors find important posts that has been written in the past. * Gives regular visitors a recap and they can comment on old blog posts. * Helps the website's SEO. * Increases page views
  23. 23. Source: Weidert Group The results From the solution provided Fisher tanks achieved the following results:
  24. 24. www.hephzysocial.com Takeaway Just like Fisher Tank, you can : * Improve your website's navigation * Add social media channels * Create a blog with educational content that will inform your audience * Create free resources (guides/reports/e- books) to generate leads and sales * Include a blog round up on weekly or monthly basis.
  25. 25. www.hephzysocial.com Ideas to spice up your blog roundup * You can do blog roundup at the end of the week if you post often or monthly * You can do blog round up if you wrote a series on your blog. You can use the roundup post style to give your existing and new users a recap * You can share other industry articles from around the internet to further give your audience a rich taste of different articles etc.
  26. 26. www.Hephzysocial.com What you can achieve with Content Marketing Below is a chart showing what you can use Content marketing to achieve in your Company/business/Organization.
  27. 27. www.hephzysocial.com
  28. 28. www.hephzysocial.com Conclusion The above Content Marketing case study shows that content marketing really work. If Fisher tank can do it, then you can. Get in touch with Hephzysocial today and boost your website traffic, leads and sales. CLICK HERE NOW

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