As a small business owner, you wear many hats at the same time. You act as the General Manager, Marketing manager, Advertising manager, content marketing manager etc.
That is ok, at the beginning. But as your small business grows, you discover that you can't get things done in the time available to you. Many small business owners take on the job of a content marketer without any support whatsoever. This is great! However, the ability to create content on a topic does not make you a content marketer. Content marketing involves a lot of things that you may not be able to do, such as, communicating with your target audience in the way they understand.