Be the first to like this
Lead generation is the live wire of online businesses. A lot of people do not purchase products and services as soon as they see it. They want to read about it, find out about its efficiency, read testimonials of people who have used it, read reviews and most of all, read educative, informative contents about it directly from the producer. One great strategy of acquiring leads is Content Marketing. It will take your prospects from the first level of the buying process to the stage where they become highly interested in your product/service (leads). Demand Metrics opined that content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. This shows that it generates more leads and is cheaper.