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4 Ways to Use Content Marketing to Get
more customers
By
Hephzibah Asaolu
www.hephzysocial.com
Content marketing is a powerful tool for generating customers. A recent survey
carried out by the Content marketing instit...
2. Create awareness for your products and services
One way you can create awareness for your product and services is by us...
This is where you need to create contents that position your product/service as
the best solution that has more value than...
The third piece of content that can convert prospects into customers are white
papers. White papers are contents that cont...
In addition to FAQs, you can also create content on best practices. This includes
content that teaches customers how to ge...
If you need contents to:
* Generate leads to follow up by sales and marketing teams
* Help your sales team close sales mor...
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4 ways to use content marketing to get more customers

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Content marketing is a very cheap way of acquiring customers for your small business. It lasts very long and produces positive ROI.

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4 ways to use content marketing to get more customers

  1. 1. 4 Ways to Use Content Marketing to Get more customers By Hephzibah Asaolu www.hephzysocial.com
  2. 2. Content marketing is a powerful tool for generating customers. A recent survey carried out by the Content marketing institute (link) in 2014, revealed that most b2b marketers (83%) use content marketing to generate customers. Most customers consult more than ten (10) sources of information before they make buying decisions. This was discovered by ZMOT (Zero moment of Truth) in a survey of shoppers in 2011. Successful businesses are creating more content to help their customers make informed decisions. I bet you don't want to be left behind. Below are ways you can generate customers using content marketing. 1. Create informational content As seen in the statistics provided above, customers are looking for valuable content that provide answers to their problems. You need to write content that are specifically designed to answer your target audience problems.
  3. 3. 2. Create awareness for your products and services One way you can create awareness for your product and services is by using Webinars and seminars. These will show your expertise as you offer quality information needed by your target audience during the research stage of the buying circle. A good example of a company who uses this method very well is Kissmetrics. They have a lot of webinars on their page, teaching their prospects about all that is related to using analytics. 3. Create content that converts prospects to customers Now, after you have written contents that answer your prospect's questions and created awareness for your products and services, the next stage is to create content that will help you convert them into customers. So, how do you do that? At this stage, your prospects are looking for the right solution to their problem.
  4. 4. This is where you need to create contents that position your product/service as the best solution that has more value than other solutions the prospect has come across. There are three best content types you can use for this stage and they are video demo, case study and white papers. Video demo shows a prospect how the product/service works and the benefits and features. A good example of this is the spredfast social media marketing platform. They ask for clients details in return for a demo of their software. This way, they can set up a demo for the prospects and at the same time contact them prospects afterwards. Another content type you can use for this purpose apart from demo video is a case study. Case studies are good for closing sales because they show that other people have had success with your solution (product/service). A good example of a company who uses this well is hubspot. They wrote a lot of case studies of customers who have used their product and gotten result with it.
  5. 5. The third piece of content that can convert prospects into customers are white papers. White papers are contents that contain high quality and valuable information to assist buyers in the decision making process. 4. Create content that will keep your customers Now, after you have acquired your customer, you don't need to stop in your content marketing strategy. You still need to create content at this stage to retain your customers and get referrals from them. The content you need here is called support documentation. You can create a detailed FAQ about your product/service for customers to read. Facebook is a good example here. It provides a detailed help center with relevant pictures for their customers, thereby reducing the number of customer's complaints they get through a phone call or email.
  6. 6. In addition to FAQs, you can also create content on best practices. This includes content that teaches customers how to get the most out of their product or service. This will help you to increase customer satisfaction. When you follow the 4 steps enumerated above, you will be on your way to acquiring a lot of customers. All you need is a good content writer to help you achieve your goals. I invite you to check out my blog www.hephzysocial.com and read interesting posts that will help you to skyrocket your business to the next level. ABOUT HEPHZYSOCIAL READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL? Then you are in the right place. Here's the deal:
  7. 7. If you need contents to: * Generate leads to follow up by sales and marketing teams * Help your sales team close sales more quickly * Generate interest in your products * Build and repair public opinion about your brand and products * Develop friends and fans who interact with your brand socially * Help customers get the most from your products Then you are in the right place. HOW HEPHZYSOCIAL CAN HELP YOU GROW YOUR BUSINESS I'm a big believer that every online marketer must master the art of content marketing and promotion. But with the increasing amounts of information out there, how can you find practical techniques that will help you to achieve the goals highlighted above? That's where Hephzysocial comes in. Hephzysocial has grown into one of the most popular content marketing sites on the web for one simple reason: Everything I publish is super actionable and designed to help you get more leads, customers and sales. You can get in touch with me through my contact page or send a mail to hephzysocial@gmail.com.

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