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TOP company presentation (dec 2012)

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TOP company presentation (dec 2012)

  1. 1. TOP – Value Based Knowledge Company Services and Project ExamplesWouter de HeijCEO TOP b.vwww.top-bv.nlwww.toptechnologytalks.nlwww.topfoodlab.nlwww.topwiki.nl ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  2. 2. Best Life Science Incubater 2011 ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  3. 3. TOP - Value based knowledge company Frank Giezen, Wouter de Heij, Bert Tournois, Herman Feil Holland Food Holland TOP b.v. TDI b.v. Ventures b.v. Inventens b.v.- R&D - R&D Vegetable- IP / patents protein ready meals - IP / patents (licensing) products (licensing) Complex data Food analyses Marketing Food & Food Technology Non-Food, Farma, Agro, Medical ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  4. 4. TDI-Group : Best Life Sciences Incubator 2011 ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  5. 5. TOP - Value based knowledge company Bert, Frank, Wouter Holland Food Ventures b.v.- People 25# @ TOP The Food Holland Tolling of HPP PEF/RF/MW- Independent 25% - 90% Innovations production Equipment Agency consultants 10-20#- IP / patents Complex data Food Equipment …. …. analyses Marketing manufacturing (licensing)- Sales offices: Spain, UK, Valorization: Food Producers & equipment manufacturing ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  6. 6. TOP - Value based knowledge company• Managing Director & Co-owner of TOP• 25 persons : BSc / MSc / PhD• Private business oriented R&D&I service provider• 60% (fresh-convenience) food producers, 40% equipment manufacturers (OEMs)• Novel technology @ industry scale• „Real‟ food applications & Introduction‟s ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  7. 7. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  8. 8. TOP - Value based knowledge companywww.toptechnologytalks.nl (@toptechtalks)www.topfoodlab.nl (@topfoodlab)www.tophealthfacts.nl (@tophealthfacts)www.slideshare.net/TopTechTalkspinterest.com/toptechtalks/www.youtube.com/user/TopTechnologyTalkswww.topwiki.nl/ ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  9. 9. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  10. 10. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  11. 11. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  12. 12. TOP - Value based knowledge company Food technology Marketing & Sales Shelf-Life Communication Food Design . NPD Media Food Safety Food Trends “All Natural” www.foodforfood.info ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  13. 13. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  14. 14. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  15. 15. TOP - Value based knowledge company• Food Design• Process Development• Innovation Management ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  16. 16. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  17. 17. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  18. 18. ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  19. 19. ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  20. 20. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  21. 21. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  22. 22. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  23. 23. TOP - Value based knowledge company• Food Design• Process Development• Innovation Management ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  24. 24. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  25. 25. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  26. 26. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  27. 27. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  28. 28. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  29. 29. GimmePops @ Marqt ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  30. 30. Volsmaakt @ Marqt ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  31. 31. ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  32. 32. MrDip @ Marqt ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  33. 33. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  34. 34. TOP – Food Design – Fake Chicken with bite Mark Bittman (The New York Times) : “Finally, Fake Chicken Worth Eating” ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  35. 35. VleeschSmakers @ Marqt ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  36. 36. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  37. 37. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  38. 38. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  39. 39. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  40. 40. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  41. 41. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  42. 42. TOP - Value based knowledge company• Food Design• Process Development• Innovation Management ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  43. 43. How new preservation will change the industry >> 2 months Longer shelf-life: Quality Pascalisatie Taste Health PurePulse Nutrition < 10 daysAMAP & PermaChill Shelf Life (days or months) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  44. 44. How new preservation will change the industry >> 2 months Quality Better Quality Taste PATS Health Nutrition < 10 days IQD / mild drying …… Shelf Life (days or months) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  45. 45. TOP – Technology platforms• Pascalisation (HPP)• PurePulse (PEF 2.0)• (E)MAP/AMAP• Mild & Quick heating (RF, MW) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  46. 46. Partners – PP with Pascalisation (e.g. tolling) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  47. 47. Partners – PP with Pascalisation (e.g. tolling) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  48. 48. TOP - Value based knowledge company PurePulse ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  49. 49. Partners – CWP with PurePulse (PEF 2.0) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  50. 50. Partners – CWP with PurePulse (PEF 2.0) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  51. 51. What is the effect of an AMAP? ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  52. 52. Summary - The whole AMAP concept RR O2 transmission 2 1 Just do it! 3 Produce packed in tailor madelaserperforated film Laser with OTR control ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  53. 53. How new preservation will change the industry AMAP ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  54. 54. How new preservation will change the industry AMAP ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  55. 55. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  56. 56. TOP - Value based knowledge company Cold Improve Function Fruit & Separation Pressing bio compoundsVegetables e.g. NeXT >35oC availability (oil, powder, …) Pascalisati PurePulse Mild dryingMeat/ / fish on Freezing (PEF 2.0) (IQD) (HPP) PATS & High quality High PureWave Natural Natural chilled food quality fibre with fibre chilled color and without juices etc. taste color and High quality ambient taste stable foods ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  57. 57. TOP - Value based knowledge company Fruit & Cold Improve 2011- Function Pressing bio Separation compoundsVegetables >35oC2010- availability 2014 NeXT e.g. (oil, powder, …) 2012 Pascalisati PurePulse Mild dryingMeat/ / fish on Freezing (PEF 2.0) (IQD) (HPP) 2008- 2010- 2011 2013 2009- 2012 PATS & High quality High PureWave Natural Natural 2011- chilled food quality fibre with fibre chilled 2016 juices etc. color and without taste color and High quality ambient taste stable foods ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  58. 58. TOP - Value based knowledge company• Food Design• Process Development• Innovation Management ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  59. 59. TOP - Value based knowledge company"... any business enterprise has two - and only these two - basic functions: marketing and innovation" (Drucker 1954) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  60. 60. The cycli of kondratieffIn 2002 (en nu weer in 2008) lijkt de 5e cycli van Kondtratieff ingestort te zijn ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  61. 61. The food innovation cycle : table-tennis concept ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  62. 62. A warning to industry : you want development! R& D : Industry R&D : University & CRO ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  63. 63. From research to innovation Innovation € Development Production Sales Market (perspective) Research Engineering Costs of Design inputMethods & (hr)procedures ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  64. 64. TOP - Value based knowledge company WUR NIZO TOPPublic Research Private R&D Private R&D&IJuniors Mixed Only seniorsPublications + Report Prototype + Report IP, 0-serie, pre-launch6000 FTE 150 FTE 25 FTE + 50 FTE135-199 euro/hr 135-165 euro/hr 110-130 euro/hrOnly labs Also pilot-plant Small factories Fresh Convenience Double Secrecy ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  65. 65. Make, Buy or Ally Business Roadmap no X top Fully internal DevelopmentIdentify Science no plan internally Need for Potential & Technology Capabilities position areas high in 5 years Similar yes capability Alliance existing Strategic fit average externally? high R&D Roadmap yes low Acquire Competitive externally impact low Acquire externally Source : Unilever R&D ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  66. 66. Technology suppliers – crossing the chasm ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  67. 67. Food Innovation: single, double, triple innovations Context Product Proces Ingredient Typering innovatie % nu Current none: Roll-out, training, 40% optimalisation Current New Substitution 10% Current Current Process improvement 15% New New Concurrent engineering 5% Current Current Gold digging 5% Current New Innovative substitution 10% New 30% Current Process-product 10% innovation New New New System innovation 5% ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  68. 68. TOP Technology Talks - Trends• Clean Technology (aka CleanTech, google maar).• Electricity Based (alles op termijn via t stopcontact)• Distributed Processing (kleinschalige processing)• Dichter bij de oorsprong verwerken (dus bij de boer thuis)• Processing dichter bij de klant (thuis of in Supermarkt).• Koude & milde verwerking (geen verhitting)• Fysisch verwerken mag, chemie is en blijft uit.• Gepersonaliseerd (kleine(re) batches) – Mass individualisation• Neppen wordt direct afgestraft (Social Media, smartphones en QR)• Bulk productie verschuift naar het oosten (Azie / Roemenië) http://wdeheij.blogspot.nl ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  69. 69. TOP Technology Talks - Trends• Kijk naar andere sectoren : ICT, Automobiel, Chemie, …• Verplaatsbare technologie (skid‟s, containers).• Versneld afschrijven oude technologie kan en moet.• Sneller implementeren loont (ondernemende houding)• Zelf onderzoeken loont niet (meer)  Open Innovatie• Niet Biologisch, niet Industrieel maar wel Ecologisch.• Lekker & Plezier & Herkenbaar & Gezond & Eerlijk & Duurzaam• Smartness from nature (en de matrix is weer van belang)• Proces-intensificatie (van 2 naar 1 apparaat)• Groente en Fruit & Eiwit (koolhydraat is uit, paleo).• De beleving moet kloppen met de intrinsieke kwaliteit. http://wdeheij.blogspot.nl ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  70. 70. De beste econoom van de wereld : Schumpeter ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  71. 71. The „knowledge tree‟ and “Neue Kombinationen”Increase knowledgeon at the front of + Neue Kombinationen (ofeach science knowledge) to solve problems and to realise new innovations that can not be solved witin the excisting siences When sciences become more mature the distance between The canon between alfa- experts will become en bèta-sciences larger Ref. Groen et.al, Innoveren, 2006 ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  72. 72. Open versus closed innovation Closed innovation Open innovation Not all brilliant expert do work in our company. We haveAll brilliant experts in our area do work in our company to collaborate with other experts in and outside our company. To have a profitable R&D department, we have to develop our knowledge ourselves. We also must External R&D might create added value. The interne develop new technologies, products and sell these R&D is nessecary to capture a part of this added value. products ourselves. We don´t have to initiate research to have profit of thisIf we invent ourselfves, we may enter the market firstly. research. Having a optimal business model is more We will win if we enter the market first. important that entering the market first.If our R&D investments increase, we will find the best We win if we optimally use ideas from our own and most ideas and we eventually become market organization and ideas from our outside our leader. organization. Others may use our IP if we can increase our business. We must protect our intellectual property so that our We have to use the IP of others if this makes our competitors can´t profit from our ideas. business more profitable. Ref. Groen et.al, Innoveren, 2006 ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012

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