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Metodologia CRO

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Metodologia CRO

  1. 1. CROMetodología para un proyecto de Optimización @xavier_colomes #CTzgz
  2. 2. ¿Qué es CRO? @xavier_colomes #CTzgz
  3. 3. ¿Qué es CRO?Acquisition @xavier_colomes #CTzgz
  4. 4. ¿Qué es CRO?Acquisition @xavier_colomes #CTzgz
  5. 5. ¿Qué es CRO?Acquisition @xavier_colomes #CTzgz
  6. 6. ¿Qué es CRO?Acquisition Conversion @xavier_colomes #CTzgz
  7. 7. ¿Qué es CRO?Acquisition Conversion @xavier_colomes #CTzgz
  8. 8. ¿Qué es CRO?Acquisition Conversion @xavier_colomes #CTzgz
  9. 9. ¿Qué es CRO?Acquisition Conversion Retention @xavier_colomes #CTzgz
  10. 10. ¿Qué es CRO?Acquisition Conversion Retention @xavier_colomes #CTzgz
  11. 11. ¿Qué es Conversión?
  12. 12. ¿Qué es Conversión?Hacer que los usuarios de nuestraweb cumplan el objetivo quedeseamos...
  13. 13. @xavier_colomes #CTzgz
  14. 14. @xavier_colomes #CTzgz
  15. 15. @xavier_colomes #CTzgz
  16. 16. @xavier_colomes #CTzgz
  17. 17. @xavier_colomes #CTzgz
  18. 18. Como dice usted??? @xavier_colomes #CTzgz
  19. 19. @xavier_colomes #CTzgz
  20. 20. Juraría que dije abiertos.... @xavier_colomes #CTzgz
  21. 21. @xavier_colomes #CTzgz
  22. 22. Me vacilas... @xavier_colomes #CTzgz
  23. 23. @xavier_colomes #CTzgz
  24. 24. @xavier_colomes #CTzgz
  25. 25. 1 ¿Qué es esto? En serio... ¿Qué es?2 No compro aqui ni loco3 me voy a la tienda del barrio! @xavier_colomes #CTzgz
  26. 26. Aleluya!!!! @xavier_colomes #CTzgz
  27. 27. @xavier_colomes #CTzgz
  28. 28. Tienen TFN @xavier_colomes #CTzgz
  29. 29. Ofertas destacadasTienen TFN @xavier_colomes #CTzgz
  30. 30. Ofertas destacadasTienen TFN Propuesta de valor @xavier_colomes #CTzgz
  31. 31. Ofertas destacadasTienen TFN Propuesta de valor Descripción y Precio! @xavier_colomes #CTzgz
  32. 32. Ofertas destacadasTienen TFN Propuesta de valor Descripción y Precio! Novedad! @xavier_colomes #CTzgz
  33. 33. ¿Qué es CRO? 2% 98%Tasa de Conversión Media @xavier_colomes #CTzgz
  34. 34. ¿Qué es CRO? 2% Entender qué está pasando 98% aquíTasa de Conversión Media @xavier_colomes #CTzgz
  35. 35. ¿Qué es CRO? 2% Entender qué está pasando 98% aquíTasa de Conversión Media @xavier_colomes #CTzgz
  36. 36. ¿Qué es CRO? 2% Entender qué está pasando 98% aquíTasa de Conversión Media (y arreglarlo) @xavier_colomes #CTzgz
  37. 37. ¿Qué es CRO? 5%2% 8%10% 50% 25% % de visitas @xavier_colomes #CTzgz
  38. 38. ¿Qué es CRO? 5%2% Jamás comprarán... en esta visita 8% Deciden por precio y no vieron la promoción10% No encotraron el producto que necesitan 50% No pudieron completar el pedido No confía en nuestro site Convierten 25% % de visitas @xavier_colomes #CTzgz
  39. 39. Los niveles del CRO Persuasion Pyramid @TheGrok @xavier_colomes #CTzgz
  40. 40. Los niveles del CRO Usabilidad Persuasion Pyramid @TheGrok @xavier_colomes #CTzgz
  41. 41. Los niveles del CRO UX Usabilidad Persuasion Pyramid @TheGrok @xavier_colomes #CTzgz
  42. 42. Los niveles del CRO CRO UX Usabilidad Persuasion Pyramid @TheGrok @xavier_colomes #CTzgz
  43. 43. Elementos @xavier_colomes #CTzgz
  44. 44. ElementosANALITICA
  45. 45.  WEB @xavier_colomes #CTzgz
  46. 46. Elementos ANALITICA
  47. 47.  WEB+ @xavier_colomes #CTzgz
  48. 48. Elementos ANALITICA
  49. 49.  WEB+ UX
  50. 50.  Y
  51. 51.  AI @xavier_colomes #CTzgz
  52. 52. Elementos ANALITICA
  53. 53.  WEB+ UX
  54. 54.  Y
  55. 55.  AI+ @xavier_colomes #CTzgz
  56. 56. Elementos ANALITICA
  57. 57.  WEB+ UX
  58. 58.  Y
  59. 59.  AI+ LA
  60. 60.  VOZ
  61. 61.  DEL
  62. 62.  USUARIO @xavier_colomes #CTzgz
  63. 63. Elementos ANALITICA
  64. 64.  WEB+ UX
  65. 65.  Y
  66. 66.  AI+ LA
  67. 67.  VOZ
  68. 68.  DEL
  69. 69.  USUARIO+ @xavier_colomes #CTzgz
  70. 70. Elementos ANALITICA
  71. 71.  WEB+ UX
  72. 72.  Y
  73. 73.  AI+ LA
  74. 74.  VOZ
  75. 75.  DEL
  76. 76.  USUARIO+ INVESTIGACION
  77. 77.  DE
  78. 78.  MERCADOS @xavier_colomes #CTzgz
  79. 79. Elementos ANALITICA
  80. 80.  WEB+ UX
  81. 81.  Y
  82. 82.  AI+ LA
  83. 83.  VOZ
  84. 84.  DEL
  85. 85.  USUARIO+ INVESTIGACION
  86. 86.  DE
  87. 87.  MERCADOS+ @xavier_colomes #CTzgz
  88. 88. Elementos ANALITICA
  89. 89.  WEB+ UX
  90. 90.  Y
  91. 91.  AI+ LA
  92. 92.  VOZ
  93. 93.  DEL
  94. 94.  USUARIO+ INVESTIGACION
  95. 95.  DE
  96. 96.  MERCADOS+ COPY
  97. 97.  PERSUASIVO @xavier_colomes #CTzgz
  98. 98. Elementos ANALITICA
  99. 99.  WEB+ UX
  100. 100.  Y
  101. 101.  AI+ LA
  102. 102.  VOZ
  103. 103.  DEL
  104. 104.  USUARIO+ INVESTIGACION
  105. 105.  DE
  106. 106.  MERCADOS+ COPY
  107. 107.  PERSUASIVO @xavier_colomes #CTzgz
  108. 108. Elementos ANALITICA
  109. 109.  WEB+ UX
  110. 110.  Y
  111. 111.  AI+ LA
  112. 112.  VOZ
  113. 113.  DEL
  114. 114.  USUARIO+ INVESTIGACION
  115. 115.  DE
  116. 116.  MERCADOS+ COPY
  117. 117.  PERSUASIVO CRO @xavier_colomes #CTzgz
  118. 118. El reto @xavier_colomes #CTzgz
  119. 119. Proyecto de Optimización @xavier_colomes #CTzgz
  120. 120. Proyecto de Optimización 1 Personas @xavier_colomes #CTzgz
  121. 121. Proyecto de Optimización 1 Personas 2 Metodología @xavier_colomes #CTzgz
  122. 122. Proyecto de Optimización 1 Personas 2 Metodología 3 Herramientas @xavier_colomes #CTzgz
  123. 123. Personas @xavier_colomes #CTzgz
  124. 124. PersonasDirectora de Marketing @xavier_colomes #CTzgz
  125. 125. PersonasDirectora de Marketing Product Manager @xavier_colomes #CTzgz
  126. 126. PersonasDirectora de Marketing Project Manager Product Manager @xavier_colomes #CTzgz
  127. 127. PersonasDirectora de Marketing Project Manager Product Manager UX @xavier_colomes #CTzgz
  128. 128. PersonasDirectora de Marketing Project Manager Product Manager Diseñadora UX @xavier_colomes #CTzgz
  129. 129. PersonasDirectora de Marketing Maquetador Project Manager Product Manager Diseñadora UX @xavier_colomes #CTzgz
  130. 130. PersonasDirectora de Marketing Maquetador Project Manager Responsable SAC Product Manager Diseñadora UX @xavier_colomes #CTzgz
  131. 131. PersonasDirectora de Marketing Maquetador Project Manager Responsable SAC Product Manager Diseñadora Creativo UX @xavier_colomes #CTzgz
  132. 132. Metodologíahttp://www.conversion-rate-experts.com/daflores-case-study/ http://www.widerfunnel.com/solutions/our-process
  133. 133. Metodología @xavier_colomes #CTzgz
  134. 134. Metodología
  135. 135. Metodología Copiotas
  136. 136. Metodología
  137. 137. Metodología @xavier_colomes #CTzgz
  138. 138. Metodología @xavier_colomes #CTzgz
  139. 139. Metodología @xavier_colomes #CTzgz
  140. 140. Herramientas @xavier_colomes #CTzgz
  141. 141. Ejemploshttp://www.conversion-rate-experts.com/clients-and-results/#clienttestimonialshttp://www.widerfunnel.com/proof/case-studieshttp://monetate.com/resources/http://whichtestwon.com/http://www.seomoz.org/blog/lessons-learned-from-21-case-studies-in-conversion-rate-optimization-10585http://unbounce.com/partners/integrations/http://www.futurenowinc.com/client_success.htm @xavier_colomes #CTzgz
  142. 142. ¡Gracias por vuestra atención!conversiongarden.com

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