Like nearly everyone in business, we have been building our social media presence over the past few years. As recruiters see us out on social media sites, we often get questions about the “right” way to use them. Because most of our exposure and experience is from LinkedIn, many of the questions we receive surround this site.

1. The 5 W’s of
LinkedIn Marketing
for Recruiters

2. Who?As with any marketing effort, your success is
dependent on reaching the RIGHT
people. Be sure you are connected on
LinkedIn with candidates and hiring
managers. The best way to do that is to first
ENGAGE with them in LinkedIn Groups. Find
Groups in your niche, and then participate in
conversations. Share your ideas and expertise,
but don’t be self-promotional.

3. What?
What should you post on LinkedIn? The
simple answer is USEFUL
information. But where do you get
that useful information? Well, you can
comb the Web for industry news and
ideas to share within your Groups. But
the best source is your own blog—
provided that your blog has
informative, helpful articles that
are not self-promotional.

4. When?
Due to its nature as more of a
professional network, users are
more apt to use LinkedIn during
working hours. According to
Inbound Marketing Agents, the best
times to post are 7 a.m. to 9 a.m.
and 5 p.m. to 6 p.m.

5. Where?
In LinkedIn, you can post on your
own profile, your company’s
profile, or within any of the up to
50 groups you can join. The key
point here is to keep self-
promotional items, such as
press releases or blog posts
focused on your firm, OUT of
the Groups. Self-promotional
posts should be kept to your own
profile or your company’s profile.
But even in those places, be
careful not to abuse the privilege.

6. Why?
Your goal should be to become an
expert in your field so that when a
candidate or company is looking for
a recruiter, they think of YOU
first. Thoughtful comments in Group
discussions, posting relevant
industry news, and writing your own
blog articles with useful information
are great ways to establish yourself
as an expert and a thought leader.

7. In order to provide useful information, you
will need to find ways to gather and save
possible articles to post or use for blog
inspiration. There are a couple of tools we
depend on to help us in our content
marketing efforts. A RSS feed reader, such
as Feedly, allows you to keep tabs on
relevant websites, providing a list of new
articles that have been posted to the sites
you are watching. Another useful tool is
Evernote, which allows you to save
articles that you may want to repost later
or use in blog articles.
How?

8. Learn more recruiter marketing
tips on our blog.
Visit our Blog