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What Now Travel Overview - Dec 2012

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Overview of What Now Travel product.

Published in: Travel
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What Now Travel Overview - Dec 2012

  1. 1. FinalistDecember 2012
  2. 2. ProblemTake your phone abroad and high data roaming costs transform your smartphone experience
  3. 3. Trip Planning BEFORE DURINGDestinationHotel 80% *of tours/ activities are booked IN DESTINATIONWhat to see *Source: Tnooz
  4. 4. Meet John Independent Traveller 2 week trip – London, Paris, Barcelona Just arrived in the city – no plans Has not bought a guide book – enjoys discovering upon arrival Staying in hotel in Old Street–has Wi-Fi Has an iPod Touch and Smartphone – but does not want to pay roaming
  5. 5. The Solution TARGET - INDEPENDENT TRAVELLERS ONE SINGLE APP FOR SMART DEVICES AGGREGATES BEST LOCAL INFORMATION IN-DESTINATION PLANNING AVOIDS DATA ROAMING
  6. 6. How It WorksAccommodation Smart Device Simulates “live” experience Server OFF-LINE
  7. 7. Demo
  8. 8. The Competition? OFF-LINE ONLINEPaper Mobile Downloaded Location Aggregator SocialGuides Guides Maps Services Services Travel
  9. 9. The Competition? We are the ONLY mobile solution: - Don’t Pay– Up-front or Roaming Traveller SpecificDon’t download large files MULTIPLE times for every city/place visited Aggregates all the best local online resources – including transport
  10. 10. Roll-out features LOCAL (e.g. City specific) REGIONAL (e.g. Country specific) EVERYWHERE
  11. 11. Roaming costs are not forever1 DATA ROAMING – Most useful differentiating feature now2 RATING/REVIEWS – Learn users likes/dislikes3 PERSONALISED RECOMMENDATIONS – From your/similar user profiles
  12. 12. The Opportunity - Trends Source: Air B’nB; and http://blog.modernmobileapps.com/category/chips.aspx
  13. 13. Make your travelling smart devices smart again
  14. 14. Thank Youtonys@whatnowtravel.com @tonysandler

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