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How NFTs Can Be Used to Drive
Marketing and Sales
by Tony Bilby | Jun 27, 2022 | Sales, Technology, Tony Bilby
In 2022, savvy brands will leverage non-fungible tokens (NFTs) to boost revenue and
enhance visibility. Collectively, NFTs signify limitless potential for growth via the
cryptocurrency blockchain. They are fresh, exciting, and rapidly attracting mainstream
investment in an elastic, accessible market.
Companies harness this moment to attract a growing audience to their product lines
and 몭nd new relevance in the metaverse. Established brands like Paramount burnish
their image with marketing campaigns that package exclusive merchandise for
strategic release on their platforms. Prada and Adidas have partnered with digital
artiste-du-jour Zach Lieberman to create a large-scale collaborative work that can be
purchased in parts on the OpenSea website. Then there are projects like Bored Ape
Yacht Club: a set of 10,000 limited edition Ethereum-based pro몭le pictures that
appeal to celebrities, including Jimmy Fallon, Mark Cuban, and Paris Hilton.
Brands of any size can fashion their core o몭erings into a digital asset, then bind it to a
token of ownership to create a unique collectible NFT. Since these one-of-a-kind
objects are rare, they gain value as their status and notoriety rise. Positive buzz drives
sales by enticing consumers to acquire a particular NFT outright or purchase a몭liated
goods. Fans may also contribute to the digital asset or share representations of the
NFT on social media to become part of its in-crowd, or “community.”
a
Authentic NFTs must meet a basic set of criteria, but new features are being
integrated as the technology evolves. The diversity of characteristics means there’s an
NFT for everyone. Brands should practice due diligence before diving into volatile
waters and recognize that getting the proper attention is key to success. Companies
should look for a well-regarded wallet, platform, and feature set that complements
their brand identity and budget, then deftly time their drop as they publicize the
release. Media channels like TikTok, Instagram, and Twitter can reach a sophisticated
audience that expects brands to contribute to the culture (and not simply exploit a
trend). Companies that master the complexities of their launch will maximize ROI now
and be ready to consider future long-term investments if their plan takes o몭. Oddly,
NFTs are here to stay, and it’s a great time to join the party.
Recent Posts
How NFTs Can Be Used to Drive Marketing and Sales
Digital Marketing and SEO
Tips for Creating the Perfect Sales Email or Phone Pitch
Boosting Sales Through Blogging
How to Start a Good Sales Pitch
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Links
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© Tony Bilby 2022
     

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How NFTs Can Be Used to Drive Marketing and Sales

  • 1. How NFTs Can Be Used to Drive Marketing and Sales by Tony Bilby | Jun 27, 2022 | Sales, Technology, Tony Bilby In 2022, savvy brands will leverage non-fungible tokens (NFTs) to boost revenue and enhance visibility. Collectively, NFTs signify limitless potential for growth via the cryptocurrency blockchain. They are fresh, exciting, and rapidly attracting mainstream investment in an elastic, accessible market. Companies harness this moment to attract a growing audience to their product lines and 몭nd new relevance in the metaverse. Established brands like Paramount burnish their image with marketing campaigns that package exclusive merchandise for strategic release on their platforms. Prada and Adidas have partnered with digital artiste-du-jour Zach Lieberman to create a large-scale collaborative work that can be purchased in parts on the OpenSea website. Then there are projects like Bored Ape Yacht Club: a set of 10,000 limited edition Ethereum-based pro몭le pictures that appeal to celebrities, including Jimmy Fallon, Mark Cuban, and Paris Hilton. Brands of any size can fashion their core o몭erings into a digital asset, then bind it to a token of ownership to create a unique collectible NFT. Since these one-of-a-kind objects are rare, they gain value as their status and notoriety rise. Positive buzz drives sales by enticing consumers to acquire a particular NFT outright or purchase a몭liated goods. Fans may also contribute to the digital asset or share representations of the NFT on social media to become part of its in-crowd, or “community.” a
  • 2. Authentic NFTs must meet a basic set of criteria, but new features are being integrated as the technology evolves. The diversity of characteristics means there’s an NFT for everyone. Brands should practice due diligence before diving into volatile waters and recognize that getting the proper attention is key to success. Companies should look for a well-regarded wallet, platform, and feature set that complements their brand identity and budget, then deftly time their drop as they publicize the release. Media channels like TikTok, Instagram, and Twitter can reach a sophisticated audience that expects brands to contribute to the culture (and not simply exploit a trend). Companies that master the complexities of their launch will maximize ROI now and be ready to consider future long-term investments if their plan takes o몭. Oddly, NFTs are here to stay, and it’s a great time to join the party. Recent Posts How NFTs Can Be Used to Drive Marketing and Sales Digital Marketing and SEO Tips for Creating the Perfect Sales Email or Phone Pitch Boosting Sales Through Blogging How to Start a Good Sales Pitch Search Links Tony Bilby About.me Tony Bilby Behance Tony Bilby Crunchbase Tony Bilby Pinterest Tony Bilby Quora Tony Bilby SlideShare Tony Bilby SoundCloud Tony Bilby WordPress Tony Bilby YouTube
  • 3.           © Tony Bilby 2022      