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Versta jij de Grote Kunst van het Verleiden? DEEL 2

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Op welke manieren kun je je écht verdiepen in je pubiek? Wat weet je van hun achtergronden? Hoe ziet een dag uit hun leven er eigenlijk uit? Toets je parate kennis en gebruik deze om het gesprek met je doelgroep aan te gaan.

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Versta jij de Grote Kunst van het Verleiden? DEEL 2

  1. 1. VERSTA JIJ DE KUNST VAN HET GROTE VERLEIDEN? B E Y O N D E V E N T S ‘PUBLIEK’ DEEL 2 VAN 3
  2. 2. 4 3 2 1 24 9 87 6 5 14 13 12 11 10 19 18 17 16 15 23 22 21 20 25 4 3 1 8 9 7 6 5 10 14 13 12 11 2 15 16 17 4 31 8 9 7 6 5 10 14 13 12 11 2 15 16 24 22 21 20 19 18 17 25 2829 23 26 27 4 3 2 8 9 7 6 5 10 1 13 12 11 3 1 17 9 8 7 6 5 4 3 2 16 15 14 13 12 11 10 23 22 21 20 19 18 24 2625 JE PUBLIEK RANGSCHIKKEN IS EEN GOEDE START, MAAR OM JE ÉCHT IN TE KUNNEN LEVEN ZUL JE TOCH IETS MEER MOETEN DOEN… B E Y O N D E V E N T S
  3. 3. INLEVEN? ZO DOE JE DAT ! ‘WAT VOOR MENSEN ZIJN HET EIGENLIJK?’ ! ! PROBEER JE VOORSTELLEN HOE EEN DAG UIT HUN LEVEN ERUIT ZIET. ALLEEN DAN KUN JE HUN BEWEEGREDENEN ECHT BEGRIJPEN B E Y O N D E V E N T S
  4. 4. INLEVEN? ZO DOE JE DAT ! ‘WAAROM ZIJN ZE BIJ MIJN PRESENTATIE?’ ! ! ZIJN HET BEREIDWILLIGE LUISTERAARS OF ZITTEN ZE ER OMDAT HET MOET…? BENADRUK IN JE PRESENTATIE VOORAL WAT VOOR HEN DE VOORDELEN ZIJN. B E Y O N D E V E N T S
  5. 5. INLEVEN? ZO DOE JE DAT ! ‘HEBBEN ZE WEL EENS SLAPELOZE NACHTEN?’ ! ! TOON BEGRIP EN MAAK DUIDELIJK DAT IEDEREEN - OOK JIJ - ZICH WEL EENS ZORGEN MAAKT, MAAR DAT JE ER VOORAL BENT OM HEN TE HELPEN B E Y O N D E V E N T S
  6. 6. INLEVEN? ZO DOE JE DAT ! ‘WAT VERWACHT JE VAN JE PUBLIEK?’ ! ! WAT IS DE ROL VAN JE PUBLIEK IN HET UITVOEREN VAN JOUW PLANNEN? ZORG ERVOOR DAT JE HUN ROL ÉCHT DUIDELIJK MAAKT B E Y O N D E V E N T S
  7. 7. INLEVEN? ZO DOE JE DAT ! ‘GAAN ZE ZICH TEGEN JE VERZETTEN?’ ! ! ZORG DAT JE ZOVEEL MOGELIJK OBSTAKELS - DIE VERHINDEREN DAT JOUW IDEEËN WORDEN OMARMD - UIT DE WEG RUIMT B E Y O N D E V E N T S
  8. 8. INLEVEN? ZO DOE JE DAT ! ‘OP WELKE MANIER IS JOUW BEREIK OPTIMAAL?’ ! ! GEEF JE PUBLIEK WAT ZE WILLEN! DENK HIERBIJ AAN VOORKEUREN VOOR ZAAL-INDELING EN WILLEN ZE VOORAF AL INFORMATIE ONTVANGEN? WELKE MIDDELEN GA JE INZETTEN OM HEN TE HELPEN JOU TE BEGRIJPEN? B E Y O N D E V E N T S
  9. 9. B E Y O N D E V E N T S EN ALS JE AAN PUBLIEK MOET PRESENTEREN DAT JE NIET EERDER HEBT ONTMOET… ! MAAK DAN JE HUISWERK GOED EN DOE JE RESEARCH
  10. 10. B E Y O N D E V E N T S WANT ALLEEN ALS JE ZE ÉCHT KENT KUN JE ZE PAS ÉCHT BEÏNVLOEDEN ! HET IS EEN VOORWAARDE OM MET JE PUBLIEK TE KUNNEN COMMUNICEREN; VERHALEN MET HEN TE KUNNEN DELEN
  11. 11. ! STEL JEZELF TOT DOEL OM MET JE PUBLIEK TE CONVERSEREN, DEEL EEN VERHAAL MET ZE B E Y O N D E V E N T S
  12. 12. TWEE BELANGRIJKE VRAGEN… ! STEL JEZELF TIJDENS DE VOORBEREIDING DE VOLGENDE BELANGRIJKE VRAGEN ! ! WAT ZAL HET PUBLIEK NÁ JE PRESENTATIE ANDERS DOEN DAN ERVOOR? ! WAAROM VERTONEN ZIJ DIT GEDRAG NU NOG NIET? B E Y O N D E V E N T S
  13. 13. B E Y O N D E V E N T S PLAN DE VERSCHILLENDE STADIA VAN HUN ‘TRANSFORMATIE’
  14. 14. B E Y O N D E V E N T S JE VRAAGT BIJ IEDERE STAP EEN ZEKER OFFER…, TOON BEGRIP PLAN DE VERSCHILLENDE STADIA VAN HUN ‘TRANSFORMATIE’
  15. 15. B E Y O N D E V E N T S WAT HEB JE GEMEENSCHAPPELIJK MET JE PUBLIEK? ERVARINGEN DOELEN LEREN
  16. 16. B E Y O N D E V E N T S EN WAT NOU ALS JE NAUWELIJKS GEMEENSCHAPPELIJKE KENMERKEN KUNT VINDEN? DIT KAN JE OVERKOMEN WANNEER JE PRESENTEERT AAN GROTE HETEROGENE GROEPEN
  17. 17. B E Y O N D E V E N T S ZOEK DAN NAAR KENMERKEN UIT DE OMGEVING VAN JE PUBLIEK, VERDIEP JE IN DEZE KENMERKEN EN GEBRUIK ZE IN JE PRESENTATIE HISTORIE CULTUUR VERWACHTINGEN
  18. 18. B E Y O N D E V E N T S HET VOLGENDE EN TEVENS LAATSTE DEEL VAN DEZE GIDS GAAT OVER JE ‘BOODSCHAP’. HOE VERZAMEL JE DE JUISTE CONTENT? HOE SCHEIDT JE HOOFD- VAN BIJZAKEN? HOE KOM JE TOT EEN EFFECTIEVE ‘CALL-TO-ACTION’? JE GAAT HIERIN VAST EN ZEKER BRUIKBARE INFO AANTREFFEN. IK BEN MET VEEL PLEZIER AAN DEZE SERIE BEGONNEN EN HET IS ECHT LEUK OM TE DOEN. HOOP DAT JIJ HET MET NET ZOVEEL PLEZIER LEEST! SUCCES & TOT GAUW.
  19. 19. B E Y O N D E V E N T S TONY BUIJS TBUIJS@BUIJSBEYONDEVENTS.NL +31 6 53 415 618 WWW.BUIJSBEYONDEVENTS.NL

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