Starbucks coffee company


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Starbucks coffee company

  1. 1. Starbucks Coffee Company PRESENTED BY:- Sahil Makkar Tonmoy Chetia
  2. 2. Starbucks Coffee Company INTRODUCTION <ul><li>Leading retailer of Specialty Coffee.
  3. 3. Established in 1971 at Seattle, Washington.
  4. 4. Famous for its quality fresh-roasted coffee beans.
  5. 5. Over 9000 stores Worldwide.
  6. 6. Product line includes: Beverages </li></ul>Pastries Whole coffee beans Coffee related hardware Merchandise (Mug, CDs)
  7. 7. Corporate Values & Business Principles <ul><li>Building a company with soul
  8. 8. Opposing Franchising because of Quality Control & Culture
  9. 9. Only selling coffee beans without artificial flavors
  10. 10. Satisfy customers by all means </li></ul>
  11. 11. Starbuck’s retail strategies <ul><li>Location Strategy
  12. 12. Product Strategy
  13. 13. Distribution Strategy
  14. 14. Communication Strategy </li></ul>
  15. 15. Factors to develop a new retail chain <ul>SWOT Analysis </ul><ul><li>STRENGTH
  16. 16. Product Diversification </li></ul>Customer base loyalty Strong financial foundation Good relationship with suppliers
  17. 17. <ul><li>WEAKNESSES </li></ul><ul>Increasing number of competitors </ul>Product pricing (expensive) Lack of internal focus (too much focus on expansion) <ul><li>OPPORTUNITIES </li></ul>New distribution channels (delivery) Brand extension Emerging international markets <ul><li>THREATS </li></ul>Competition (restaurants,supermarkets, coffee shops) Cultural and Political issues in foreign countries Consumer trends toward more healthy ways and away from caffeine
  18. 18. Drivers for success <ul><li>It is first to introduce Italian coffee house with premium coffee to the American market. </li></ul><ul><li>Organic growth </li></ul><ul><li>Partnership </li></ul>
  19. 19. Key drivers to Future Growth <ul><li>Expanding core retail opportunity worldwide </li></ul><ul><li>Continued to innovate </li></ul><ul><li>Expanded customer base </li></ul><ul><li>Leveraged starbucks brand in other products and channels. </li></ul>
  20. 20. THANK YOU