Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Global praxis in digitalmarketingOrIt takes courage to raise the barToms Panders, DMC, 26.09.2012
// It takes courage to raise the barThis is a story of someone who made it         • Many opportunities are not used      ...
// It takes courage to raise the barWe have not reached limits yet         • Adserving magic is based on cookies         •...
// It takes courage to raise the barHow it works                         Seeking for the product                          ...
// It takes courage to raise the barHow it works                   www.insurance.com                                      ...
// It takes courage to raise the barHow it works                                        Digital Marketing Convention
// It takes courage to raise the barHow it works                                        Digital Marketing Convention
// It takes courage to raise the barHow it works                                               I’ll buy it!               ...
// It takes courage to raise the barHow can we use it?         • With questionnaires                                      ...
// It takes courage to raise the barHow can we use it?         • To reach clickers Give a city                            ...
// It takes courage to raise the barHow can we use it?         • With publishers behavioral data                – Real est...
// It takes courage to raise the barResults         • Increased CTR and CR         • Saved impressions                    ...
// It takes courage to raise the barKey findings         • Use rich media         • Don’t creep out         • Don’t stalk ...
// It takes courage to raise the barBandits made it!         • Reactive media agency makes retargeting since 2009         ...
Toms Panders, DMC, 26.09.2012
// It takes courage to raise the barWhy success story?         • CTR ~1% (60% more than regular)         • Maggi sales exc...
Be brave cas  it’s worth it!Join us @:                  Contact:                            Toms Panders                  ...
Upcoming SlideShare
Loading in …5
×

DMC presentation

335 views

Published on

Presentation about retargeting cases. Performed on http://www.dmc.in.ua/

  • Be the first to comment

  • Be the first to like this

DMC presentation

  1. 1. Global praxis in digitalmarketingOrIt takes courage to raise the barToms Panders, DMC, 26.09.2012
  2. 2. // It takes courage to raise the barThis is a story of someone who made it • Many opportunities are not used • What advertisers are waiting for? • Yes, I think we are lacking inspiring examples • Sure, we could use some know-how • But after all, its still tough to face many FAILS before starting to WIN Digital Marketing Convention
  3. 3. // It takes courage to raise the barWe have not reached limits yet • Adserving magic is based on cookies • And so does Retargeting: We can store your cookies to target relevant ads! Digital Marketing Convention
  4. 4. // It takes courage to raise the barHow it works Seeking for the product Digital Marketing Convention
  5. 5. // It takes courage to raise the barHow it works www.insurance.com Nice, but I am not sure! NO Action Digital Marketing Convention
  6. 6. // It takes courage to raise the barHow it works Digital Marketing Convention
  7. 7. // It takes courage to raise the barHow it works Digital Marketing Convention
  8. 8. // It takes courage to raise the barHow it works I’ll buy it! Digital Marketing Convention
  9. 9. // It takes courage to raise the barHow can we use it? • With questionnaires Digital Marketing Convention
  10. 10. // It takes courage to raise the barHow can we use it? • To reach clickers Give a city Are you sure as present! you don’t want to give a present? Digital Marketing Convention
  11. 11. // It takes courage to raise the barHow can we use it? • With publishers behavioral data – Real estate, house, garden – Healthy life-style – For women Digital Marketing Convention
  12. 12. // It takes courage to raise the barResults • Increased CTR and CR • Saved impressions Digital Marketing Convention
  13. 13. // It takes courage to raise the barKey findings • Use rich media • Don’t creep out • Don’t stalk Digital Marketing Convention
  14. 14. // It takes courage to raise the barBandits made it! • Reactive media agency makes retargeting since 2009 • They all took it to the next level: all for Digital Marketing Convention
  15. 15. Toms Panders, DMC, 26.09.2012
  16. 16. // It takes courage to raise the barWhy success story? • CTR ~1% (60% more than regular) • Maggi sales exceeded expectations • Reactive media agency is expert with advanced campaigns • Delfi.lv/.lt/.ee, Apollo.lv and others are first choice to deliver «something special» Digital Marketing Convention
  17. 17. Be brave cas it’s worth it!Join us @: Contact: Toms Panders toms.panders@gemius.comFacebook.com/GemiusGroupTwitter.com/Gemius International Publishers Segment Manager Mob.: (+371) 2 912 79 51Slideshare.net/Gemius_comYouTube.com/WwwGemiusCom

×