Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
AMANO & SAYUDA’S
VIEWS OF
DESIGN
INNOVATION!
TSUYOSHI AMANO TOMOMI SAYUDA
Innovation Management
Phd Candidate
@Central Saint Martins
Interaction Designer
@FJORD
BUSINESS DESIGN
DESIGN
INNOVATION
2016
2008
2005
ENTERED EACH INDUSTRIES
MET IN LONDON
Media art?
Ha...
Innovation
managem...
JOURNEY OF AMANO
20
01
ACADEMIC
PROFESSIONAL
20
0
5
UNIVERSITY OF
TOKYO
BA Aesthetics
CISCO
Account Manager
20
07
CHELSEA
...
JOURNEY OF SAYUDA
ACADEMIC
MUSASHINO ART
UNIVERSITY
BA Industrial and Craft
TV ASAHI
Assistant
Set Designer
LONDON COLLEGE...
WHY DESIGN
INNOVATION?
The increasing
computing power
is changing our
social system
How we work needs
to be changed
Problems become
more complex
...
PAST
CO-CREATION
NOW
THE TRADITIONAL RELATIONSHIP
BETWEEN BUSINESS AND DESIGN
BREAKING THE SILO SYTEM
PLAY GROUNDBATTLE FIELD
BUSINESS ENVIRONMENT
PAST NOW
WHAT SAYUDA DOES AT FJORD?
We’re a design and innovation consultancy that re-imagines
people’s relationships with the digi...
WHAT SAYUDA DOES AT FJORD?
We’re a design and innovation consultancy that re-imagines
people’s relationships with the digi...
DESIGN DRIVES
THE CHANGE
WHAT IS THE ROLE OF
DESIGNER IN THE FUTURE?
NO ONE KNOWS!
BUSINESS IS WAITING FOR ARTISTIC MIND SET
DREAM ADAPTFUTURE IS
NOW
YOUR NEW JOURNEY
LET’S IMAGINE
Upcoming SlideShare
Loading in …5
×

of

Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano  Slide 1 Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano  Slide 2 Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano  Slide 3 Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano  Slide 4 Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano  Slide 5 Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano  Slide 6 Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano  Slide 7 Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano  Slide 8 Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano  Slide 9 Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano  Slide 10 Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano  Slide 11 Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano  Slide 12 Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano  Slide 13 Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano  Slide 14 Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano  Slide 15 Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano  Slide 16 Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano  Slide 17
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano

Download to read offline

Our journeys to design innovation industry
-Amano san & Sayuda san’s cases-

Tomomi and Central Saint Martins Innovation Management Phd. candidate Tsuyoshi Amano presented a joint talk session about our journies to the design innovation industry for University of Arts London Japan society at Central Saint Martins. The talk series is aimed at building UAL’s Japanese creative network. As an innovation design field professional and one of the alumni of the UAL, Tsuyoshi invited Tomomi to join his talk session. Main guest speaker on the talk session was Kinya Tagawa, founder of Takram Tokyo.

Design innovation field is a relatively new and fluid area, where it is hard to imagine how to access, to and what is going on in our industry, even though the topics are repeatedly discussed. Tomomi and Tsuyoshi hope audience can learn about the design innovation industry from our example of professional careers and some examples of our Fjord service design workflow.


セントラルセントマーチンズのイノベーションマネージメントの博士課程在籍の天野つよし氏と共に、ロンドンのセントラルセントマーチンズの校舎で行った、日本人のデザインイノベーション業界に興味のある学生を対象に行われた、デザインイノベーション業界への道と、そしてどういった社会の変容のニーズからこの傾向が出てきているのか、現場でどのような事が行われているかについてのプレゼンテーションレポート。

比較的に新しい業界であるデザインイノベーションの業界の状況をわかりやすく、自分たちの違った業務経験の背景も踏まえてまとめたスライドをベースにプレゼンテーションを発表しました。

この回のトークセッションのメインスピーカーはTakramのファウンダー、田川欣哉氏。

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Design Innovation Talk at Central Saint Martins / Tomomi Sayuda & Tsuyoshi Amano

  1. 1. AMANO & SAYUDA’S VIEWS OF DESIGN INNOVATION!
  2. 2. TSUYOSHI AMANO TOMOMI SAYUDA Innovation Management Phd Candidate @Central Saint Martins Interaction Designer @FJORD
  3. 3. BUSINESS DESIGN DESIGN INNOVATION 2016 2008 2005 ENTERED EACH INDUSTRIES MET IN LONDON Media art? Ha... Innovation management? mmm...
  4. 4. JOURNEY OF AMANO 20 01 ACADEMIC PROFESSIONAL 20 0 5 UNIVERSITY OF TOKYO BA Aesthetics CISCO Account Manager 20 07 CHELSEA COLLEGE OF ART Graduate Diploma Interior Design 20 0 8 CENTRAL SAINT MARTINS MA Innovation management 2010 CENTRAL SAINT MARTINS Phd Innovation management PR / RETAIL Marketing LONDON TOKYO
  5. 5. JOURNEY OF SAYUDA ACADEMIC MUSASHINO ART UNIVERSITY BA Industrial and Craft TV ASAHI Assistant Set Designer LONDON COLLEGE OF COMMUNICATION BA Graphic and Media Design ROYAL COLLEGE OF ART MA Design Products FREELANCE Web Designer KIN Exhibition/Interactive Designer ONEDOTZERO Exhibition/Graphic Designer FJORD Interaction Designer 2003 2004 2005 2012 2006 2009 2014 2015 MEDIA ARTIST/DESIGNER LONDON TOKYO PROFESSIONAL DESIGN PROFESSIONAL ART
  6. 6. WHY DESIGN INNOVATION?
  7. 7. The increasing computing power is changing our social system How we work needs to be changed Problems become more complex WE LIVE IN AN ERA OF ULTRA FAST ECONOMY!!!
  8. 8. PAST CO-CREATION NOW THE TRADITIONAL RELATIONSHIP BETWEEN BUSINESS AND DESIGN BREAKING THE SILO SYTEM
  9. 9. PLAY GROUNDBATTLE FIELD BUSINESS ENVIRONMENT PAST NOW
  10. 10. WHAT SAYUDA DOES AT FJORD? We’re a design and innovation consultancy that re-imagines people’s relationships with the digital and physical world around them. Designing for love. SERVICE / DESIGN BUSINESS STRATEGY DIGITAL SERVICE DESIGN / CONCEPTUALISATION RESEARCH / WORKSHOP FACILITATION EXPERIENCE DESIGN IN BROADER SUBJECT
  11. 11. WHAT SAYUDA DOES AT FJORD? We’re a design and innovation consultancy that re-imagines people’s relationships with the digital and physical world around them. Designing for love. SERVICE / DESIGN BUSINESS STRATEGY DIGITAL SERVICE DESIGN / CONCEPTUALISATION EXPERIENCE DESIGN IN BROADER SUBJECT KEEP IT REAL! MAKE IT FUN! RESEARCH / WORKSHOP FACILITATION
  12. 12. DESIGN DRIVES THE CHANGE
  13. 13. WHAT IS THE ROLE OF DESIGNER IN THE FUTURE?
  14. 14. NO ONE KNOWS!
  15. 15. BUSINESS IS WAITING FOR ARTISTIC MIND SET
  16. 16. DREAM ADAPTFUTURE IS NOW
  17. 17. YOUR NEW JOURNEY LET’S IMAGINE

Our journeys to design innovation industry -Amano san & Sayuda san’s cases- Tomomi and Central Saint Martins Innovation Management Phd. candidate Tsuyoshi Amano presented a joint talk session about our journies to the design innovation industry for University of Arts London Japan society at Central Saint Martins. The talk series is aimed at building UAL’s Japanese creative network. As an innovation design field professional and one of the alumni of the UAL, Tsuyoshi invited Tomomi to join his talk session. Main guest speaker on the talk session was Kinya Tagawa, founder of Takram Tokyo. Design innovation field is a relatively new and fluid area, where it is hard to imagine how to access, to and what is going on in our industry, even though the topics are repeatedly discussed. Tomomi and Tsuyoshi hope audience can learn about the design innovation industry from our example of professional careers and some examples of our Fjord service design workflow. セントラルセントマーチンズのイノベーションマネージメントの博士課程在籍の天野つよし氏と共に、ロンドンのセントラルセントマーチンズの校舎で行った、日本人のデザインイノベーション業界に興味のある学生を対象に行われた、デザインイノベーション業界への道と、そしてどういった社会の変容のニーズからこの傾向が出てきているのか、現場でどのような事が行われているかについてのプレゼンテーションレポート。 比較的に新しい業界であるデザインイノベーションの業界の状況をわかりやすく、自分たちの違った業務経験の背景も踏まえてまとめたスライドをベースにプレゼンテーションを発表しました。 この回のトークセッションのメインスピーカーはTakramのファウンダー、田川欣哉氏。

Views

Total views

560

On Slideshare

0

From embeds

0

Number of embeds

302

Actions

Downloads

4

Shares

0

Comments

0

Likes

0

×