Christ tunes

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Christ tunes

  1. 1. Christ-Tunes<br />By: Thomas D. RodriguezDate: November 5th, 2009<br />
  2. 2. Presentation Overview<br />The following is a brief description of what Christ-Tunes is all about.<br />This power point presentation will cover:<br />Business Type.<br />Value Proposition.<br />Revenue Model.<br />Market Opportunity.<br />11/4/2009<br />2<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  3. 3. Presentation Overview (Continued)<br />Competitive Environment & Advantage.<br />Market Strategy.<br />Organizational Development.<br />Management Team.<br />Six Pieces of Site Building.<br />Logical & Physical Design.<br />11/4/2009<br />3<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  4. 4. Presentation Overview (Continued)<br />Building & Hosting.<br />2 Tier & Multi Tier Design.<br />Scalability.<br />Security Tools.<br />Security Plan.<br />Payment Systems.<br />11/4/2009<br />4<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  5. 5. Presentation Overview (Continued)<br />Marketing Tools.<br />Entry Strategy.<br />Marketing Communications.<br />11/4/2009<br />5<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  6. 6. What type of business we are and how we plan to be successful.<br />Business Type & Business Model<br />11/4/2009<br />6<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  7. 7. Business Type<br />Christ-Tunes is the type of business known as a business-to-consumer.<br />The abbreviation for this business type is B2C.<br />11/4/2009<br />7<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  8. 8. Business Model: Value Proposition<br />Why buy music from Christ-Tunes?<br />Christ-Tunes is customer-oriented.<br />Catering specifically to people seeking Christian music.<br />Only Christian music is available.<br />11/4/2009<br />8<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  9. 9. Business Model: Revenue Model<br />Christ-Tunes will make money two ways:<br />Selling music.<br />Advertising Fees.<br />11/4/2009<br />9<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  10. 10. Business Model: Market Opportunity<br />Christ-Tunes’ target market is Christians around the world.<br />There are between 2.1-2.2 billion Christians in the world.<br />Therefore, that is our market size.<br />11/4/2009<br />10<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  11. 11. Business Model: Competitive Environment<br />Who is Christ-Tunes’ competition?<br />Rhapsody.<br />iTunes.<br />Amazon.com.<br />Napster.<br />11/4/2009<br />11<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  12. 12. Business Model: Competitive Advantage<br />What separates Christ-Tunes from the competition:<br />Specific catering to Christians only.<br />All sub-genres are noted (not everything is classified as GOSPEL).<br />Monthly giveaways – 1 random user will receive a free CD of their choice autographed by the artist.<br />11/4/2009<br />12<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  13. 13. Business Model: Market Strategy<br />Promotion will be handled through three forms:<br />Word of Mouth.<br />Advertising on YouTube.<br />Advertising on Social Networks.<br />11/4/2009<br />13<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  14. 14. Business Model: Organizational Development<br />The structure Christ-Tunes will need is the following:<br />Departments that are divided into strategic alliances/teams.<br />Teams that are capable of self-managing.<br />11/4/2009<br />14<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  15. 15. Business Model: Management Team<br />Christ-Tunes is looking for leaders that are:<br />Self-motivated.<br />Critical thinkers.<br />Quick and efficient decision makers.<br />Able to build up a rising company.<br />11/4/2009<br />15<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  16. 16. Hardware, software, people skills, etc. that we need.<br />The Six Pieces of Site Building<br />11/4/2009<br />16<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  17. 17. Organizational Capabilities<br />These items are REQUIRED:<br />Employees who work well in teams.<br />Teams that are strategically assembled.<br />Teams that can manage themselves.<br />11/4/2009<br />17<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  18. 18. Hardware Architecture<br />The following brands will provide the necessary hardware:<br />Cisco.<br />IBM.<br />Sony.<br />Their respective logos are here to the right.<br />11/4/2009<br />18<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  19. 19. Software<br />Software that is crucial to Christ-Tunes will be provided by:<br />Windows.<br />CA.<br />11/4/2009<br />19<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  20. 20. Telecommunications <br />All of Christ-Tunes’ telecommunication needs will be handled by AT&T.<br />This includes:<br />Telephone lines.<br />T3 lines for internet service.<br />11/4/2009<br />20<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  21. 21. Site Design: Front End Design<br />This is what the user sees.<br />Christ-Tunes needs a design that is:<br />Quick & Efficient.<br />Easy-on-the-eyes.<br />Attention-grabbing.<br />User-friendly.<br />11/4/2009<br />21<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  22. 22. Site Design: Back End Design<br />This is what the controls what the user sees.<br />Christ-Tunes needs a design that is secure.<br />11/4/2009<br />22<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  23. 23. Site Design: Back End Design (Continued)<br />This design needs to:<br />Maintains optimum efficiency.<br />Protects users against DoS & DDoS attacks.<br />Protect users from viruses, worms, & trojans.<br />11/4/2009<br />23<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  24. 24. Human Resources<br />Employees in the HR Department are required to know how to do the following:<br />Work with payroll.<br />Employee training for entry level positions.<br />Job selection.<br />11/4/2009<br />24<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  25. 25. How Christ-Tunes works.<br />Logical & Physical Design<br />11/4/2009<br />25<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  26. 26. Logical Design<br />The logical design is nothing more than the structure of how data travels digitally.<br />This design is represented by the diagram in the next slide.<br />11/4/2009<br />26<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  27. 27. HTTP Request (User Logs In)<br />Customer Info<br />Web <br />Site <br />Customer<br />Verify <br />Login<br />Customer<br />Database<br />Shows Potential User Picks<br />Possible Customer Matches<br />Accept/Reject Request<br />Displays <br />Catalog <br />Pages<br />Order Shipped Confirmed<br />Possible Likes That MATCH<br />Catalog<br />Database<br />Catalog Selected Items<br />Order<br />Database<br />Purchase <br />Products<br />Ships <br />Products<br />Fulfill Order<br />Order Forms<br />11/4/2009<br />27<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  28. 28. Physical Design<br />The physical design is a graphical representation of the physical media used to transmit data across the World Wide Web.<br />The diagram in the following slide will show Christ-Tunes’ physical design.<br />11/4/2009<br />28<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  29. 29. SQL (Customers)<br />E-Commerce Suite<br />Ad Server (Customer Likes)<br />Online Catalog<br />Mail Server<br />Shopping Cart<br />11/4/2009<br />29<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  30. 30. Taking the Christ-Tunes vision, and turning it into a reality.<br />Building & Hosting<br />11/4/2009<br />30<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  31. 31. Building<br />The building portion of this plan is simply that – building the site.<br />Here the setup for behind the scenes is mapped out and put into effect.<br />In addition to that, the user interface is created in this phase.<br />11/4/2009<br />31<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  32. 32. Building<br />This can be done one of two ways:<br />In-house (by Christ-Tunes).<br />Outsourcing (Paying an outside party to build the site).<br />Christ-Tunes will be outsourcing to build the site.<br />11/4/2009<br />32<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  33. 33. Hosting<br />Hosting is simply the part of the plan where the web site becomes visible to the world.<br />Just like building the site, hosting it can be done:<br />In-house (Christ-Tunes hosts the site privately).<br />Outsourcing (Christ-Tunes pays someone to host the site).<br />11/4/2009<br />33<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  34. 34. Hosting<br />Christ-Tunes has chosen to outsource hosting to GoDaddy.com.<br />11/4/2009<br />34<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  35. 35. How the site’s workload will be divided amongst its servers.<br />2 Tier & Multi Tier Design<br />11/4/2009<br />35<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  36. 36. 2 Tier & Multi Tier Design<br />2 Tier Design<br />Multi Tier Design<br />A web server responds to requests from for web pages.<br />Only two layers exist in this design. Hence the name 2 tier.<br />Design composed of three or more tiers/layers.<br />The most common layers are as follow:<br />Web Server Layer for requests.<br />Middle layer for Ad Servers, Mail Servers, etc.<br />Back End Layer for corporate applications, finance, etc.<br />11/4/2009<br />36<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  37. 37. Thinking ahead.<br />Scalability<br />11/4/2009<br />37<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  38. 38. What is scalability?<br />Scalability is a word that is used to describe a web site’s ability to adapt to changes.<br />Basically, how upgradeable the site is when demand warrants an increase.<br />There are two types of scaling:<br />Vertical Scaling.<br />Horizontal Scaling.<br />11/4/2009<br />38<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  39. 39. Vertical Scaling vs. Horizontal Scaling<br />Vertical Scaling<br />Horizontal Scaling<br />Increasing the processing power of individual components.<br />This means enhancing a lone server by upgrading it’s parts.<br />Increasing required processing power by using multiple servers.<br />In a nut shell, this is to distribute work between several servers.<br />11/4/2009<br />39<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  40. 40. Final Analysis on Scalability<br />After examining both types of scaling, Christ-Tunes has decided to use Horizontal Scaling. <br />11/4/2009<br />40<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  41. 41. Suggestions on how to protect company valuables.<br />Security Tools<br />11/4/2009<br />41<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  42. 42. What are security tools?<br />Security tools are hardware and software that can be used to protect the company’s valuables.<br />Examples include:<br />Encryption.<br />Firewalls.<br />VPNs.<br />Anti-Virus Software.<br />Etc., etc.<br />11/4/2009<br />42<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  43. 43. Analyzing, discovering, and fixing flaws in your security.<br />Security Plan<br />11/4/2009<br />43<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  44. 44. Definition<br />A security plan is merely evaluating the strength of your security measures.<br />Based on the results, the company makes security upgrades accordingly.<br />The steps to a security plan are:<br />Perform a Risk Assessment.<br />Develop a Security Policy.<br />11/4/2009<br />44<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  45. 45. Definition<br />Develop an Implementation Plan.<br />Create a Security Organization.<br />Perform a Security Audit.<br />11/4/2009<br />45<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  46. 46. How Christ-Tunes will receive payment for a business transaction.<br />Payment Systems<br />11/4/2009<br />46<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  47. 47. Payment systems are exactly what the name implies they are – how money moves from the buyer to the seller.<br />The types of payment systems Christ-Tunes will use are:<br />Credit Card.<br />Stored-Value.<br />P2P.<br />11/4/2009<br />47<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  48. 48. Suggestions on how to reach the target audience.<br />Marketing Tools<br />11/4/2009<br />48<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  49. 49. What are they?<br />Marketing tools are different things that can be used to reach the target audience.<br />In the case of Christ-Tunes, we will be implementing these marketing tools:<br />Transaction Logs.<br />Registration Forms.<br />Weblogs (Blogs).<br />11/4/2009<br />49<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  50. 50. What are they? (Continued)<br />Online Surveys.<br />Viral Marketing.<br />Affiliate Marketing.<br />11/4/2009<br />50<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  51. 51. Introducing Christ-Tunes to the world wide web.<br />Entry Strategy<br />11/4/2009<br />51<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  52. 52. How will Christ-Tunes enter the market?<br />Christ-Tunes’ entry strategy into the market is a fairly simple one.<br />It is composed of the following three tactics.<br />Viral Marketing.<br />Artist Recognition.<br />Campaigning.<br />11/4/2009<br />52<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  53. 53. How to reach sub-groups of customers.<br />Marketing Communications<br />11/4/2009<br />53<br />Christ-Tunes - By: Thomas D. Rodriguez<br />
  54. 54. Marketing communications are quite similar to marketing tools.<br />The difference is that marketing communications targets specific sub-groups like rappers, rockers, etc.<br />The following is a list of marketing communications methods Christ-Tunes will use:<br />11/4/2009<br />Christ-Tunes - By: Thomas D. Rodriguez<br />54<br />
  55. 55. Chosen marketing communication methods<br />Promotional Sales Communications.<br />Branding Communications.<br />Online Advertising.<br />Ad Targeting.<br />Banner Ads.<br />Rich Media/Video Ads.<br />Banner Swapping.<br />11/4/2009<br />Christ-Tunes - By: Thomas D. Rodriguez<br />55<br />
  56. 56. 11/4/2009<br />Christ-Tunes - By: Thomas D. Rodriguez<br />56<br />ANY <br />QUESTIONS?<br />

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