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  1. 1. Dr. Sung Ho Ha Date of Birth: Jan. 5, 1965 Citizenship: South Korea Affiliation: School of Business Administration (Information system major), Kyungpook National University (KNU) Homepage: http:// E-mail: I. EDUCATION Place Year Yonsei University, Seoul B. of Business Administration 1983-1990 Korea Advanced Institute of Science M.S. of information system 1995-1998 and Technology (KAIST) Korea Advanced Institute of Science Ph.D. of information system 1998-2001 and Technology (KAIST) Carnegie Mellon University Research scholar 2006. 1-2007. 12 II. TITLE OF DOCTORAL THESIS Integrated View of Business-to-business Electronic Commerce Using Intelligent Agent and Data Mining III. PRINCIPAL FIELD OF INTEREST Ubiquitous commerce; E-commerce; Data mining technology; Data mining application; Artificial intelligence; Knowledge-based system; Intelligent information system; Decision support system. IV. HONOR Marquis Who’s Who in the World (2006, 2007, 2008) Marquis Who’s Who in Science and Engineering (2006-2007, 2008-2009) 1
  2. 2. IBC 2000 Outstanding Intellectuals of the 21st Century (2006, 2007, 2008) ABI Great Minds of the 21st Century (2007-2008) V. RESEARCH ACTIVITIES AND PROJECTS Topic of Research Project Name of Sponsor Period Developing QDIS for Samsung Electronics Samsung Electronics Apr. 1997–Feb. 1998 Semiconductor Semiconductor Constructing a distance-learning system for Ministry of Information Nov. 1997–Oct. 1998 gifted and Communication A distance-learning system for Daejon city Daejon city office of Apr. 1998–Dec. 1998 education Education and conference for creativity Institute for Gifted Jan. 1998–Dec. 2000 Students in KAIST Detecting abnormal manufacturing Korea Research Jan. 1998–Dec. 1998 processes using neural networks Foundation Developing a decision support system for SKMDFS Jan. 1999–Dec. 1999 SKM duty free shops Developing software agents for supporting Ministry of Education Sep. 2000–Dec. 2000 B2B transactions & Human Resources Development NEOWIZ CRM consulting NEOWIZ corp. Mar. 2001–Jun. 2001 Constructing a CRM system to analyze Samsung Life Jan. 2001–Jun. 2001 VOC data Insurance corp. Expanding a marketing system for Ministry of Agriculture Apr. 2001–Nov. 2001 agricultural and marine products and Forestry Recommending products in an Internet KNU Research Fund Jun. 2002–May 2003 shopping mall according to Web user life 2002 cycle Developing a personalized system for the KNU Research Fund Aug. 2003–Jul. 2004 Internet advertising 2003 Developing an electronic transaction robot Korea Research Feb. 2006–Jan. 2007 who selects corresponding strategies Foundation Grant according to changes in the trading environment VI. PROFESSIONAL ORGANIZATION MEMBERSHIP Rank and organization Dates 2
  3. 3. Member, ACM (SIGKDD) 2002 – present Member, Association for Information Systems (SIGDSS, 2007 – present SIGeBiz, SIGENTSYS, SIGSERVICES) – Member, IEEE 2002 – present – Technical Committee on Knowledge Acquisition in 2006 – present Intelligent Systems (IEEE Systems, Man, and Cybernetics Society) – Intelligent Systems Applications Technical Committee 2006 – present (IEEE Computational Intelligence Society) – TCII, TCDE, TCEC (IEEE Computer Society) 2006 – present Technical Committees on Humanities and Social Sciences, 2007 – present Computer Science and Information Systems (World Academy of Science, Engineering and Technology) Technical Committee of International Association of 2007 – present Science and Technology for Development on Artificial Intelligence and Expert Systems Member, Decision Sciences Institute 2006 – present Member, Korea Society of Management Information 2001 – present Systems Member, Korea Intelligent Information Systems Society 2001 – present Member, Korean Operations Research and Management 2001 – present Science Society Member, the Korea Society of Information Technology 2001 – present Applications Member, Korea Internet Electronic Commerce Association 2002 – present Member, the Korean Society for Quality Management 2002 – present VII.PROFESSIONAL ACTIVITIES Rank and Conference Dates Organizing committee, the Fall Conference of the Korea Nov. 30, 2002 Association for Information System, Daegu, 2002 3
  4. 4. Editorial board of International Journal of Information Technology Jan. 2006 ~ (Enformatika) Associate editor of International Journal of Computers and Applications (ACTA Press) Associate editor of Electronic Commerce Research (Springer) Editorial board of Journal of Artificial Intelligence (ANSInet) Editorial board of Journal of Applied Sciences (ANSInet) Editorial board of International Journal of Applied Decision Sciences (Inderscience) Editorial board of International Journal of Artificial Intelligence and Soft Computing (Inderscience) Editorial board of Journal of Information and Knowledge Management (World Scientific) Editorial review board of International Journal of Knowledge Management (IGI Publishing) Editorial board of International Journal of Digital Enterprise Technology (Inderscience) Editorial board of International Journal of Intelligent Enterprise (Inderscience) Science Committee of the 6th WSEAS International Conference on Apr. 15 ~ Apr. 17, 2007 Applied Computer Science 2007 (Hang Zhou, China) Organizing committee, the Spring International Conference of the Jun. 1, 2007 Korea Society of Management Information Systems, Seoul, 2007 Program Committee of the 10th IASTED International Conference Nov. 19 ~ Nov. 21, 2007 on Intelligent Systems and Control (Cambridge, Massachusetts) Program Committee of the International Conference on Nov. 21 ~ Nov. 23, 2007 Convergence Information Technology (ICCIT '07) (Gyeongju, Korea) Session chair of 4th International Conference on Computer, Dec. 14 ~ Dec. 16, 2007 Electrical, and Systems Science, and Engineering (CESSE 2007) (Bangkok) Program Committee of 6th ACS/IEEE International Conference on Apr. 1 ~ Apr. 4, 2008 Computer Systems and Applications (AICCSA-08) (Doha, Qatar) 4
  5. 5. International Advisory Committee of the 17th International Apr. 6 ~ Apr. 10, 2008 Conference on Management of Technology (IAMOT 2008) (Dubai, UAE) Program Committee of Pacific-Asia Conference on Knowledge May. 20 ~ May. 23, 2008 Discovery and Data Mining (PAKDD) 2008 (Osaka, Japan) Program Committee of 2008 IEEE World Congress on Jun. 1 ~ Jun. 6, 2008 Computational Intelligence (IJCNN 2008) (Hong Kong) Track chair of IEEE International Conference on Cybernetics and Jun. 3 ~ Jun. 6, 2008 Intelligent Systems (CIS 2008) (Chengdu, China) Program Committee of 10th International Conference on Enterprise Jun. 12 ~ Jun. 16, 2008 Information Systems (ICEIS 2008) (Barcelona, Spain) Program Committee of the 8th Global Conference on Flexible Jun. 14 ~ Jun. 16, 2008 Systems Management (Hoboken, New Jersey) Technical Program Committee of the 5th International Conference Jun. 30 ~ Jul. 2, 2008 on Service Systems and Service Management (Melbourne, Australia) Program Committee of 4th IEEE International Conference on Sep. 6 ~ Sep. 8, 2008 Intelligent Systems (IEEE IS'08) (Varna, Bulgaria) Program Committee of 7th IEEE International Conference on Sep. 9 ~ Sep. 10, 2008 Cybernetic Intelligent Systems 2008 (London, United Kingdom) Technical Program Committee of IEEE International Conference on Oct. 12 ~ Oct. 15, 2008 Systems, Man and Cybernetics 2008 (Singapore) Program Committee of Tenth Pacific Rim International Conference Dec. 15 ~ Dec. 19, 2008 on Artificial Intelligence (PRICAI 2008) (Hanoi, Vietnam) Guest editor of the International Journal of Technology Aug. 1, 2008 ~ Management – “The Internet Channel Affecting Service Sciences” VIII.PUBLICATIONS A. Refereed Articles 1. “Application of data mining tools to hotel data mart on the Intranet for database marketing” (with Sang Chan Park), Expert Systems with Application, Vol. 15, No. 1, 1998, pp. 1-31. 2. “Evaluating the efficiency of system integration projects using data envelopment analysis (DEA) and machine learning” (with Han Kook Hong, Chung Kwan Shin, Sang Chan Park, Soung Hie Kim), Expert Systems with Application, Vol. 16, No. 3, 1999, pp. 283-296. 5
  6. 6. 3. “Matching Buyers and Suppliers: An Intelligent Dynamic-Exchange Model” (with Sang Chan Park), IEEE Intelligent Systems, Vol. 16, No. 4, 2001, pp. 28-40. 4. “Customer's Time-Variant Purchase Behavior and Corresponding Marketing Strategies: An Online Retailer's Case” (with Sung Min Bae, Sang Chan Park), Computers & Industrial Engineering, Vol. 43, Iss. 4, 2002, pp. 801-820. 5. “Helping Online Customers Decide through Web Personalization,” IEEE Intelligent Systems, Vol. 17, No. 6, 2002, pp. 34-43. 6. “Fuzzy Web Ad Selector Based on Web Usage Mining” (with Sung Min Bae, Sang Chan Park), IEEE Intelligent Systems, Vol. 18, No. 6, 2003, pp. 62-69. 7. “Design of an Adaptive Web Merchandising System using Data Mining,” Lecture Notes in Computer Science, Vol. 2871, 2003, pp. 572-576. 8. “A Web-based system for analyzing the voices of call center customers in the service industry” (with Sung Min Bae, Sang Chan Park), Expert Systems with Applications, Vol. 28, No. 1, 2005, pp. 29-41. 9. “An Intelligent System for Personalized Advertising on the Internet,” Lecture Notes in Computer Science, Vol. 3182, 2004, pp. 21-30. 10. “Digital Content Recommender on the Internet,” IEEE Intelligent Systems, Vol. 21, No. 2, 2006, pp. 70-77. 11. “Developing an Intelligent Supplier Chain System Collaborating with Customer Relationship Management” (with Gye Hang Hong), Lecture Notes in Computer Science, Vol. 3982, 2006, pp. 1110-1118. 12. “Keeping Track of Customer Life Cycle to Build Customer Relationship” (with Sung Min Bae), Lecture Notes in Artificial Intelligence, Vol. 4093, 2006, pp. 373-380. 13. “Service Quality Improvement through Business Process Management based on Data Mining” (with Sang Chan Park), ACM SIGKDD Explorations, Vol. 8, No. 1, 2006, pp. 49-56. 14. “Pursuing Phased Improvement in Organizational Performance: A Hybrid System,” WSEAS Transactions on Systems, Vol. 6, No. 5, 2006, pp. 1461-1467. 15. “Applying knowledge engineering techniques to customer analysis in service industry,” Applied Engineering Informatics, Vol. 21, No. 3, 2007, pp. 293-301. 16. “A hybrid approach to supplier selection for the maintenance of a competitive supply chain” (with Ramayya Krishnan), Expert Systems with Applications, Vol. 34, No. 2, 2008, pp. 1303-1311. 17. “Evaluating supply partner’s capability for seasonal products using machine learning techniques,” (with Gye Hang Hong). Computers & Industrial 6
  7. 7. Engineering, 54(4), 2008, pp. 721-736. 18. “Searching for similar informational articles in the Internet channel,” (with Seong Hyeon Joo, Hyun U Pae). International Journal of Computer Science and Engineering, 2(1), 2008, pp. 14-17. 19. “A personalized counseling system using CAse-based reasoning with Neural SYmbolic feature weighting (CANSY),” (with Kwang Hyuk Im). To appear in Applied Intelligence, 2008. 20. “Predictive performance of clustered feature-weighting case-based reasoning,” (with Jong Sik Jin, Jeong Won Yang), To appear in Lecture Notes in Artificial Intelligence, Vol. 5139, 2008. 21. “Assessing applicative performance of a hybrid machine learning model,” (with Jong Sik Jin, Seong Hyeon Joo), International Journal of Mathematical Models and Methods in Applied Sciences, 2(1), 2008, pp. 42-47. 22. “Dynamic dissemination of personalized content on the Web,” Being revised in Journal of Organizational Computing & Electronic Commerce, 2008. 23. “Design of Intelligent Yield Prediction System based on Data Mining and Intelligent Agent in the Semiconductor Manufacturing,” (with Jang Hee Lee). Being revised in International Journal of Technology Management, 2008. 24. “Personalized advertising techniques on the Internet for electronic newspaper provider,” Journal of Information Technology Applications and Management, 3(1), 2001, pp. 1-22. 25. “Intelligent Marketing and Merchandising Techniques for an Internet Shopping Mall” (with Sang Chan Park), The Journal of MIS Research, 12(3), 2002, pp. 72-88. 26. “Customer Relationship Management Techniques Based on Dynamic Customer Analysis Utilizing Data Mining” (with Jae-Shin Yi), Journal of Intelligence and Information Systems, 9(2), 2003, pp. 23-47. 27. “A Decision Support System for Supplier Selection in B2B E-procurement” (with Mi-Sung Nam), Journal of the Korean Operations Research and Management Science Society, 21(1), 2004, pp. 113-129. 28. “Analyzing Customer Purchase Behavior of a Department Store and Applying Customer Relationship Management Strategies” (with Kyung Hoon Baek), Journal of the Korean Operations Research and Management Science Society, 21(3), 2004, pp. 55-69. 29. “An empirical study on adopting content and design of leading corporate Websites in Korea” (with Eun Hui Park), Journal of Korea Internet e-Commerce 7
  8. 8. Association, 6(2), 2006, pp. 103-133. B. Refereed Book Chapters 1. “Customer relationship management of Samsung Insurance Co.” (with Kyung Min Baek), in Case for e-Business series III, 2005, pp. 167-208. 2. “Selecting Supply Partners for e-Collaboration in Supply Chains” (with Gye Hang Hong), in Challenges of Expanding Internet: E-Commerce, E-Business, and E- Government, IFIP Vol. 189, F. Matohisa and G. Adam, ed., Springer-Verlag, 2005, pp. 49-62. 3. “Cooperation towards success of IT outsourcing” (with Myung Gon Shin), in Case for IT Outsourcing, 2005, pp. 1-29. 4. “Identifying gifted students and their learning paths using data mining techniques,” in Data Mining in E-Learning series Vol. 4, C. Romero and S. Ventura, ed., WIT Press, 2006, pp. 191-206. 5. “An Intelligent Process Monitoring System in Complex Manufacturing Environment,” in Advances in Intelligent IT: Active Media Technology in the series “Frontiers in Artificial Intelligence and Applications,” 2006, pp. 217-222. C. Conference Proceedings: Refereed papers only 1. “A Study for PDM Implementation Using Artificial Intelligence on Workflow” (with Chi Yeol Kim, Sang Chan Park), 14th International Conference on Production Research, Osaka, Japan, Aug. 4-8, 1997. 2. “Development of New Marketing Strategy Utilizing Data Mining Tools” (with Sang Chan Park), Asia Pacific Decision Sciences Institute Conference, Jun. 8-11, Taipei, Taiwan, 1998. 3. “Service Operation Improvement through the Internet-Based Information System” (with Sang Chan Park), the 2nd International Conference on Engineering Design and Automation, Aug. 9-12, Maui, Hawaii, 1998. 4. “Data Modeling for Improving Performance of Data Mart” (with Sang Chan Park), IEEE EMS International Engineering Management Conference, Oct. 11-13, Puerto Rico, USA, 1998. 5. “Hybrid approach utilizing Machine Learning to complement the shortcomings of Data Envelopment Analysis (DEA)” (with Han Kook Hong and Sang Chan Park), Pacific Asia Conference on Expert systems (PACES), Feb. 11-12, 1999. 6. “Customer focus in supply chain management incorporated with data mining” (with Sung Min Bae, Tae Han Kim, and Sang Chan Park), APIEMS ‘99 8
  9. 9. (Kanazawa, Japan), Oct. 30-31, 1999. 7. “Path Finder for Efficiency Enhancement of Life Insurance Companies: Tier Analysis and Clustering Method” (with Han Kook Hong and Sang Chan Park), Western Decision Sciences Institute (WDSI 2000) 29th Annual Meeting, Apr. 18-22, 2000. 8. “From Behavior to Market: Customer Focus in Supply Chain Management” (with Sang Chan Park, Jae Heon Park, and Kwang Hyuk Im), the 5th Conference of the Association of Asian-Pacific Operations Research Societies, Singapore, Jul. 5-7, 2000. 9. “Object-Oriented and Constraint-Based Product Brokering in Electronic Commerce System: Enterprise Modeling Approach” (with Sung Min Bae and Sang Chan Park), International Conference on Production Research (ICPR) 2000, Bangkok, Thailand, Aug. 2-4, 2000. 10. “Product Brokering Method for Electronic Commerce Business Models” (with Sung Min Bae and Sang Chan Park), International Center for Electronic Commerce (ICEC) 2000, Aug. 21-24, Sheraton Walker Hill Hotel, Seoul, Korea, 2000. 11. “Web-based Distance-Learning System for Gifted Applying Interactive Multimedia - KAIST Web-based Education of System for the Gifted CASE” (with Sung Min Bae and Sang Chan Park), Asia-Pacific Advanced Network (APAN) Consortium, Beijing, Aug. 22-25, 2000. 12. “Web mining for distance education” (with Sung Min Bae and Sang Chan Park), Asia-Pacific Advanced Network (APAN) Consortium, Beijing, Aug. 22-25, 2000. 13. “Web-ad Selector For Direct Marketing Using SOM and Fuzzy” (with Sung Min Bae and Sang Chan Park), the 3rd Asia-Pacific Conference on Industrial Engineering and Management Systems (APIEMS), Dec. 20-22, Hong Kong, 2000. 14. “Intelligent Marketing and Merchandising Techniques for an Internet Shopping Mall” (with Sung Min Bae), the 5th Pacific Asia Conference on Information Systems (PACIS) 2001, Jun. 20-22, Seoul, 2001. 15. “Marketing strategies based on dynamic customer analysis in an Internet retailer” (with Jae-Shin Yi), 2002 Fall Conference of Korea Intelligent Information Systems Society, Nov. 7, Seoul, 2002. 16. “Decision support system for supplier selection in B2B E-procurement” (with Mi- Sung Nam), 2002 Fall Conference of the Korea Society of Management Information Systems, Nov. 14, Seoul, 2002. 17. “Dynamic customer analysis and strategic implication utilizing customer 9
  10. 10. relationship management techniques” (Kyung-Hoon Baek), 2003 Spring Conference of Korea Internet e-Commerce Association, May. 31, Daejeon, 2003. 18. “Business model selection and Web content management by B2B e-Marketplaces” (Kang-Ho Son), 2003 Spring Conference of the Korea Society of Management Information Systems, Jun. 20, Seoul, 2003. 19. “A framework for improving the process of constructing a case base” (with Sang Chan Park), the 3rd Sino-Korea Bilateral Symposium on Quality, Jul. 16-18, Shanghai, 2004. 20. “Designing a recommendation system for e-Newspaper with personalizing information content” (Jae-Shin Yi), 2004 Fall Conference of Korea ORMS, Oct. 23, Seoul, 2004. 21. “Measuring the Internet channel performance” (Jong-Sik Jin), 2005 Joint Conferences of Management Societies, Aug. 18, Phoenix Park, Pyeongchang, Gangwon-do, 2005. 22. “What characterizes successful software development projects and life insurance companies” (with Han Kook Hong), Industrial Conference on Data Mining 2006, Jul. 14-15, Leipzig, 2006. 23. “Statistical customer credit analysis for e-tailer” (with Ramayya Krishnan), Statistical Challenges in Ecommerce Research, May. 19-20, Stamford, CT, 2007. 24. “Analyzing adoption performance and success factors of Integrated Medical Information Systems” (with Eun-Hee Jung), 2007 Summer Conference of the Korean Society for Innovation Management & Economics, Jun. 21, Jeju-do, 2007. 25. “Searching for similar informational articles in the Internet channel” (with Sung Hyun Joo, Hyun Woo Bae), International Conference on Knowledge Mining (ICKM 2007), Dec. 14-16, Bangkok, Thailand, 2007. 26. “Hybrid machine learning to improve predictive performance” (with Jong Sik Jin, Seong Hyeon Joo), Applied computing conference 2008, May 27-29, Istanbul, Turkey, 2008. 10