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Data Mining: An Overview David Madigan


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Data Mining: An Overview David Madigan

  1. 1. Data Mining: An Overview David Madigan [email_address]
  2. 2. Overview <ul><li>Brief Introduction to Data Mining </li></ul><ul><li>Data Mining Algorithms </li></ul><ul><li>Specific Examples </li></ul><ul><ul><li>Algorithms: Disease Clusters </li></ul></ul><ul><ul><li>Algorithms: Model-Based Clustering </li></ul></ul><ul><ul><li>Algorithms: Frequent Items and Association Rules </li></ul></ul><ul><li>Future Directions, etc. </li></ul>
  3. 3. Of “Laws”, Monsters, and Giants… <ul><li>Moore’s law: processing “capacity” doubles every 18 months : CPU, cache, memory </li></ul><ul><li>It’s more aggressive cousin: </li></ul><ul><ul><li>Disk storage “capacity” doubles every 9 months </li></ul></ul><ul><li>What do the two “laws” combined produce? </li></ul><ul><ul><li>A rapidly growing gap between our ability to generate data, and our ability to make use of it. </li></ul></ul>
  4. 4. What is Data Mining? <ul><li>Finding interesting structure in data </li></ul><ul><li>Structure: refers to statistical patterns, predictive models, hidden relationships </li></ul><ul><li>Examples of tasks addressed by Data Mining </li></ul><ul><ul><li>Predictive Modeling (classification, regression) </li></ul></ul><ul><ul><li>Segmentation (Data Clustering ) </li></ul></ul><ul><ul><li>Summarization </li></ul></ul><ul><ul><li>Visualization </li></ul></ul>
  5. 7. Ronny Kohavi, ICML 1998
  6. 8. Ronny Kohavi, ICML 1998
  7. 9. Ronny Kohavi, ICML 1998
  8. 10. Stories: Online Retailing
  9. 11. Chapter 4: Data Analysis and Uncertainty <ul><li>Elementary statistical concepts: random variables, distributions, densities, independence, point and interval estimation, bias & variance, MLE </li></ul><ul><li>Model (global, represent prominent structures) vs. Pattern (local, idiosyncratic deviations): </li></ul><ul><li>Frequentist vs. Bayesian </li></ul><ul><li>Sampling methods </li></ul>
  10. 12. Bayesian Estimation e.g. beta-binomial model: Predictive distribution:
  11. 13. Issues to do with p-values <ul><li>Using threshold’s of 0.05 or 0.01 regardless of sample size </li></ul><ul><li>Multiple testing (e.g. Friedman (1983) selecting highly significant regressors from noise) </li></ul><ul><li>Subtle interpretation Jeffreys (1980): “I have always considered the arguments for the use of P absurd. They amount to saying that a hypothesis that may or may not be true is rejected because a greater departure from the trial value was improbable; that is, that is has not predicted something that has not happened.” </li></ul>
  12. 14. p-value as measure of evidence Schervish (1996): “if hypothesis H implies hypothesis H', then there should be at least as much support for H' as for H.” - not satisfied by p-values Grimmet and Ridenhour (1996): “one might expect an outlying data point to lend support to the alternative hypothesis in, for instance, a one-way analysis of variance.” - the value of the outlying data point that minimizes the significance level can lie within the range of the data
  13. 15. Chapter 5: Data Mining Algorithms “ A data mining algorithm is a well-defined procedure that takes data as input and produces output in the form of models or patterns” “ well-defined”: can be encoded in software “ algorithm”: must terminate after some finite number of steps
  14. 16. Data Mining Algorithms “ A data mining algorithm is a well-defined procedure that takes data as input and produces output in the form of models or patterns” “ well-defined”: can be encoded in software “ algorithm”: must terminate after some finite number of steps Hand, Mannila, and Smyth
  15. 17. Algorithm Components 1. The task the algorithm is used to address (e.g. classification, clustering, etc.) 2. The structure of the model or pattern we are fitting to the data (e.g. a linear regression model) 3. The score function used to judge the quality of the fitted models or patterns (e.g. accuracy, BIC, etc.) 4. The search or optimization method used to search over parameters and/or structures (e.g. steepest descent, MCMC, etc.) 5. The data management technique used for storing, indexing, and retrieving data (critical when data too large to reside in memory)
  16. 19. Backpropagation data mining algorithm x 1 x 2 x 3 x 4 h 1 h 2 y <ul><li>vector of p input values multiplied by p  d 1 weight matrix </li></ul><ul><li>resulting d 1 values individually transformed by non-linear function </li></ul><ul><li>resulting d 1 values multiplied by d 1  d 2 weight matrix </li></ul>4 2 1
  17. 20. Backpropagation (cont.) Parameters: Score: Search: steepest descent; search for structure?
  18. 21. Models and Patterns Models Prediction Probability Distributions Structured Data <ul><li>Linear regression </li></ul><ul><li>Piecewise linear </li></ul>
  19. 22. Models Prediction Probability Distributions Structured Data <ul><li>Linear regression </li></ul><ul><li>Piecewise linear </li></ul><ul><li>Nonparamatric regression </li></ul>
  20. 24. Models Prediction Probability Distributions Structured Data <ul><li>Linear regression </li></ul><ul><li>Piecewise linear </li></ul><ul><li>Nonparametric regression </li></ul><ul><li>Classification </li></ul>logistic regression naïve bayes/TAN/bayesian networks NN support vector machines Trees etc.
  21. 25. Models Prediction Probability Distributions Structured Data <ul><li>Linear regression </li></ul><ul><li>Piecewise linear </li></ul><ul><li>Nonparametric regression </li></ul><ul><li>Classification </li></ul><ul><li>Parametric models </li></ul><ul><li>Mixtures of parametric models </li></ul><ul><li>Graphical Markov models (categorical, continuous, mixed) </li></ul>
  22. 26. Models Prediction Probability Distributions Structured Data <ul><li>Linear regression </li></ul><ul><li>Piecewise linear </li></ul><ul><li>Nonparametric regression </li></ul><ul><li>Classification </li></ul><ul><li>Parametric models </li></ul><ul><li>Mixtures of parametric models </li></ul><ul><li>Graphical Markov models (categorical, continuous, mixed) </li></ul><ul><li>Time series </li></ul><ul><li>Markov models </li></ul><ul><li>Mixture Transition Distribution models </li></ul><ul><li>Hidden Markov models </li></ul><ul><li>Spatial models </li></ul>
  23. 27. Markov Models First-order: e.g.: g linear  standard first-order auto-regressive model y 1 y 2 y 3 y T
  24. 28. First-Order HMM/Kalman Filter x 1 x 2 x 3 x T y 1 y 2 y 3 y T Note: to compute p ( y 1 ,…, y T ) need to sum/integrate over all possible state sequences...
  25. 29. Bias-Variance Tradeoff High Bias - Low Variance Low Bias - High Variance “ overfitting” - modeling the random component Score function should embody the compromise
  26. 30. The Curse of Dimensionality X ~ MVN p ( 0 , I ) <ul><li>Gaussian kernel density estimation </li></ul><ul><li>Bandwidth chosen to minimize MSE at the mean </li></ul><ul><li>Suppose want: </li></ul>Dimension # data points 1 4 2 19 3 67 6 2,790 10 842,000
  27. 31. Patterns Global Local <ul><li>Clustering via partitioning </li></ul><ul><li>Hierarchical Clustering </li></ul><ul><li>Mixture Models </li></ul><ul><li>Outlier detection </li></ul><ul><li>Changepoint detection </li></ul><ul><li>Bump hunting </li></ul><ul><li>Scan statistics </li></ul><ul><li>Association rules </li></ul>
  28. 32. x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x The curve represents a road Each “x” marks an accident Red “x” denotes an injury accident Black “x” means no injury Is there a stretch of road where there is an unusually large fraction of injury accidents? Scan Statistics via Permutation Tests
  29. 33. Scan with Fixed Window <ul><li>If we know the length of the “stretch of road” that we seek, e.g., we could slide this window long the road and find the most “unusual” window location </li></ul>x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
  30. 34. How Unusual is a Window? <ul><li>Let p W and p ¬W denote the true probability of being red inside and outside the window respectively. Let ( x W ,n W ) and ( x ¬W ,n ¬W ) denote the corresponding counts </li></ul><ul><li>Use the GLRT for comparing H 0 : p W = p ¬W versus H 1 : p W ≠ p ¬W </li></ul><ul><ul><li> 2 log  here has an asymptotic chi-square distribution with 1df </li></ul></ul><ul><li>lambda measures how unusual a window is </li></ul>
  31. 35. Permutation Test <ul><li>Since we look at the smallest  over all window locations, need to find the distribution of smallest-  under the null hypothesis that there are no clusters </li></ul><ul><li>Look at the distribution of smallest-  over say 999 random relabellings of the colors of the x’s </li></ul>x x x xx x x xx x x x x 0.376 x x x xx x x x x x x x x 0.233 xx x xx x x xx x x x x 0.412 xx x xx x x xx x xx x 0.222 … smallest-  <ul><li>Look at the position of observed smallest-  in this distribution to get the scan statistic p-value (e.g., if observed smallest-  is 5 th smallest, p-value is 0.005) </li></ul>
  32. 36. Variable Length Window <ul><li>No need to use fixed-length window. Examine all possible windows up to say half the length of the entire road </li></ul>O = fatal accident O = non-fatal accident
  33. 37. Spatial Scan Statistics <ul><li>Spatial scan statistic uses, e.g., circles instead of line segments </li></ul>
  34. 39. Spatial-Temporal Scan Statistics <ul><li>Spatial-temporal scan statistic use cylinders where the height of the cylinder represents a time window </li></ul>
  35. 40. Other Issues <ul><li>Poisson model also common (instead of the bernoulli model) </li></ul><ul><li>Covariate adjustment </li></ul><ul><li>Andrew Moore’s group at CMU: efficient algorithms for scan statistics </li></ul>
  36. 41. Software: SaTScan + others http ://
  37. 42. Association Rules: Support and Confidence <ul><li>Find all the rules Y  Z with minimum confidence and support </li></ul><ul><ul><li>support , s , probability that a transaction contains {Y & Z} </li></ul></ul><ul><ul><li>confidence , c , conditional probability that a transaction having {Y & Z} also contains Z </li></ul></ul><ul><li>Let minimum support 50%, and minimum confidence 50%, we have </li></ul><ul><ul><li>A  C (50%, 66.6%) </li></ul></ul><ul><ul><li>C  A (50%, 100%) </li></ul></ul>Customer buys diaper Customer buys both Customer buys beer
  38. 43. Mining Association Rules—An Example <ul><li>For rule A  C : </li></ul><ul><ul><li>support = support({ A & C }) = 50% </li></ul></ul><ul><ul><li>confidence = support({ A & C })/support({ A }) = 66.6% </li></ul></ul><ul><li>The Apriori principle: </li></ul><ul><ul><li>Any subset of a frequent itemset must be frequent </li></ul></ul>Min. support 50% Min. confidence 50%
  39. 44. Mining Frequent Itemsets: the Key Step <ul><li>Find the frequent itemsets : the sets of items that have minimum support </li></ul><ul><ul><li>A subset of a frequent itemset must also be a frequent itemset </li></ul></ul><ul><ul><ul><li>i.e., if { AB } is a frequent itemset, both { A } and { B } should be a frequent itemset </li></ul></ul></ul><ul><ul><li>Iteratively find frequent itemsets with cardinality from 1 to k (k- itemset ) </li></ul></ul><ul><li>Use the frequent itemsets to generate association rules. </li></ul>
  40. 45. The Apriori Algorithm <ul><li>Join Step : C k is generated by joining L k-1 with itself </li></ul><ul><li>Prune Step : Any (k-1)-itemset that is not frequent cannot be a subset of a frequent k-itemset </li></ul><ul><li>Pseudo-code : </li></ul><ul><ul><ul><li>C k : Candidate itemset of size k </li></ul></ul></ul><ul><ul><ul><li>L k : frequent itemset of size k </li></ul></ul></ul><ul><ul><ul><li>L 1 = {frequent items}; </li></ul></ul></ul><ul><ul><ul><li>for ( k = 1; L k !=  ; k ++) do begin </li></ul></ul></ul><ul><ul><ul><li>C k+1 = candidates generated from L k ; </li></ul></ul></ul><ul><ul><ul><li>for each transaction t in database do </li></ul></ul></ul><ul><ul><ul><ul><li>increment the count of all candidates in C k+1 that are contained in t </li></ul></ul></ul></ul><ul><ul><ul><li>L k+1 = candidates in C k+1 with min_support </li></ul></ul></ul><ul><ul><ul><li>end </li></ul></ul></ul><ul><ul><ul><li>return  k L k ; </li></ul></ul></ul>
  41. 46. The Apriori Algorithm — Example Database D Scan D C 1 L 1 L 2 C 2 C 2 Scan D C 3 L 3 Scan D
  42. 47. Association Rule Mining: A Road Map <ul><li>Boolean vs. quantitative associations (Based on the types of values handled) </li></ul><ul><ul><li>buys(x, “SQLServer”) ^ buys(x, “DMBook”)  buys(x, “DBMiner”) [0.2%, 60%] </li></ul></ul><ul><ul><li>age(x, “30..39”) ^ income(x, “42..48K”)  buys(x, “PC”) [1%, 75%] </li></ul></ul><ul><li>Single dimension vs. multiple dimensional associations (see ex. Above) </li></ul><ul><li>Single level vs. multiple-level analysis </li></ul><ul><ul><li>What brands of beers are associated with what brands of diapers? </li></ul></ul><ul><li>Various extensions (thousands!) </li></ul>
  43. 49. Model-based Clustering Padhraic Smyth, UCI
  44. 57. Mixtures of {Sequences, Curves, …} Generative Model - select a component c k for individual i - generate data according to p(D i | c k ) - p(D i | c k ) can be very general - e.g., sets of sequences, spatial patterns, etc [Note: given p(D i | c k ), we can define an EM algorithm]
  45. 58. Example: Mixtures of SFSMs <ul><li>Simple model for traversal on a Web site </li></ul><ul><li>(equivalent to first-order Markov with end-state) </li></ul><ul><li>Generative model for large sets of Web users </li></ul><ul><li>- different behaviors <=> mixture of SFSMs </li></ul><ul><li>EM algorithm is quite simple: weighted counts </li></ul>
  46. 59. WebCanvas: Cadez, Heckerman, et al, KDD 2000
  47. 63. Discussion <ul><li>What is data mining? Hard to pin down – who cares? </li></ul><ul><li>Textbook statistical ideas with a new focus on algorithms </li></ul><ul><li>Lots of new ideas too </li></ul>
  48. 64. Privacy and Data Mining Ronny Kohavi, ICML 1998
  49. 65. Analyzing Hospital Discharge Data David Madigan Rutgers University
  50. 66. Comparing Outcomes Across Providers <ul><li>Florence Nightingale wrote in 1863: </li></ul>“ In attempting to arrive at the truth, I have applied everywhere for information, but in scarcely an instance have I been able to obtain hospital records fit for any purposes of comparison…I am fain to sum up with an urgent appeal for adopting some uniform system of publishing the statistical records of hospitals.”
  51. 67. Data <ul><li>Data of various kinds are now available; e.g. data concerning all medicare/medicaid hospital admissions in standard format UB-92; covers >95% of all admissions nationally </li></ul><ul><li>Considerable interest in using these data to compare providers (hospitals, physician groups, physicians, etc.) </li></ul><ul><li>In Pennsylvannia, large corporations such as Westinghouse and Hershey Foods are a motivating force and use the data to select providers. </li></ul>
  53. 69. Risk Adjustment <ul><li>Discharge data like these allow for comparisons of, e.g., mortality rates for CABG procedure across hospitals. </li></ul><ul><li>Some hospitals accept riskier patients than others; a fair comparison must account for such differences. </li></ul><ul><li>PHC4 (and many other organizations) use “indirect standardization” </li></ul><ul><li> </li></ul>
  54. 71. Hospital Responses
  55. 73. p-value computation <ul><li>n =463; suppose actual number of deaths=40 </li></ul><ul><li>e =29.56; </li></ul><ul><li>p-value = </li></ul>p-value < 0.05
  56. 74. Concerns <ul><li>Ad-hoc groupings of strata </li></ul><ul><li>Adequate risk adjustment for outcomes other than mortality? Sensitivity analysis? Hopeless? </li></ul><ul><li>Statistical testing versus estimation </li></ul><ul><li>Simpson’s paradox </li></ul>
  57. 75. A B SMR = 24/18 = 1.33; p-value = 0.07 SMR = 66/42 = 1.57; p-value = 0.0002 200 800 N 10 (5%) 16 8% High 8 (1%) 8 1% Low Expected Number Actual Number Rate Risk Cat. 800 200 40 (5%) 64 8% High 2 (1%) 2 1% Low
  58. 76. Hierarchical Model <ul><li>Patients -> physicians -> hospitals </li></ul><ul><li>Build a model using data at each level and estimate quantities of interest </li></ul>
  59. 77. Bayesian Hierarchical Model MCMC via WinBUGS
  60. 78. Goldstein and Spiegelhalter, 1996
  61. 79. Discussion <ul><li>Markov chain Monte Carlo + compute power enable hierarchical modeling </li></ul><ul><li>Software is a significant barrier to the widespread application of better methodology </li></ul><ul><li>Are these data useful for the study of disease? </li></ul>