De Montfort University
Undergraduate Module Template
Section 1 Basic Module Information
1. Basic module information
• Module Title Data Mining
• Module Code MGSC3404
• Credit Value 15
• Module Size [0.5,1,2 etc.] 0.5
• DMU Credit Level [0,1,2,3] 3
• Semester [1,2,x, both or year] year
• SAB COMP
• Faculty Computing Sciences & Engineering
• Module Leader - with address, phone and email
Joanne Bacon Tel: (0116) 2078485 e-mail: email@example.com
• Module Pre-requisites [module code(s) only]
Section 2 Module Definition
The definition of the module characteristics, learning outcomes and assessment.
1. Module Characteristics
Data is collected and stored in all different types of organisations – commercial, governmental,
educational. Every day hundreds of megabytes of data are circulated via the Internet. We have
enormous difficulty finding the information we need in large amounts of data.
Data mining involves extracting meaningful information and knowledge from vast quantities of data, to
help us to make informed decisions. Data mining techniques enable us to explore and analyse large
quantities of data in order to discover meaningful patterns and rules.
Although data mining is still largely a new, evolving field, it has already found numerous applications.
In direct marketing, data mining is used for targeting people who are most likely to buy certain
products and services. In trend analysis, it is used to identify trends in the marketplace by, for example,
modelling the stock market. In fraud detection, data mining is used to identify insurance claims,
cellular phone calls and credit card purchases that are most likely to be fraudulent.
Data mining is fast becoming essential to the modern competitive business world. This module aims to
review the methods available for uncovering important information from large data sets; to discuss the
techniques and when and how to use them effectively.
The module uses SAS and Predict. SAS is a comprehensive data management software package that
combines data entry and manipulation capabilities with report production, graphical display and
statistical analysis facilities. Predict is a sophisticated neural network based tool.
2. Learning Outcomes
Outcome On successful completion of this module a student should be able to:
Understand what is meant by data mining and appreciate the purpose and breadth of
areas of application of data mining.
Describe and analyse the organisational structure of large data sets to facilitate effective
3 Recognise what data mining techniques are most suitable in a particular situation, to
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apply the appropriate data mining techniques in a practical context, to interpret the
results and to produce a report.
3. Learning and Teaching Strategies
Student activity per week: 1 x 1 hour laboratory and 1 x 1 hour lecture.
(Odd weeks unstaffed, even weeks staffed).
Lectures will be used to provide an overview of material and to highlight the important points.
Laboratories will be used to work on the practical aspects of the module.
3.1 Key Skills
Key Skill[s] Opportunities to Opportunities to Learning Assessed [y/n]
Code[s] learn [y/n] practice [y/n] Outcome[s] and
3.2 Key Skills Notes
Subject skills: Business Analysis
Specific skills: Report writing (P,A) – practised and assessed in coursework.
Answering exam questions (T,P,A) – taught in revision lectures, practised
and assessed in the examination.
Key skills: Application of number – in lectures and labs.
Communication – written, via the coursework, which may require a student to submit a
Problem solving – in lectures and labs.
Cognitive skills: Critical evaluation.
4. Required Prior learning
5. Module Syllabus
What is data mining; the basic methodology.
Review of basic exploratory data analysis.
Data preparation; organising data for analysis.
Data mining techniques, including:
Principal component analysis,
Neural networks – both supervised and unsupervised.
The application of data mining, e.g.) banking, insurance, customer loyalty, credit cards, consumer
purchasing trends, marketing.
6. Module Key Words
Principal component analysis
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Relation Component Transcript Assessme Duration of Assessment % Essential
to Type[s] Text nt assessment Weighting Thresh- (please )
outcomes [20 char] Descripto old
2, 3 Coursewor Other 30%
1,2 Exam exam 2 hours 70%
The exam tests a student’s understanding of what is meant by data mining and how to interpret
output from the various data mining techniques.
The other coursework will typically consist of a phase test and a coursework. The phase test
enables students to demonstrate their practical skills in the laboratory. The coursework enables
students to demonstrate their ability to conduct a comprehensive data analysis and to present
their findings in a professional report.
Re-assessed in failed component
8. Module Learning Materials
Fernandez G. Data Mining using SAS Applications. CRC press.
Adrians P and Zantinge D. Data Mining. Addison-Wesley.
9. Resource Information
HESA code for module
i) Staff/Student Hours
Activity (eg Staff hours per Staff hours per Student hours Student hours
lecture, tutorial) week module per week per module
ii) Student Numbers
• Minimum and maximum student places (DMU)
• Minimum and Maximum student places (each partner)
• Module designed for
• Staff/Student ratio
• Total Cost
• Cost per Student
iii) Learning Resources
• Please describe any additional learning resources required to support this module. Please indicate where
these impact upon central University resources [Library, IT/AV services]
10. Quality Assurance
Checked by Ian Smith 16/12/03
Approval and Modification
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• version control – approved version for session: module code and session first approved for this version ( eg.
• Date approved
• Review date
Monitoring and Evaluation
Section 3 Module Delivery Variations
This section must be completed only when the module is offered in a distinct way to different cohorts of
students. For example, a module on taxation delivered in the UK and in South Africa or a statistics module used
by both business and engineering students may need to be adapted to suit local need or subject context. When
completing this section each field should show how the generic module information in Sections one and two is
1. Offering Definition
2. Offering Learning Strategy
3. Specific Module Content
4. Specific Assessment Issues relating to this offering
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