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Franch eng

  1. 1. Integrated Valorisation of a rural territory:The tourist potentialWorking the Landscapeterraces and dry-stone walls between identity and values, Albiano, May 4th, 2013Mariangela FrancheTourism Research Group - Università degli Studi di Trento
  2. 2. The terraced landscape:a ladder from the ground to the sky
  3. 3. The “intermediate landscapes”Terraced landskapes are … located in between “urban growth and territorialmarginality” (G. Scaramellini, M. Varotto, Paesaggi terrazzati dell’arcoalpino. Atlante, Marsilio, 2008) characterized by functional complexity Included on EU level in the EEC list of “naturalhabitats” of relevant interest (Habitats Directive 92/43/EEC) Included on national level in the Regulations ofCultural heritage and Landscape (Leg. Decree 42/2004, -reviewed in 2008)
  4. 4. Agenda1. The value of rural landscapes for localdevelopment2. The role of tourism in the maintenance andmanagement of terraced landscapes3. The role of agriculture in landscape valorisation4. The sustainable development model for thevalorisation of terraced vineyards in theCembraValley
  5. 5. The value of terraced landscapesSeveral national and international studies identifydifferent levels of value: landscape cultural and identitarian economic for the prevention of geological hazards for the recovery of abandoned cultivations for the plantation of high-quality products for integration and social cohesion …..
  6. 6. The value of terraced landscapes for the localdevelopmentunofferta turistica?From the perspective of local development,attempts at valorising terraces haveencountered a number of obstacles, primarilylinked to the economic model that hasdominated in the Alpine territories ever sinceend of World War II
  7. 7. The transition of Alpine economy In the past, growth and development have beenprimarily linked to the exploitation of natural productswithin a multi-functionality framework in more recent times, some Alpine regions havecompleted a transition from multi-functional modelsoriented to income support to intensive productionmodels. The sectors influenced by this variation wereprimarily agriculture and tourism. In many territories, such change, marked the transitionfrom subsistence farming and small-scale tourism toagricultural specialization and tourism industry
  8. 8. The main consequences In agricultural sector, decrease ofcompetitiveness of local products, and increaseof homogeneity in industrial agriculture (e.g.French Alps milk, cereals ...) In tourist sector, diffusion of mass tourism andof standardized services (holiday offers such as WhiteWeek Packages)
  9. 9. The value of terraced landscapes in the context oflocal developmentHow to combine landscapes valorisation to thelocal development model?As far as "fragile" territories are concerned,reconsidering the dominant economic modelseems necessary. In so doing, equallynecessary seems to make adoption ofsustainability and welfare measurementprinciples
  10. 10. Sustainable development modelSustainable development model implies: balanced and integrated management ofeconomic, social and environmental capital consciousness the three kinds of capital arentfully replaceable, and their exhaustion isirreversible in many cases adoption of medium-long term perspective compliance with the inter-generational contractwith regards to transfer assets/resources integration among sectors, and specificallyagriculture, crafts and tourism
  11. 11. Preconditions with respect to the area where the three types ofcapital operate, it is important to remember that theterritory and the lanscape are factors thatcontribute to the qualitaty of the outputs(agricultural products and tourist offer) culture, history, local identity and environmentare common good belonging to the localcommunitiy, and secundarily are tourist attractions local communities should be involved into thepolicy-making processes regarding the valorisationand governance of terraced areas
  12. 12. The role of tourism in maintaining and managingterraced landscapesThe sustainable tourism development model highlights a landscape peculiarities in order todifferentiate the offer promotes "diffused hospitality“ and other forms oftourism respectful of the natural balance promotes new hospitality networks (e.g. B&Bs,agriturs, "diffuse hotels, hotels, camping sites) promotes an integrated tourist offer that alsoincludes sectors such as oenogastronomy
  13. 13. The role of agriculture in defining a pattern towardssustainable developmentThe agricultural sustainable development model can create new opportunities for SMEs (Smalland Medium Enterprises) sets its sight on typical and high-qualityproducts sets its sight on production processes thatare attuned with the landscape environmentalfeatures
  14. 14. The role of agriculture in defining a pattern towardssustainable development aims to promote local products consumption(so called "Zero Kilometers products"), which ismore likely to generate positive externalities integrates the offer of local products with theoffer of “tourist services" takes into account the fragility of theenvironment
  15. 15. The role of agriculture in defining a pattern towardssustainable developmentThe terraced landscapes represent a potentialsource for the local development of a valley, if: they result integrated within the sustainabledevelopment careful to the delicate historic,environmental, cultural and economic balance coherent interventions of political economy andintegrated planning are activated
  16. 16. Landscapes and an equal, sustainablewellbeingThe sustainable development model introduces theopportunity to measure the outcomes of localdevelopment, also in terms of ESD(Equity andSustainable Develoment)The Cnel-Istat Report Equal and SustainableWellbeing in Italy (Bes), considers landscapes andcultural heritageamong the indicators of landscape wellbeing thereport mentions the presence of historical rurallandscapes, among which terraces
  17. 17. Does the valorisation of Cembra Valleys vineyard terraces fitinto a model of sustainable development?Vineyard terraces express “local cultural identites,contribute to maintaining the cultural heritage ofmankind, and translate into the armoniccoexistence of income-generating productiveactivitites and in the preservation of the landscapesenvironment as well as of many of its traditionalcultural features“ (Terraced Vineyards of the Cembra Valley, in:M. Agnoletti (ed.), Rural and historical landscapes. Towards aNational Catalogue, Laterza, 2011)Therefore, we can argue that the preconditions forsuccessfully implementing the sustainable modelexist
  18. 18. Economic SustainabilityEconomic sustainability farming of high-quality and identity-richproducts, to be commercialized through“specialized” channels promotion of forms of rural and oeno-gastronomy tourism promotion of agricultural experimentationprojects and of process innovation valorisation of porphyry crafts and integratedfruition of tourist routes
  19. 19. Environmental SustainabilityEnvironmental sustainability Increase of agricultural varieties Recover of marginal areas valorisation of terraced landscapes throughforms of rural tourism
  20. 20. Social sustainabilitySocial sustainability involvement of local communities in the culturalrecovery of terraces participation in decision-making processes relatedto the valorisation of terraced areas activation of social cohesion processesThe sustainable development model could offer anew multifunctional approach to manageresources within a territory
  21. 21. Models criticalities problems of channeling financial resources inthe direction of landscapes valorisation low awareness of the terraced landscape value fragmentation among units of production anddifficulty in generating networks of actors higher production costs
  22. 22. Models criticalities Imbalance of contractual power betweenproductors and intermediaries in both typicalagricultural products and "niche tourism"distribution Difficulty to express a shared vision forgovernance processes delays in the introduction of technical andorganizational innovations
  23. 23. Models opportunities demand for new professional jobs to satisfy therequirements of different sectors oportunities for integration and social cohesion(e.g. Adopt a Terrace in Valstagna) experimental agricultural projects (high-qualitylocal productions) opportunity to test the Bes indicator
  24. 24. Thank you for your attention!Working the Landscapeterraces and dry-stone walls between identity and values, Albiano, May 4th, 2013Mariangela FrancheTourism Research Group Responsible - Università degli Studi di Trento
  25. 25. Principali riferimentiM. Agnoletti (a cura ) (2011), Paesaggi rurali e storici. Per uncatalogo Nazionale, Laterza, BariDirettiva UE Habitats 43/1992E. Fontanari, D. Patassini (2008), Paesaggi terrazzati dell’arcoalpino. Esperienze di progetto, Marsilio, VeneziaRapporto Cnel-Istat (2013) Benessere Equo e Sostenibile inItalia (Bes), RomaG. Scaramellini, M. Varotto (2008), Paesaggi terrazzati dell’arcoalpino. Atlante, Marsilio, VeneziaT. Tempesta (2006), Il valore del paesaggio rurale, in T.Tempesta, M. Thiene, Percezione e valore del paesaggio, F.Angeli, MilanoM. Trentini, M. Romano (2012), Piccola Terra, Docu-film, Cierreedizioni- Antersass, Università Padova, Comune Valstagna,Trozdem Film