THE REAL-TIME FALLACY<br />@Tom_Messett @1000heads<br />
IT’S NOT ALWAYS WHAT IS SAID<br />SOMETIMES IT’S MORE IMPORTANT TO LOOK AT WHAT IS READ….<br />@Tom_Messett @1000heads<br />
When we want reviews Google is still the primary tool<br />@Tom_Messett @1000heads<br />
Life has always been real time<br />People have always hated waiting, the internet has exacerbated this, but it’s not new<...
1982, Johnson & Johnson:Seven died in Chicago, after ingesting Tylenol deliberately laced with cyanide Within a week the c...
Smart organisations empower their staff to be good to everyone and react accordingly<br />Not just those who have a platfo...
SO WHAT DO YOU DO?<br />@Tom_Messett @1000heads<br />
Empower your staff to act quickly and not be afraid to make the call<br />Don’t go in for gimmicks, go for good business<b...
Be true to who you are as a brand and deliver…<br />@Tom_Messett @1000heads<br />
THIS ISN’T ABOUT SOCIAL MEDIA, BUT IF YOU MESS UP OFFLINE YOU PAY THE PRICE ONLINE… PREVENTION IS BETTER THAN A CURE<br />...
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The Real Time Fallacy

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This is the presentation I gave to the Chinwag Facebook Marketing Conference in London on the panel: Keeping it real-time.

The aim of the presentation was to get across the point that life has always been real-time, brands have ALWAYS needed to react quickly and most of all that before we start thinking about being a social business we need to think about being a good business...

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The Real Time Fallacy

  1. 1. THE REAL-TIME FALLACY<br />@Tom_Messett @1000heads<br />
  2. 2. IT’S NOT ALWAYS WHAT IS SAID<br />SOMETIMES IT’S MORE IMPORTANT TO LOOK AT WHAT IS READ….<br />@Tom_Messett @1000heads<br />
  3. 3. When we want reviews Google is still the primary tool<br />@Tom_Messett @1000heads<br />
  4. 4. Life has always been real time<br />People have always hated waiting, the internet has exacerbated this, but it’s not new<br />Smart organisations have always been quick to react, both to customers and to crisis <br />@Tom_Messett @1000heads<br />
  5. 5. 1982, Johnson & Johnson:Seven died in Chicago, after ingesting Tylenol deliberately laced with cyanide Within a week the company pulled 31 million bottles from retailers, one of the first major recalls in American historyJohnson & Johnson's quick response was widely praised as the gold standard for corporate crisis management<br />@Tom_Messett @1000heads<br />
  6. 6. Smart organisations empower their staff to be good to everyone and react accordingly<br />Not just those who have a platform<br />@Tom_Messett @1000heads<br />
  7. 7. SO WHAT DO YOU DO?<br />@Tom_Messett @1000heads<br />
  8. 8. Empower your staff to act quickly and not be afraid to make the call<br />Don’t go in for gimmicks, go for good business<br />@Tom_Messett @1000heads<br />
  9. 9. Be true to who you are as a brand and deliver…<br />@Tom_Messett @1000heads<br />
  10. 10. THIS ISN’T ABOUT SOCIAL MEDIA, BUT IF YOU MESS UP OFFLINE YOU PAY THE PRICE ONLINE… PREVENTION IS BETTER THAN A CURE<br />@Tom_Messett @1000heads<br />

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