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ICCM 2013 Westgate Panel Slides


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Slides from the 2013 International Conference of Crisis Mappers in Nairobi, Kenya. Learn more at

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ICCM 2013 Westgate Panel Slides

  1. 1. #Westgate: A Reflection @CrisisMappers #ICCM
  2. 2. #WeAreOne
  3. 3. #Westgate Tweets: A Detailed Study in Information Forensics By QCRI: Brittany Card, Jus MacKinnon, Patrick Meier Available at
  4. 4. Who Authored the Most Tweets?
  5. 5. Eyewitness Tweets Over Time?
  6. 6. Terms Used to Label Attackers?
  7. 7. Who Were the Tweets Directed @?
  8. 8. What Content Did Tweets Contain?
  9. 9. Philip Ogola @philipogola
  10. 10. SOCIAL MEDIA IN EMERGENCIES Philip Ogola ICT Officer – Social Media Email: Twitter: @PhilipOgola Skype: PhilipOgola Cell: +254722910810
  11. 11. Social Media Analysis
  12. 12. The exponential growth of social media, from blogs, Facebook and Twitter to LinkedIn and YouTube, offers Kenya Red Cross the chance to join a conversation with millions around the globe every day. Kenya Red Cross Social media channels offer a quick solution for uploading visual information to the Internet real time from the scene of the incidents and linked to KRCS website and blog.
  13. 13. Kenya Red Cross twitter handle was verified by Twitter during West Gate Attack and saw a spike of about 25,000 Followers Page grew by 7,000 likes during West Gate Attack
  14. 14. #iVolunteer Kenya Red Cross social media has hugely been boosted with the unveiling of the #iVolunteer, who are Virtual Volunteers on social media, can report emergency real time thereby increasing response time. Facebook and Twitter have become a must use tool during emergencies, allowing #Ivolunteer’s to alert Kenya Red Cross realtime. When emergency inevitably arises we now connect communities and share life saving safety and preparedness information thanks to our #iVolunteer. .
  16. 16. EMERGENCY MANAGEMENT TOOL WEST GATE MALL ATTACK Social Media as an Emergency Management tool. Global Audience Reach of 56, 658,070 on twitter
  17. 17. RESOURCE MOBILISATION victim requests for assistance during disasters WEST GATE BLOOD APPEAL Receive victim requests for assistance during disasters DONATIONS
  18. 18. Communication Tool Kenya Red Cross uses social media to disseminate information and receive user feedback real time News People post news topics as they happen. Real time information;
  19. 19. CASE STUDY Requests for Assistance #WeAreOne Kenya West Gate Mall initiative raised over Sh102 million, in a week the Second biggest such effort ever mounted in Kenya was heavily hinged on social media
  20. 20. TRUSTED MEDIA SOURCE Kenya Red Cross Social Media feed is now reference point for disaster information by media both international and local,
  21. 21. SMS IN EMERGENCY Kenya Red Cross uses SMS/text messages on mobile phones or the internet to issue emergency alerts to Public on dangerous situations or send Advocacy information eg, Chagua Amani Peace Campaign and Measles, Health Campaign Through the SMS platform KRCS receive data on health conditions in communities and reports of disaster damage ahead of 2013 elections
  22. 22. #WestGate     Kenya Red cross was the third to the break the news on twitter as verification had to be conducted. Global Audience Reach an audience of 56,658,070 on twitter Kenya Red Cross was the Top referred source on twitter with CNN, Aljazeera, BBC, Among other new agencies contacting KRCS on twitter to use photos and credit British Red Cross and Federation also send compliments on twitter Kenya Red Cross Reached an audience of 8, 656,105 on twitter top referred after BBC
  23. 23. Summary Of Tweets Posted
  24. 24. #WestGate Geography Deep Green Denotes impressions
  25. 25. #WestGate Top Celebrity Cecile AKON Piers Morgan
  26. 26. Thank You Philip Ogola ICT Officer – Social Media Email: Twitter: @PhilipOgola Skype: PhilipOgola Cell: +254722910810
  27. 27. Angela Oduor @AngieNicoleod
  28. 28. Lessons from Westgate Angela Oduor @AngieNicoleOD
  29. 29. Resources
  30. 30. Charity Wayua @charity_wayua
  31. 31. Charity Wayua @charity_wayua Angela Oduor @AngieNicoleod Philip Ogola @philipogola
  32. 32. Thank you for participating in ICCM 2013!
  33. 33. CrisisMappers 2013 Many thanks to our sponsors!