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Americas Funniest Videos brand extension opportunities

A collection of three franchise extension opportunities presented to America's Funniest Videos. All ideas cultivated the series' already cross-platform viability and aimed at extending its popularity to new age demographics.

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Americas Funniest Videos brand extension opportunities

  1. 1. America’s Funniest Videos Franchise Extension Opportunities
  2. 2. America’s Funniest Videos
 Marketplace Penetration • Viewership – averaging 7MM viewers – 1.5 - 2.0 rating ! • Digital – Facebook – 4.7M likes (a/o 8.21) – Twitter – 33K followers – Youtube - 150K subscribers
  3. 3. America’s Funniest Videos
 Marketplace Opportunity • Brand Attributes: – Strength and recognition – Series longevity – Media engagement and new technology malleable ! • Opportunities: – Maintain audience stronghold while extending, engaging and building new generation of AFV loyal fans across multiple platforms – Create new on-air and digital revenue streams
  4. 4. America’s Funniest Videos
 Franchise Extension Opportunities ! • Cross-platform Competition Series ! • Family-driven Game Show ! • New & Unique Reality Format
  5. 5. America’s Funniest Prankster
 Cross-platform Competition Series America’s Funniest Prankster combines AFV’s tried, trusted, family-friendly brand of entertainment with the outrageous hilarity of hit pranks series. ! The modernized, on-brand AFV format will create an opportunity to: ! • Re-capture and re-ignite the popularity and success of such hit series as Punk’d, Boiling Points, TV’s Bloopers and Practical Jokes. • Support the AFV brand by focusing on families and “everyday people” ! • Build on the CTA submission successes of AFV on a larger scale ! • Build and increase social engagement and amplification opportunities with a focused talent strategy – Submissions – Weekly or real-time voting – On-going connection with popular talent and viewers – Create AFV influencers
  6. 6. America’s Funniest Prankster
 Cross-platform Competition Series ! • Format – Weekly 30 minute series – 3 pranks featured per episode (produced or user-generated) – 13 episodes ! ! ! • Series Overview – National on-air and digital call for submissions (Producer determined) – 3 pranks featured per episode with 1 winning prank selected by viewers and/or celebrity guest judges (utilize video to launch winners hub page) – Season finale culminates with the final selection of America’s Funniest Prankster ! ! ! • Distribution Opportunities – ABC – ABC Family – Disney XD
  7. 7. America’s Funniest Families
 Cross-platform Competition Series America’s Funniest Family brings the AFV family-friendly brand of entertainment to the increasingly popular prime-time game-show genre. ! The AFV on-brand format will: ! • Capture and combine the best, most popular and family-friendly components of such hit game shows as Family Feud, Make Me Laugh, and Whose Line Is It Anyway. ! • Support the AFV brand by focusing on families and “everyday people” ! • Build on the CTA submission successes of AFV ! • Create an ever-green format with multiple airing and encore opportunities across multiple platforms
  8. 8. America’s Funniest Families
 Cross-platform Competition Series ! • Format – 30 to 60 minute episode – 20 episodes • Weekly (prime-time) • Daily (syndication) ! ! ! • Series Overview – Family vs. Family per episode – 3 segments – • “Funny on Your Feet” quiz • Improv Challenge • “My Lips Are Sealed” Don’t Make ‘Em Laugh family vs. family challenge ! ! • Distribution Opportunities – ABC – GSN – Syndication
  9. 9. AFV: Mission America AFV: Mission America brings AFV’s family-friendly brand of video entertainment to a whole new level of outrageous hilarity and side-splitting laughter in a BIG, new, and unique way!. ! • Co-production partnership with Improv Everywhere • Maintain AFV family-friendly brand strength while building new generation of AFV on-air and digital fans • Combine digital & social strength of both properties ! – IMPROV EVERYWHERE • Youtube – 1.7M subscribers • Twitter – 38K followers • Facebook – 300K likes (a/o 8.21.14)

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A collection of three franchise extension opportunities presented to America's Funniest Videos. All ideas cultivated the series' already cross-platform viability and aimed at extending its popularity to new age demographics.

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